Yay for Boots! When I was looking for a brow gel I definitely didn't want to go to a premium brand but did want a quality product so I went to Boots to see what I could find amongst the selection of make up brands. This caught my eye becuse I hadn't seen it before and it was either this or a brow gel by Benefit which was coloured (I wanted clear). I couldn't try this of course, but trusted that it was number 7 (usually a reputable brand) and purchased it. The first time I applied it, I remember thinking gosh what if it makes my eyebrows stiff? But am happy to report that this product doesn't make brows stiff at all- when you run your fingers through your brows they actually feel quite soft. Also, I like that as it's clear I can tame my brows without applying colour anywhere, which means that I can fill in my brows and not worry. Also, for those that do fill their brows, this doesn't fade colour at all which I love. The first day I tried this I got home after 9 hours and my brows were still in place so I thought it did a wonderful job. The packaging is pretty much the norm for an eyebrow gel- clear plastic tube. Overall, I'd recommend this to anyone looking for a good quality brow gel that works but without an expensive price tag.