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Boots No7 Intelligent Colour Foundation

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37 Reviews

Brand: Boots / the guess work - this foundation adjusts to your skin tone to give you a sheer, natural look. / Type: Foundation

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    37 Reviews
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      08.09.2013 18:20
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      Great foundation

      I find it hard to match a foundation colour to my skin, especially as my forehead and chin is darker than the rest of my face. I was excited when I found out about this 'intelligent' foundation which is meant to adjust to your complexion and I decided to buy it in the 'medium' shade. It cost around £15 which is quite expensive for a high street brand but less expensive than a high-end brand which could easily set you back £25 or more. My favourite thing about this foundation is the way it feels. It almost feels like applying a powder as it feels really light and smells nice too. It definitely provides a light-medium level of coverage, so if you're after something a bit heavier, this might not be for you. I am really impressed by the way it really does adjust in terms of colour. It only comes in 3 shades - light, dark and medium. The medium was perfect for my skin as it is not too light for some of the darker areas of my face, yet it's not too dark for the lightest part of my face which is my cheeks. Once applied all over my face I am left with an even colour, which is not too obvious and it doesn't look cakey or flaky! I am also happy with this foundation as it provides some sun protection. It has an SPF factor of 6 which doesn't sound like much, but something is better than nothing at all. I'm always looking for skin products with added sun protection as I have skin which is sun-sensitive and I tend to freckle easily. I would definitely recommend this if you are after a light-medium foundation as it's fairly affordable, especially if you have a No. 7 Boots voucher. Thanks for reading.

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        24.07.2013 12:30
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        Definitely one to buy if you're going on holiday

        When going on holiday there's always that worry of having to go out and buy a new foundation to match your tan. Nobody wants to end up with a lovely tan and a foundation a couple of shades too light to cover up their blemishes. As I didn't want to take my usual away with me, I borrowed my mum's No7 Intelligent Colour foundation for the two weeks I was there to save me buying my own haha! It doesn't come cheap compared to other high street brands at £15.50 for a 40ml tube however it promises that it "cleverly adjusts to match the colour of your skin for a sheer, natural finish" and as I'm aware, I don't think there's anything similar out there from another brand just yet. As for the price, the tube should last quite a long time as only a small amount is needed for each application. No7 is a Boots brand, so therefore it can only be bought from Boots instore and online. I prefer buying products like foundation in store as it's much more reliable when testing colours, and make up is always a difficult one to know if you're allowed to return it. The Intelligent Colour comes in three shades: Light, Medium and Dark. When using testers I found that the light matched me perfectly however borrowing my mum's gave me the only option of taking the medium shade. I found that when I came to get some foundation out of the tube it looked REALLY dark. Darker than I was expecting. However, when I put it on my untanned skin, the medium was only slightly too dark for me, and I knew if I had bought the light shade it would have been perfect. When I was tanned the colour was a perfect match. It still looked too dark before applying it to my skin but it did as promised and adjusted to leave it looking natural and glowing. Before using it I was hoping that it wouldn't leave me looking orange, and it didn't!! Nobody wants to look orange, do they? I'd say the Intelligent Colour Foundation is medium coverage as it would cover a few spots and blemishes, but if you have more troublesome skin you might feel the need to use a concealer with it to help cover them up. I applied the foundation with a brush to save mess although it could be done with your fingers or a sponge. The consistency is more mousse like as it's not very runny at all which makes it easier to apply. It feels silky smooth to apply and glides on effortlessly, this is probably helped by putting on a moisturiser first and leaving it to sink in before putting on any make up. The texture looks as though it would feel heavy on the skin, but it's the complete opposite and doesn't even feel like you have any make up on. Another thing I found handy was that it included SPF6. As I intended to use this on holiday it was very useful, although I applied it over the top of an SPF15 moisturiser for extra protection from the sun. I can't comment on how it would last throughout the day in the sun as I only wore make up when I went out at night. But it definitely lasted a good few hours on my face without the need to reapply, and came off easily with a face wipe or face wash. I never use powder anyway due to my dry skin, but I don't think it would be needed with this foundation anyway as I'd say it's in the middle of the dewy/matte scale to leave you with a natural finish.

