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Boots No7 360 Lash Mascara

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24 Reviews

Brand: Boots / Type: Mascara / Suitable for: Eye

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    24 Reviews
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      28.07.2012 22:31
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      Well worth buying

      When I was shopping in Boots recently, I bought a number of different items and got a trial sized tube of this mascara for free, along with a little bag full of various other sample sized goodies. At first, I was skeptical about using it as I knew, that if I liked it, I would have to go out and buy a full sized one!
      This product can be purchased on the Boots website, or in a Boots store. I'm not completely sure about the full size price, as I only got the smaller size, but I think it is around £10-£12 which seems like quite a fair price. The smaller tube which I have contains 4.5ml of the product.

      Advantages and Effects - I really liked the brush that comes with this mascara. There are a good mixture of long and short bristles which aim to coat all the lashes evenly, even the very short ones at the base of the lash line. I love that the bristles are soft and flexible, not the plastic ones that I aways seem to poke myself in the eye with. The consistency of the mascara itself is really lovely, thick and an intense black colour. It coats my lashes evenly and does give them very good length and volume.

      Disadvantages - There aren't many disadvantages that come with this mascara. However, it does fall into the same trap as some of the other products like this on the market. If you do apply too much of this, or even if you are too heavy handed with the brush, it gives the lashes a spider leg look. This is by no means attractive and also makes the lashes more prone to spreading the black colour all under the eyes, so after a few hours of wear, you can end up looking like a more attractive, but slightly scary, panda.

      Overall, I do love this mascara and would definitely buy it in the full size version. I like the length and volume it gives, and I'm a big fan of the rich colour.

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      22.02.2012 12:19
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      Nice, easy to apply mascara that gives excellent coverage

      If there's one product that can make you look immediately more wide awake in the morning as you struggle, bleary-eyed, into work, it's mascara. Mascara can be such a tricky product to buy and apply, though- it can clog, it comes with all sorts of weird-shaped brushes and if you're still half asleep when you apply it you can poke yourself in the eye.

      Apparently, though, those weird-shaped brushes are that way for a reason, and according to Boots the brush of their No 7 Lash 360 will give you complete coverage. I liked the idea of this; I've often found I get the best finish when applying mascara if I apply it to the top of my lashes before doing the underneath, but I find applying mascara a little fiddly at the best of times so was quite happy at the possibility of cutting out a step. Lash 360 also promises eyelash volume, also a good thing. I picked a mascara in a nice, functional black (will do for any occasion, work or play). The packaging looked a little cheap considering the price of the product (cost me about £7 but with a £5 off No 7 voucher), but hey, it's what's inside that matters, right?

      First up, the brush. I'm always fascinated by mascara brushes and their endless weird permutations. This one looked like a cross between a little fat hedgehog and a bottle cleaner, but it picked up a decent amount of mascara (enough that it covered but not so much that it covered my lashes in gunk) and it was easy to apply. I definitely felt like my lashes were nicely covered and they definitely looked fuller, but in a good way- i.e. not too artificial. So far, so good.

      The mascara lasted all day (basically until I removed it when I got in that evening) and didn't smudge or flake. It didn't bother my eyes either, which is sometimes a problem (my eyes can be rather sensitive).

      One thing I often find with mascara is that it will apply brilliantly for the first week or so, while the brush is new, and then begin to clog up and apply less smoothly as time goes by. I didn't have this problem with the No 7 Lash 360, which kept on going strong until the end of the tube. Another bonus is that although this mascara is not waterproof and is quite easy to remove, it doesn't smudge easily and will survive wet weather.

      All round, a good quality daytime mascara.

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      29.06.2011 21:58
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      Not a bad mascara, but in my opinion there are better out there.

      My must have cosmetic has to be mascara, my eyes look like a pigs without it so when my mother gave me a trial size of this No. 7 mascara I had high hopes.

