Im a foundation addict. I love trying the different brands and seeing what coverage you can get and how well it blends etc. Im not fussy - ive used everything from Collection 2000 to Clarins - and i generally buy dependant on the offer thats on the product at the time i buy it. I picked this up with one of those £5 no7 vouchers you get in boots when you spend over a tenner. It costs £10.50, so it only actually cost me £5.50 with my voucher - which is a bargain for a foundation really. Im always surprised at how expensive No7 products are really considering that they are technically Boots own make - but generally speaking they are good quality and so i usually ...  Read the complete review

I tend to use this foundation when I have really dry skin as it is a good moisturiser too. However if you prefer a shine free look that last all day this is not the best choice. This foundation has been around a long time, and comes in a black tube in which you squeeze the liquid foundation out. After using this foundation you will find that the tube lid becomes blocked and the foundation becomes hard, so be sure to wipe all excesses foundation off as you will only be wasting this bottle else. You can get a vartiety of colours from light to dark depending on your skin tone, but you should definatly use a tester with this one to get your perfect ...  Read the complete review

Even though I have dark hair and eyes, if I don't get any sun for a while I have an extremely pale and blotchy complexion so foundation is a staple product in my make up bag. I have tried dozens of foundations over the years in an attempt to match my skin tone, but I have so far failed to find a foundation which doesn't give me an orange twinge - until I came across this one. I had a voucher for £5 off any No7 product, so I thought I would put it towards a new foundation. I explained my "orange problem" to the lady at the counter who immediately pointed me in the direction of the Essential Moisture foundation in New Ivory shade (10). This shade is ...  Read the complete review

If my make up bag could talk it would say "STOP BUYING FOUNDATIONS" but it can't so I will continue to do so. My latest purchase was from the Boots No7 range - I always love the high end quality but sometimes think the products are a little over priced (£10 for an eyeliner etc) however that's where the handy £5 off Boots voucher came in handy and I snapped up the No7 Essential Moisture Foundation as the name suggested exactly what my skin was craving. It claims to give my skin a 'burst of hydration' each time you apply this foundation that contains a blend of 'Sodium Hyaluronate' that treats your skin to additional moisturising and a 'Ceramide ...  Read the complete review

I ran out of foundation, and I needed something quite cheap, but still good, so this seemed like a good option. I usually have quite dry skin, so I wanted a moisturising one as well. At £10.50, it wasn't a big dent in my bank balance, but I thought I would be paying for quality. This foundation doesn't last. I apply it at 7am everyday, and I have to reapply by about 12pm. Having said that, it's not greasy, and doesn't leave an oily residue on your skin. Added to that, it doesn't actually make my skin any less dry, I wouldn't really say it was 'moisturising.' It is SPF12 and contains Vitamin A and E, but since getting the foundation, I have actually ...  Read the complete review