Product Type: Boots makeup
Newest Review: ... with the results of it. It definitely lives up to the claims it makes on the tube and so what more can a girl ask for?! Available from Bo... more
Flutter those lashes
17 Ultimate Length Mascara
Member Name: redhead78
17 Ultimate Length Mascara
Advantages: Coats lashes well, no clogging or clumping, very reasonably priced
Disadvantages: Not a lot of choice in colours, only available from Boots
Oh how things change when you get a mortgage! Now I would no more spend £20 on a mascara, or any other item of makeup - with the possible exception of foundation - than I would poke myself in the eye! Nowadays my mascara shopping tends to be done in a hurry and whichever I see in my colour (brown/black) first that happens to be under a tenner is probably the one that I'll buy. I have to admit I don't put a lot of thought into it. I'm blessed with quite long lashes anyway and usually just get confused by all the different claims made by all the different varieties. Do I want my lashes to look longer? Or thicker? Or curlier? None of the above. Any of the above. I really don't care! I just want something that will coat my lashes easily and clump free and give them some colour so I look a little less albino before leaving the house!
Hence how I ended up trying out the Boots No 17 Ultimate Length mascara the last time I dashed into Boots. I found myself next to the No 17 stand, saw the mascara, saw they had it in brown/black and at a cost of £4.69 there was no doubt it was heading home with me. Even I hadn't expected to get a mascara for that price so that was a bonus! Looking on the Boots website, now it is reduced even further to £4 which is fortuitous as I'm almost out so I'll be stocking up again tomorrow!
The mascara itself looks pretty much like any other mascara, in a tube about 5 inches long with a screw off lid which also holds the magic wand for applying the product. The tube it a plain black one with pretty purple writing. It advises us that the mascara "visibly extends and separates to create ultimate lash length" and tells us that it is non-clogging and easy to apply, is dermatologically tested and is fragrance free. Quite why any manufacturer would want to make a mascara with a fragrance in it is beyond me, but what do I know?! Initially, for hygiene purposes, it comes wrapped in clear plastic, which is easily removed by tearing it along perforations.
The biggest marketing campaigns for mascaras now seem to focus on the wands supplied in the tube and the number of different claims and miracles that can be achieved with these wands is neverending! This particular one is what I would describe as a traditional mascara wand. Around 4 inches in length with about an inch of bristles on the end which are neither curved nor overly spaced out. You simply sweep the bristled end through your lashes from root to tip and hey presto your lashes are covered.
So how have I found using this mascara? Overall I've been very pleased with it I have to say. I was a bit dubious at first solely because of the very cheap price, but I have been most pleasantly surprised. Obviously it isn't of the same quality as the top end brands but I must admit I don't have any complaints about it.
The wand is easy to use. When you pull it out of the tube it isn't overly clogged up with product. I've had mascaras in the past where I've had to wipe excess product off onto a tissue before use, obviously wasting a lot each time, but not with this one. Admittedly, sometimes there is a bit of extra on the very end tip of the wand, but not too much that you can't simply scrape it off on the edges of the tube to be pushed back in with the wand when you've finished.
Moving from the base of my lashes going in very slight zig-zaggy motions to the tips the wand coats my eyelashes very nicely without leaving them clogged up or clumpy. I tend to go over my lashes twice at a time but only giving them one "proper" coat as I don't like heavy or fake looking makeup and this Ultimate Length leaves them separated but looking naturally coloured. It's also easy to coat my bottom lashes without leaving them covered in clumps and the thinner end to the wand makes it easier to get into the corners of my eyes.
I often wear contact lenses and I've never had any problems with this mascara reacting badly to those or causing any irritation to my eyes whatsoever. Once applied it lasts all day on my lashes without fading or any speckling onto my cheeks but it is easily removed with my usual cleanser/toner routine. Any last specks that the cleanser doesn't manage to get, the toner always washes away and I've never ended up with panda eyes or black patches on my pillow in the morning. I have had this particular tube for around 6 months now and it is just about ready for replacing. Not only is it running out but it is also drying out a bit, but general advice is not to keep mascara for longer than this anyway and I would be buying another around now regardless of how much was left. With daily use I'm happy enough with it's longevity.
All in all I've been very impressed and pleased with this mascara and wouldn't hesitate to buy it again (and will be doing so in the morning!). It obviously can't compete with the very expensive designer brands but I would say it more than holds it own against any mid-price mascaras and as long as they keep making this I wouldn't even contemplate going up a brand and spending a tenner or more on No7 or Max Factor, for example, when I can get this for less than £5 and be more than pleased with the results of it. It definitely lives up to the claims it makes on the tube and so what more can a girl ask for?!
Available from Boots branches and their online stores it has the added bonus of collecting you Advantage Points as well. The one area which I find slightly disappointing, especially from a large company such as Boots, is that this mascara is only available in two colours, black and brown/black. Whilst this isn't an issue for me personally as I always go for the latter, it might be an issue for other shoppers and it's unusual for such a well-known brand to have such a limited choice.
I really want to award this mascara 5 stars as personally I love it and have no problems with it but, as a consumer, I feel I have to knock one off for lack of choice with regards to colours, but if I had the choice I'd really award it 4.5 stars!
Summary: A great little mascara that lives up to its claims for an unbelievably low price