I've tried quite a few No7 mascaras in the past, but as usually new releases seem to be combined with No7 voucher, I can't help but give them a try. :)
This latest mascara claims to curl lashes whilst making them appear longer. Now, I was very doubtful that any mascara could curl lashes by itself, but I was curious.

Packaging: No7 mascaras never look particularly amazing when it comes to packaging, they're quite simple in style. This one is long and slim with a purple shimmer to it, it's certainly not ugly looking, but it's not very modern and appealing to the eye either. It's a bit of a pet peeve with me and No7, some of their limited collections have some very cute packaging, like their spring collection and their Poppy King line of lipsticks, but I wish they would use these ideas in their normal lines.

Price: At £13 this is quite an extravagant buy, especially for drugstore brand, Mac prices aren't much more than this! I would recommend waiting for the £5 off vouchers if you want to try this one and only pay full price if you have tried it and know you love it, but that's just me, I like a bargain. ;) For £13, I expect a lot from a mascara.

Product: The mascara itself has a curved brush, it's also quite a bristley brush which I like, I can't stand comb brushes, it's also not TOO big, but I was still not sure about the curve. The forumla has a nice consistency, it's not runny like some mascaras and clings to the brush quite well, I've also had mine for a few weeks now and it seems to be holding up quite well, some mascaras seem to go "gloopy" quite quickly, but so far this seems fine.
Now for the testing, the application process was at first a little fiddly for me, but only because I wasn't entirely sure which way to face the curve of the brush, I finally decided on going with the natural shape of the eye, I'm still not entirely sure this is correct, but it seems to work for me. I was quite pleasantly surprised with this, it applies nicely to the lashes, it gives a naturally lengthened look and it actually does curl! It's not a huge curl that you would get from actual eyelash curlers, but the effect is there, it also looks natural which I liked. There's not too much volume, but one mascara can never do everything, that would be greedy! ;)
I do really like the look this mascara gives, I've even recently been using just the mascara instead of my eyelash curlers when I haven't had much time and have been quite happy with the result.

Summary: A surprisingly nice mascara if you want lashes that look naturally long and curled, if you want more of a volumizing mascara then it's probably not the best for it. I'm also not sure that it's entirely worth £13, but I would buy this again when the vouchers return.