As I have dyed brown hair but naturally pale eyelashes, I have to use mascara every day or else I look very odd indeed! I’ve tried lots of different mascaras, from budget brands to high end varieties, with mixed success. The latest mascara I’ve tried is the relatively new Doll’d Up Mascara from the Boots Seventeen range.
I suspect that the range is aimed at teenagers rather than older women, but a mascara is a mascara, right? This one costs £6.29 (and it’s often on offer) and comes in two shades, Brown/Black and Blackest Black. I have it in Blackest Black.
The tube is attractive and curved; it’s black and red with the name of the product on the side. I really like the design – it’s eye-catching and stylish. It has a thin curved brush designed to give you “doll-like” lashes.
The mascara is easy to apply and dries quickly with no problems with smudging. I usually go for one coat for everyday and two for evening. The style of the brush makes it very easy to get product on even the end lashes. The look I end up with is slim, defined, curled and long lashes. For extra volume it’s best to apply two coats.
The mascara makes several claims:
24 hour curl and volume benefits: I’m not sure about the 24-hour claim, as I rarely stay out that long anymore (if ever!). However, I am impressed with the longevity of the product. If I am going out in the evening, I will usually apply a second coat to increase impact, however I am pleased with how well the mascara lasts without flaking or smudging. It gives me a wide-eyed look which in some respects is quite doll-like (but not OTT), with defined lashes.
Anti-clump brush: This mascara is one of the best no-clumps products I have used. It defines my lashes really well and doesn’t clump.
I have nothing to complain of in terms of this mascara. It does a great job for a very low price – highly recommended for all ages.
I've already reviewed a few mascaras and will keep going as I've already mentioned I love to try a new mascara and over the last few years I've tried so many of them, not because I can't find the one I love it's just purely because I like to try different ones. I tend to visit boots allot on my dinner break to try and see what bargain I can find but over the last few months boots have sent me vouchers to use in store and online ranging from extra points but I received a voucher to get this product free when I purchased another product so that I did. The packaging of the product had a good design and I find the red quite popping to catch customer's eyes. The price isn't bad too unless you're on a super tight budget but I would still recommend getting this product. I really like the wand on this mascara and it pulls on enough product to do one good coating of the lashes and give a good effect. I have quite small eyelashes and like mascaras that will give my lashes volume and length. I found it to be a bit liquidy at first but the mascara dried fast and gives a good effect.
The Doll'd Up Mascara is part of Boot's own Seventeen range which is available in most of their stores as well as online. Recently they have undergone a big makeover and now their products look more high end and trendy which is why I think they were doing offers on them, to try and lure you in!
I managed to pick this mascara up when it was first released for just £2 as I had a voucher sent with my Boots point's statement, happy days!
I have only ever tried one thing from the Seventeen range and that was a lip gloss a couple of years ago. As nice as it was it didn't tempt me into buying any thing else from their range. However, for the sake of £2 I couldn't lose with this one.
The packaging is really cute and the brush is curved to glide through your lashes easily leaving them looking lovely and fluttery. The brush is made of plastic rather than bristles but it holds the formula surprisingly well.
I really like the formula of this mascara it is not at all sticky or clumpy and gives your lashes a natural look without looking too dark.
The mascara definitely gives your lashes a lovely curl and does make them appear slightly longer.
I have been using this as more of a day time mascara as when I am going out I prefer something that adds a bit more volume to my lashes. I think this a great mascara for when you want minimal makeup or a day time look yet want your eyes to look amazing.
The normal price for this mascara is £6.29 which is not overly expensive compared to some other mascara you see on the market. Would I pay this price for it? Probably not. As much as I do think it gives your lashes a nice look I think you can get similar products for a cheaper price. If I were to see it on offer perhaps under £5 I would think again.
I would rate this mascara 4 stars as I have to deduct one for the price.
I bought this from Boots recently for £6.29. I've seen the price as low as £4.50 on ebay though so worth shopping around a bit if possible. Fairly average price for a mascara of that range (in line with Maybelline, Rimmel etc.). I'm a sucker for Boots points also so am happy to take a chance every now and then in finding the staple items.
