Product Type: Boots No.7 makeup
Newest Review: ... only need a bit of a boost. Because mascara tends to be marketed towards those who want their lashes to long and super defined due to ... more
A good mascara but the name is a bit misleading!
Boots No7 Intense Volume Mascara
Member Name: AbsintheFairy
Boots No7 Intense Volume Mascara
Advantages: Hypo-allergenic, lovely subtle effect on lashes, separates and curls, not too expensive
Disadvantages: Name is misleading as it doesn't add volume
Last Christmas I got a gift set from the Boots No.7 range which contained a miniature of the Intense Volume Mascara. I have tried lots of different mascaras and was happy to give this one a go too. I would consider mascara to be my most important makeup essential after face powder, as I have very pale eyelashes and dyed dark brown hair and without mascara I look very odd!
The mascara comes in a simple slightly tapered black tube with the name of the product and the No.7 name printed on the side in gold lettering. It is a sophisticated and attractive tube that I am happy to have in my makeup bag. The mascara has a standard tapered mascara wand and it is very easy to apply. I have never experienced any clumps while using it. Several claims are made about the mascara which I will discuss below:
Hypo-allergenic: I have experienced no reaction or irritation using this mascara, and I wear contact lenses so this is a definite plus.
Fragrance free: I can't detect any fragrance coming from the mascara, which probably helps make it suitable for sensitive eyes.
Fantastic volume: This is where the mascara falls down. While the mascara creates a nice natural effect on the lashes, it is subtle and more suitable for daytime. Volume implies, to me, a more dramatic effect than is actually given.
Perfect separation and curl: This is true - I have never experienced any clumps while using this mascara, even when applying two coats. It goes on very easily and gives my eyelashes definition and separation. I can also detect a slight curl although this is harder to detect as I use eyelash curlers as a matter of course.
The mascara never flakes or rubs off and generally doesn't smudge. It does smudge slightly if I've been crying or if I've been to the gym, but in fairness it is not supposed to be waterproof. I find that I have to apply two coats for the best effect. One coat would be ideal to make your lashes look very natural. Two coats still creates a subtle, natural look and is necessary for me as my lashes are so pale naturally.
Additional information: The mascara costs £11.50 for the full size tube and is available from Boots online or in store. It comes in black, navy, brown or brown/black. Boots recommend it if you previously bought the No.7 Ultimate Volumnising Mascara - presumably this was intended to replace it.
Overall, I think this is a nice mascara that goes on easily and creates a really nice natural look. I particularly like wearing the mascara to work as it provides subtle definition without being over the top. However the mascara is marketed as a volumnising mascara and it just isn't. Anyone buying it hoping to create volume would be disappointed, I think.
I've given the mascara four stars because it's a nice product, but have removed a star for the misleading name.
Summary: A lovely mascara but it doesn't do what it says