* Prices may differ from that shown
I love this product because of the finish it gives to the lips, defining them but giving them a semi-dewy finish that looks natural and neat. I have the shade soft tulip and find it looks pretty with my skintone but mainly if it's paired with 'doll' looking lashes. I find it's easy to apply and looks gorgeous after its been applied. It's cute and compact and would fit nicely in a makeup bag. I find it comes in a nice variety of shades and would most likely suit a lot of skin tones. I like that it lasts a very long time and gives the most subtle but stated finish. It's great for on the go and provides a good lasting power. I haven't worn it long enough to determine the wear-off but I've noticed when I wore it for a full day it hadn't budged much. I imagine it would be great for a full work day and a busy schedule, as it's not too 'slippery' or light. I find it feels lovely on my lips and would be best applied over nicely moisturized lips, to give the full effect and lasting power. I would like to see if I can find any other shades that would be well suited to my skin tone and perhaps see if I can wear them in busy environments. Overall I like this product and would definitely recommend for anyone who's looking for a nice lip product that doesn't dry and keeps on for a long time, whilst still giving a natural, stated look.
The No7 Moisture Drench Lipstick is available for GBP 9.95.
The lipstick is described as follows. " Nourish your lips with No7 Moisture Drench Lipstick, this moisturising formulation keeps your lips smooth and soft. Hypo-allergenic. Fragrance free. SPF 15."
The ingredients are Phenyl trimethicone, C10-30 cholesterol/lanosterol esters, Mica, Hydrogenated polyisobutene, Hydrogenated microcrystalline wax, Octyldodecanol, Polyethylene, Squalane, Ricinus communis (Castor) seed oil, Ethylhexyl methoxycinnamate, C18-36 acid glycol ester, Caprylic/capric triglyceride, Polybutene, VP/hexadecene copolymer, Butyrospermum parkii (Shea) butter, Tocopheryl acetate, Rosa moschata seed oil, Glycerin, Stearalkonium hectorite, Panthenol, Propylene carbonate, Sodium hyaluronate, Ceramide 3, BHT, Aqua, Ascorbyl palmitate, [+/- (Many contain) CI 77891 (Titanium dioxide), CI 15850 (Red 6), CI 51850 (Red 7), CI 77499 (Iron oxides), CI77492 (Iron oxides), CI 77491 (Iron oxides), CI 19140 (Yellow 5 Lake).
I have the color Romantic Berry, which is a darker pink. There are countless colors of this line, there should be something for everyone. The lipstick promises care and moisture. This I can confirm. The lipstick has a very soft and glossige texture which melts right on the lips. The color really feels very comfortable on the lips and he also holds a little longer than I'm used to it from other products. Of course, he smeared a little. One should therefore also apply a fix, if one wants to prevent this. The application is quite pleasant, but I recommend here the contract with a brush. The compatibility is very good even if the numerous ingredients irritate me a little. I forgive 4 stars and a recommendation.
Used Boots lipsticks for many years without ever having a problem until I tried a new shade, plum beautiful in the moisture drench range. ( No problems with Pink Mocha.)
I have been in touch with boots to retest Plum Beautiful as I experienced an inflammatory reaction which may have been due to the dye used.
Next thing on my No7 shopping spree was a lipstick, I’ve never really been a lipstick kind of girl but I’m not going to lie I had always wanted to be. I’d tried a red lip gloss the night before I went to get skin checked – so knew when I’d got some applicable colours I wanted something on the red spectrum
I was given the option of Stay Perfect or Moisture Drench and I went for the Moisture Drench!
So I have a beautiful lipstick that is meant to be really nice and moisturising for the lip, as well as have good staying power with an intense colour. The colour I picked was, Soft Paprika a very red lipstick with a pink tinge to it so it doesn’t overpower my fair skin.
This lipstick comes in a lovely case all shiny and black with the No7 logo in, and tapered ends, which gives you the difference between the moisture drench or the stay perfect. It is in a twist up tube as usual with a lipstick, no problems there, don’t find the mechanism snags either which means then I’m not struggling with application!