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        05.02.2013 12:15
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        A lovely simple natural looking foundation

        No 7 intelligent Colour Foundation I got my first tube of this magical foundation in a free gift when I bought a certain amount of No7 stuff from Boots one time. I have since had a couple of tubes and have just finished one so thought I would write my views on this one. When i first tried this I couldn't believe how soft and silky it felt as I put it one. It truly felt like a soft silky mousse . Once on it felt as though I had nothing on at all. There was no tight feeling, no cold wet feeling and yet my skin looked really good. WHERE TO BUY AND HOW MUCH? As a No 7 product it is available from boots in store or on line only but you might find it on Ebay too of course. For a 30ml tube of this you will pay £15.50 but at present the deal is buy one get second for half price. I would suggest waiting till they off one of their free gifts as they often do and then you get a better deal. That is not a bad price for a quality product. You can buy cheaper but I think once you have troed this you will not regret it. BOOTS CLAIM Boots say this foundation is : "Ever so clever colour... take away the guesswork with a foundation that adjusts to match the colour of your skin for a sheer, natural finish. Velvety soft, easily blended and so amazingly light you'll forget it's even there." THE PRODUCT AND MY EXPERIENCE This comes in a black plastic squeezy tube with gold writing on the front with the product name. It only comes in a choice of three colours : * 01 Light * 02 Medium * 03 Dark I find the medium suits me and gives me a sort of warm glow. I do NOT look orange like some of the ladies behind the makeup counters look at times. This gives a lovely natural colour without any thickness and yet minor blemishes are covered and my skin looks much more even in tone. The foundation is also good in that it also has SPF 6 with vitamins A & E as well to care for your skin. The SPF isn't that high but it means that any time you are wearing it your skin is protected from the sun's damaging rays. If you are going out in hot sun or sun bathing then wear something stronger for protection though. I find it doesn't block my pores nor does it sit in them making them obvious. It feels as though you are not wearing any foundation and it is easy to forget as i sometimes do and realise I haven't removed it when I am in the bath. This is also hypo-allergenic and has no fragrance. So would be a good choice for anyone with allergies or skin problems to try as it is also light and non clogging too. TIPS I HAVE FOUND HANDY I always clean and tone then moisturise my skin before putting on any make up and if I forget to moisturise I do find this goes on a little less smoothly although it glides on somehow it doesn't spread the colour quite as evenly. I dab a few spots over various points of my face then gently blend this in but as this is so light it spreads so easily you don't have to pull the skin at all. FINAL WORDS I have found with this that I need no powder to set my foundation and stop the slight greasiness on my nose. It really does look as though you have better skin and are not wearing any makeup which is exactly the look I like. I do not want to look as though I have layered on the foundation with a trowel. This looks as though I have a slight tan when I wear it but a healthy nice colour . It looks so natural that friends say 'you look well', and comments of that kind rather than your make up looks good or similar. That is exactly the look I like fresh natural and cover the little errors rather than as though I have a mask on. The foundation blends, matches and enhances your natural skin tone so just test which of the three coloyrs blends best with you and try it out. I find it lasts well all day and I don't have to re apply. If I was going somewhere special in the evening I might start again but on the whole there is no need. There is no trouble removing this I just use my Lush make up remover which is really gentle, then I wash my face, tone and moisturise as normal and there is no pore clogging stuff left behind. I would be happy to use this day or night in various climates and have done with no problem. I would recommend this as a lovely light natural looking foundation. Thanks for reading. This review may be posted on other sites under my same user name. ©Catsholiday

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          31.01.2013 14:48
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          Foundation from Boots no 7 range

          I am a huge fan of Boots no 7 range of cosmetics and think they are equally as good as the more expensive brands I have tried. I don't wear much make up as I really don't think it suits me! However I do use a foundation every day. I have tried numerous brands over the years but now think I have found the perfect foundation for me; Boots no 7 intelligent foundation. The foundation comes in just 3 shades; light, medium and dark. Boots say that this foundation is designed to perfectly match your skin tone. I would advise you to try before you buy to ensure you get the right shade. I opted for the medium shade and it really does adjust to my skin tone perfectly! Unlike many other brands I have tried, this one is really light and glides onto my skin easily using my fingers. Once it is applied I really can't tell I am wearing foundation! I always use a moisturiser before applying foundation. It feels very smooth and silky when applied and doesn't cake. I am also pleased to report that this foundation doesn't clog pores. The plastic toothpaste style tube has a twist off lid. The nozzle is small allowing the recommended amount of foundation to be squeezed from the tube. I find I only need a small amount to give me perfect coverage. In the summer I tend to use even less! The foundation contains vitamins A and E designed to help protect skin. It also has a SPF 6, although I always use a higher factor in the summer. I love the warm glow that this foundation gives my skin, making it look healthy and sun kissed without any hint of orange! Although this is a very light foundation, it does cover spots and uneven pores. This foundation is available from all Boots stores and via their web site. It costs £15.50 for a 40 ml tube. I tend to wait for one of the many offers that Boots have before buying!

