* Prices may differ from that shown
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The product I am reviewing is Boots Hide & Chick Concealer which in Boots own brand. I use many of the products from the 17 range and find most of their products very good. I have recently become a little paranoid about the dark circles around my eyes so wanted a concealer that was going to cover these and hide them. When browsing this range recently I found this concealer and after reading the details on the tube I decided that I would give it a go as it sounded quite good. The concealer comes in a black tube which holds the concealer and there is a lid to the tube which reveals a white brush tip applicator. The concealer contains light reflecting pearls to blur fine lines and imperfections, giving eyes that wide awake look. The concealer comes in 3 different shades including Light Rose, Light Beige and Medium Rose. The concealer was £4.99 which I thought was reasonable and much cheaper compared to other well-known brands. You can purchase the concealer from the Boots website and in Boots stores.
Using the Product
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It suggests using the Hide & Chic Anti-Fatigue Foundation first, how-ever I use another foundation in this range so I decided to apply this first after allowing my primer to settle. I normally apply concealer before applying my foundation and then I can top it up if I need to; how-ever I was going to follow the directions on the tube of the product. After applying my foundation I then got ready to apply the concealer. I took the wrapper off the concealer and then pulled the small black lid off. I was rather annoyed when I saw that the white applicator brush had a few bent bristles which were sticking out to the side rather than down with the other bristles. You need to twist the end of the pen to start the foundation flowing, this take a little while but then soon starts coming through. I would advise you not to twist the end too many times otherwise you tend to gets lots of concealer out, which will most likely be wasted. I applied some of the product under my eyes to cover the dark circles. The pen was easy to use and there was more than enough foundation applied to the area which I wanted to cover up. I then used a clean finger to dab the concealer rather than using the brush which will remove it from your skin. The first thing I noticed was how thin the concealer was, I was expecting something a little thicker. The concealer seemed quite thin & watery which I was surprised at. How-ever I continued to apply the product and dab it with my fingertip until I had achieved the desired look.
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Looking in the mirror the dark circles weren't as noticeable but I could still see they were there. The concealer also left a slight shine to the eye area as well which I hate so I attempted to cover this up with some loose powder and a small brush. This made the concealer look slightly less shiny; how-ever it didn't improve the look of the dark shadows. I decided I would keep the concealer on along with my other make up and see how long it lasted throughout the day. The concealer stayed looking ok during the day how-ever I did think that it had worn off a bit making the dark shadows much more noticeable than they had looked before. By the end of the day the concealer had worn off a little more and it hadn't even looked as though I had even applied any at the beginning of the day. A good thing about the concealer is that it didn't dry out my skin or irritate my eyes or the area around it. I have very sensitive eyes, so I was quite surprised at this.
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For me this concealer just didn't do a good enough job of covering dark shadows and keeping them covered throughout the day. I wouldn't be able to trust using this if I was going out for a night out on the town as it just doesn't last for very long. I didn't like the fact that the concealer was so thin and watery and I did expect it to be a little thicker for better coverage. I have actually not purchased a concealer from the Bourjois range and find this brilliant so I will be more than likely throwing the rest of this concealer away. It wasn't the cheapest concealer ever but for £4.99 I did expect this to work a little better. Although some of the products in the 17 range are brilliant this sadly isn't one of them and I won't be recommending this to others. I would definitely advise you to go for another brand such as Bourjois or Maybelline where the results will be better and longer lasting.
(review also on ciao)
Sadly I do tend to suffer from dark circles under my eyes - I have a light Asian skintone which I think makes it worse ... and also makes it difficult to find a concealer that really works for me and matches my skintone! To be honest I don't bother too much about it these days and just rely on my normal makeup to cover up the worst of the dark circles.
However I while back I received this free with another 17 cosmetics purchase and was happy to give it a go. It is part of the 17 range of cosmetics that is exclusive to Boots. It costs £4.99 at full price, and you'll also get 16 Boots Advantage Card points with your purchase. It comes in three shades - Light Rose, Light Beige and the one I have which is Medium Rose.