The mascara comes in a fairly slim but long tube. It is black with a red lid and has the brand and name of mascara on the front with a little red bow. The nature of the packaging suggest to me the product is marketed more towards the teen range (as seventeen tends to be) - I'm 30 and didn't find the package that attractive but had heard good things so went ahead with the purchase. The packaging is pretty boring and plain, also there was nowhere on the tube to indicate what colour this was and on purchase I had to open and check it out. I am aware this comes in a black and a brown.
Application was straight forward. The tube is easy to hold (not to big, not too small and not too clumpy like some of the maybellines can be). The brush was small and curved which made it easy to apply from the root of the eyelash. I was a bit hesitant about the brush on seeing it as the bristles looked more like little spikes than bristles. Throughout my use of this product however this has meant that the brush stays very clean.
Definitely does what it says - lashes are extended in length (perhaps due to the design of the brush) and definitely no issues with clumps here! I however like more of a falsie feel and prefer volume you can get in other mascaras (see other reviews). This product doesnt give you any volume but in all fairness it doesnt.
So to sum up - I have rated this mascara highly as it really does what it ays on the tube. Just not for me!
Seventeen is not normally a brand I opt for in Boots, No 7 is more my genre and age relevant make up but when I got a voucher in the post a few months ago (with the Advantage Card literature) I could buy this mascara for a couple of pounds so I thought I'd give it a try. Stickered with the irrisitible lure of 'new' I thought the packaging was cute, the name was good and the price was right.
The mascara comes in a curvy tube and has a black body with a maroon lid so looks a bit doll like in a way. Twist of the lid and the brush is lean and curved which helps a lot with neat application too. I bought mine in black which is the colour I always opt for in a mascara.
The mascara claims to offer 'curly' lashes for 24 hours (!) hmm, we'll see, I thought.
I have used this mascara many times and I really like it, especially for the price paid. It is not too wet and blobby as some new mascaras can be. The thin brush is great for application and makes it easy to define your lashes. I didn't feel it made my lashes curl up particularly but it was easy to build up for a more dramatic look (I wasn't after doll's eye lashes anyway!).
This is a decent mascara and one I have enjoyed using. In fact I keep it in my work bag for touch ups and last minute applications so it has come out a lot actually over the past few months. I loved the curvy tube, which also made it easier to grip as well as being aesthetically pleasing. I did agree that this was long lasting and stayed on all day, although I don't really need a mascara to last for 24 hours!
I think this normally retails at around the seven pounds mark but I do think it is worth that for the cute packaging and high performing product.
It was a great idea to send out a voucher for this mascara as it is actually one that I'd be happy to buy again, at full price in the future. I think this will appeal to younger ladies and teenagers due to the "doll'd up" branding. For me it performed well as a black mascara and I am very happy to recommend it to you all.
First purchased this product after receiving a voucher from Boots to get the item for just £2 as it was then a new product. I couldn't refuse at that price, and the marketing idea worked as i have since bought it twice.
The mascara promotes the idea of dolled up eyes, so long, separate and flirty lashes. It claims to give an overall long lasting curled and lengthening effect without clumps.
Item retails in Boots at £6.29 for 9ml (though Boots and 17 often offer great deals and 3for2 so watch out for this). The item looks great with a red and black curved tube, sophisticated and girly. The lid is easy to grip and tightens securely.
I think this is a good product and i will continue to use it as a day to day mascara as it does lengthen and curl my lashes and does not crumble or clump like others i have used around this price range. However i do find i have rather straight lashes, not particularly short, but find it difficult to keep them curly. I curl my lashes with am eyelash curler before applying this mascara and it does coat, curl and add a bit of length though i would say the curl does not last very long.
The product claims '24hours curls', whilst it does last 24hours, my lashes do not stay curly. I am aware i have rather straight lashed so others may find better results, nether the less a good quality mascara.
~~~ The Mascara ~~~
Doll'd up mascara is from the SEVENTEEN range of Boots own brand makeup. I'm probably, I lie, I know, I'm not the target age range for this brand, being primarily aimed at teenagers. I've used various other products from this range before and have always been most delighted with the results, especially for the money I've paid, therefore I had no hesitation in buying Doll'd Up; and this review discusses my thoughts following my purchase.