The lipstick is quite thick in its consistency, so you can be very precise when you put it on as it’s got a tip that is very shaped to the lip so you can make a very good cupids bow on your top lip without too much effort. It also means it can be applied quite quickly if you’re in a bit of a rush, of course I like to take my time on my lipstick especially one this good but we can’t all have lots of time. I find this lipstick has fantastic staying power despite it being a moisturising one rather than the stay perfect version, I’d say it takes me a couple of coats to get the right depth of colour but once it’s on there’s no getting rid of it. I can keep this colour on through a meal and my lips feel moist all the way and even at the end of the night they feel good. Transfer is obviously a big deal, but that’s something that is the same with every lipstick – but doesn’t take too much off your lip as long as you’ve applied plenty!
Overall a fantastic lipstick that lives up to its claims and more, to me also not too pricey, but then I tend to by my lipsticks on 3 for 2 anyway!
At only £9.95 a lipstick I think it’s great value really 30mls! I’ve used it for a few weeks now and doesn’t seem to go down much despite me applying liberally!
Boots No 7 Moisture Drench is currently my preferred lipstick. I do love Clinique's products, but I feel that the No 7 brand gives me better value for money. The last lipsticj I bought from them was £9.50. At the time there was a promotion on where I got a free gift for purchasing two products at the same time (I bought the face powder). You can also often get discount vouchers at the till with other purchases for No7 products. It is worth keeping an eye on the deals if you are looking to buy
The lipstick is in a sleek black tube with the No 7 logo indent and has no other packaging. You simply remove the lid and twist the base to reveal the lipstick. If I am going somewhere special I sometimes use a lip brush, but on a day to day basis I just smooth it on, once in each direction on each lip. At first I am aware that something is there but not so much that I am uncomfortable or want to lick my lips. It is something I get used to after about 30 seconds. My lips feel moisturised but not sticky. The colour has a shine to it, when on your lips, a subtle shimmer but is not glossy.
If I am honest, a dedicated lip balm will give better moisturisation, if that is all you are looking for, but as a lipstick I think this is one of the better high street brands for moisturisation and colour at a reasonable price. The lipstick also has a 15 SPF. They do have a good range of colours, although not every store seems to stock them all, but I love their pinky shades and find them very wearable.
I think this lipstick lasts quite well, and I have been pleased how long it lasts without re-applying. As a dedicated dooyoo reviewer I applied some just before eating some spaghetti bolognese. I was pleased to note that some colour remained on my lips, although the sheen had gone and they were feeling less moisturised. Generally however, when eating a less messy dish, or for sipping drinks the colour does last fairly well, but isn't perfect. I have no problem with re-applying after eating.
Overall I think this is worth trying if you can get a good deal as I think the shimmer and moisturising properties are better than many of its peers in the same price range.
I originally bought one of this lipsticks about a year ago when Boots were giving out vouchers for money off No & products. The last thing I really need are more lipsticks, but I saw this in Sugar Plum and it was love at first sight. Since then I have bought another three colours - Highland Mist, Raisin Shimmer and Starshell and I am equally as impressed with them.
These lipsticks certainly live up to their name of "Moisture Drench". These are the only lipsticks I own, out of a collection of over 30 that I don't have to wear a lip balm underneath as they are so moisturising. For a moisturising lipstick they are also surprisingly pigmented. I do have to reapply a couple of times a day, but I am used to this as moisturising lipsticks tend to have to be applied more often than long lasting formulas. But in this case it is completely worth it.
Like the rest of No 7 products, I find the packaging to be very high end. Almost reminiscent of Chanel. The only thing I would love more is if it contained a small mirror, either on the side of the lipstick or on the top of it so I don't have to pack a separate mirror.
The lipsticks cost £9.50, which I think is a perfectly reasonable price, especially compared to for example, MAC lipsticks which cost £14. Boots often give out No7 vouchers allowing you money off, which makes them even better value for money.
These lipsticks are a gem of a find and if it wasn't for the fact that I already have many similar colours in my collection, I would buy more of them. Have already recommended to a couple of my friends and they love them too.
