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I received this mascara from my sister for my birthday. I do love trying different mascaras and always have at least 10-15 on the go at once. As a result buying a mascara as a gift for me is always a good option because I love trying new ones. Admittedly 17 isn't really a brand I tend to buy from because I think some of their products are a little cheap. That said, I have often been impressed by collection 2000 or Rimmel mascaras so I held out hope for this one. The mascara can be bought from Boots for £6.29 which is lower down the price range for high street mascaras. I do tend to think it's good to try these cheaper mascaras as they can often surprise you and be much more cost effective than designer or high end brands. The mascara comes in a gold and black leopard print tube. I do really like the colour scheme and though it doesn't look expensive it does look stylish and young. The tube is standard cylindrical shape and is a fairly small 9ml. I like the size and shape, it fits easily and neatly in my hand and isn't at all cumbersome to hold when applying. The mascara fluid is a lovely deep black colour. It isn't thin or runny but also not overly thick which is great considering the teeth on the brush are very small. The brush is a small comb style but with soft flexible plastic bristles rather than the hard teeth. I prefer this to a hard comb because they are a little kinder to your eyelashes but I do find the softer bristles clog up more easily with mascara and this can cause lumps when applying. The design overall is pretty unexciting but not at all offensive. It does the job and has little extra like a lid that clicks in place and a pretty outer design. it won't steal the show but it does enough to be worth the cash and not be something that looks grotty. The mascara does, as I anticipated, become a little clumpy because of the find teeth that are quite soft plastic. I do think it does quite a bit for the separation of lashes and the length but the look of it once on is quite 'soft' if that makes sense. I find I have to finish it off with another mascara so that the lashes dry hard and don't flake off during the day. With just this on alone I'd worry about it coming off and not feeling solid. That said, I do love this mascara for a soft, romantic look and lovely fluttery lashes. In terms of what it claims to do, give you 'wild curls', I don't think it really does that. I do often find with mascaras though that they make wild claims they can't fulfil and this is just one of those things to pull you in. This doesn't bother me too much because I'm not sure I'd want wild curls anyway. For the money this is a decent mascara. It's not a firm favourite for me but one I do return to every now and then. I probably won't buy this again straight away but might think about it at some point in the future if nothing else takes my fancy. Overall, I'm not blown away by it but it isn't a terrible mascara so give it a go for the money.
I had a voucher for this mascara for only £1 AND got a free gift with it! It is possible that the fact it was such a bargain is influencing my opinion of it. I always think of Boots 17 as a 'younger' brand (I'm 31) and the packaging of this mascara does suggest that - it's gold with animal print. I went for the Brown mascara intending to use it for everyday wear for work- I'm Blonde so Black can look a bit over the top. When I first opened it and saw the brush, I was quite cynical about the product. Because it is called 'wild curls' I would have expected the brush to be curved but it wasn't. The brush also comes out of the bottle very easily, the excess mascara is not pulled off as you remove the brush. Again, I wasn't convinced it was going to be any good. Applying the mascara seemed to go better though. There were no clumps and it seemed to glide on almost like it had some moisturiser in it. A general piece of mascara advice for you is to do both side of your top lash - from your eyelid down first and then from your eye outwards. Having applied the mascara I was impressed with the result - I wouldn't say it has any dramatic effects as the bottle suggests but as an everyday mascara I would say it beats many that I have tried in the past. The mascara doesn't flake off during the day and leave black bits below your eyes which I've experienced in the past. The effect does wear off a little though. Some mascaras irritate my eyes a few hours in but this one doesn't which is great. Overall I'd recommend it as an everyday mascara. It's nothing special but it's cheap and doesn't have any real negatives in my opinion.
I treated myself to this mascara in brown, even though I normally go for black mascara, but was really impressed with the look I got. Its perfect just to put on for a natural, everyday look. It can have a tendency to clump, but is by no means the worst I have ever tried! I initially bought it as it was on special offer, but wasn't disappointed - as with other mascaras, it is quite easy to layer up, and would be more dramatic in black, but I didn't really experience a dramatic effect on the curl of my eyelashes as suggested in the title. However, I would recommend it as it does help to fan out lashes. It does also last quite a long time, and after having used it every day, it has lasted around 5 months, which is quite good as well as it not breaking the bank!