According to the Boots website, this is "perfect for party girls who want to disguise dark circles and still look bright-eyed". Well, with a baby and a three year old to look after, I am sadly not so much of a party girl these days but hoped it might work its magic on knackered mums too! It contains light reflecting pearls to "blur fine lines and imperfections, giving eyes that wide awake look".
The product comes in a pen style format that is quite nice looking. It's black with silver writing, and under the lid is a small brush. What you do is twist the bottom of the 'pen', and a little of the concealer is released into the brush. You can then simply stroke this onto the under eye area.
I am not really that keen on this style of applicator as I find it can be a little tricky to control how much of the product is dispensed, and I have to admit that I do tend to end up with a little too much of this quite often! But the brush makes it quite pleasant and simple to apply to the under-eye area. I then use my fingertip to gently blend this in. the cream is quite thick and does blend in well, although I personally find it to be a little too thick for my liking and it can feel a little bit cakey in my opinion.
But in terms of appearance I would say this definitely does help to conceal the dark circles under my eyes, and it certainly brightens that area. Although it doesn't work miracles it does certainly help.
Makes my lines worse!
But I have one more problem with this product. I have a few very fine lines under my eyes and I find the concealer really gets into these little lines and becomes really visible. This is not a good look and for me this really spoils the product, which otherwise works fairly well.
I think overall the product is a bit too thick for me, and I have quite mixed feelings about it. It isn't really a product I plan to use again so I can only give it two stars.
~Hide and Chic Concealer~
I was lucky enough to be able to pick up 2 of these Boots No17 concealer products for free after an in store voucher promotion that Boots were running. The No17 range tends to be one that I only buy from when there is a super deal that offers me a free product or a very large reduction in price as it isn't a must have range in my opinion. As there have been a number of good offers like this on No17 products in recent times I have a number of those products in my collection which I have been happy to try out. The Hide and Chic concealers are a product I must admit I would probably have passed over had I not been able to try them for free, however as I have been using one of these in recent times with a certain degree of success, I feel it does have some merits.
~Using the product~
As I recall there were a small number of colour/ tone options that I was able to pick from when I picked up my concealers, with there being light rose, medium rose and light beige tones on offer. I picked one in light beige which I am using at the moment and one in light rose (which I have yet to try) as I was unsure as to which would be a better colour match for me. The concealer comes in a neat and easy to use matt black tube that has a small brush applicator at one end, with a neat lid and a twisty bit at the other end that helps you get access to the concealer cream. I find that the brush applicator is a little scratchy when dry but soon softens up once it has some of the concealer cream on its bristles.
To use the brush you simply twist the bottom end of the product tube and that releases a small amount of concealer on to it. If you want more of the concealer you simply twist the tube a little more until you get as much or as little as you need. The texture of the concealer is not overly thick or thin and I find that if used with care it does work to a fair standard. The brush can and does leave brush stroke marks on your skin if not used with a careful light touch and this is a slight down side of the product as far as I am concerned. The colour I am using at the moment is light beige and I feel it works quite well with the foundation I am using at the moment. The texture of the concealer cream does work towards helping hide dark patches or blemishes if applied with care, although it is not an ultimate solution.
~Price and rating~
The cost of this product is £4.99 which I feel is a little high as you only get a very small 1.8mls of product for your money. You are directed towards using this product to help hide blemishes and dark circles under the eye area and I feel that you can get some good results with this but you do need to sometimes soften any stray brush strokes with your finger tips for a more natural finish. I don't feel that I would want to pay £4.99 for this concealer and would like it to be a little cheaper if it was something I would be inclined to buy in future. My rating for this product is 3 stars which is a mid way rating that I feel reflects the abilities of the product to do what it is made for versus the sales price.
I was given this as a freebie in a goodie bag I picked up. I was actually quite excited about using the Hide and Chic concealer- mainly because the product concept is very similar to Touche Eclat (a very expensive concealer!)