This is a lipstick from No7 under the "moisture drench" range. The lipstick is available in stacks of different shades all of which are very contemporary, there should be a shade for most women in this range. This particular lipstick claims to "nourish" the lips and claims to keep the lips smooth and soft. The lipstick also has SPF 15 in it, it's hypo-allergenic and is fragrance free. The shade I will be talking about is "waterfly" which is a peachy sort of pale pink and leaves a satin finish. I was given this lipstick in a box of make up that was given to my Mom from a friend, I took the items that my Mom didn't like and will be reviewing another No7 lipstick from that collection.
The packing fits in with No7's style. The lipstick case is all black plastic with slight indentations in the centre of the bottle. On the top of the lid in gold it says "No7" and there is a small circular blue sticker saying "new". On the bottom of the product there is a sticker in the colour of the lipstick with the name of the shade and the manufacturer details.
You can currently purchase this lipstick in Boots for £9.50.
I'm more of a lip gloss/balm wearer than a lipstick girl but I will occasionally wear lipsticks if I'm going out for a meal or a night out. I was very pleased with this particular lipstick and was also really happy with the shade as I feel it complimented my skin.
When looking at the lipstick before applying you are met with a peachy pink colour but on application a subtle shimmer appears which looks nice in the light. In terms of application it is easy to apply and glides on smoothly, from my experience I've had no problems with it bleeding from the lips onto the skin and it also hasn't sunk into the lines on my lips.
In terms of it's moisturising ability I would say for a lipstick it performs pretty well. I don't personally think a lipstick can be perfectly moisturising, if I am looking for REAL moisture I will always go for a balm or even apply a balm before lipstick. On application though this lipstick does feel moisturising to an extent but the feeling doesn't really last.
The lipstick performs pretty well in terms of longevity, I felt the need to reapply after 5-7 hours depending on whether I'd been drinking or had been in the heat.
I'm a fan of this lipstick and I'm glad I received it as a gift, I wouldn't usually fork out £9.50 for a lipstick but I may consider doing so when this one runs out. As an occasional wearer of lipstick too this has turned into one of about 3 that I always reach for when wanting to wear a bit of lippy. If you can afford it, try it! I've taken a star off because the moisturised feeling doesn't last as long as it perhaps could.
A while ago, I used to wear lipstick all the time. After the majority of them running out/ me being too tired to care due to work and uni, I stopped wearing lipstick for a while. Now that I have finished university and am looking for a new job, I thought it was about time I put more effort into my appearance like I used to. No. 7 is one of those brands that I know have a fantastic reputation so it was where I headed to buy myself a new lipstick. What I bought was the Boots No. 7 Moisture Drench Lipstick. This lipstick costs £9.50. I chose Romantic Berry as plums/ dark pinks suit me the most.
No. 7 claim that the 'No7 Moisture Drench Lipstick now has a new and improved formula that nourishes your lips, making it our most moisturising lipstick. It keeps them smooth, soft and full with colour.'
The lipstick comes in a sleek, black plastic tube. The No. 7 logo is carved into the tube revealing a metallic silver colour which contrasts nicely with the black. The tube is extremely plain, with the colour of the lipstick on the underneath along with it stating that this lipstick is SPF 15. Although the lipstick packaging is quite basic, it still looks really nice, especially if you have more than one of these products.
This lipstick applies really well. I don't use a lip liner and as I bought a semi-dark colour, I was a little worried about it bleeding. However, the lipstick glides on with ease and by using the pointed part of the lipstick, I found that a lip liner was not needed anyway. Not only does this glide on easily, coverage is very even and smooth. Some lipsticks can end up looking darker in places but this one has a very even colour all over which is nice.
While this is not said to be a long lasting lipstick, I find it lasts a good few hours and that's without using anything like lipcote on the top. I smoke and drink quite a lot throughout the day and this lipstick lasts really well though all of that. On a long day at work, this has lasted me a good 3-4 hours before I needed to reapply. Even then, there were still hints of colour and it just looked a little faded by this point.
This lipstick now stays with me all the time in my handbag and I wear it daily. I'll definitely be trying more colours from this range at some point.
WHAT IS IT?
