I am on a bit of a No7 Kick, due to an abundance of Boots vouchers. I was excited to try this as it claims to be really build-able and I am always on the look out for a mascara that boosts my naturally short and straight lashes. However despite being an excellent mascara, it is not a stand out and it doesn't 'adapt' my lashes.

Packaging -
This comes in a classic black tube, which is made from plastic with sparkles through it for a shimmering look. It features classic gold lettering and looks elegant in its style. It is not flash packaging at all, but I like that. Less is definately more in my opinion.

Product -
This mascara is available in Black or Brown and claims to be a unique formula that builds up to six layers for easy day time to night time lashes. The product is a nice consistency and doesn't clump in the tube. it doesn't have that stale smell that some mascaras have which is always a plus.

Application -
This mascara applies nicely, for one coat. I find that it clumps on the second and third layers (have never tried six) and it does thicken lashes but in quite a fake way. I feel its excellent for 'doll' lashed is you like that look but for those who don't its a bit disappointing. This mascara claims to leave lashes soft to the touch after even eight coats - I'm afraid that this does not happen. Lashes have the same hard brittle feel after even two or three coats. It is a good mascara, due to its ease of use and its true colour, but it is not revolutionary.

Performance -
This mascara is not waterproof, but it does wear well in all conditions. I wore it in the rain last week and it didn't budge, despite my face getting wet. It is still on in the evening and needs removing with a wipe, so its a nice long lasting mascara. Like I have said it doesn't live up to its claims of voluminous, layering and soft to touch lashes.

Price -
This currently costs £12.50 and so i do think its overpriced as there are better performing cheaper mascaras. But if you have a No7 voucher, it will make this only £7.50, at which point it is definitely worth a try.

Overall its a decent well performing mascara, but it doesn't live up to its claims.