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There are a few things that i am very picky about in life jeans, foundation and mascara and i must say i was impressed i really like this one, i brought it when it was just released and the first thing that caught my eye was sleek white packaging and the brush which is designed to separate lashes and lengthen them which is exactly what i like and if I'm being completely honest i love it. The mascara itself is also easy to apply with the lid being designed in a easy grip way. My lashes never looked clumpy and the volume on my lashes was great and although i actually lost this mascara at a wedding as i thought it would be a good idea just in case i needed a top up (which i did not) it fell out of my purse and i did not purchase it again as i decided to try something new however i would recommend it and i personally would buy it again as it does everything it says and you would not be disappointed.
I hold my hands up...I am a mascara addict! I see a new one and I need it! Something about them draws me in be it the new style brush, the claim it can give you super long lashes or such like! I think this is because when I do my make up I like my eyes to be the defining feature of my made up face. I feel naked without mascara! One day I was shopping and I spotted the Bourjois 1001 lashes mascara. What drew me in initially were the new curvy brush and the sexy looking black tube. My mascara differs from the one in the picture. The claim is that the new style brush can get to all your lashes and coat and enhance them all giving you the look of much fuller eye lashes. So does it work? Well yes it does. The shape of the brush allows you to get to all of your eye lashes and I think afterwards your eye lashes do look fuller and also longer. As with many mascaras however you may need to reapply if you need it for a very long day. I tend to avoid using too much of any kind of mascara on my bottom lashes as I have long ones anyway. I use this mascara most days despite having an array of other ones that I could use and I have had it for around two months. It is still going strong so I would really recommend this. You can buy it for around £9.00 from places like Boots and although it is on the expensive side I would say it is well worth the money for stand out eyes.
I don't normally tend to buy products from Bourjous because of the price of the items... unless they are on offer that is! I bought this mascara when it was on offer because I was attracted to the packaging and the effect it said it would on my lashes. Bourjous has always had chic and trendy packaging to their products which of course is aimed to attracted customers like me! Pros : The effect it had on my lashes was what it advertised and I was quite happy with the results. My eye lashes are already quite long and I wanted separation and volume and Bourjous 1001 Lashes Mascara did the separation part but definitely not the volume bit! In order to get my lashes to how I personally like them, I had to use another volume mascara beforehand which had a really good effect, as it gave my lashes volume from the roots then applying Bourjous 1001 afterwards separated my lashes and prevented them clumping. The price is quite good as well and also it is regularly on offer in Boots which also means you can collect Boots points as well! Cons: As mentioned above, the mascara does not work as well on its own if you want volume as well to your lashes. Also, it can smudge really easily and is a mission to remove it from your skin afterwards. So a tip from me is to never apply it to your bottom lashes as they are most likely to smudge! Also it made my bottom lashes look like spider legs which to be completely honest ... was not the look I wanted! Overall, as a mascara on its own, I'm not too keen on it. But however used along with another mascara that gives volume, it defines and separates lashes keeping the volume effect and prevents clumping. Just don't use it on your bottom lashes if you have long lashes like me!
Mascara is one of my must have items and I never stick to the same brand. There are just so many new ones on the market I always try something new and Bourjois 1001 Lashes was my choice this time around. I mainly picked this particular one because of the style of wand. I am not a fan of the traditional type brush you normally have with a mascara so I wanted to try one with a 'plastic' type applicator. The wand does in fact work very well to coat all your lashes without clumping them and it also works well to keep them separated. When I apply mascara I also like to use the wand at an angle to coat my outer lashes more thickly to give better definition, this is also easily done with the 1001 Lashes wand. The downside of this mascara for me was the fact that the product didn't seem to last long at all. I only used the mascara a handful of times a week and within a month there seemed to be very little liquid left. For the price paid and considering the good name of the brand I was very disappointed and as a result I would not consider buying this product again. It really only worked to my expectations for a few weeks and that really isn't good enough in my books.
I'm pretty happy with this mascara. I have to say that unlike the other Bourjois makeup products I use (the concealer and blusher especially), I'm not as satisfied though. As usual their product's packaging is neat and trendy, and the mascara itself does look really nice on your lashes -lengthens them nicely while really defining your lashes. Unlike some mascara's I've used it even looks really nice on the bottom lashes, which as they are so delicate can look messy with other brands! The only disappointment as I've found is that it is in no way waterproof! And come on girls need that safety net sometimes! So yes it might be easier to take off on a night but don't wear it if you're going to watch Titanic or something because you'll look such a mess afterwards. Had it not been for this I would say it was another great Bourjois product, but think it lets down on this aspect.
So I actually really like this mascara I like the design and the look it gives and will definatly be buying this product again and again. Just like No7 I love bourjois their products never fail to impress me and this mascara did just that. 1001 really gives a great look each and every lash is affected and I mean every lash, each one gets an even coverage of mascara for a great look and a clump free kind of glam. Each lash looks individual and longer. So it does not make them look thick but my gosh don't they look amazingly long! I often just wear this mascara alone with nothing else on my face because it gives me everything I needed. The brush is so easy to use you can reach every lash in every corner of your eyes and the bristles are so evenly spaced out your look is flawless. The pigments in this are so black your lashes look amazing, so the tube looks very boring just plain white but it is easy to spot on the shelf and works miracles. The bottle may be boring but your look certainly will not be. One of the best mascaras avaliable on the market and not one to be passed! And at £7.99 why would you ignore it?
