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Bourjois Liner Effect Mascara

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9 Reviews

Brand: Bourjois / Type: Mascara / Suitable for: Eye

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    9 Reviews
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    • More +
      20.07.2012 14:55

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      This is an okay mascara, gives length, but not the best volume! Here's a more detailed review of the mascara, check it out :) ---> http://www.everydaysanshine.com/review-bourjois-liner-effect-mascara/

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      19.07.2010 11:54
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      Great Idea But It Doesnt Deliver

      Ive finally finished clearing and sorting out all my make-up cases over this weekend - its amazing what being hungover will do to a person LOL and Ive finally finished listing all the things I havent yet reviewed for Dooyoo. And the thing that appears most on that list has to be mascaras as I own about 20 different brands of mascara at least and half of them are all dried up and horrible now so Im going to write about them and then chuck them like I should have done about 6 months ago - dont lie ladies we all keep make-up that is way past its peak! So anyway I thought Id start off with this one "Bourjois Liner Effect Mascara" which I basically bought because I thought it would be the biggest time saver ever as mascara and eyeliner are things that I wear everyday and if I can get the same effect on my eyes from just using mascara then Im all for it. Im sad to say this doesnt work as well as Id hoped it would but as a mascara it is really brilliant somehow it doesnt work as an eyeliner effect though!

      Useful Information:
      Price: Around £7- £8
      Stockists: Boots, Superdrug, Amazon
      Shades: Black, Brown & Electric Blue. I personally own the Black shade but how cool does the electric blue one sound?!

      The brush for this mascara in the picture does look very curved but in reality it isnt so much. The brush does have a slight curve but that helps it fit your lashes better and actually makes application much easier and I find curved brushes impossible to use normally but this one is much better than your ordinary straight mascara brush. It fits your lashes really well and glides onto them seperating them really easily and leaving NO clumps behind - definately a good idea to fiddle with the brush shape in this case Bourjois. Now there are actually two different sides to this brush and you have to know which is which before you use it : The longer bristles help to lenghten your lashes and coat them in mascara from root to tip leaving no lumps behind & the short bristles on the opposite side are said to deposit a small amount of mascara at the root emphasising them more and making it look as if you have use kohl/liquid liner on your lashes. Sounds bit fussy but obviously it is much quicker than applying the two things individually.

      Now Im not going to pretend that this mascara does everything it promises as it definately doesnt BUT I did still really like using it and my eyes did look really good when I did. This does improve the look of your lashes considerably making them longer and thicker and in turn making your eyes appear more awake and much wider so everything a girl needs in a mascara really. It also dries quickly with no flaking or clumps so the mascara itself is brilliant. It simply doesnt look like your wearing eyeliner when you use this though. It does get right to the roots of your lashes and there does appear to be a very slight line there when you apply this but it just looks like your wearing an extra coat of mascara rather than liner. For that reason Im going to knock off two stars as really it failed on the liner and that is the whole point of this product. It doesnt live up to its promises but it is a great mascara. Just dont expect too much!

      Thanks For Reading.

      x0 Salz 0x

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      02.04.2010 16:58
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      This mascara does what it sayd on the tin, but is vey hard to apply, and i wont be buying it again.

      This mascara promises to make you look as though you're mearing eyeliner, and i must say that it does do what it sayd on the tin in that respect, on the top lashes anyway provided you put it on right, however i think that using actual eyeliner to achieve this effect still gives a better look, and is easier, once you have mastered it to achieve.

      I found this mascara quite hard to use at first, it has a double sided brush, one side has very short bristles, this is the side you are supposed to use to achieve the 'liner effect' and the other has longer bristles, this is supposed to lengthen your lashes. What i will say about this mascara is it does do what it promises, it makes my lashes look very long, and does give the effect of eyeliner, but i still use a pencil eyeliner with it, for a less subtle look, but i guess thats personal preferance.

      What i dont like about this mascara then is that the consistancy of the liquid makes it very hard to apply this mascara successfully as it takes a long time to dry, meaning if you blink too soon you end up with a lovely black ring under your eye, leaving you resembling a panda, so not a good look. Also i find that if i apply it in the morning at say 9am, by lunchtime it will have fallen down underneath my eye leaving me looking like i haveee huuuuuge black bags underneath my eyes, which is also not a good look, and im not someone who likes to fuss around 20 times a day reapplying my makeup so for me, this was a major issue.

      I would say that if you are looking for a mascara that will give you a subtle eyeliner look and adds serious length and blckness to lashes, but dont mind reapplying constantly through out the day, and avoiding blinking for a few minutes after application, then this is the ones for you. But i dont think i will be buying this mascara again.

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      17.10.2009 20:37
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      An affordable, effective mascara that's now a firm favourite - but no substitute for eyeliner alone!

      Ladies - if you're short on time, not a fan of applying liquid liner and looking for an effective, affordable mascara then this is one for you!
      Bourjois Liner Effect mascara was introduced earlier in 2009 (I believe - I'm sure more knowledgeable DooYooers will correct me if wrong!) with the strap line selling point of combining a lash-lengthening mascara with a liquid liner effect for a 'perfect doe-eye look'.