      I own a few No.7 items, and for the money I think that they're generally decent products but nothing to shout from the rooftops about. This mascara for me was the same. The packaging is functional but bland, and the trial size is literally a smaller version of the one above. There is a really big thick brush contained inside that does seem to pick up the product well, and with a swoop through the lashes they do become lengthened slightly and defined. After allowing the first coat to dry and applying a second I had to be careful not to apply too much and clog my lashes up whereby they end up sticking to one another and resembling a tarantula's leg! Like most products they all differ, and take some getting used to. This isn't a problem for me, but I get up at stupid o'clock as it is, and I don't relish the thought of having to spend ten minutes trying to make my eyelashes look like they actually exist every morning. I'd use this for an evening when I have more time to acheive the look I desire which unfortunately can't be done in one application with this product.

      On a positive this does seem to last really well. It doesn't flake or smudge, and on the occasion where I have gone to bed wearing it the next morning it still looks fine. That said it is easy to remove with a normal cleanser and especially easy with an oil based one. One of it's redeeming features is that it doesn't irritate my eyes when I have my contact lenses in, always a bonus. and it states that it's hypoallergenic. Colour wise it isn't pigmented enough for my liking, I prefer a black to be just that and this seems a bit wishy washy. It does slightly curl my lashes, and will lengthen them significantly with two coats, although definitely not 7 times as long as they claim!

      Overall I don't feel this is a bad mascara, but at £12.50 for a 7ml tube I don't think it's one that I'll be rushing out to purchase again as it didn't really do it for me but I'm sure for others it will be one of, if not the best mascara they've ever used. No.7 products are available from Boots stores nationwide, and online.

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        08.12.2010 19:20
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        Well worth a try

        I've received this as a trial sized product on a few occasions now and have been really impressed. I'm a little bit of a mascara tart and like to flit between different brands and products but this has kept me faithful for over 6 months now, quite an acheivement!

        The mascara comes in a gold coloured tube with black writing. Quite basic and minimalist which I have no objections to. The gimmick is the wand which Boots claim will coat each eyelash around 360 degrees with mascara, rather than just the underside like most mascaras on the market. This will supposedly give your lashes more volume.

        On inspection the brush is quite 'fluffy' with lots of different length bristles. Nothing spectacularly different from other mascara wands that I've seen though. The mascara itself is a little thicker than I normally like (usually I go for a more fluid type such as Maybellines Great Lash) but is not sticky or gloopy. The wand picks up just the right amount of product which I liked and is great at seperating and defining each lash individually. I would normally apply my mascara and use a lash comb afterwards to seperate the individual lashes out. With the 360 though I have no need to do this as the wand does it in the first place. Brilliantly time/effort savingl; especially first thing in the morning when I'm half awake and in a rush!

        I'm not sure about the claim that it coats each lash around 360 degrees. Apart from anything else it's really hard to examine the top side of your eyelashes and I'm not so very interested to ask someone else to check them out! Having said that my eyelashes do appear to have good volume compared to the maybelline and the quick definition is a big bonus. Another major plus is that the mascara doesn't flake off or crumble away as I've found some do during the course of the day yet is easy to remove come bed time. Not a very dramatic effect but great for day time and a couple of coats gives it a little more drama for night time.

        I'm still using my free samples but once they've ran out I'll definitely be purchasing a full size tube.

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        18.09.2010 21:43
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        Recommended!

        No.7 Lash 360 Mascara, 7ml
        £12 (which will earn you 48 advantage card points worth 48p)

        If you have read many of my reviews you will probably know that I love No 7 products and have tried most of the range. I tried Lash 360 a couple of years ago when it first came out and wasn't impressed.

        A few weeks ago I spent a fair amount of money on some No 7 items and received one of those free goody bags that they do every few months. Low and behold, I had a mini 4.5 ml Lash 360 mascara to try. Usually I'll give them away to my friends or family but I was in need of a new mascara so thought I'd give it another shot.

        I'm kind of glad I did.

        Lash 360 was marketed as a revolutionary mascara, the wand in particular was supposed to be completely new and different to everything else on the market. It 'gives up to 7x more volume', than what, I don't know.