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            20.09.2012 15:57
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            good product, but not worth buying if you need lots of coverage

            I like No7 products, even though they are a little more expensive than the make up i would usually buy, I find them really good value. Packaging The packaging for this product I found intriguing, its plain black box and tube is inviting and different from a lot of things I have seen before. It doesn't look fancy, and it doesn't bombard you with colours, and effects of the foundation. I find the packaging a nice change, simple is always best. Application/Use I was apprehensive at first the product comes out a very dark shade, but the 'Intelegent Colour Technology' made it blend effortlessly into my skin just like magic. It gave me a nice glow, felt smooth on my skin. However i can't wear this foundation just on its own as it doesn't give much coverage, witch was disappointing. I use concealer of a light (in texture) foundation on my skin before aplying it with my fingers on top. I have very pale skin, and it didn't adjust quite a swell as i wanted it to, leaving my face a little to bronze, but i have recently heard that they have launched a new 'extra light' shade, so hopefully that will work better for me. Was it Effective? The foundation felt very light on my skin, and didn't go 'cakey', it stayed very smooth and lasted a good six hours. Value for money? I paid £15.50, with is a reasonable price for a good brand foundation, but to be honest i was slightly disappointed, i have to use another foundation too so it wasnt really worth me spending my money on it - sorry No7. However if you have amazingly clear skin and just want a glow, this foundation is perfect.

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            14.09.2012 00:28
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            For me, an unbeatable foundation

            My daughter recommended this foundation to me after she had struggled to find one which suited her for years until she came across this. The foundation is a No7 foundation which means that it is exclusive to and can only be bought in Boots stores. This foundation was a bit cheaper than it is now when I first tried it but it currently retails at £15.50 I often use a £5 off voucher or buy on 3 for 2 offers so it only work's out at about £10 for a 40ml tube. The packaging The product comes in a black box with gold writing on it. The tube is also black with gold writing, it looks good but you cannot see how much of the product is left in the tube and it is difficult to tell by the weight. The black lid pulls off easily to reveal a very small hole which is all you will need to squirt out the right amount of the product. Does is work? Absolutely! After being disappointed with a different No7 foundation I wanted to try this before I spent my hard earned money on it. So my daughter told me to try hers, her skin isn't nearly as pale as mine and she had opted for the medium, whereas I would have chosen the light. When I squirted the product out of the tube a small, very thick pasty substance appeared on my hand. I commented at the time how it would be far too dark, even for her as it was very dark like a light chocolate mousse. I carried on anyway and put in onto my face using my fingers and started rubbing it in. I was absolutely amazed how far this tiny bit of thick foundation went, one tiny blob was enough for my whole face. It really glides on without any effort or the need of a sponge. The product blended in fantastically and left my skin feeling soft and smooth and the dark product looked fine on my fair skin. The product claims to adjust to match your skin tone and don't ask me how but it really does. This same shade worked on both my fair skin and my daughters slightly darker skin. I felt that my skin could really breathe with this foundation on, I don't even feel the need to put any powder as it doesn't make my skin shiny and it provides good coverage whilst creating a natural look. My daughter uses a concealer and then this on her face and it covers the concealer perfectly. It also looks fine if ever I get dry patches of skin, and feels moisturising and doesn't get a blotchy appearance like I have experienced with other products. I found the foundation simple to remove with a wipe or soap and water and it didn't take any vigorous scrubbing or make up removal products. My skin can be sensitive and I had no irritation after using this. It is hypo allergenic, but some which say this have left my skin irritated before. It also has the added bonus of having SPF 6 which adds a little bit of sun protection to your face. At first I thought the fact that this only comes in three shades (light, medium and dark) was a negative, but seen as it really does seem to adjust to the tone of your skin I don't think there is really any need for more shades. I have found this product has worked even better than foundations which have cost me over £30 and it is now the only foundation I would use. It is fine for a natural day look, and with a little eye shadow, blush and lippy looks great for a glam evening look too.

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            10.10.2011 17:31
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            The first foundation I ever bought and the one I always go back to!