This mascara promises a special lash lifting 24hr curl and volume benefits. Apparently, the curved anti-clump brush is specially designed to give you a fabulous set of doll like lashes and also give amazing volume and curl.
~~~ Appearance ~~~
The mascara comes in a black tube which features a lovely hour glass shape. The lid to mascara is bright red, and makes it look a little different to other brands. It's really quite noticeable on the shelf. The tube reminds me a little of a classic 1940's makeup style with a bold, black eye liner/mascara, and a bright red lip colour.
~~~ Price/Availability ~~~
I purchased this from my local Boots store a couple of months ago and feel I can now give it a fair review. The recommended retail price is usually £6.29, however, I got sent a voucher which meant this cost me just £2.00. In all honesty, even if I didn't have a voucher, this mascara would have appealed to me anyway, simply for its looks. The Mascara comes in 2 different colours which includes Blackest Black and Brown/Black. I prefer a more natural/less made up look for day to day, so I went with the latter.
~~~ Using the Mascara ~~~
Due to the slim middle of the hourglass shape, it's extremely easy to hold. The mascara wand is roughly the same length as the barrel, which is good as it enables you to get right to the bottom and get all of the product out; there's nothing I hate worse than waste. The anti-clump brush looks to be made from some sort of silicone/plastic material rather than actual bristles, and it gently curves so that it will fan your lashes out to give a wide eyed look.
~~~ Results ~~~
I didn't think I had particularly long lashes, until it was pointed out to me by a New CID makeup artist. I thought everyone's lashes were more or less the same as mine; I don't really get close enough to check, I did however know that mine were sparse due to over use of eyelash curlers when I was young, and very fine. Since January when it was pointed out, I've made a conscious effort to purchase volumising mascaras rather than lengthening ones; in order to make my lashes fuller and less spidery. I hadn't even realised why this was happening, I was blaming it on my choice of mascara, which was usually something cheap and cheerful from the Avon Catalogue.
Upon application I can see that although this is a brown/black, it's most definitely more brown than black. It doesn't have the intensity of blackest black as you would expect, but it doesn't have the depth of colour that you would expect either; it's like a muddy chocolate brown. It's perfect for day to day wear; or a natural look though.
The tip to the wand is sort of an elliptical shape, wider at the middle and a pointed tip so get those hard to reach tiny corner lashes; one side is almost straight, and the other side has a wide curve. It's quite a weird shape to the wand, but it works really well. I can indeed confirm that this doesn't clump. I usually apply the first coat with the flatter side, so as I can get the product on the eyelash. The second and consequent coats, I apply with the curved side, to get the fanned, wide eyed, curled look to my lashes.
Even with three coats to my lashes there is no clumping, but three coats or more are needed to give even a hint of volume. This is where this product lets itself down. I had high hopes for this product, being from the SEVENTEEN Boots range, but it just doesn't give me the va va voom I'd hoped for. It makes my lashes more defined and separates them wonderfully, but although I wasn't expecting the oomph and voluptuous look that false eyelashes give, I was hoping to at least see a nod in that direction.
~~~ Overall Opinion ~~~
Although I wasn't impressed by the lack of volume, I was impressed with the curl, and the overall natural effect. There wasn't any clumping at all, even after applying multiple coats which I'm pleased about. I did find that I needed a minimum of three coats to give my eye lashes the definition I required; they don't however feel overloaded or heavy. Even though I'm using so many layers I find it doesn't flake off during the day which is another positive, although I can't contest to its promises of 24hr curl and volume. It does curl but doesn't provide much volume as I've mentioned, but I'm always mindful to remove my makeup at the end of the day; usually with a Burt's Bees cleanser, and if I'm up late, it could just be a Nivea face wipe, so it gets more of a 14/16 hour wear rather than a 24 hour one. Both methods of removal are really quick and easy as this isn't waterproof.