I normally go for more expensive mascara, but having recently had big success with a different boots brand mascara, i decided to give this a go. This mascara is £6.29 in boots, and is number 17, which means it boots brand and can only be found in boots. It comes in a fun animal print, gold tube, and you get 9ml. This product claims to give 6x more volume, which for just £6.29 would be amazing! It also claims to hold curls for up to 10 hours, hence the name. Its dermatologically tested and fragrance free. So i got home with somewhat high expectations, and tried out the new mascara, and i was very disappointed. I found the thin brush made coating the lashes difficult, and the bristles were so close together my lashes clumped together very easily, and the small brush hardly touched the sides of the tube, meaning it was loaded with far too much mascara, trying to get it off by scraping against the sides became messy, and then that was when the problem with coating the lashes occurred. I had to try and use the brush from an old mascara tube to try and apply in a way which clumped much less. While this worked to some extent, and was an improvement, i still found this mascara to not be too great. Firstly, the volume achieved was significantly less than the mascara i had before this one, and so i was disappointed, it gave some volume, but 6x volume is a huge exaggeration. But i decided to use up the tube until it was time to get new mascara......this was not a long lasting decision. So not only did i have huge issues applying this mascara in a way that would avoid clumping, and had lashes lacking in volume compared to a huge majority of the mascara ive ever tried, but i found this smudges everywhere, very easily, i would warn against wearing on a hot day! Not a great quality in mascara, the smallest bit of moisture will cause obvious smudging around the eye, not at all appropriate for clubbing! well at least it wasnt that flaky.....thats the only good thing i can think of, and it seemed to hold curls okay, but im not convinced it held them much better than other mascara anyway.... despite it being just over £6, i feel i wasted my money.
Holly Golightly went to Tiffany's at times of sadness. For me, there is no place like Boots! It's my guilty pleasure, somewhere I go to forget about everyday troubles. I thoroughly enjoy checking out new beauty products and am always attracted to pretty packaging. A couple of weeks ago, on one of my trips to good old Boots, I stumbled across this gorgeous looking mascara by 17 and couldn't resist the temptation to buy it. At £6.29 it's not the cheapest one on the market but is more affordable than my favourite Max Factor and Benefit products. I liked the leopard print design very much. It is a nice product to have in your make-up collection purely because the packaging is so eye-catching. I do like 17 make-up partly because it is affordable and partly because buying it makes me feel like a teenager again. The whole range is mainly aimed at young girls with limited budgets and is of comparably good quality. There is a wide selection of products to choose from. I always stock up on 17 nail polishes and eye shadows as the colours are amazing. So, yes, I thought I was getting myself a good quality little product when I bought the Wild Curls mascara. The mascara claims to create plenty of volume and separate the lashes, leaving them clump-free. It also promises to lift and curl your lashes, so there is no need for eye-lash curlers. I always look for volumising mascaras as they are the only ones that work for me. I don't have thick lashes and need help defining my eyes. I was sure that I found a great mascara to not only volumise my lashes, but also curl them for an eye-opening effect. Oh, dear... I was so very wrong. The moment I got home and decided to try out my new pretty mascara, I knew it would never do anything to enhance my look. The brush is just ridiculously silly! It has different size bristles, as though someone randomly trimmed them. I was expecting a curved design, which is usually the case with curling mascaras. Also, according to the product description, the brush is a shocking pink colour. Well, why did they even bother, as it is so covered in gloopy mascara, you can't see a thing. The mascara itself was very thick and lumpy. It just sticks to the brush like out-of-date shoe polish. I really struggled to apply it. All the mascara did was slightly enhance the colour of my lashes. There was no volume, certainly no curl visible. My lashes looked stuck together and clumpy. I had to use a pin to separate them, which is something I never ever do with other mascaras. I didn't feel like applying a second coat as the whole process was unpleasant. I thought my lashes actually looked much better without this Wild Curls mascara. Its staying power is good if you avoid gyms and remember your umbrella. I noticed a few flakes under my eyes towards the end of the day but no major smudges. Of course, I wasn't wearing much mascara so maybe it would be messier after two or three coats. Overall, I am disappointed with this product. It did absolutely nothing for my lashes. I have, however, read many good things about the mascara online. Not everyone dislikes it, so maybe if you decide to try it, you will find the product to be excellent. Unfortunately, for me it was a complete waste of money, even though the mascara will definitely brighten up my make-up bag.