        The brush is very thick, now I've had thick mascara wands before, but this is ridiculous.
        It isn't thick all the way through though, the middle section is quite bare, with a thin layer of bristles that wind their way around the mid section, leaving a lot of it without bristles. Looking at it, it looks like it would be quite difficult to get an even layer without spending a lot of time on it.

        I was right.

        It is quite difficult to apply without making mistakes as the outsides of the brush are very thick but there is not much in the middle; this means that you have to go over your lashes a few more times than you usually would. The size of the brush also makes it quite difficult to get close to the start of the lashes without getting mascara on your skin.

        The end result is quite impressive though. If you take your time you can get a lovely even layer of mascara, and lashes that really are longer. I'm not sure if it is 7x longer, although there is a very noticeable improvement.

        A second coat is REALLY noticeable and I would only bother with this if I was going out for the evening as I find it a bit much for daywear.

        I think that the actual mascara is to thank for the great finish rather than the wand though as I found it difficult, fiddly and time consuming to coat the lashes.

        I am impressed by the results though so I think that I may use a different wand with the mascara. I barely have time for make-up in a morning anyway, so wouldn't bother to use this as it is.

        It's a five star mascara, let down by the brush... 4 stars.

        It is worth a try especially as, unlike most other beauty/cosmetics companies, if you are at all unhappy with any No7 product you can return it for a full refund, as long as you have your receipt of course.

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        22.08.2010 15:21
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        Spider Legs!

        I recieved this in 'mini' version the other day when spending a certain amount on no 7 products and therefore recieving this in a free gift set. (I think this is currenntly on going and you have to spend £22)

        I think the normal price for this mascara is around £10, which is a mid range price, which can seem a little pricey compared to the likes of rimmel, natural collection, etc.
        It is avaliable in Boots and is exclusive to here as it is a No 7 item.

        The brush itself has many bristles that are tightly compacted in circles around the brush, however each of these 'circles' has an even space of around 5mm between each one.
        The bristle themselves are quite short and are very fine.

        As the brush is quite large when it comes to applying it, it can be quite difficult to manage and often clusters many lashes together giving it a slightly clumpy look. Due to the size of the brush it also makes it hard to reach the very small corner ones, which means that these are often left with no mascara on, or if they do it tends to come from much struggle and gives them a clumpy, uneven look.

        When going over the lashes again, the larger ones that are easy to reach tend to come unclumped and therefore adding more definition, but it does leave them quite thick which can sometimes be compared to as spider legs!
        I would not say that this is 360 volume at all, though it does add some length, it does not do much else and increasingly struggles to reach the corner lashes.

        This is not something I would particuarly reccomend, however works oright for a one off if you have run out of mascara!

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        19.05.2010 12:23
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        Okay...

        Boots No.7 Lash 360


        What is it?
        ********
        A mascara by Boots No..


        Special features?
        **************
        This mascara is spefically formulated to give thicker eye lashes.


        What do I think?
        *************
        I have very short little thin eye lashes so I'm always after something that bumps up the volume of my lashes to give me a more fluttery effect (!).

        The effect of this on my lashes has been quite impressive - in fact after just two strokes, you could actually see a significant different. My lashes have definitely increased in volume and surprisingly there very little 'clumpiness' - with many others that I have tried, the more strokes you apply the more clumpy it gets, or else, the more times you blink , the more clumpy it gets...With this, it's quite clean and easy to apply, I think I usually need about three applications to get the ideal volumised effect.

        After wearing this everyday for a week, my eyes seem ok, and don't seem to react to it. The only downside to this is that, it still smidges, not only from when I rub against it, but also for some reasons, as with so many other mascara, I find that at the end of the day my lower lids are caked with some this, even when I have only applied this to the upper lid only. I can only guess that this is from the blinking, where after a whole day, a lot of it just ends up on the lower lid from lots of blinking!

        This costs about £12 for a 7ml tube, it's a bit pricey, but well worth the money for its effect. My favourite bit is the big plump pink brush that it comes with!


