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I needed a new mascara recently and when I saw this Bourjois Elastic Mascara I thought it looked interesting and unusual. I have used Bourjois products before and I like that their products are slightly different from other main brand make-up items. In the past I have admired some of the designs they come up with that make their products really trendy but also allow the product to be used more effectively too.
The product comes in a grey-black case which is tapered towards the bottom. The top has an unusual lid which looks like a shiny and very thin black rolling pin. The tube is printed with a little bit of product information. Since the brand is French everything is printed in both French and English. Bourjois state that this mascara has a "stretchable formula" which gives an incredible "130% more visible length". The product is marked as being ophthalmologically tested and is suitable for sensitive eyes and also for contact lens wearers. The formula contains something called "heavea" that forms "extensions beyond the tip of lashes"
When I picked this product up in the shop and had a read of the tube I noticed the strange lid design. I imagined the thin stick was an improved design and made to ease application. However, the minute I got the mascara home and tried to use it I realised the fancy wand was a terrible design. The wand is very difficult to screw out of the tube as there is only a small piece of lid to hold and twist. It is impossible to twist the thin part of the lid and the material of the tube is slippery with no grip. This makes opening the tube time consuming and annoying, not to mention slightly painful on my creaky old wrists!
Once the wand is unscrewed the applicator is quite long and the brush at the end is thin and slightly longer than an inch. The brush is a soft plastic material with small spikes of plastic in uniform lines around the wand. I prefer to lengthen my lashes rather than thicken them and this brush is ideal at creating that ultra-long look. The brush can pick up a lot of mascara on the brush though and when this happens it can leave wisps of mascara which stick out of the lashes at an angle, making the application look messy and clumpy. I have the shade 41 Black Unlimited which is a rich, glossy black which gives depth and length to the eye lashes.
When using the wand the thin end to the applicator can slide through my fingers and I also sometimes feel like I am going to drop the wand if I'm only holding the thin part. Using two fingers to steady the wand helps though. The length of the brush is good but it is necessary to hold the wand at various angles when applying since the brush is straight and not curved.
Comparing this to my last mascara this Bourjois product definitely looks more intense and makes my lashes look darker and longer which helps to open my eyes and make them stand out. However, I did a test where I put this mascara on one eye and another mascara brand on the other eye and whilst there was definitely more visible length with this product I would dispute the 130% more claim. The mascara has good staying power although it can feel a bit sticky if I accidentally apply too much. I feel this stickiness when I blink which is not a nice feeling! The mascara is best removed with a specialist eye make-up remover as just using face gel for me leaves residue.
Overall I feel there is a mix of good and bad points about this product. The mascara definitely makes my eyelashes look long, healthy and glamorous and the mascara doesn't smudge off half-way through the day. On the negative side though it is easy to mess up the application due to the style of the applicator wand which also makes the tube difficult to open. If you do apply too much mascara it looks messy and tufty and you need to invest in eye make-up remover to take it off.
Unfortunately for me the negatives outweigh the benefits of the product so I would not buy this again and I could not really recommend as I think there are other mascara products out there that could give a similar result without all the hassle.
This review is also on Ciao!
You may be looking at the headline of this review and think "what the hell does that mean?" Well, I bouht this mascara over he internet, as I had see it numerous times in Boots and Superdrug. It did actually catch my eye as I was browsing past the make - up, mainly due to the packaging, but also the name. Next thing, I looked at the price and thought "no way, I coould get this over the internet for much less", and I was right. In the drugstores, it retails for about £9 - 10, depending on where you get it. I got mine online for half that price - about £5.
The first thing I noticed, when it arrived, was that every time I opened it and pulled the brush out, it was covered in gloopy mascara. I tried wiping it to get the excess off, but it was still very gloopy and "watery" around my lashes. I was dissapointed, as I waited another week to see if the formula dried out a bit. It didn't. Needlessly to say, it was thrown into the back of my make - up drawer without a second thought. We will hear more about that later.
The actual brush, the thing that drew me into buying this mascara, was the rubber type bristles. They are short and flexible and go all around the brush. When you it along your lashes, they do tend to tug (in a good way!) and give your lashes a good coating of mascara. The handle is peculiar as well. I don't tend to use the thin end, as it is very hard to hold and you can't get a good grip using it that way. I hold it nearer to the base where it is thicker, and it works much better.
Back to the mascara, and having been laid in my make - up drawer for about a month, I tried it again. This time when I pulled it out, there was no excess mascara, and when I tried it on, it actually felt like mascara, and not water with black food colouring in.The brush does also seperate your lashes, which is a big difference from when they used to go all clumpy. Now the mascara works perfectly well now it has hardened up, and that is the reason I have given it 4 stars.