Ok so I'm supposed to be saving money by not buying so many beauty products, but when my 17 foundation ran out and I went to buy a new one there was a 3 for 2 offer on the 17 range and I just couldn't resist, so I ended up with 2 new mascaras as well. The first one that caught my eye was this Wild Curls one which seemed pretty reasonably priced at £6.29. It was the gold animal print design of the packaging that made this one jump out at me. It looks very different to the usual boring mascara tubes but still looks quite classy and expensive at the same time as being fun. When I opened the tube and saw the brush I immediately wished I'd gone for a different mascara as it just looked like it would be a disaster and I wasn't wrong! I'm not sure why but I was expecting a curved brush but it isn't curved at all it's just set at a really odd angle from the end of the wand. It also looked like there was a line down one side of the brush that had no bristles but in fact the bristles were just really short and covered up by a thick layer of the mascara. Then at the other side of the brush there seemed to be hardly any mascara on it at all. The angle of the brush makes it really awkward to apply and I really wasn't sure which side of the brush I was supposed to use and I had to do a lot of experimenting and a lot of wiping excess mascara from the brush before I managed to apply it without getting in a total mess. After all that effort I would hope I'd end up with great looking lashes but this proved to be a real let-down. It claims to give 6 times volume and curl lashes for up to 10 hours, but it didn't do any of those things for me. All it does is make my eyelashes look darker and it clumps quite badly especially if you try to do more than one coat which you would definitely need for it to have any kind of impact. It comes off easily which is a godsend because I definitely don't want this on my lashes for any length of time because it looks awful and feels really dry on my lashes as well. Probably one of the worst mascaras I've ever used.
I go into Boots all the time, at least once a week. I don't know if you're aware of this or not but recently they've had an offer going on the 17 range which is that you get a free eye make up set if you buy this mascara. If you still want this mascara at the end of reading my review, then now is the time to buy it. The mascara costs £4.99 which is a good price for a mascara - especially when you are getting a free gift with it! This is definitely a bargain. The packaging on this mascara looks great. It is black and gold coloured and has a sort of animal print all over it, so if you like animal prints then you'll love how this looks. I think a lot of girls will like the design on this mascara, and with the price being so low I have already talked about two big reasons that people would have for buying this mascara. But never mind looks and price, the most important thing to consider when buying a mascara is how good will it actually look when you're wearing it. Otherwise it will just be waste of money. The mascara itself is just average. The brush is quite awkward to use as there is no particular shape to it, it is straight and there isn't a curve to it and it isn't flexible or anything like that. I could live with that, but the thing is the bristles aren't spaced out well enough to separate your lashes properly and it can end up making your lashes look clumped up, and messy, and basically just not the way you would want them to look. This smudges a lot, too. It is most definitely not waterproof. Where I live we've been having a lot of rain and stormy weather lately. I was wearing this mascara one day, I went out to walk my dog, and when I came home and looked in the miror I had the shock of my life as staring back at me was a black eyed goth! I was so embarrassed and I really hope no one had seen me! So apart from maybe Halloween I don't think I'll try wearing this out in the rain again in a hurry! I have given this four stars though, because it is OK for dry days as it is just a basic mascara, it is nothing special though. I like the packaging, and the price is reasonable and because I had a gift free with it I think if I went back in time I might buy this again. Or maybe that's because I'm make up mad, but whatever the reason I still recommend this.
I was immediately attracted to the fun metallic animal print packing of Wild Curls Mascara, the latest product from the Boots 17 range. It comes in a standard shaped 9ml mascara tube which is gold and has leopard spots. The claims of this mascara are that it provides six times more volume and an intense curl. It currently comes in black or brown and costs £5.99. So let's put it to the test... The wand is straight and the brush soft uneven length bristles. The aim of these are to allow you to easily coat the roots of your lashes, and to provide lift. I didn't find the brush any easier than normal to coat the whole length of my lashes so I'm not sure this new design is all that much of an improvement. The mascara went on easily and didn't leave me with any clumps, even after multiple coats. The colour was dark and even. I noticed a slight lengthening effect when I applied this to one eye only to compare, but it wasn't dramatic. I was also disappointed that the promised intense curl and boosted volume were nowhere to be seen. On the plus side, my eyelashes did look well defined, the mascara lasted for the 10 hours it claims to, and it didn't flake off. At the end of the day, this was a little harder to remove than a lot of other mascaras I've used. I needed to spent more time than usual on my eyes and it needed a bit of scrubbing to ensure I wasn't left with any bits still attached to my lashes. It's worth noting that the lid closure on this is very good. You can feel and hear it click back into place when you screw the lid on and it feels very secure. I was confident about throwing this in my handbag with no worries that the lid might come loose. It also currently comes with a free gift containing tweezers, eye liner and eyelash curlers. Overall, I was rather disappointed with this mascara. It doesn't live up to it's volumising and curling claims. It is however long lasting, good quality and provided a natural look so would make a decent everyday mascara if you don't want extra volume. The free gift is also pretty good and a nice little extra.