            I hardly ever wear make-up and as a teenager I always avoided foundation so when I did eventually decide to buy some I didn't have any idea what to buy, let alone what colour! My mum took me to Boots and after speaking to a lady at the No 7 counter she decided that this foundation would be ideal for me and I have used it ever since. A tube of this foundation costs £15.25. There are three shades available light, medium and dark. The foundation comes in a black squeezy tube which contains 40ml of foundation. I chose the light colour as I have fair skin. The foundation is designed to adapt to your skin tone matching it and creating a sheer and natural looking finish. The foundation contains vitamins A and E to protect your skin and neutralise free radicals, as well as SPF 6. The foundation is also hypo-allergenic so it won't clog or block your pores. When you unscrew the lid on the foundation the hole which the foundation comes out of is very small so when you squeeze the tube you only get a little out. I like this as you can always add more and it saves waste. As the foundation is in a tube I apply it using my fingers. It does tell you on the instructions that you should apply it to well moisturised skin. When I use it I tend to cleanse and moisturise a good ten minutes or so before applying to give my moisturiser chance to sink in. The foundation comes out of the tube looking rather dark and this alarmed me at first however as I applied it I noticed that it covered any minor imperfections on my skin but didn't change the colour of my face. The foundation is easy to apply it has the consistency of a moisturiser. I would describe the coverage of this foundation as sheer to light, if I do have a blemish I have to use concealer as it doesn't cover everything. The foundation didn't cake on my skin like others I had tried too. This foundation is long lasting. My skin is normally dry and I can sometimes have oily patches. My skin looked healthy and felt moisturised all day. The foundation was long lasting and it didn't slide off. I would definately recommend this. It takes the guess work out of choosing the right foundation. It also protectes your skin from the sun.

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            29.05.2011 15:38

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            quite a good product depending on preference

            I do not normally use foundation but I receive this as part of a No 7 gift pack and thought I would try it out. The main reason I don't really like foundation is that I think they clog your skin, make it look over made up and unnatural. I think you can often tell when someone is wearing foundation and for me I would only wear it if it was basically invisible, giving a really natural and inconspicuous coverage and glowy looking skin. I would say that, from someone who doesn't like using foundation, this product did do that. It didn't noticeably look too made up or fake, it did even-out my skin tone and give it quite a nice glow. It isn't too thick so you don't feel 'caked on', and you only need a tiny drop too so it lasts a long time. It is expensive and Im not sure it is worth it, I wont buy it again, my preference is still not to wear it, but overall I would say that if you have a pretty good complexion and just want a light foundation to even it out a little and give you a bit of a glow, then this product will work for you.

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            11.03.2011 21:17

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            a make up essential for me, well worth trying

            I was always quite nervous using liquid foundations as I always felt like I was just plastering my face. however when I first found this one I was very impressed, I use the medium shade and it suits my skin perfectly. Although it comes out of the tube rather dark it quickly blends to my natural skin tone. I also find it last all day, some previous foundations have dried out during the day leave my skin very dry and looking like I have to much make up on but i have never had this issue with this. Another common problem I used to worry about was turning orange again not a problem. The size of the foundation is quite handy and easily fits in to a small make up bag which is great for me as I often stay away for the night and it means I am not carrying around a heavy make up bag. Also it comes in a squeezy tube so you can get every last bit out unlike some glass bottles where you feel you're leave some of the product in the bottle when you throw it away. The price does seem a little high however there is usually an offer so when boght along side other products it makes it affordable :-)

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            08.09.2010 03:23
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            By far the best foundation I have ever used

            For years now, I have stuck to basic foundation, and have never really spent much more than £5. However, Boots have recently had quite a few deals on with No 7. Firstly, when you spend over £5 in Boots, they give you a voucher to claim £5 off any purchase of Ruby & Millie or No 7 (this offer is valid until Sunday 12th September). Furthermore, until Wednesday 8th September, they have a deal on whereby if you spend over £22 on No 7, you receive a free gift set worth £32. With the prospect of free make up, I decided to gather my loose change and indulge! This foundation retails in Boots at £14.75, and so I was initially a little apprehensive at parting with what I believe to be quite a lot of money for something I didn't necessarily know was going to be much good! The foundation comes in three different shades - light, medium and dark. A definite PLUS! I find it so confusing when some foundation brands come in about thirty different shades and it seems impossible to choose the right one. I have an even yet rather pale skin tone, yet I opted for the medium shade of foundation. The foundation is in a black tube and is dispensed by squeezing the tube lightly. It is very light and creamy in texture, and can be applied either by hand or using a sponge - I personally prefer to apply the foundation by hand. The foundation goes on incredibly smoothly and easily and (as you can tell by the name) is 'intelligent' enough to adapt to not only the colour but the texture of your skin. I can honestly say that this is the lightest foundation I have ever used - I even forget that I'm wearing it when I have it on! Also, a little goes a long way, which I feel justifies the price. The best feature of this foundation, I feel, is that it doesn't rub off easily on clothes and other textiles, which is my pet hate! It's an absolutely fantastic product and definitely worth the price tag - no complaints whatsoever.

