I brought this mascara a few months ago now and I've used it almost everyday.

The mascara comes in a lovely looking tube, it's a shimmery light purple colour with gold writing. It's your average length tube but, I'd say it's a 'slim' tube there seem to be alot of chunky mascara's about but this tube is not at all chunky. It has it's curve in the middle but it's a perfect size to fit into a make up bag without taking up to much room.
I wouldn't say the tube stands out in a crowd of mascaras as it's quite plain but, it's a very nice looking tube.

The mascara says it 'coaxes your lashes to a more beautifully curved and volumed look, with long lasting curl.'
When I brought the No7 Exquisite Curl mascara I expected it to give my lashes a good curl more than anything. My lashes are most definitely not curly and I find it hard to get them to have a curl so that's reason I purchased this, and because I had a £5 off voucher!
I've read a few reviews saying you don't need to curl your lashes when using this product but for me I still have to use eyelash curlers. If you have naturally curly lashes or lashes that curl with ease then I probably wouldn't use curlers.

On first use (after curling my lashes) I applied a coat of mascara. The wand is a nice size, it's not too big or small and it has a spoon effect to it. The mascara went on really well without any clumps and after one coat my lashes had lengthened very well and a slight curl was appearing, after a second coat my lashes looked lovely and long with a bit of volume and curl.
I was a little disappointed about the curl- I had expected more. But two coats gave my lashes a great day time look which was perfect for work.
I've since experimented a bit more with the mascara and I've put on a few more coats. Three coats of mascara gave a better curl but anything after that didn't make a difference to my lashes and they began to look a bit silly.

I find this mascara gives great length to my lashes and probably the best I've used so far to do that. The volume it gives is slightly above average but, if you want a 'going out look' I applied this mascara and then put another volumizing mascara over the top to give a bolder look.

As this is a No7 product you can only purchase it in Boots stores. It currently costs £13.00 but, Boots often have £5 off vouchers for No7 and 3 for 2 so it can be brought as part of a deal.

Overall I love this mascara and I will be purchasing the 7ml tube again when I run out. It fits easily into a make up bag without taking up alot of room and it gives a really good effect.
I've used many mascaras and so far this is the only one that hasn't clumped after many uses and however many coats I put on.
The wand is soft and gentle on my lashes which is good considering my last Boots mascara felt like a wired brush!
I like the fact you can get a day time look and then just add a basic cheap mascara to get a going out look.

The only slight disappointment to me is that it doesn't curl my lashes as much as I hoped it would but, it still gives a curl though and the length it gives my lashes is brilliant. So overall I recommend this mascara!

4 Stars- Recommended.
(Hypoallergenic. Lasts 6 months after opening. The colour I use is 01 Black, it can also be purchased in Brown.)