The concealer is specifically for using under the eyes- to hide those dark under-eye circles- tell tale signs of too many late nights! The product is like a pen, you pull the top off and the concealer comes through a brush where the pen nib would be so can be brushed on to the skin. Concealer is released by twisting the end of the pen- take it steady though as too much twisting can release more concealer than you need! I actually quite like the packaging- it is black, quite classy and discrete- a huge thumbs up :-)
The concealer is in what I would consider a "teenager" brand and retails exclusively at Boots for only £4.99. I think it is reasonably priced and definitely affordable if on a budget.
Unfortunately I am not a huge fan of the concealer itself. The colour match was ok for my skin but I didn't think the coverage was particularly good- and I need to hide those dark circles! I also found that the limited coverage that it did give, did not last particularly long and so had to be reapplied to try and achieve the look that I wanted. Perhaps this goes to show that price really does equate to a better lasting product.
Overall, nice packaging, good price but not a great product :-(
I first purchased the "Hide and Chic Eye Brightening Concealer" as on my Boots loyalty card I had a half price coupon making the product only £2.25 and for the price I thought I could give it a go and didn't have much to loose out on and if it wasn't great I hadn't spent the full £4.49. More recently I have been able to print off Boots coupons for a free tube too! So after reading this review and if you still want to try it, it might be worth checking!
I don't tend to suffer with really dark under eye circles but sometimes I do need something just to help conceal and brighten which is exactly what this product says it does. The packaging is a black pen like tube with a brush on the end which is incredibly soft and flexible. The concealer is dispensed through the tube by turning the base. I'm not usually a fan of brushes attached to make-up especially things like foundations and concealers as I like to be able to wash my brushes to help prevent bacteria, but I gave this a go anyway.
The product is available in 3 colours Light Rose, Medium Rose and Light Beige. I think a lot of people must have been given the money off coupons as the only shade they had available was Medium rose which I normally would have avoided as I have very fair skin but I didn't find this too dark for me at all. The first time I used this I dotted the liquid around my eye area and gently patted into my skin. The liquid itself is of a very thin consistency not so thin it runs down your face when applying because that would be silly but just so that it feels like a very thin cream. I'm not sure if I was expecting too much from the concealer itself but even after using several times I have noticed no difference at all. I don't feel that the supposed light reflecting particles made any impact on my eye area either. I've persisted and tried to use this by building up layers of the concealer and using it with another brush and each time it has made no difference to my eye area.
I'm glad that I didn't spend out the full £4.49 on this as I have been extremely disappointed with the product which isn't usually the case with 17 products.
Over the last couple of years I have noticed that my skin tone is becoming slightly uneven, particularly underneath my eyes. In addition, I am displaying some very fine lines to the outer corners of my eyes and whilst I know that this is the effects of the aging process I also believe that it is due to my stressful job. Consequently, drastic action was necessary, as although I am fast approaching 44 years old I feel and have been told I look much younger. For as long as I can remember I have used blemish sticks, which have allowed me to efficiently disguise any imperfections. However, the brand I have been using for many years, namely Boots No 7 was becoming rather ineffective around the eye area, as it looks heavy and somewhat caked. As a result, I tried and tested two products; one of which I will discuss at a later date with this review focusing on my experience with Boots No 17 Hide and Chic Eye Brightening Concealer, which is a recently launched product.
APPEARANCE OF THE PRODUCT
I consider myself to be a novice when it comes to purchasing new make-up products, as I tend to stick with what I know. As a result, I found this product rather difficult to locate on the Boots No 17 display. The appearance of the concealer resembles that of a liquid eyeliner, as it is presented to us in a long slim black coloured tube measuring 12½ cm in length. Whilst I would class No 17 as a fairly low budget cosmetic range the name of the product has been displayed in silver coloured italics giving the packaging a considerable upmarket appearance. The concealer is available in three colours, namely light rose, medium rose and light beige. I found the task of choosing the most suitable for my skin tone a little confusing, as I have always associated the colour rose with pink, as opposed to a flesh colour and after pondering and trying out the testers on the back of my hand, I opted for the light rose, particularly as I am very fair skinned.
