Boots No. 7 Lash Adapt Mascara has recently been launched to the fanfare of a major in-store and media advertising campaign. It has been marketed as a unique tool to put you in control of your lashes, enabling you to create your very own customised look by layering the mascara until you achieve the look that you desire. To be honest, I have never been the biggest fan of the Boots No. 7 mascara range - I have tried a few of them (usually in the promotional gift bags that they do when you spend a designated amount) and none of them have struck me as being anything much more than 'average'. However, I am a big sucker for any beauty product marketed as 'new and ...  Read the complete review

MY NEW MASCARA-No 7 LASH ADAPT As I was in a taxi on the way to Gatwick airport I began, as I always do at this time, to wonder what I had forgotten. There's usually something, however well organised I've tried to be. I make lists but then forget about them. I looked through my make-up bag which was pretty much empty. Owing to the restrictions on liquids, gels etc. most of my make-up had been packed in my suitcase but, looking through the few remaining items I realised that I hadn't packed, in hand luggage or my suitcase, the new mascara I had bought especially for my holiday. I told my husband, who made sympathetic noises, although I knew he wasn't one bit ...  Read the complete review

I'm not a big wearer of mascara generally, tending to only wear it for nights out and special occasions. However, as I've got older, I think I've reached a stage where I'd feel a little more confident if I started wearing a bit more make-up in the daytime. One area that really lacks definition is my eyes, as I suffer from dark circles which I attempt to cover up daily before leaving the house, and so after reading a few good reviews about this mascara I decided to use my most recent Boots No 7 voucher towards one. **Price and Availability** The mascara is available from Boots only, as it's part of their No 7 brand. It costs £12.50 at full price ...  Read the complete review

Now I have never used no7 much before, but have recently become a convert after trying out a few products. There was a 3 for 2 offer on at no7 and so I invested in three experimental choices. One of the choices was the lash adapt mascara, which was more out of necessity rather than experimenting. I had run out of my last mascara, which was also disappointing so I was looking to try something new. The no7 lash adapt is created for 'buildable volume.' I always buy volumising mascara as I'm not really one for subtlety. The lash adapt mascara is quite a chunky specimen and it's shape tapers from narrow to wide at the top. The surface of the mascara bottle is ...  Read the complete review

No7 is a beauty brand from Boots the chemist. The range includes skincare, makeup, sun care products and also treats for the body. *~*Lash Adapt*~* No7 offer a wide range of mascaras which have different aims. The latest mascara release is Lash Adapt. This mascara is available in 3 shades - deepest black, black and black/brown. This mascara contains jojoba oil to condition and moisturise the eyelashes. Whilst some mascaras claim to curl or enhance the lashes, Lash Adapt has a formula which should volumise and define your lashes without clumping. Sound familiar? Well read on! Lash Adapt claims to be ideal for creating "buildable ...  Read the complete review