        Thanks for eading.



        ©Leighsa 2010.

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          22.04.2010 03:58

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          This is actually the bets mascara I have ever used. It isn't clumpy, it doesn't flake, and it has good staying power. I can't believe it's taken me so long to find a GOOD mascara. I am very pleased with it, and I won't go trying any others (maybe...I'm a bit of a make-up junkie!). But this definitely beats all the other mascaras out there, including department store and specialty brands....like Clinique and those. For the price, you can't beat it. And for the results? Just amazing. Don't pass it up for one of those flashier ones. Boots No.7 360 Lash Mascara is just the best. I have it in 2 shades even! And I usually stick with just black!

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          19.12.2009 19:43
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          Don't buy if you have small eyes.

          Fortunately I got this for free, I'd have been annoyed if I paid almost £12 for it! As mascaras go, the formula isn't that bad really. It gives my (admittedly black and thick) lashes some nice length and definition. It's also good in that you can just use a little for the day, or do several coats to go out at night.

          But I have a major bugbear with this mascara, which is the brush. I hate it like a...well, I hate it a LOT! It's massive, and as I have relatively small eyes a big brush is really hard to manoevure and get right to the roots of the lashes. I usually end up stabbing myself in the eye, so I have black marks everywhere by the time I'm finished.

          Like I say the actual formula is pretty good. It desn't come off when I don't want it to, and does come off when I do! However, that's not much good when it's so hard to put on...

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          05.12.2009 18:00
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          Does what it says

          This mascara comes in a silvery tube, and apparently has a pink wand (although it is absolutely impossible to tell as the mascara has turned it black!!). The tube claims "Maximum 360 degrees volume for each and every lash from root to tip" The product is also hyp-allergenic and as with most mascaras has a 6 month life.

          The wand is relatively large, about an inch long and over quarter of inch thick. The mascara itself is quite thick, but does not come out clumpy. It is incredibly easy to apply. I find it really darkens my eyelashes and makes them look much fuller. However, it does not leave your eyelashes stuck together, or leave to much mascara on each eyelash.

          It is not waterproof, but it stays put and does not run during the day. I would only need to reapply it if I was going out in the evening (i.e. 12 hours after originally putting it on), so it is long-lasting too. Most comes up relatively easy with makeup remover, but may need to work a little harder to get it all of.

          It is a little on the pricey side, but I think worth the money as it does actually work!

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          13.09.2009 16:53
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          I'd use it again :)

          I got loads of makeup sets bought me for Christmas and a few on them were No7 which is cool as it is a really good quality brand name and I've been using makeup for a few years now...

          Mascara is one of my favourite eye products as it really emphasises that area of your face and can make your eyes look bigger and more colourful. I always wear Black mascara and everybody who knows me well knows that so of course this 'Lash 360' was that shade.

          My mascara wand is a small version of the longer products I have seen in Boots as this is their own brand of cosmetics...

          This No7 Lash 360 is made on a silver tube with the write up: 'Maximum 360 volume for each and every lash from root to tip' and it really works!

          There is 4.5 ml in my mascara and it is hypoallergenic which is good, plus Boots don't test their products on animals which is cool :)

          On opening the product you can use it for six months which is about right as it would start running and drying out anyway.

          Made in England this eye makeup has one the thickest spiral mascara brush I have ever seen, it is about an inch long and about a quarter of an inch long. It looks difficult to use but its not in fact I was surprised at how easy it was to apply...

          The mascara itself is rather thick but it still takes two coats to do my eyelashes properly, but the coverage was really good. It comes off easily enough with makeup facial wipes so it's not waterproof which I prefer anyway.

          I didn't need to re-apply during the day when I was out although I took it with me just in case until I knew it was good quality...

          I think this makeup gives really good coverage and I really thought my lashes looked a lot fuller and full of volume so was really pleased with it!