USING HIDE AND CHIC EYE BRIGHENING CONCEALER
Unlike the concealers belonging to Boots No 7, Hide and Chic is securely covered with easy to remove transparent plastic packaging, so we have the assurance that nobody has tried out the product beforehand. To use the concealer we are required to remove the cap from the upper section, which firmly clicks back into place after use. On removal, the white soft brush area is revealed and to operate the concealer the lower section needs to be twisted in an anti-clockwise direction. After a few turns the creamy consistency product will appear amongst the brushes. I gently used a painting technique to apply a few strokes of the product underneath my lower lashes and the outer corners of my eyes and used my little finger to blend into any fine lines and problematic areas.
My first use was somewhat of a fiasco, as I over used the product and as a result, my eyes resembled that of a panda, but with a little practice I mastered the correct technique. Whilst Boots market this product as being beneficial for disguising tired eyes, fine lines and imperfections I have to say that I was bitterly disappointed. The product allegedly contains light reflecting particles to disguise any imperfections, but my experience with using the concealer simply accentuated them and I might as well have put a huge sign on my head stating "I've got fine lines around my eyes!" I've tried the product on numerous occasions where I've either use a little less or a little more to see if I can make it work the way it is intended, but sadly, this is not the case. I washed the brushes on only one occasion where I placed them under the warm tap and applied a little pressure with my fingers to remove any excess product. Another huge downfall with this product is that after only an hour or so it starts to "melt" and therefore, needs reapplying. Whilst I cannot abide waste, the tube now sits in my make-up bag until such a time when I feel brave enough to toss it into the bin of perhaps give it another try! The only positive point I can make with regards this product is that it is easily removed with a few sweeps of a cotton wool ball covered in baby lotion or my now favourite cleanser, Liz Earle's Cleanse and Polish. I can confirm that I suffered no adverse reactions when using it. For the reasons I've discussed above, I cannot recommend this product, so it receives just one star from me.
INGREDIENTS AND OTHER INFORMATION
Unfortunately, there are no ingredients listed on the tube and neither are they available on the Boots website. The tube can be recycled once empty, but in my case it will be recycled much sooner!
PRICE AND AVAILABILITY
You can purchase this product for £4.49, but my advice to you would be to save your money and invest in some cucumber slices for those tired eyes!
I hope you found my review useful and would thank you for reading.
Whilst checking my advantage card in the Ad Card ATM in my local Boots a couple of weeks ago, I printed out a voucher for a free 17 Hide & Chic Concealer when I bought any other 17 product. Being an absolute sucker for a freebie (though I am well aware I had absolutely no intention of buying make up when I walked in the store, excellent target marketing Boots), I popped over to the 17 counter to have a search for something I 'wanted' to purchase in order to get my free gift. It was also 3 for 2, so I got to pick a third item for free, so two freebies - this was going to be a great day!
When I got home, as always when I purchase cosmetics, skin/hair care, I ran upstairs and tore off the plastic seal. After prepping my face using my usual 3-step skin care system, I took off the lid of the 17 Hide & Chic Concealer to reveal a brush rather than a stick / cream. I'd previously used YSL Touche Eclat Radiant Touch and I hadn't rated it at all as a concealer and only thought marginally better of it as a highlighter, so I was pretty disappointed. I began to apply it under my eyes, knowing it wouldn't be of any use trying to apply over any imperfections, and I was once again disappointed with the product.
1. I'd selected the light rose colour to match my pale, typically British, skin tone - unfortunately this turned out to be an almost-suitable-for-blusher pink shade which did not match my skin tone
2. The brush is neither use nor ornament (as my Mum would say). It doesn't blend the product, the bristles are too cheap, mass produced and they just separate leaving
3. It had a low level of viscosity and virtually disappeared like water as I attempted to blend it in with my finger (in lieu of the terrible brush!)