I manage my own beauty blog and often test out different mascaras to see if they meet the mark and really do make my lashes look as fabulous as the advertising campaigns promise . I love the Rimmel Lash Accelerator Mascara , as this really does add a curl to my lashes and prevent sheeding throughout the day. I recently purchased the Bourjois Elastic Mascara andf was very pleasantly suprised, The brush is very thin which I dont normally like to find with a mascara but this brush does actually appear to lengthen the lashes, almost stretching them out. The mascara is enriched with hevea from the rubber tree, which is susposed to strecth lashes to 130% beyond their natural length. My inital analysis of this product is :- Goods quality , good value for money , and nice easy applicator, plus my mascara did not shed throughout the day which is an added bonus . Quite impressed, would reccomend to my friends and family .Lydia xx
As a massive fan of make-up of any type or brand (as long as it's good!) I was overjoyed when for some reason a tube of this popped through my door the other day with a letter informing me it was a very generous free sample. I cant even remember signing up to receive one of these but Im never one to pass up on trying out a new mascara especially when it's free - that would be crazy! Ive been quite impressed overall with most products from the Bourjois range, in particular their mascara's so I had been dying to try out this one for a while to see how it compared to the other brilliant one's from this range. The answer is this one is nowhere near as good as Bourjois have failed badly with this mascara - sad but true!
Price: Around 5.00
Stockists: Boots, Superdrug & Amazon.
Shades: 41:Black Unlimited
Other Information: Promises 130% more visible length, with no clumping or stickiness, aims to coat lashes from root to tip in one smooth sweep & is also suitable for sensitive eyes due to the fact it contains natural waxes.
Now as you may have noticed in the picture the shape of the brush handle is very different to what you would expect. And now even having used it and read about it I have no idea why they changed the shape so drastically because if anything it is so skinny and small it makes it even harder to apply mascara properly. It is hard to get a grip on the handle with it being so slim and that makes application much more difficult in my opinion I honestly dont get why they did it! Luckily as the brush is normal and standard size & shape you can still apply this quite well, evenly and quickly I just dont understand the point of the odd handle!
Now for the results and I think I can sum them up in just one sentence: this doesnt do anything it claims! For a start this does not make your lashes look 130% longer in the slightest - there is a slight change in length but it is hardly noticable and certainly no better than most mascara's Ive tried and believe me after using this my lashes had no volume whatsoever which I wouldnt have minded so much about if my lashes were super long but this couldnt deliver.
Also most shockingly of all this actually irritated my eyes! I have never suffered with sensitive skin around or on my eyes before and this (bearing in mind it is supposed to be sensitive on your eyes) set off an allergic reaction! My eyes did go really sore and red for a while after using this so I think you may be able to guess where it went. Straight in the bin.
I guess the plus side is that in my experience this never clumped and didnt go sticky but sadly those 2 minor positives dont outweigh the bad things about this mascara so I have to give it only one star. Thank god it was a free sample and I dont recommend this to anyone!
Thanks For Reading
x0 Salz 0x
I am a big fan of Bourjois make up and if it is on offer I jump at the opportunity ( only because it is very pricey!) When I heard that the make had released a new mascara, I was determined to try it as Boujous are known for their defining and big volume mascaras which I am a huge fan of! ( especially 1001 lashes)
Boujous Elastic Mascara is very similar to their previous new mascara 1001 lashes with the the brushes are very similar and it has a similar effect on your lashes. The brush is the style of a defined comb which is designed to separate your lashes enhancing the length and appearance.
My eyelashes are long and thick so sometimes some mascaras tend to clump my lashes together more easily than others. But I find that the way to get the best effect from this mascara is to lift your eyelid up so your lashes are lifted and then zig zag the mascara brush from the base of your lashes. This avoids clumping my lashes together and also gives them a separated look.
A disadvantage about this product is that it only separates your lashes, it does not add volume. So because of this, I normally use a volume based mascara to begin with then followed on with Boujous Elastic Mascara to separate and define my lashes. I find this is the best technique for my lashes and all lengths of lashes!
The price is defiantly not a disadvantage as at only £4.95 on amazon, this is a great offer! But also, it is frequently on offer in Boots which also means Boots points too!
Overall I do rate this mascara but not on its own. I find it really shows its best effect when used as a final coat to your lashes.
Over the last few years Bourjois appears to have been on a mission to win the mascara battle coming up with several 'big, defining' mascaras! The Elastic mascara is another one of these where they have achieved some success. The consistency of the mascara is good and it dries quickly leaving no mess. The brush is in the style of a defined comb which helps to seperate lashes to make them seem longer. It also holds for a long time as my lashes always seem just as big when I get home from work as they were when I left. However the only problem is that the comb is not quite fine enough and it often holds too much excess mascara which can make lashes clump. I've found I sometimes have to wipe the brush off on a tissue before I apply it which is annoying when you are in a rush! I would say give this mascara a go if it is on offer but I wouldn't pay full price for it.