A lipstick from No 7 that says it will moisturise my lips.
This lipstick comes in a tube that is black. The lid clips into place and it is strong so that when I am carrying this lipstick round it does not fall off. The lipstick has got a nice shape so that it is very easy to apply.
WHAT I THINK
I have got this lipstick in a shade called Coral Whisper. It is a peach shade that is very feminine and has got a bit of shine, it is a colour that looks very good under a coat of clear lip gloss because when my lips are very glossy the lipstick looks beautiful and golden.
It does not last for very long until I have to reapply it but it is a nice creamy lipstick so I do not care very much about that because it is very easy to apply even if I am not using a brush. I like to apply it with a brush because that is easier for me but the shape of the lipstick makes it very easy to apply without one. This colour does not look very good if you apply too many coats and that is a pity because I think that would help it to last for longer but if I use too much it looks very slimy on my lips.
I think this lipstick is very moisturising and it is just as effective as a lip balm when I first apply it. I keep my lips in very good condition with a lip exfoliator and quality lip products and I like to use lipsticks that will continue to have this effect. My lips feel soft and smooth after I have used it and that feeling lasts for long up until I have to apply it again.
This Moisture Drench lipstick costs £9.50 and I think that is value but because of it being so creamy it doesn't last for very long, I do not use mine every day but I have still watched that it has gone small very quick and I will have to buy another one soon. There are about 20 different shades and I am going to try a different one next but will still buy Coral Whisper because it is such a beautiful colour.
4 Dooyoo Stars.
==Product and Price==
The No 7 Moisture Drench lipstick is available exclusively from Boots, and is available in 33 shades. It currently retails at £9.50, although I picked mine up when I had a £5 No 7 voucher which made the price much more purse friendly. There is a good selection of colours, with the one I opted for being "Spice".
As the name of this lipstick suggests, it is designed to keep your lips moisturised instead of drying them out. Its moisturising formulation keeps lips soft and smooth. It is also hypo-allergenic, and therefore suitable for sensitive skin. In addition to this it's fragrance free, and has SPF 15 built in.
I don't wear a lot of make up, but occasionally when I make the effort, I have a set regime of make up products which I don't tend to deviate from. This lipstick is one of them, being the perfect colour for my skin tone, and a lovely consistency. It also has great staying power, much better than other lipsticks I have tried in the past.
The outside case to this lipstick is quite classy since the No 7 brand "jazzed up" their packaging recently. The lipstick is on the usual twist base, and is bullet shaped at the top. This makes it easy to apply as it follows the contours of your lips, however I prefer to apply this using a lip brush, as this helps build up the colour and makes it last longer. The finish is quite matte in appearance, so I tend to use a little Vaseline or other lip balm to give a bit of shine to the finish.
I apply this lipstick after lining my lips, and I basically use a lip brush, blotting in between layers and reapplying three or four times. This is a bit of a faff, but it does help with the staying power compared to applying straight to the lips. The lipstick is a lovely creamy consistency, and doesn't have a noticeable smell. This is good for me because I hate, repeat HATE, those lipsticks that have a horrible smell and taste to them.
The "Spice" colour is a deep pink, but not in an obvious pink way. It is quite a natural shade and gives my lips a lovely rosy tint without looking overly made up. I got lucky when I chose this shade, as it's the first one I opted for and it suits my pale skin perfectly. In terms of staying power, this lipstick will withstand three to four hours of eating and drinking etc, before showing signs of fading. I tend to wear this in the evening rather than daytime, and although I always take the lipstick with me, I rarely bother re-applying it. My lips never feel dry after wearing this lipstick.
I love this lipstick, and if it wasn't for the fact I love the colour I chose so much, I would be tempted to try some other colours from this range, safe in the knowledge that it's a good quality long lasting lipstick.
(Review also appears on Ciao under the username Gingerkitty)
No 7 Moisture Drench is a range of lipsticks in various colours. As part of a gift set I received Moisture Drench 25 Highland Mist. This is a lipstick I have since used quite often, mostly on special occasions, when going out etc.