At an RRP of £4.99 for a 1.8ml sized product, this is a steal compared to YSL Touche Eclat Radiant Touch (around £20 for 2.5ml) and aside from the terrible quality brush, it would make for a cheap and great alternative if you like the YSL version in the first place. If however, like me, you prefer a more solid concealer and separate highlighter for under eye brightening, then I recommend avoiding this product as it isn't of any use at all. If you were to purchase the item I'd recommend the following: take advantage of any offers, that way you won't be too disappointed if you don't like it, test the shade, use a good quality blending brush after dispensing product from the built in brush.
Available at Boots online and in store
Thanks for reading!
I am cursed with dark circles under my eyes. And I'm not talking about the off-day-sort-of-looks-tired kind. I'm talking the real deal. You could be forgiven for thinking that I'd been in a violent scrap with someone and had black eyes for the colours that they are. I only wish I was joking. So, you might assume (correctly) that I am always trying to look for the next greatest thing to combat this effectively. While Boots had their 3 for 2 offer across all make up a while back, one of the items I picked up was the 17 Hide & Chic Eye Brightening Concealer in the hope that this was the solution to my eye woes.
In theory, it sounds promising. Claiming to be able to 'disguise tired eyes to fake that morning fresh glow' due to its light reflecting pearls (surely not real pearls?!), I was sold on the product. The bottle contains 1.8ml of liquid, and comes in 3 shades: Light Rose, Medium Rose (which are more pinky colours) and Light Beige (peachy rather than pink, and my shade of choice). Costing £4.99, it might come across as quite expensive for a mere 1.8ml of product. However, most beauty products tend to come in small ml measurements, and so it's not extortionate compared with other products on the market. 17 is an exclusive range to Boots, and so you will not be able to buy it anywhere else.
So, how good was the product? Well, initially I was disappointed with the way this product is applied. One of the things that I was impressed with when considering whether to buy the product was that it had a small brush on it, which I assumed would be used for blending the product into the skin. To get the liquid out, you twist the bottom of the 'pen' and a small amount of liquid appears between the bristles of the brush. When I applied it to my skin, I attempted to use the brush to give myself a good coverage and to try and get the product to look natural on my skin. However, I found that the bristles of the product, or the consistency of the product being too thin (I'm not sure which) meant that attempting to blend the product with the brush was pointless. The product was almost being scraped across my skin, and did not look natural at all. Giving up on this technique, I resigned myself to dabbing spots of the product beneath my eyes in the areas where coverage is needed, and mixed and blended the product in with my finger instead.
The second thing I was disappointed with was the coverage I got from the concealer. Although the circles beneath my eyes appeared a little less dark as a result of the product, it had failed to achieve the coverage I wished for. Perhaps it was due to my high expectations of the product, but I could not help but feel disappointed. I will continue to use the concealer until it runs out, as I hate feeling like I've wasted my money, but will not buy it again afterwards.
Overall, this might be beneficial to someone with slight dark circles, but someone (such as myself) with very dark circles under the eyes will see little improvement from using this product. It might be my fault, as I said at the start that I suffer with worse than the average sleepy dark circle look, and I was expecting miracles from a product that only claims to make tired eyes look fresher. Even so, I would claim this product is only average at best.
This product is a life saver. I have the Hide & Chic Eye-Brightening Concealer as a liquid concealer in a pen, with soft bristles so that you get an even coverage and it sinks right into the skin.
The concealer has a pearl formula which reflects the light and reduces the appearance of dark bags and circles. There is a number of different shades, but I found that Light Rose worked best on my skin tone - for those that are pale like me, I'd strongly recommend that shade! Even if it looks darker on the label, the concealer itself is light and it blends beautifully.
I've always had issues with bags and dark circles, and working as much as I have been recently, I was starting to feel as though I looked haggard at only 19. I bought this concealer, never having tried it before, and I apply it everyday now because it gives me that extra boost of confidence.
Boots Number 17 range strikes another win for me. It does exactly what it says on the tin - "Disguise tired eyes to fake that morning fresh glow!" Perfect for those with hectic work schedules, recovering after 'the night before' or just those that need that extra light lift in the morning - I would recommend it to anyone.