          Five stars from me although it is expensive at full price (£10.50) it does last months and looks really, really good :)

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            02.09.2009 17:00
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            Don't wait your time or money

            Boots No.7 is not usually my brand of choice, being under eighteen I generally go more for Benefit or Urban Decay. However I received this off my mother since she had used it once and thought that it was useless and 'would you like to have a go?'. So I did.

            Packaging

            The mascara comes in a classy gold tube which gets thicker towards the lid. On the front there is simply written 'No7' and 'Lash 360'. On the back there is the claim: 'Maximum 360 volume for each and every lash from root to tip'. This sounds rather impressive and I was eager to see if it lived up to its promise.

            Product

            Upon removing the lid, you expose a long wand with, apparantly, a pink brush. Sure enough, with a little bit of washing, the pink is visable - though it does make you think: why bother? Just colour it black! As with all mascaras I have encountered, the end of the wand always comes up with a blob of mascara which gave me the change to see what consistancy it was. I would describe the mascara as being on the liquidy side of creamy, which should allow it to be easily spread.

            Application

            After removing the excess mascara, the brush shape becomes visable. It is slightly different to a conventional brush: the shape is a little like a stretched (lengthways) rugby ball. The bristles are also arranged a little differently - medium length and concentrated at either end and longer in the middle but separated out into a spiral, three rings of longer bristles intespersed with much shorter bristles. I loaded the brush and set about applying it.

            At first there didn't seem to be much happening - I usually start on my top row of lashes from the outermost point, moving in towards my nose. After a few more coats they do seem to darken and lengthen slightly but some started to clump together, forcing me to get out my eyelash comb. This was disappointing, especially from this classic brand. The results are easier to see on the lower lashes (I don't usually apply mascara to my lower lashes but for the purposes of this review, I made the sacrifice), they are lengthened but also feature small blobs of mascara.

            Removal

            I found that even after wiping my eyes three times (and not much evidence turning up on the cotton wool), I still had slight panda eyes in the morning. My eye make up remover has worked perfectly on all others, so I am forced to comclude that it is this mascara.

            Overall I won't be repurchasing this mascara, especially at £11.50. I wouldn't recommend this to anyone as I believe there are much better mascaras than this on the market, for less money and much less hassle.

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              13.07.2009 13:22
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              Not one I'll buy

              What is it with mascaras? It's incredibly difficult to find one that suits and the manufacturers do the oddest things with the brushes in order to make their mascara different from the rest. I've tried countless mascaras over the years and there are only a handful I've liked. This Boots No 7 360 Lash Mascara came to me as part of a gift set so mine is half the normal size at 4.5 ml. A full size one is 7 ml and would set you back £11.30.

              The selling point of this mascara, and hence the name, is the brush. The brush has a kind of spiral effect to the bristles so they corkscrew around the brush. On my gift size one at either end of the brush this spiral effect is closely packed and the brush tapers in at both ends but oddly in the middle the bristles are further apart and the brush is thicker. This surprised me as the middle of the brush does most of the work with mascara.

              The colour of my mascara is black and the case is a gold-beige kind of colour. It is hypo-allergenic as most mascaras are nowadays and smells of chemicals. I think these are all pretty standard features.

              What I want from a mascara is a thickening effect without clumping. I have fairly long eyelashes anyway but mine are a light brown colour and not very visible so I just want a colour that will darken and thicken them for a dramatic effect.

              I examined the brush on this mascara and wondered how it would produce better results than other brushes. I'm used to a large brush anyway so the actual size of the brush wasn't a problem but I wasn't sure about the thicker part in the centre.

              Turns out I was right to be confused about this! As the thick centre of the brush is applied to the eyelashes it has a lack of bristles at regular spaces. This makes it impossible to get the brush right down to the roots of the eyelashes and also lends itself to clumsiness. I didn't miss my eyelashes but I found it hard not to hit the eyelid when I was trying to apply the mascara to the roots of the lashes. In the end I had to accept a darker but not thicker effect as I couldn't get this brush into the lashes properly.

              The darkening effect of this is pretty much standard and it doesn't irritate the eyes so it's fine if that's all you want from it but the claim of "up to 7 times more volume" isn't fulfilled.

