This super moisturising vitamin enriched lipstick is just the best lipsick I have ever tried! I normall try cheap lipsticks but after trying this I will always stick to the No.7 brand. It contains UVA/UVB sun protection, which is extremly useful as it will protect your lips against the sun's damaging rays. I took my lippy on holiday with me so druing the day I knew that my lips where being protected from the sun. It gave my lips a great colour that did last a considerable long time. It stayed on my lips for approximatly 4-5 hours and it continues to moisturise my lips after applying it. When you apply this lipstick you can instantly feel the ...  Read the complete review

I bought Boots No.7 Moisture Active Lipstick No 420 Hickory after trying my friends before a party. I usually dont wear lipstick as I tend to have licked it all off within the hour! But htis lipstick is the exception. The colour is beautiful - strong deep, almost matt shade and very lucious! If you apply it direct in 1 coat onto your lips I find the durability is not that high. However I bought the No.7 retractable lip brush (£6.00) and use that to apply it and the durability is much improved. I will spend alot of time on my lips and follow a routine to get it to stay; 2 coats applied with lip brush and dabbed with a tissue, then I dab my foundation powder over ...  Read the complete review