~~~ In Summary ~~~
At £6.29 I think it's a little overpriced as it doesn't live up to its promises, but I think if you can buy it at a reduced price (it's often on 3 for 2) and prefer a natural look, I would give it a try. I do think the curl was fair, the volume not so good, and the overall effect was moderate. I prefer a natural look, but I was hoping to get just a little more drama and definition. I would have to say that this mascara was reasonable, especially for the price I paid, but I won't go out of my way to buy it again, that's for sure.
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This mascara is part of the 17 range which is Boots own brand of make-up. I have used many of their products before and have always found most of them to be good quality and fairly good value. Although I don't currently use any mascara in the 17 range seeing as I got a voucher through the post where I could purchase this mascara for a couple of pounds I thought I would try it to see what it was like. The mascara is called 'doll'd Up' and has special lash lifting 24hr curl and volume benefits. The mascara has an anti-clump brush so you can make sure your lashes stay firmly in the limelight. The curved brush is specially designed to give you a fabulous set of doll like lashes and also give amazing volume and curl without clumping. You can create a wide-eye look by applying the mascara to your top and bottom lashes. 17 claims that this mascara has 24hrs staying power meaning you can flitter your lashes all day and night. The mascara comes in a black tube which goes in slightly towards the neck of the bottle. The lid to the tube is bright red and it states that it has up to 24hr curl. There is also a small sticker on the lid stating that this product is new. On the mascara tube it clearly states that this is from the Seventeen range at Boots and is called doll'd up. There is a small bow next to the writing. On the back of the tube it gives you a tiny bit of information about the mascara and you can also see that you get 9lm of the product in the tube. The colour of the mascara is on the bottom of the tube, so ensure you check this before you purchase it. This mascara does look slightly different to others due to the shape of the actual tube itself.
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I purchased this from my local Boots store. Although this is priced at £6.29 I got sent a voucher through the post which enabled me to get this for just £2.00 so of course, I just had to try it. You can also purchase this online from the Boots website. The Mascara comes in 2 different colours which includes Blackest Black and Brown/Black.
Using the Mascara
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I accidentally picked up the Brown/Black mascara as I was in a rush when buying this so didn't pay attention to the shade I was buying. I didn't even think to check the colour either. Although I normally only use black mascara I would use this anyway to see how good it really was and to see if it lives up to its claims. The mascara tube itself was really easy to hold due to the shape of it. On this occasion I decided not to curl my lashes as I wanted to see how well the mascara worked without using eyelash curlers before-hand. I twisted the lid off gently which revealed the anti-clump brush. It looks as though the actual brush is made from a silicone like material, how-ever I could be wrong. The brush isn't your standard mascara brush that you get with most other mascaras. As the mascara wand is black I could see that this mascara was a dark brown/black colour. I applied the mascara to my right lashes first. The mascara wand is very easy to hold and I found it really easy to apply the mascara. As I applied the first coat I found that the wand helped to separate my lashes and gave them a very fine coat of the mascara. This was too little for me so I decided to let it dry and apply some more. This mascara is very quick drying so I didn't have to wait long before applying some more. I applied another coat and although I could see that my lashes appeared to look darker I wasn't really happy with the amount of mascara that was being put onto my lashes. I like wearing black mascara and I like them to make my lashes look dark and full with a slight curl. It's my fault that my lashes didn't look as dark as they normally do because I purchased the wrong colour, so I can't blame the mascara for this at all.
= = = =
I looked in the mirror at the results and I have to say that I wasn't that impressed with the mascara. The brush definitely helped to separate lashes and there certainly weren't any clumps, despite adding at least 3 coats to my lashes. There was some slight volume to my lashes but there was very little curl to them which I was disappointed by. I did how-ever notice that the mascara looked very natural, probably due to the way it separates the lashes as it coats them in mascara. Even after applying 2-3 coats my lashes still looked very natural. I also applied this to the lower lashes as well and I have to agree that this gives your eyes a wide-eye look but one that looks natural. I was now going to see how well the mascara lasted throughout the day as I left the house to go to work. During the day I didn't experience any kind of dryness or irritation to my eyes so it was good to know that the mascara was kind to my eyes. The mascara felt really light and I even forgot that I had applied some. I was impressed that there was no flaking to the mascara and it didn't even smudge despite rubbing my eyes. Even after working a 7hr day the mascara as the end of the day still looked perfect and it hadn't worn off at all, this was very impressive as some mascara's tend to flake off during the day or smudge around your eyes slightly. Before going to bed I would remove the mascara using a Facial Wipe (Simple). As this mascara doesn't state any different I presume that this is not waterproof, therefore it should be reasonable easy to remove without having to rub at my eyes too much. I found that the mascara came off easily without having to rub my eyes too much and my eyes didn't feel irritated after taking the mascara off.
