Boots No 7 Intelligent Colour Foundation

When it comes to choosing foundation I inevitably end up with the wrong shade, whether it be because of the lighting in-store or just because my skin tone changes throughout the year. So with this in mind I picked up a tube of this Intelligent Colour foundation on a trip to Boots. It costs £13.75 for a 40ml tube and there are only 3 shades to choose from - light, medium and dark. I went with the medium as I have a fairly average olivey type skin tone (if that makes any sense?!). It comes in a sleek black tube which is quite small and neat as foundation's go, and it looks really nice with it's gold writing. It's a squeezy tube so you just give it a squeeze to ...  Read the complete review

I first came across Boots' No 7 Intelligent Colour Foundation in 2006 when I bought No 7 products totalling over £15 and got a lovely free gift of a cosmetics case with various trial size No 7 products and a couple of full size products too. Of the trial size products was a small tube of No 7 Intelligent Colour Foundation. I thought nothing of it at first and didn't try it out until some months later. I was feeling rather bored with wearing face powder every day and wanted to try some foundation again. I had decided not to use my trusted Revlon anymore as my husband said it made me look very "plastic" - not a nice thing to hear! The trial size tube ...  Read the complete review

I first bought this product when Boots, in their own infinite wisdom, decided to stop making the foundation I had previously used. The product claims to be be able to match your skin tone and also contains spf 15. As I have very fair skin, I bought the 'light' shade. The product advises you to shake well before use. I would advise you to shake VERY well before use, as at first it often can be a bit watery giving a patchy coverage, whereas when you get to the end of the tube, it can be a bit dry and heavy. When the product comes out of the tube it looks very orangey. I was initially skeptical as to how it would blend to my skin tone, but was willing to ...  Read the complete review

When I tried this product, I was more than a little sceptical. I was used to having to try numerous different shades of foundation and, usually by more luck than judgement, end up with one that vaguely suited my skin tone. So, the thought that one shade could suit all skin tones, whilst tempting, I couldn't see would work. However, somewhat bizarrely, this foundation really does seem to seem to adjust to your skin tone - I still don't see how it works, but it really does! Once you get over the almost mud like feeling of the product, and you really blend it into your skin well, it provides a good covering that suits your tone. It leaves a natural finish - ...  Read the complete review

The Boots "No7" range of cosmetics and beauty products has been a staple in my make up case for many years and is replenished with alarming regularity. One of these staples is the "Intelligent colour foundation." Standing in a black tube with gold signwriting the product retails at £14.40 for a 40 ml tube. Not the cheapest foundation on the market but by far not the most expensive either. When used you require such small amounts that this foundation could easily last 7-8 months or 5 months if used on a twice daily basis. Coupled with the fact that once opened, it has a shelf life of 24 months makes this amazingly good value ...  Read the complete review