Product Type: Boots makeup
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Boots No7 Exceptional Definition Mascara
Member Name: redhead78
Boots No7 Exceptional Definition Mascara
Date: 07/08/12, updated on 07/08/12 (71 review reads)
Advantages: Does what it says on the tin and gives well defined, longer looking lashes
Disadvantages: None for me, once I understood how to use the magic wand
Like most women I know I am on a never ending quest to find the perfect mascara. I don't think I'm that fussy really, all I want is a mascara that gives my very pale eyelashes some colour, length and definition without making them clump together, look flakey or result in me having panda eyes as the day wears on. Is that really asking too much?!
In the past I didn't think twice about spending more money on the premium branded mascaras such as Elizabeth Arden and Yves Saint Laurent. The purchase of a house and hefty accompanying mortgage means that spending upwards of £20 on any make-up product is now no longer on my radar and my budget is now halved to around a tenner. Although one of my constant favourites (see my No17 mascara review from a few months ago) can be found for less than a fiver, bargain!
Before going on holiday a couple of months ago I was on the lookout for a new mascara and, since I had one of their £5 off No 7 vouchers, I headed to Boots. I finally decided on the Exceptional Definition mascara from their No 7 range. The RRP for this product is £12.50 but as I said, I had a voucher so got it for £7.50 - much more acceptable to my purse! At the moment it's also on a buy one get one half price offer so if you have a voucher lurking in your purse you could grab yourself a real bargain and get two for £13.75 (or £6.88 each for the mathematically challenged out there!). For this price you get a 7ml tube of product and it is available in the (very limited) colours of either brown or black.
Like every other mascara I've ever used, this one comes in a tube around 5 inches in height with a screw off lid which also houses the "magic" wand. The tube on this one is a dark green colour and the wand itself is a bright yellow, although as this gets covered in mascara you can't see that colour after a while. What makes this particular mascara stand out from the crowd is the unusual wand. Most manufacturers nowadays claim to have invented magic wands for mascaras and you can buy them in all kinds of weird and wonderful shapes and sizes. This one, however, really does live up to its claims.
The Boots website claims that their new wand is truly innovative as it has a 3 in 1 brush to give the exceptional definition of the name. "The left side of the brush loads lashes for great volume, the right side combs lashes to ensure clump-free, clean definition while the top has been designed to target even hard to reach lashes, giving you three ways to achieve exceptionally defined lashes". I actually had to look this up on the website as I had no idea of this when I bought the mascara so when I first opened it and saw the brush I was slightly mystified as to how to use it! I'm still none the wiser as to how you can tell the left side from the right side of a mascara wand, but have assumed that the side with the bristles set wider apart is the left side and the one with them much closer together and shorter is the right side! (Incidentally, the "top" which is meant to get to those hard to reach lashes looks just like the top of any other mascara wand!)
When I first used this mascara it too quite a while to get the wand loaded up with mascara. I once read that if you pump a mascara wand in and out of the tube it lets air in and so dries the product out quicker, so I didn't really want to do that but ended up having to as there wasn't enough product on the brush to coat my lashes. The mascara itself is like any other, dark and thick, and when I did finally get enough of it onto the brush it didn't stick to the brush in clumps.
Using the magic wand is actually very easy (once you've looked up on their website what you're meant to do with it!) and I use the side with the longer, more spaced out bristles to coat my lashes first then turned it around to use the shorter, much closer together bristles to comb through my lashes. In effect, it's basically like using a separate mascara and eyelash comb but only having to use the one thing and giving you two coats of mascara into the bargain.
I have to say I was very impressed (and still am!) with this Exceptional Definition mascara. It coated my lashes really well making them look longer and thicker and, after using the second side of the wand, they were much more defined and separated. The colour went on well and masked my pale eyelashes really nicely and, really, the only thing I can think of that this mascara doesn't do (and doesn't claim to do) is add any curl to my lashes. If I want extra curl I still have to use eyelash curlers, but on a day to day basis that's not something I bother with, only on nights out and special occasions.
I don't have particularly sensitive eyes so I can't really comment on Boots' claims that it is hypo-allergenic, but I am a contact lense wearer and have never found it to have any kind of reaction with these. It is also easily removed with my usual skin care routine or facewipes (if I can't be bothered with the routine!), despite being long-lasting enough to get me through the whole day and not look any different by the time evening comes around.
Overall I am very happy with this mascara and would definitely purchase it again (but only with one of their vouchers - £12.50 is still a bit steep for me to buy it regularly at full price). It really does do exactly what it claims to do and even my husband noticed that my lashes looked different when I first started using it. So far it has lasted me around 2 months and there still seems to be plenty left in the tube, although that's impossible to tell for sure with it being a solid colour tube and so not see through. Obviously, with it being a Boots own brand product it is only available from their stores or their website, and don't forget to use your advantage card when purchasing to get those points!
To put the cherry on top of the cake, the packaging is also recycleable after you've finished with it. Well done No 7, a great mascara that does everything I want it to!
Summary: A great mascara that's not too pricey when bought on offer or with a voucher