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Although I wasn't impressed with the volume and the curl that the mascara gave I did like the fact then once applied the mascara looks very natural and definitely helps to separate the lashes. There wasn't any clumping at all, even when applying 2-3 coats to my lashes. I found the mascara easy to apply, even with the special anti-clump brush which is slightly different to mascara brushes that I am used to using. In terms of value I can't really complain as I only paid £2.00 for the mascara due to the voucher I had, how-ever I definitely would not pay full price for this mascara and I do think it's a little over-priced for what it is. Although I loved the natural look the mascara gave my lashes I do prefer using a mascara that gives more volume and length so I definitely wouldn't use this mascara if I was going for a night out on the town. I think next time I use this mascara I will definitely use eye lash curlers to help get a little more volume and curl in my lashes as this mascara doesn't really do that very well. This is the perfect mascara for people who prefer a more natural look with their make-up. I would recommend this product if you like subtle, natural looking making up but not for people who prefer slightly thicker, more curled lashes. I'm going to give this product 3 out of 5 stars as I don't think it gave much volume, curl or length and I think it's over-priced.
(review also on ciao)
I had a voucher in the post from boots which made this mascara £2 when purchased. I was excited to try it as the packaging was very appealing and it was a new product in the 17 brand which I love to use. I have used several mascaras from all different brands in the past and none have compared to the hold this one has on me. I always have to check my eyes whenever I'm out to check for my make up not giving me panda eyes.
I have that issue of "cry laughing" often or just getting very warm around my eyes making it leak into the corners of my eyes and under my bottom eyelashes creating a line of mascara but I've not had that problem since using this mascara.
=======application and use=======
The first time I used this mascara was on a meal out at a Chinese buffet and wanted to doll myself up for the occasion. I started off with some new eye shadow I had just bought and then applied the mascara. This mascara has a harder brush which is a silicon plastic with silicon bristles. It's said to be an anti-clumping brush which I have seen on a few different branded items. It is also slightly curved for an even easier application.
It was so easy to apply and was very evenly coated on all eyelashes. I didn't overdo it as I noticed it was drying quickly and didn't want it to clump together and make it look ridiculous so I left it just coated yet the results were amazing. My eyelashes looked full, even and well coated in the mascara. It definitely gave definition and fuller looking lashes.
It comes in black or brown/black which is a bit of a muddy black which is a lovely colour. I bought mine in black as I already have dark eyelashes and wanted something that would stand out a bit more. This doll'd up mascara from the 17 range is £6.29 at RRP price and boots usually have offers such as 3 for 2 across the range. I am so happy with this product and plan to continue using it as it's solved my panda eyes. I also find it very easy to get off in the evenings. I always use cotton wool and make up remover and doesn't need too much scrubbing like some mascaras need.
I would definitely recommend this to any woman looking for fuller eyelashes without having to pay the earth for it. I give this product 5/5 stars for it's volume, design and the excellent quality boots have given on this mascara. The price is definitely worth paying for such a brilliant piece of make up.
Thanks for reading my review!
Seventeen is not a brand that I have ever really used. I tend to associate it with Collection 2000, Miss Sporty - the sorts of cheap make up brands designed to target pre-teen girls who know nothing about quality make up yet. That said, I have found some amazing products from the Collection 2000 range (namely their face powders) and when they are good the deal is even sweeter because the prices are low.