Highland Mist is a dark beige...almost burgundy colour and has some sparkle in it. The colour seems to blend well with my brown skin. This is not a colour that really stands out, but it does add a certain something to my lips, making them a little fuller and giving them a bit of colour that is even. A nice full coat or two is needed to make it stand out a bit more, but if you are just looking to add a little colour to the lips then just a few dabbles will do. To be honest even though I wear this on special occasions, this is mainly because I just don't wear make up that often, however I feel this more of a colour you wear to work rather than a night out.
The moisture drench range of lipsticks come in black colour covers, where you the lift the lid, and turn the bottom to make the lipstick rise. This is handy as there are moments when I have removed a lipstick cap and it has accidentally scraped against the already raised lipstick and just taken a chunk off. The lipstick is nice a small, handy to fit in your purse if you are in need of touch ups during the day or night.
The Highland Mist Moisture Drench Lipstick, is easy to apply, and very smooth when it touches your lips. There does seem to be a moisturising quality to it as it both looks and feels moisturised. The colour lasts most of the night or day when applied fully, with little need for touch ups. However, if you have only dabbed it on, then it does fade quickly and one or two touch ups may be required during the day or night. If you bite your lips, much like any other lipstick, the colour will transfer to your teeth. The Highland Mist leaves a mild reddish pinkish colour on your teeth, easily removed by just licking your teeth, but perhaps not healthy.
The only downside to the Highland Mist is the sparkle that it leaves behind, accidentally wipe your mouth and you are left with sparkle surrounding your lips and face. I do prefer colours that are just the colour, no added sparkle or glitter. The lipstick is easy to remove with either facial wipes or water, facial wipes remove the sparkle better than water.
The lipstick costs around £9 in Boots, a little bit on the expensive side, and while it is good, I would still only buy it if on offer or if I had a £5 off voucher.
==Boots No.7 Moisture Drench Lipstick==
As I have said in previous lipstick reviews, I am not a massive lipstick wearer but this seems not to stop me from continually buying a multitude of different lipsticks in order to try and find one that I might like enough to continue to wear.
This Boots No.7 Moisture Drench Lipstick is one that I have surprisingly used almost all of although that said I think it is probably well past its use by date as I have certainly had it a good deal over a year.
The lipstick is available from all Boots stores on the high street and of course online too. It has a recommended retail price of £9 but I can't see that I would of paid that and I probably would have used the £5 off No.7 voucher that Boots always seem to be dishing out which would have bought it down to a much more respectable £4 price and with my 10% discount card I use (which gets applied before the £5 off voucher) I probably would have paid around £3.20p which is a total steal in my opinion.
I have the shade called "Plum Beautiful" which is number 30 in the range and there would appear to be 33 different shades all in total. These range from light pink tones all the way to darker plum colours. This shade I have is quite dark although not as dark as you would think for a lipstick with a Plum name.
The packaging is really quite nice and the lipstick case itself is rather heavy and feels quite weighty and expensive. The case is a black colour with the No.7 name etched in gold onto the lid. The top half of the tube comes away as the lid to reveal a gold inside section where the lipstick product is held. The bottom part can then be twisted like any other lipstick in order for the product to pop out of the case and to be ready to use.
There was a slight angle to the lipstick when I first purchased this but I have now worn it out to a more rounded tip. There is no real fragrance to talk of to the product other than a very faint and mild standard lipstick aroma which you seem to get with most lipsticks.
The Boots website states "Nourish your lips with this moisturising formulation to keep your lips smooth and soft". Seeing as I have rather dry lips I do tend to look for a more nourishing lip product so that my lips don't dry out further especially in these colder winter months. This lipstick also boasts a SPF of 15 and claims to be fragrance free and hypo-allergenic.
Using this lipstick doesn't differ from any other I have ever used although that said the smooth and creamy texture of the product does seem to glide smoothly and easily across my lips without any dragging or pulling. The lipstick feels very nourishing when applied to the lips and makes them not only colourful but also soft and kissable.
