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I bought this mascara from Boots, which is the only place you can buy it from, for the small price of just £4. Anyone who buys make up knows that most mascaras you get in Boots are priced around £10 on average so £4 is very reasonable and one of the cheapest prices you will find in a Boots or probably any other department store.
I bought this thinking that for just £4 I couldn't go wrong, the price is very good and this mascara definitely earns at least 2 stars for being such a bargain.
The packaging is not the most interesting or appealing, it is simply just a small plain black bottle with the name of the product written across it in silver writing. The style of the writing is also pretty boring as it is in simple capital letters. There is not much design on the bottle and I am also not that keen on the shape. I don't really like how the lid is thinner than the width of the bottle. So thumbs down for packaging - but hey, this was a cheap product after all so there has to be downsides to it somewhere, and its just a good thing the downsides aren't on the mascara itself and the way it looks when on.
The brush is quite good. It has a slight curve which makes it easier to apply as you just brush it along your eye lashes and don't have to hold it upside down or at any angle to tilt it to get it to be in the right position to coat your lashes. It is a little thick but this means it holds more mascara on it so can give your eyelashes a nice full volume sort of effect. It isn't too clumpy and it is definitely not sticky. However sometimes because the bristles on the brush are so thick it means that it can sometimes get on your eyelids.
This isn't waterproof so I wouldn't recommend wearing it to go swimming, or even for exercise or going out in the rain. This is because even if your eyes are just a tiny bit wet the mascara will smudge. I have had this happen to me in heavy rain and also after wearing this mascara to go to the gym. I would definitely not risk wearing it for going swimming as I just know I would come out with panda eyes.
Overall this is a good little mascara and for anyone who is on a budget like me, as I'm a student, I would recommend to them trying out the 17 make up range. It is all quite reasonably priced and it is not bad quality. This mascara can be used to create lovely eye lashes and I think it is great. I would probably buy this again. It isn't the most amazing in the world but for the price it is extremely good and I would give it four stars out of five.
Generally, all my cosmetics are Miss Sporty or Collection 2000. I'm a classy bird! But seriously, I don't have a lot of spare cash and I wear make up about twice a week when I'm not working so spending loads on a named brand is not something I'd willingly do.
Whilst Boots 17 brand is not massively over expensive, as I've explained, spending £6 on a mascara that I've never used before is a big reach for me. Luckily, due to a till error, I managed to get this mascara, a Boots meal deal AND a silver eyeshadow (also 17 brand) for just £5.50. I would've been happy to pay full price for it though - and it certainly looks the business. Whilst the pot is quite short, and smaller than other mascaras, it seems to rely on the idea that 'the best things come in the smallest packages'.
Part of what attracted me to this mascara is the brush. The brush is nice and thick, which works well with my long but wide apart lashes. For those with shorter, more close together lashes, I don't think this would work as well. It has a curve in which is meant to help your eyelashes to curl but to be honest I don't think I've ever seen a mascara do that. Whilst it's not the best brush I've ever used, it gets good coverage and it doesn't clump too badly. The liquid is quite sticky, and hard to remove if you smudge it, so be careful! It can ruin your entire eye make up if you get a bit over enthusiastic.
The biggest selling point of this mascara is that it's meant to have a different tint to it. Mine is 'black copper'; though you wouldn't be able to tell! There is literally no brown or copper colouring to the mascara liquid at all. I've heard that the blue and green ones are stronger, so maybe it's just a problem with brown? Who knows. I was incredibly disappointed by this as although I didn't expect a full on colour difference, I was hoping for a subtle coppery shimmer underneath the black, which I didn't get. I don't really see the point of the 'photo flawless' tagline - it made my eyelashes look no different or more 'WOW!' than any other mascara, and certainly no different to my £3 Collection 2000 one.
Overall, I wasn't thrilled. The good points are that the brush is good at fanning out my lashes and doesn't clump them too badly; the bad points are that the liquid is hard to remove if you make a mistake and there's no promised copper tint to it. If it was cheaper I'd be willing to buy the other two shades to try them out, but not at £6 a go - even if I do get Boots points.
This product intrigued me due to it's unusual colour system, you see which product you use depends on your eye colour. Each version matches the colour of your eyes, so as I have blue eyes I would use the metallic blue version, now I am usually not a fan of coloured mascaras, but I did want to see if this particular range would change my opinions about them.
Packaging: As this product is from 17's new "Photo Flawless" range the packaging is a classic black with gold lettering, as I have said before 17's packaging usually is very simple but there's something professional looking about this range, it doesn't LOOK cheap and plastic-y.
Price: Like most 17 items, this is priced at around a fiver, which is pretty reasonable for make up which (althouch cheap) is usually quite good quality - usually. ;)
Product: Again the brush for this mascara is quite a thick curved brush which is supposed to give a curl to lashes, those who have read my review on the no7 mascara will know my doubt when it came to mascaras which claim to curl lashes, but I actually wasn't aware this mascara had a curved brush at the time. On the brush the colour didn't LOOK blue, it still looked black to me, but it did look slightly metallic (there was a slight shimmer to the colour), upon applying the mascara it still didn't really look blue, which I was very glad of, but it didn't look quite black either. The forumla isn't too runny, but it is quite "wet" and does seem to clump very easily, it's also very easy to smudge it which is one of my pet peeves. Due to the thick brush this product should be good for volume, but to be honest, on my lashes it looked nothing special at all, as I said it does get quite clumpy, it doesn't really lengthen and I didn't think they looked volumized either. :(
As for being photo flawless, I'm not even sure how the colour choice is supposed to enhance this, maybe my eyes aren't blue enough or something lol!