I bought this mascara because I had a voucher from boots that made this mascara a cheap £2. The regular price for this is £6.49 so I couldn't resist testing it out for this rock bottom one off price. I think the reason they are offering this voucher at the moment is because the Seventeen brand has had a bit of a make over and as such they want to entice people to try the products. This also made me feel that it might be one of the better items in their range as they want people to try it and return to buy more, which you would only do if it was good.
The mascara comes in a hour glass shaped tube which has a black body and a red lid. There is the standard information and branding which is in white text on the black body and black text on the red lid. The overall look is as desired, it has an almost 50s pin up colour scheme to it which I would imagine is what they were going for with the branding and the name. It does look a little juvenile in the way it is put together and I think that is also part of the appeal for younger girls as opposed to women.
The mascara brush itself is a comb style which is slightly curved to fit the contour of your lash line. I don't love these comb style brushes personally because I find them to be very rough on your eyes and lashes but I was still willing to give it a try. The mascara fluid is a deep black colour and is relatively wet and fluid which means it is easy to apply, though it can be messy as it does tend to be quite wet initially.
The mascara brush separates the lashes well and coats them evenly in the black fluid. This mascara is best as a separation device rather than offering volume or length. I find it makes a good base mascara onto which I layer other mascaras which offer more in terms of volume and length. That said, this is a perfectly good day mascara for those who don't crave more oomph and I do enjoy using it to separate my lashes and give them a clean, simple look.
The mascara lasts on my lashes all day, though if I only wear this is does begin to soften towards the end of the day. There is no flaking as far as I'm concerned and my lashes don't feel weighed down by this mascara either.
Overall, this is a perfectly nice mascara but I'm glad I only paid £2.
As you are supposed to throw your mascara away every three months I don't want to spend a lot of money on it so when Boots send me a voucher for SEVENTEEN Doll'd up mascara for £2 I jumped at the offer. However, at £6.29 as it is usually priced it is about the same as other leading mascaras out there.
SEVENTEEN has recently gone through a rebrand and it looks far classier then it used to. The Doll'd up mascara comes in a red a black curvy tube which not only looks good but is easier when you are tired in the morning. There is also a plastic curved brush which gives you lashes a bit of curl/
I am quite lucky in that I have reasonably long lashes so this does really define my lashes. I haven't noticed any clumping yet (and I have had the mascara for about a month) and I have never had any spidery lashes. One of my big issues with mascaras is when they run slightly and I am left with panda eyes (this may be my odd eyelashes as this even happen with Maybelline's Great lashes which I have read great reviews on) and this doesn't happen at all with this mascara which is great. The colour is also great.
In terms of holding curl it does really open up the eyes but because my lashes are long anyway I still need to use an eyelash curler.
Would I buy it again?
Definitely. For the price it is a great all round mascara and it doesn't run off my eyes half way through the day which is a big bonus and my lashes do look defined. However, it similar to other products I have used and at £6.29 you may be able to get a better mascara on special offer so maybe check out the deals first.
Please note review may appear on Ciao under username SamanthaL82
**17 doll'd up mascara**
Mascara is one of those products that I don't like spending a lot of money on so when I saw this was included in the 3 for 2 offer at boots plus I had a money off voucher and a points voucher I decided this was the next mascara for me.
After promotion and vouchers I paid £2 for this and received 100 points. This is currently priced at £4.79 which although is cheap for a mascara I don't think I would pay this. I don't think that highly of the brand and I would rather pay a couple of pounds extra and get something like a Maybelline mascara.
The packaging for this is black and red and there is a wavey line through it. I also noticed that they seem to write seventeen on the product now instead of just the number so I am assuming they have rebranded the product? I think it looks less cheap now then I remember from when I was young. The wand on this does seem to have a slight curve to it.
This product claims to give you up to 24 hours curl plus wide -eyed volume for doll like lashes. I have also just noticed that it is a brown /black mascara not just black. I think the mascara is fine for the price I paid for it but I don't think it is amazing. It does help slightly with a curl but I can get that from my eyelash curler and I certainly haven't had doll like lashes! Maybe I need to try putting on more layers? I don't think I will repurchase this again unless like this time it is on a really good deal. Not a bad mascara but not great either.