The colour on the lips does appear to be very like the swatch on the Boots website and also the coloured sticker on the bottom of the packaging. The colour will last a good few hours on the lips if I don't eat or drink which is not bad staying power in my view. I don't think this is the best colour for me really as it is a little darker than I would usually opt for and seems to make my lips look a little thinner I feel however as far as the product goes this isn't a fault on the part of the lipstick more to do with my choice of shade.
Overall I think this is quite a good lipstick to use. For the cheap price that it can be bought for I would highly recommend it but I can't say that I would have been overly happy had I forked out the more expensive £9 price tag that it has on it. Currently there is a buy one get one half price offer on at Boots which does bring the cost down somewhat but perhaps still not enough for me to rush out and purchase another shade in the brand and range. I think if bought cheaply then its a real good lipstick which feels nice on the lips and gives protection from both the sun and the general weather elements whilst leaving the lips with a nice colour that has a reasonable amount of staying power as long as eating drinking or smooching is not done too much!
I think a really fair score for this product would be 4 out of 5 stars and really the minus mark is just for the fact that the RRP is on the high side. Otherwise I think I would recommend it!
I do hope that this has been of some help/interest to you
Many thanks for taking the time to read.
I received this lipstick as part of a gift set, but I was really pleased with it as it is a colour that I can imagine choosing for myself. It is number 60, colour 'chic' which is a natural dark pink colour.
~ Price and availability ~
The No 7 moisture drench lipstick is available in Boots stores or www.boots.com and costs £9.00 and is currently on offer buy one get one half price. I think it is reasonably priced for a lipstick of this quality.
It is currently available on the Boots website in 33 different shades so there is bound to be a colour for everyone.
~ Packaging ~
It is around 2.5 inches tall and about 1.5cm wide, narrowing in the middle. It comes in a plain black stick with No7 in gold lettering at the top.
Removing the lid and twisting the lipstick up, a darkish pink lipstick is revealed. It is the same shape as any other lipstick with a fairly rounded lip that goes up to a point. The lipstick twists up, but is just under an inch tall at its highest point.
The packaging is a little bit wider than your average lipstick, but it is still a handy size, perfect for your handbag or clutch bag so that it can be topped up, as necessary, on a night out.
~ Use ~
Being called moisture drench, this lipstick definitely lives up to its name and I find it to be creamy and very moisturising and it feels nice on the lips, unlike some lipsticks I have used, which look dry, highlighting every crack in your lips and making your lips appear quite old.
The shape of the lipstick makes it very easy to apply and its creamy texture means it glides over my lips with ease and accuracy.
It looks quite natural on my lips and I am really pleased with this product. It also feels natural and does not feel too dry or sticky. It is fairly long lasting, but when eating or drinking I have found it does need topping up regularly, but I do find this with most other lipsticks as well.
I think this colour is fairly natural and therefore I imagine it would be suitable for most people to use.
~ Overall ~
Overall, I think this is a good lipstick. It is a natural colour. It is moisturising and not drying in the slightest. It is easy to apply and looks good on. I feel that this is better quality than other lipsticks available on the high street because of how moisturising it is. I think it is worth the £9.00 that it costs. I'd recommend this lipstick, especially if you have a £5 No7 voucher, which are regularly given out when you spend £10 or more in store! I would definitely buy this again. I would probably try one of the other shades in the range.
I've always been keen on lip products and loved lipstick since I was a little girl..not always to use on my lips as my mothers walls will testify. Now I'm (debateably) a grown up I still love my lippy and buy from a huge range of brands from the cheapest to the more expensive. The pricey ones I always source from websites offering reduced prices or discount shops these days - unless there is a fabulous deal on somewhere. I was shocked when I started to write this review and checked on the price of the Boots Moisture Drench lipstick that it was £10! I can only think I bought it using a £5 off no 7 voucher, (at time of writing selected No 7 items are on 3 for 2 offer). In my opinion this price point takes it into the luxury end of the price spectrum, and I've paid less than that for Urban Decay and Elizabeth Arden amongst others (from Directcosmetics). Is it worth £10? Well to cut a long story short no! Not in my opinion, it's a perfectly adequate lipstick, but it's not special. I'll go into a little more detail
This lipstick is fragrance free, and indeed I'm not aware of any obvious scent either in the bullet or on my lips. It's also hypo-allergenic and has an spf of 15. I don't often get an allergic reaction to lipstick and this is no exception.
