“ Brand: Boots / Type: Eyeshadows / Suitable for: Eye „
Boots have brought out a new range of cosmetic eye shadows just for this year as it is their 75th Anniversary. Let me advise you here and now not to bother buying them.
I have to admit I am a sucker for a gimmick, especially when it comes to make up, and I saw the poster in store advertising these eye shadow trios and decided to get one just to see. The idea behind them is that each trio is based in a particular decade, from 40s up to 00s (noughties), and there are lip glosses and nail varnishes to go with them. I loved the look of the 40s one and bought that, not terribly cheap at £9.25. This came in two different shades of brown, one a sort of metalic bronze the other a darker brown, and a cream.
So I came home and duly set about trying to recreate the look on the photograph of model wearing it on the in-store advertising. Hopeless! There is no applicator with the eyeshadow, and no matter which one of my make-up brushes I used, it looked like I had put nothing on at all. The eyeshadow is compacted so hard inside the container it was practically impossible to apply.
Not to be deterred ( I though perhaps I had just picked a bad colour) I decided, on receiving one of those nice £5 off vouchers Boots do from time to time, to buy a different trio. I went for the 60s one this time, black, grey and white. Just as rubbish. There is no way on earth I could ever get it on a thick and dramatic as the picture in the advert. The colour is thin and watery - not a quality product at all.
What are you playing at Boots? I am so disappointed. Most of the No 7. range is very good and actually goes on the way it is shown, but this range - definately not worth it.
I have been sucked in by in-store advertising, and really want to warn you all!
I went to Boots yesterday and saw their limited edition No7 75th anniversary eye-shadow palettes, nicely set out on a display, demonstrating the looks that can be achieved with each eye-shadow. I thought it was a wonderful idea, to have a palette for each decade they've been around and decided to purchase the 70s palette, pretty pink, lilac and aqua, which looks brilliant on the poster. The other colours are: 40s - gold, cream, brown; 50s - bright blue, aqua, lime green; 60s - black, white, grey; 80s - bright blue, bright orange, bright green; 90s - warm beige, cream, rich browns; 00s - pink, purple and lime green. They also have matching lip glosses, named after a celebrity from the decade, and nail varnishes named after fashion items of the decades. I have previously purchased No7 eye-shadows, and been very happy with them.
Each palette costs £9.25, which I think is way overpriced for a small kit with just three colours, and no mirror or brushes. Having said that, I believed I was buying a pretty eye-shadow set from a quality brand - and I had a £5 off No7 voucher, so it didn't hit me all that hard at all.
So, this morning I was looking forward to trying them. I was aiming for the look on the poster, which was the pink on the eye lid, the lilac underneath the lower lashes and on the inner corner, and the aqua towards the outer corner and blended into the crease. So, after priming my lids, I retrieved my favourite eye-shadow brush and stroked it across the pink powder. I was pleased to see it picked up a good amount of the eye-shadow. Then I swept it across my lids... and it looked very pale, barely visible type pale, not just a pretty pale colour. I tried to layer up, repeating over and over to build up a little colour, but got barely anything. So I tried putting some of the lilac under my lower lashes - again, barely visible, and totally undistinguishable from the pink. The aqua was exactly the same story - I am completely unable to tell the difference between pink, lilac and aqua once they are on my eyes. Disappointed, I decided to try the eye-shadows wet, to intensify the colour. Except, it didn't work, and the colours were still barely noticeable and I was unable to see where I'd put what. So disappointed.
I feel like I have wasted my £4.25, and I have wasted the £5 off voucher, as I would have happily treated myself to a lipstick, nail varnish or skincare item, had I not seen these. I have never before bought pastel coloured eye-shadows from number 7, but have always found darker, coloured and metallic shadows to be of an extremely high quality, and good value for money. I will be avoiding No7 pastels from now on, which is such a shame, as the rest of their products ARE good quality.