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              27.08.2010 20:04

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              Fluffy, mousse like make up; great for medium/dark skin tones.

              I am always on the hunt for a good quality foundation; when I saw this advertised it looked very promising. Through advertising and the packaging it gives the impression that this foundation is a light, sheer foundation that blends well with your skin tone that leaves a natural finish. When I used this product it was quite scary at first as it is a very dark colour foundation that comes out of the packaging and it has a smooth consistency, like mousse make up. When I applied it to my skin it was very light and fluffy and applied easily and absorbed well leaving you feeling as though you are not wearing any make up. It makes your complexion look healthy and evens out your skintone. The only criticism I have is that it did not match my personal skintone very well. I bought the light colour and it was too dark for my skintone and it seemed to have a very orangey effect on my skin. The product is available from Boots the retailer and costs £14.75. It is available in three tones: light, medium and dark.The packaging is a sleek black plastic tube with gold lettering on it, giving it a classic, designer feel. Overall I feel that the quality of this product is high and the texture of this product has a lovely consistency and a natural feel to it. However, it did not match itself to my skin tone very well, it does not do what it says on the tin and cannot be called 'intelligent colour foundation.' I believe it may work well for people who have any other skintone than fair or very pale. It will probably work well for those with medium, olive or dark skintones.

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              28.07.2010 19:58

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              Good Product

              This foundation looks very dark and orange when it comes out of the tube. However, it blends evenly and smoothly onto the skin. It comes in three colours light, medium and dark. I find the light is perfect for me, leaving a very subtle and natural finish. I can imagine on some very pale skins this may not be the case. On the less positive side the foundation does tend to wear off quite quickly, I combat this by using a light brushing of translucent powder on top. Also, its true to say it will not hide every blemish and some extra help from concealer may be necessary. However, it is the best foundation that I have tried for many years, it does not clog pores, will adjust well to skin tone and leaves a light natural finish. In summary a good foundation, which I will definitely continue to use.

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              11.06.2010 23:34
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              Forget guess work! Let Intelligent Colour adjust to match your skin tone.

              Of all the No7 foundation products I have tried and I have tried a few this one ranks for me as giving the most natural looking finish. I also really like the Stay Perfect Compact Foundation, but feel that this one just has a little bit more to offer. So with what I have said in mind I am very surprised to see that this has been given a rather mediocre rating by some people who have tried it. On reflection this just goes to show that to get the best from any foundation product, you need to try several, until you find the perfect fit for your skin type. ********************************************************* No7 has a good range of foundation types to suit most skin types from non clogging mineral powders, to tinted foundations that are good over a light tan, illuminating foundations for some useful extra glow, stay perfect foundations which stay put when and where you want them to and several more. No7 Intelligent Colour Foundation is another of the No7 range that caters for your skin in a different way again. It is intelligent in that it is able to adjust to match, compliment and dare I say enhance the tone and colour of your skin. If you haven't yet tried this then you may find that hard to take in, so perhaps a trip to the No7 counter and a chat with the No7 cosmetics assistant will help. ********************************************************* I only discovered this after one such visit, thinking it was impossible to ever get a decent match and finish that looked natural on the face. The lady at the counter talked me through the Intelligent Colour Foundation and applied a little to one side of my face so that I could compare it with the other side. It has to be said that ever since this has been a staple product for me. When you want to apply this I would advise that you apply a light radiance boosting moisturiser and then if you do use an anti ageing serum, follow on with that sparingly. Allow that to be absorbed into the skin and only then apply the foundation. ********************************************************** You only need a tiny amount which you just need to smooth lightly over the skin with finger tips. If you suffer from rosy cheeks then you may want to use a concealing foundation product too. Apply with a soft make up sponge only to the areas that need help and then only very sparingly. Do not rub the skin just pat lightly with the sponge. Once you are satisfied with the over all skin coverage apply a very light dusting of neutral facial highlighter powder, which will ensure a wonderful glowing radiant look. Forget the guess work as the foundation will adjust to match your skin tone. ********************************************************* Key points about the product are: The foundation is easily blended and very light when on the skin. It has the benefit of added SPF 6. Vitamins A and E within the product help care for and protect your skin. The foundation should not block your pores. Its a fully hypo allergenic product. The formulation is fragrance free For best results moisturise and apply a good skin serum Price: £14.75 for a 40ml tube. The foundation comes in light, medium and dark shades Rating: 5 stars!

