10 pints or fresh as a daisy - can you tell the difference? (Boots No 7 Instant Radiance Concealer)

Member Name: Coxy1974

Product:	Boots No 7 Instant Radiance Concealer
Date:	22/04/07 (278 review reads)
Rating:

Advantages: Price, results delivered and availabilty

Disadvantages: None

I am fast becoming a fan of the No 7 brand at Boots. I tried their products years ago and they didn’t suit me at all but I was persuaded to buy their products again recently when Boots had offers on their cosmetics and were giving away vouchers for No 7.

About 4 months ago my M&S concealer ran out. Being of a certain age I need something that will have the light reflective quality to deflect light away from those wrinkles and make me look young again. My other half says that I barely have any but I know they’re there, lurking and popping up when I least expect it too – a bit like the grey hairs that are appearing almost daily and are the thickest and wiriest hairs known to man and they are pure silver. But I am digressing yet again.

I used to use Touch Eclat but at £20+ it is now a bit beyond my pocket so the Body Shop was a close alternative but this was discontinued. I was very happy with my M&S but again they had discontinued theirs too!

I thought I’d check out the No 7 range after my success with the Foundation and the Moisturisers so off there I went. I also had a voucher for £5 off. I looked at the 2 concealers in their range.

Using the testers that had helpfully been jammed back in their slots obviously by teenagers who have nothing better to do I decided which shade to have and went off to pay.

Packaging

The concealer comes in a black box – long rectangular shaped. The shade is at the end of the box with the No 7 logo on the side in gold lettering. The product name is beneath this – again on the side of the box so the writing reads downwards towards the shade on the end.

Opening the box the concealer inside is in a long tube. The writing on the tube is exactly as it appears on the box.

You get 2.5 ml of product.

The Claim

This is short but sweet – ‘Light-reflecting lotion to chase away under-eye shadows’.

Well I had been after one that was light reflective. So let’s see.

The concealer

When you take the tube out of the packaging you notice that there is a button on one end and a lid on the other.

Concealers that I used in the past used to come in the form of a crayon, stick or with a wand that had a foam tip. This one is different. You take off the lid and there is a white brush. You need to hold the tube brush down towards the floor and pump the button on the other end.

By pumping about 10 times you’ll start the product coming through and out onto the brush. Apparently the brush is meant to better to apply the product with as you are able to brush into smaller areas that you couldn’t reach before.
Anyway – I pumped until the product began to tint the brush.

Application

There are no instructions on how to use this product. I think this must be taken for granted that if you are buying this product then you are able to know how to use it.

I usually use a concealer to hide the dark shadows that have appeared beneath my eyes in recent years when I don’t get enough sleep or when I’ve got a spot appearing that I want to conceal from others.

I pump a couple of times and then draw the brush beneath my eye to leave a line of the product beneath it. I repeat for the other eye. I then normally dab the product until it disappears and the shadows with it.

Result

This concealer really does cover the shadows and reflect the light away from those crows feet. I can go from looking really hung over after 10 pints the night before to looking like I’m as fresh as a daisy in a couple of seconds with this product.

Value for money

This concealer retails at £11.50 but as I had a £5 off voucher I picked it up for £6.50 for 2.5ml of product. A little goes a long way though and I can see me having this concealer for some time to come.

Recommendation

I would definitely buy this again. It does exactly what a good quality concealer should do, isn’t too sticky or runny and the colour shade is good so that it blends perfectly with my skin tone and the foundation that I wear.

Availability

www.boots.com
All larger boots stores that stock No 7

It’s available in 2 shades Shade 1 is a brown type of shade that I imagine would be good for darker skin and Shade 2 which is pinkier than shade 1.

Summary: Really good value for money product that does what it claims - another No 7 triumph