Product Type: Boots makeup
Newest Review: ... I would maybe avoid this one if going swimming! Price wise, this generally retails in Boots stores for £13.00 which is about average for N... more
Exquisite Curve if not Curl
Boots No7 Exquisite Curl Mascara
Member Name: rosebud2001
Boots No7 Exquisite Curl Mascara
Advantages: Hypo-allergenic, doesn't clump, adds curl, volume and definition
Disadvantages: Doesn't add anything like the curl you would get from eyelash curlers
If there's one thing that makes me very nervous it's an eyelash curler. Over the years I have tried, and failed, to master the art of curling my eyelashes - as soon as the metal moves close to my lashes I wimp out and can't go through with it.
As a result since the invention of the curling mascara, I have been using them instead to improve the shape of my lashes. For years I used a Maybelline curling mascara but this was discontinued a few years ago now. When I was browsing Boots a couple of weeks ago I spied a new mascara called Exquisite Curl and was immediately curious. I also had a coupon for 250 bonus Advantage Points if I were to spend £10 or more on a Boots No 7 product. Tantalisingly, the Exquisite Curl mascara, which has a RRP of £13, was on introductory offer at £10 - so I decided to buy it.
~~What It Claims To Do~~
The mascara declares it is for "beautiful curve and volume" on the wand, and then states it "coaxes your lashes to a more beautifully curved and volumised look, with long lasting curl".
Well as any woman who has turned 30 will tell you, volume tends to diminish in your lashes as you get older so I was quite taken with this. I have learned, however, that claims about volume in mascara advertisements can be very misleading - how many times have you seen TV or print ads with the disclaimer that the model is wearing lash "inserts" - meaning the volume more often than not has nothing to do with the mascara being advertised whatsoever.
As a result I must admit I took this claim with a healthy pinch of salt, but having seen the wand, which is curved, I thought the mascara was worth a punt.
The mascara comes in a plastic tube, which is a metallic grey-lilac shade. It looks quite classy with the No7 logo on the top half of the packaging which contains the wand for application printed in gold. The gold lettering is simple and effective on the mascara and is rather eye catching too - certainly even before I realised this mascara was on offer I had been drawn to it on the shelf.
As I expected because this is a curling mascara, the brush on the wand is curved. The curve is designed to add a curl to your lashes as you apply the product.
My first thoughts when I took the wand out was delight at not being met with a huge clump of black at the end of the wand. This is an acid test for me with mascaras - if my first view of mascara is a large black bit hanging from the end of the brush I tend to find I am not going to be a repeat customer.
Application is no different from any other mascara although you do have to use this with the indent in the brush facing downwards for the curl feature to work. I found it went on well - I noticed definition and curl after the first coat although I do feel this needs a second coat to add volume. The brush is good at separating the lashes as you apply the mascara and I was impressed at how I didn't have lashes clumped together as happens with some other mascaras I have used.
Boots claim the mascara will offer 90 degree curl on lashes and while I definitely did notice a curl, I am loathe to say it was 90 degrees - that seems a little on the optimistic side for me. I think if you are a regular user of eyelash curlers you may be disappointed with the level of curl offered by this product and as such I would say perhaps this should be called Exquisite Curve as it seems to curve rather than curl the lashes.
Once on I was generally impressed with the way it made my lashes look but there's no way you'll get thick lashes with an exaggerated curl with this mascara - expect better definition, a slight increase in volume and a bit of a curl upwards instead.
The mascara is fairly long lasting but it's not waterproof and I found mine ran quite easily when I was out in the wind and my eyes started to water. Obviously if you rub your eyes whilst forgetting you are wearing this mascara, expect your eyes to resemble those of a panda. Trust me, I know.
Removal is a piece of cake. I use St Ives cleansing wipes and they made light work of this. I was impressed at this because I can struggle with removal of some mascaras - so much so it makes my eyes hurt - so it's nice to know I can wear this and not fret about pain at removal time.
In conclusion I have been impressed with this mascara. I do think the claims are a little exaggerated but as someone who has such a pathological fear of eyelash curlers I find this mascara a good solution for me. I like the definition it gives to my lashes and how it doesn't clump on the brush or on my lashes. The volume you get isn't brilliant but the curl and definition make up for that.
I think for £13 this is a good mascara - the fact it is easy to apply and easy to remove is a great plus and the fact it is hypo-allergenic means there is no danger of it irritating delicate eyes.
Available exclusively in Boots in two shades - black or brown/black. £13 RRP for 7ml.
Summary: Excellent mascara from Boots - don't expect miracles however!