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                16.04.2010 10:45
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                Not my favourite, but a good product nonetheless.

                Boots No 7 Intelligent Colour Foundation. I have big problems with foundation, as I have basically very fair skin, but now I'm hitting middle age and my skin is suffering from general neglect (I'm mostly a soap and water girl), being out in all weathers, and living it up a bit too much. This has left my skin quite blotchy with dark patches, and I also get a lot of redness. I've finally had to admit I need to use a foundation, to avoid scaring small children as I walk by. But light foundations look wrong on my darker/red bits, and darker foundation looks wrong on my light bits. So I thought this product would be the answer to my prayers. An intelligent foundation that claims to 'cleverly adjust to match the colour of your skin.' I might be a bit of a challenge for it, but hey, it's intelligent! Description 40ml of liquid foundation in a black tube. SPF6 and hypo-allergenic. They recommend using a sponge or fingers to apply and I always use my fingers. Currently £14.75 from Boots but is part of the 3 for 2 deal they are running right now. I bought the 'light' version so the review is based on that, but there are also 'medium' and 'dark' options. What I thought of it I was a bit concerned when I squeezed out the foundation as it looked quite dark for a light colour (if you see what I mean) and I did find it made me look slightly tanned. It is a very natural colour however, not at all orangey, so it made me look pretty good. I don't know how the intelligent colour matching is supposed to work - it doesn't have a brain after all - but I did end up looking quite an even tone. It didn't completely counteract the redness, but I wouldn't expect a foundation alone to cope with that, but overall it was quite good. It looks liquid but is more of a mousse texture when you apply it, and it blends very easily. You don't get that 'foundation' look as it seems to melt into your skin. Advantages Good light coverage that helps to even skin tone out. Disadvantages I think it has a slightly odd smell, but only very faintly (I only notice it when I'm putting it on my nose). A little expensive maybe? Overall I've kept my tube as it's handy to keep in the handbag but it isn't my favourite foundation.

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                  10.03.2010 02:14
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                  Very nice foundation

                  I've never been big on plastering my face with make-up, especially liquid foundation as I find that a) it negatively affects the condition of my skin and b) can leave me looking worse by the end of the day/night than if I'd not put any on, especially if I've been drinking and have got dehydrated. However, on very special occasions or if I'm looking particularly pale/spotty, I might reach for a bottle of foundation. For the above reasons and because it's too easy to end up with a yellowy/orangey skin tone, I decided to splash out on what I hoped was a decent product. I'm happy to say I wasn't disappointed. The foundation is easy to apply, like a thin moisturiser. The first time I put it on, I wasn't even sure there would be any difference to the look of my skin as it is so light. However, once it's applied and you take a step back, it's obvious that your skin tone has been considerably evened out. If my skin is more blemished than usual I might apply a second coat, and that does the trick for anything not covered the first time. I love the result as it gives me a natural, fresh-faced look without it being obvious that I've even got foundation on. The claim made by the 'Intelligent' brand is that the foundation is adaptable to different skin tones (although I don't know if this also applies to non-white skin colours), so that it will enhance your tone as it is rather than cover it with a standard shade. I understand this to mean that the foundation is basically translucent, and so doesn't colour the skin. Otherwise, I'm not sure how the 'Intelligent' feature works. Another plus with this product is that it contains SPF 6, so at least you're getting a little protection from the sun if you wear it during the day. Much as I like this product, I have to admit that it only has average staying power - after 4-5 hours it's difficult to see that it was ever there. Also it might not give enough coverage if you have a lot of blemishes. Despite these minor grumbles I'm very pleased with this product. At around £13, it's more than I would normally pay for a single item of make-up, but since it lasts me for ages and is so much kinder on my skin than other foundations, it's definitely worth the investment.

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