Summary: I'm not really impressed with this mascara, perhaps it's simply because I've tried so many, but I found it very disappointing, the colour variation didn't seem to have a real point to it in my opinion. The application can be messy and definitely did not curl my lashes, which I didn't expect it to, it is quite smudgey and the end result was nothing particularly impressive. :(
I only had to see the words 'Photo Flawless Lashes' on 17's new mascara, and I was intrigued.
I normally stay faithful to my beloved Max Factor False Lash Effect mascara, and love the effect it has on my average lashes. However, after using my last of it , I just fancied buying something different this time.
17 promises that it's Photo Flawless Lashes will give you high definition, volume and lift. All that for £5.99 for a 8ml product seemed a little too good to be true. I chose the colour Black Copper as I have brown eyes, however, the mascara is available in Black Blue (for blue eyes) and Black Green (for green eyes).
On the packaging it states that this is an intense black mascara with a twist of pearlescent colour to brighten eyes.
The mascara wand is sturdy and adequate enough, and the screw top feels very secure and I would not anticipate any leakages at all.
Those who love thick brushes to apply their mascara will appreciate what 17 offers with Photo Flawless, the brush is also curved to shape the eye.
I found the mascara itself to be a little thick - reminds me on Benefit Bad Gal - so if you are just looking for a lengthening mascara only, this may not be the one for you. A lot of product gets applied to your lashes and can begin to look a little clumpy. I rectified this by scraping off the excess before application.
Volume and intensity is most definately provided and my lashes looked beautifully full, with the brushes help my lashes curled without the need to use a lash curler beforehand.
The Copper is not as obvious on your lashes as I would imagine the Green or Blue would be. On the wand you can see the pearlescent sheen, however, once dry I feel this is not visible and seems to dry just Black!
Sometimes, mascara can be a little dry, that is not the case for Photo Flawless Lashes which seems to have a lot of moisture to it.
The only down side to this product for me -and the reason why I will not re-purchase it again- is the smudging that occurs under my eyes ( a major pet peeve of mine) within 3 hours of application. I never had that problem with Max Factor False Lash Effect and can only put it down to the fact it's because Photo Flawless is a much thicker product. Like I said before, I have average lashes, so it isn't the length that could be causing such smudges.
If, however, smudging doesn't bother you then I would really recommend Photo Flawless, as the results you get for your money are amazing. For me, the product consistency would have to re-looked at by 17 and then I would definately be adding it to my make-up kit.
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It seems like every other cosmetics brand releases at least one new mascara every other month and after a bit all of the formulas just start to give the same results over and over again, whilst the companies rely on a gimmicky mascara wand to sell the product. To give the marketing teams their due, I nearly always fall for this trick...
Boots teen-aimed range 17 have come up with something a bit different to the other 'new wonder mascaras'; Their PHOTO FLAWLESS MASCARA applies black but in certain lighting gleams with a pearlescent twist of colour [mine is in blue/black, which is a deep blue between royal blue and navy], which promises to help brighten your natural eye colour. The mascara also has a specially shaped wand which is designed to lift and curl lashes for a added wide eyed look.
One coat of this mascara will provide noticeable length, fanned out, slightly curled, non-clumpy lashes. However one coat alone doesn't seem to add a visible increase in volume - it's simply that your lashes are more defined.
Luckily the formula is fast drying and doesn't clump together, so it's easy to apply multiple coats. Two coats will add volume to your lashes and still holds a curl well.
I've been wearing PHOTO FLAWLESS MASCARA every day, all day since I bought it and have yet to experience any flaking or smudging from this mascara.
Available in black/blue [recommended for blue eyes], black/green [green eyes] and black/gold [and eyes]. Boots don't mention grey or hazel eyes, but I'd try the black/blue for grey as my eyes have a hint of grey in and my sister has hazel eyes and loves the brown eyed version (she has just bought the green eyed one too).
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The best selling mascara in the UK is Maybelline The Falsies which has a uniquely curved wand (like a spoon) and since it's proved to be a huge money-spinner it was bound to have imitators sooner or later, so it's no surprise that 17 have grabbed the ball and ran with it [I think Rimmel now have their own version too].
I usually dislike mascaras that rely on a gimmicky brush to work, but this one really does work: The shape of the wand grabs, coats and pushes every lash out and up (even those little stragglers in the outer corners of the eye). Apply the mascara brushing the concave side of the wand against your lashes, as the will set the best shape and lift for your look.
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I admit to having taken a series of photos to see is this is indeed 'Photo Flawless' and was pleasantly surprised. Whilst the pop of colour [I got the blue/black combination] didn't show up on any of the photos, the whites of my eyes looked bright and my irises had a greenish tinge to them.
The colour to the mascara is only visible in selected lighting, so it's subtle enough to wear everyday and make a change from the same old black. The length this gives to lashes is good, but not the best [Maybelline Lash Stiletto is one of the best for that] and the volume is only so-so [try Bourjois Liner Efect], but the definition, colour and curl are great. So I think that the results I get are fantastic for the price and I'll happily re-buy it. I'm also interested in trying the other colour combinations to see if they work for me.
The 17 Photo Flawless range also includes kohl eyeliners in the same colour combinations as the mascara [£3.99], facial primer [£4.99] and liquid foundation [£6.29].
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RRP: £5.99 [8ml]