I have a long list of mascaras that I wish to try, and though this one was quite a way down, it was one of the first to be crossed off the list, due to it being on promotion in Boots a few months ago. == The Brand == Bourjois is my favourite cosmetic brand. Innovative, affordable yet chic - what's not to love? Bourjois products aren't tested on animals, but I'm afraid that doesn't mean that they don't use ingredients which have been - a full list of ingredients for each product can be found at each and every one of their make-up stands.This mascara has undergone ophthalmological testing, as stated on the packaging, and therefore should be suitable for contact lens wearers and those with sensitive eyes. With this product, Bourjois claims to make each and every lash count by using a double helix brush, as well as 'multiplying the number of lashes' - a claim also taken from the packaging. == Packaging == As mascaras go, this one is pretty bulky. It's no longer than your average mascara, but it is definitely wider. It gets wider towards the bottom, both ends are eye-shaped.Advantages, should you wish to see them as such, are that you can stand this mascara on its end, and when you do lay it on its side, it won't roll. Disadvantages include the fact that it will take up a lot of room in your handbag. Also, unlike most Bourjois products, this mascara isn't shade-matched. The actual packaging is white and the only clue to the colour of the mascara inside can be found on the top end. The lid unscrews with relative ease, but it is sometimes a tad more stubborn going back on. The lid clicks back into place and lines up with the rest of the tube, so no excuses for not putting it back on properly. == Application == The double helix wand, which is apparently patent pending, does seem to help you get every little lash individually, as opposed to clumping them all together. The design allows you to get into the corners easier than some other wands may. Having said that, though the wand doesn't seem to get overloaded, it is designed to apply the product quite thick and sometimes I find this can be uneven, leaving a rather obvious lump of mascara on my eyelashes which needs to be combed through. However, another issue with application is that this mascara doesn't seem to enjoy excess combing - I find I can get away with a couple of strokes and then it starts to look cakey and flakey. I just don't seem to have the knack for applying this perfectly in three strokes or less - I have tried different methods but ultimately I apply it the same way every time, only for it to work on some occasions and not on others - it all seems to be on the mascara's whim, on whether it wants to work for you on that occasion or not. == Wearability == I'm not a contact lens wearer, nor do I have overly sensitive eyes, so I can't comment on the effect this mascara might have in such circumstances, but it doesn't irritate my eyes - infact it's incredibly light and I barely know I'm wearing it. When I rub my eyes (yes, I'm afraid with me it's inevitable) I was surprised by how little actually comes off. It does flake a bit, so you'll need to check in a mirror, but the damage is minimal. It's not waterproof, but doesn't claim to be. It should also be mentioned that mascara has a shelf-life of anywhere between 3 to 6 months. It's important not to pump the wand too much, as this gets more air which will dry the mascara out, and more bacteria too. If you do notice any change in texture or smell, I advise just throwing the mascara away. Other than the aforementioned eye-rubbing and waterproof issues, it will stay put all night, infact, even water and eye-rubbing don't do that much damage, so its staying power is good. == Result == I'm decidedly not blown away by this product. The fact that I love Bourjois so much makes me even a bit disappointed. However, if I'm being completely objective, the pros of this mascara just about outweigh the cons. What should really influence your decision to purchase this or not is the result you're after. For a daytime look, I think it's ok if you get the application right.l I find it's prone to clumping - not so much of the lashes, but of the product. When it goes on well, the lashes look defined and much stronger, but otherwise, they can look very obviously caked with mascara. I think the lashes do look thick but at the same time, very weighed down. Perhaps teamed with eyelash curlers, you'd get a better overall look, but I feel that only someone with naturally curly eyelashes would really get an amazing look from this mascara. I do wear this sparingly during the day but find it just doesn't work as well as an evening mascara - the colour is bold and you can get full looking lashes. It certainly will not perform as a day to evening mascara as it doesn't take kindly to a second coat. Although I can't say it delivers on what I consider to be a ridiculous claim, I can see where it's going with it. It doesn't exactly make me sprout eyelashes, but it makes it look as though I have double my normal amount of lashes clumped together, or that my current number of lashes have doubled in thickness. And as impressive as I find that, it's not the look I'm really going for. There's an extremely fine line between full lashes and lashes that are just over caked in mascara. == Removal == I currently use face wipes to remove my eye make-up and find that this mascara comes off well. It took me a good, intense five minutes, but I got every last little bit of it. I find some mascaras can be very stubborn and even when I think I've got it all off, I'll find traces of it the next day, but that isn't the case with this mascara, which I find very impressive. == Price and Availability == Should you wish to purchase, you can buy it at all your usual Bourjois stockists - such as Boots, Superdrug. It's available in three colours at present - black, brown and blue - and will set you back £8.99 == Recommendation == I can't really find it in my heart to recommend this one. I try to see the best in most things, and this product does have plenty of things going for it, but you do have to be oh so sparing with it and it's so easy to ruin the look with just one sweep too many. While it's true that many mascaras start to look clumpy and caked on if you apply too much, Bourjois' 1001 cils can only really manage two/three brush strokes at best. Bourjois has so many other great mascaras that I really feel that this one should be overlooked. Maybe if you have naturally curly lashes, this could work out for you - giving you defined, fuller lashes. In fact, I can testify to this myself, as I bought this mascara at the same time as I purchased L'Oréal Renewal Lash Serum. As the lash serum has started to give my lashes a more natural curl, this is starting to show through in the application of Bourjois' 1001 Lashes. However, I still think that this mascara is too much work for me with hit and miss application that sometimes gives me a really pleasing result, making my eyelashes looked defined and full, but other times makes them looked caked in mascara that is past its best