              On examining the full size version I see it's rather different. For starters the brush doesn't have the thick part in the centre and it's pink. The bristles also seem to be evenly spaced on the full size version so whether they've changed it since I received mine (Xmas) or whether the full size version has always been this different I'm not sure.

              I would hazard a guess the full size version works better than this gift size one but the whole spiral bristle effect I think would make it difficult to get into the roots of the lashes. It's not a style of mascara I intend to buy again, I get a much better result from the normal bristle arrangement.

              Not recommended but 2 stars for the darkening effect.

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                28.05.2009 15:42
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                doesn't work for the high cost

                I bought this on the recommendation of my mum who loves the product!

                Its one of the more expensive Boots mascaras they are all around the £11 mark, but frequently Boots will have 3 for 2 offers or you'll get one to try as a free gift. Coming in a very sleek stylish tube, with minimal fuss to the labeling this doesn't look out off place on any make up fans dressing table.

                My main wish for a mascara is to separate the lashes so it doesn't look like I have a spider sitting on my eye, this is where the product fails. As soon as it is applied my lashes stuck together like glue and nothing would get them apart! I couldn't tell if they were longer or thicker since it looked like I only had five eyelashes in total! I also found it very wet, so you can' close your eye for ages after putting it on otherwise you'll smear it all over your face.

                Good points were that it all came of easily with makeup remover, (no panda eyes the next day) had a really nice dark colour!

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                27.02.2009 15:22
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                A decent mascara for a free gift

                I've read lots of negative reviews about this mascara and as you can see the average rating is a poor 2 stars! I'm here to fight the other corner for this product as I think its pretty good.

                I got it after reading somebodies review which at the time said they'd got it free with a magazine out that month so out I nipped out to grab a copy.

                This mascara is a hefty £11.30 to buy from Boots(thats with the VAT reduction so it was probably about £12 before) but the magazine was a mere £3 so for a mascara and a good read I thought it was worth it.


                The mascara
                --------------------------
                Lash 360 is in a normal mascara tube, the only difference in shape between this and the other No7 mascaras is one end is slightly tapered. Its 7ml which is the average size for most mascaras.

                The tube is a dark silver colour, the usual simple No7 packaging with just the name 'Lash 360' and the branding 'No7' written on it in simple black font.
                On the back of the tube is the size, the recycling symbol and a sentence about the product "Maximum 360 volume for each and every lash from root to tip, hypoallergenic". It also tells you this mascara is fresh for use for 6 months.


                Does it work?
                --------------------------
                For me yes, a lot of people have said this makes their lashes clump together and looks messy but on me it seems to glide straight through and define them. I don't know if people can have different 'types' of eyelashes but if you can I guess mine would be considered easy lol.

                I have long black eyelashes anyway so always go for the blackest of black mascaras to make an impact, this mascara comes in 2 colours; black or brown black, I think with the magazine they were only giving away the black version anyway so I was lucky.

                Lash 360 Black is very black, I can actually tell a difference between the colour of my black lashes and this very black mascara so it scores a point for that alone!

                For me it doesn't clump, I apply at least 2 coats and they go on smoothly on top of each other and really do make a difference to my eyes.

                The brush is the special part of this mascara; the USP.
                You can see from the picture that the bristles are not just straight up and down like a normal mascara wand but they go in and out with longer and shorter bristles in different (carefully thought out) places along the brush.
                These bristles work to create up to 7 times more volume by coating your lashes right from the root to the tip.

                I must mention you can't tell if the brush is indeed white and pale pink like in the image as obviously as soon as you pull the applicator out its covered in mascara!

                I don't know if i'd go as far as to say my lashes have 7 times more volume as that is a hell of a lot but they do look thicker, longer, blacker and also curl slightly.


                I wouldn't pay £11.30 for any mascara but I think its worth a try if you have a £5 No7 voucher which are floating around at the minute if you spend over £5 instore.

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              • Product Details

                Full volumne with this 360-degree mascara /