The colour range is excellent (22 colours) so it shouldn't be too difficult to find something to please most people.
The packaging of the lipstick is as the Dooyoo picture and is the most disappointing thing about this product for me. I quite like the way the lipstick case curves and isn't a straight up and down stick, and black packaging is always a classy and safe option. However I've had the lipstick for a little while now and pretty quickly after purchase the lid lost it's 'click' and comes off quite easily in my make up bag, this means that I now rarely use the lipstick as I can't carry it with me for top ups without risking a huge mess in my bag. I would expect better for a higher price lipstick. Having said that the mechanism still works very well and the lipstick glides up and down easily, nor has the case cracked or chipped which happens all to often with all sorts of price point lipsticks. The casing does feel quite light and cheap though and again I would have expected a lot better for the price of the product.
The lipstick bullet is a traditional rounded shape with the tip chamfered at an angle, and has a very subtle satin sheen to the actual stick. The bullet feels solid in the casing and shows no sign of 'wobble' after over a year of intermittent use.
On application this to me doesn't feel like a 'moisture drench' I have used Maybeline and Yves St Laurent's moisturising lipsticks amongst others and they felt instantly cooling and moist. The No 7 does glide on very nicely, and there is a creaminess rather than 'wet' moisture feel. When I bought the lipstick it was because I liked the colour and didn't notice that it was a 'moisture drench' lipstick. If I hadn't checked the label later I would have just assumed it was a nice creamy formula as for me there is nothing about the lipstick that would make it obvious that it was more moisturising than other quality rich formulations. The finish has a nice sheen which is more of a satin than a gloss finish.
The colour is lovely and the pigment saturation is excellent. My lips have a lot of natural colour so for a lipstick to look 'true' it has to be able to either cover this up to a certain extent, or be applied over a primer. I never use primer on my lips and this lipstick still givea a good coloure, which doesn't change during wear, other than to fade. The name of the colour I own has worn off the label, but the number is 30. In the bullet it's quite a vivid dusky pink but on my lips it gives a nice natural look.
The creaminess of the lipstick makes for fairly thick application and I am quite aware of the lipstick on my lips, I don't usually blot but with this I do feel the need to, I do reapply another layer for extra longevity but with a very light hand. It's not a light weight formulation but during wear I do become less conscious of the feeling. This lipstick does transfer but I tend to be careful when eating and drinking automatically when wearing lipstick so am quite good at avoiding transfer even if the lipstick isn't.
I honestly don't find the lipstick very long lasting and even without licking my lips unduly or eating and drinking anything (I tested this a few times today to remind my self of longevity) I find it needs application again after an hour or two to keep the colour visible and fresh. It does fade evenly though becoming more subtle all over rather than leaving a 'ring' of colour around the perimeter of my lips. This effect is more pronounced with darker colours though and as I haven't tried these shades I can't say whether it is an issue with some of the colour range.
This is a good fairly hard-working lipstick that is great for every day use, although I didn't expect this to be as moisturising as a lip balm I didn't feel it lived up to it's 'moisture drench' name and I did expect it to be a little more nourishing than it was. However it did not dry my lips out which can be an issue with some lipsticks, and they felt as soft and pliable when the lipstick came off as when it went on. However I have used other moisturising lipsticks which live up to the name better and didn't cost as much.
I did not need to use any special make up remover for the lipstick as by the time I came to cleanse my face the lipstick had worn off anyway. This is not a negative simply a matter of the last application being many hours before my night time cleansing routine.
All in all for me this is a nice lipstick which has some lovely colour options and it does feel nice on the lips, but in my opinion taking into account the over all quality including the case it is not ten pounds worth. I would never consider buying this at full price but if I had another voucher (or the price dropped fairly significantly) and there was a colour I particularly liked I might go for it.
I would have given 4 stars as this is a nice lipstick, and only taken one off for the price and casing issue, however I've taken another one off because I feel the name 'Moisture Drench' is too misleading.