“ Brand: BM Beauty / Type: Eyeshadows / Suitable for: Eye „
I received a sample of BM mineral eyeshadow in Wolf Howl, which is a blue/ purple colour from my February Glossybox. As a sample it comes in a little clear plastic pot, with a screw on lid. However, the regular size is available to buy in a 9ml sifter pot. Personally I'm not really a fan of loose powder shadows because I always waste so much, with or without a sifter. Through the tub it is easy to see how fine the powder is and also the pearlescent sheen that it has. The 9ml pots are priced at £7 each and there are 16 shades to choose from.
As I had to fill out a profile when I joined, I was a bit surprised at the colour of the shadow I was sent, with dark hair, blue eyes and a pale complexion it is definitely not a shade I would purchase and as a result it took me a while to try it out, eventually I only did so in order to complete a survey about the product.
I used an eyeshadow applicator with a rounded foam head, just a standard one which was part of a cheap pack from Boots. Although, I was right about the waste, just unscrewing the lid transferred the shadow onto my fingertips and spilt the product in my sink, I also found that the shadow was easily picked up by the applicator and just one swipe gave a nice coat to my eyelid, so just a little product is needed. Of course, as the colour wasn't really one I usually choose, one layer was enough for me! Although the colour was noticable, it was also fairly subtle, not enough for daytime use in my opinion, but definitely a change from 'the norm' for a night out. If you are more daring than me (and probably younger!) another application strengthened the colour to the exact shade as seen in the tub, a dark, stormy, purple. The shimmer is quite subtle too, softening the colour a little, but without giving it a strong silvery hue as I've noticed in some cheap eyeshadows.
The powder is so fine that it is very comfortable to wear and feels silky. Applied with just the one application I actually liked it enough to wear it for an evening out, bear in mind my nights out are fairly sedate these days, it was just a meal and a few drinks afterwards (tucked up in bed by 12:30!) and the eyeshadow stayed on perfectly all evening.
I will admit, I had never heard of BM beauty products before. The co-founders are Kimberley Wyatt (best known for being a member of the Pussycat Dolls and more recently a judge on Got to Dance) & Laura Comiskie (Love The Planet beauty products) who wanted to produce cruelty free make up, the BM stands for Beautiful Movements. The brand is approved by the BUAV & PETA and are free from bismuth oxychloride, parabens, nano particles and synthetic dyes and fragrances.
So, would I purchase a full size product with my own money? I love the natural & cruelty freeness of the products and I also liked the feel of it on my skin. There are some more natural colours, Dusty Road and Adobe Brick being more my boring style and I would like to try them. £7 isn't too expensive either, but I do tend to only spend about £3 or £4 usually and the messiness of the loose powder does put me off. However, I have enjoyed using a colour that isn't in my comfort zone and with good results.
Check the website: www.bmbeauty.com for a list of colours, other products & info.
This is a review of the mineral make up eyeshadow by BM Beauty that I received in a beauty box recently. My eyeshadow was in the shade 'Wolf Howl' which is a deep purple blue colour.
I was really disappointed with the colour that I was allocated. It is rare I will use something so dark and messy on my eyes. I also feared by the packaging that it was going to explode all over me when I opened it as it had no sifter in the lid. However, if you buy direct from BM beauty you do get 2g in a sifter jar so less hazardous potential there.
Other colours in the range seemed much nicer and more neutral which is a colour I would be more likely to use but I decided to give mine a try anyway. Upon opening, I placed it over a sheet of A4 paper and a bit did spill out but not a lot and I was careful when applying it with a brush.
The mineral make up works best with a damp brush I think as it picks up a good amount of product. I was able to create a very dramatic eye with using it wet. Less successful with using it dry as it did spill onto my face a bit and as it was dark it took some work to shift it without ruining my makeup. My greatest success with this product was using it as a nail varnish though! I used a base coat on my nails and then got an old bottle of clear nail varnish and dipped the brush into some of the Wolf Howl (I tipped it out on the A4 paper first), then stroked it on to my nails. Two coats later and an intense blue metallic nail varnish appeared. If you visit my profile page you can see a link to view the photo of this colour on my nails!
I won't be using this mineral make up as an eye shadow again as it is just too messy to use and I'm not sure it's a good colour for me. I realise they want to provide a range of shades to suit many looks and I just wish I had received a lighter shade. I loved this as a nail varnish though, even though it's not the use that BM Beauty intended!
A bit about the company
BM Beauty is founded by Kimberly Wyatt and Laura McComiskie, Kimberly is known for her time with the Pussycat Dolls between 2003 and 2010. The main selling point of their mineral range is that it is cruelty free and has BUAV and PETA approval. BM Beauty make up is also free from bismuth oxychloride, parabens, nano particles and synthetic dyes and fragrances. BM Beauty mineral foundation is also suitable for vegetarians and vegans.
I'd be interested to try other products from BM Beauty, particularly their foundation range so this eye shadow hasn't put me off. I should add that the price for a 2g pot (which is a lot of product as it is so finely milled) is a reasonable £7. If you go on the BM Beauty website they are doing three free samples for spends over £40 which is a good bonus. I like the fact that their make up is cruelty free and also kind to your skin but high quality. For evening wear, Wolf Howl was long lasting and dramatic and definitely worth a try if you like really intense eye shadow!