      I picked up a tube of this intriguing stuff in Boots (heavily influenced, I must confess, by a sparkly and cute advertising campaign in magazines and TV) to give it a try. I *love* my lash lengthening mascara and my liquid liner, so the promise of the powers of both combined in one handy wand was impressive. At a fairly respectable £8.30 and in every girl's favourite colour of Black (or, to do it justice, 'Noir Styliste') I thought it was worth a go. It is probably worth mentioning that the product also comes in a number of other colour options including:

      - Brown ('Brun Artiste')
      - Cobalt, electric blue ('Bleu Designer')
      - Waterproof black

      On getting home, ravenously tearing the packaging off to give my new purchase a go (come on girls, we've all done it!), I discovered that the mascara was as glamorously designed as the advertising campaign suggested. The standard 10ml mascara comes in an elegant black tube, with playful silver branding and the recognisable Bourjois logo on the handle. The mascara will also be easy to identify in your make up bag through it's non-standard barrel shape, with a raised silver 'lip' edge adding a little extra flair to the tube.

      On pulling the wand out of the barrel, I noted that the mascara liquid was not clumped around the 'brush', nor was it too liquid and drippy. The shape of the nylon brush is the unique differentiator of the product, with dual sides to achieve the desired look, being standard 'long' bristles to lengthen lashes coupled with short bristles to get into the roots of the lashes and add a the liner effect. It is also worth noting that, rather than the bristly old fashioned brush style wands, this product uses the more modern 'teeth' style bristles which avoids the liquid building up on the wand (another plus point).

      The wand is flexible, with a lot of give if bent. To apply the mascara, I have found (through a few months of testing I hasten to add!) that the best way is to use the short bristles to gently set the brush against the root of the lashes and gently 'wiggle' the brush from side to side to build up thickness at the roots of the lashes. This gives a noticeable thick base to your lashes and - hey presto - the desire liner effect! Turning the wand 180o in your fingers to use the longer bristles, the mascara can be then used in the usual way to apply mascara to the length of the eyelashes. I have found that the mascara can be applied neatly to the lashes, with the liquid clinging to the lashes effectively with no clumping (the dreaded 'spider leg' look!) and no flaking, as can be the case with a number of mascaras (particularly non-waterproof ones).

      My only advice when using the product on the negative front is to a) be *very* careful when applying the mascara while on the move (believe me ladies, the old fear of poking yourself in the eye when applying mascara on the train/tube/bus to work is taken to new levels when applying the liner effect at the roots!) and b) if in a rush or for the few times of applying the mascara, you may find that some inadvertently gets rubbed onto your eyelids (the bristles applying product to the root transferring accidentally) which may call for an emergency cotton bud.

      In short, Bourjois - famously the more affordable, 'high-street' cousin of Chanel cosmetics - are onto a winner with this one. At a budget-friendly £8.30 approximately, available in all the usual high street stores (e.g. Boots) and with a number of varieties for whatever mood you're in, this mascara will remain a well-loved staple in my makeup bag for a long time to come.

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    • More +
      13.09.2009 16:10
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      a good mascara but doesn't exactly do what it promises

      I recently bought this mascara as I was quite intrigued by it after having seen the television ad for this. I don't really have a problem with applying eyeliner but thought that the idea of having a liner and mascara in one would be great. It would save me time in the mornings and I wouldn't need to carry so much make up around in my purse.

      What I liked about seeing this product in store is that they have quite a unique formulation to the brush and the product itself. The mascara formulation itself is meant to have kohl added in and the brush is very slender with 2 types of hairs on each side; a short set to help enhance the root of the lashes and a longer set on the other side to help coat the entire lash to add length and volume.

      It's quite a bulky looking tube with a metal liner design sticking out at the side. Not sure if they needed to make it so big as the wand inside is quite slim... Anyway, it's a very black colour with kohl added in to help give that liner effect. The instructions say to use the longer bristles first to coat the lashes and then use the short ones at the root of the lashes to thicken them up and give that liner effect. When I tried it this way I must say that I wasn't too impressed with how my lashes looked. My eyelashes are very short and I found this method of using the brush quite tricky because I needed to go over my lashes many times and I wasn't getting the coverage I would have liked.

      I then thought of a different way of using the brush and I started with the short bristles first. I found that this gave a very nice even coat to my lashes and I then used the longer bristles to get the mascara to the tips and help lengthen the appearance of my lashes.

      I found that it did not give that liner effect that they promised but it did work out as a lengthening and volatising mascara, which was good enough for me as I could just ad some liner beforehand anyway.

      I found that it lasted very nicely on all day (over 8 hours of wear) and didn't smudge or flake at all. It was also very easy to remove with a make up wipe or make up remover and I didn't get the panda eyes I always dread when trying out a new mascara. Would probably buy again as a regular mascara but have given up hope on the liner effect they promised as no matter what I tried I never got that result.

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      20.08.2009 17:43
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      Doesn't deliver a 'liner effect' but still good.

      I first saw Bourjois liner effect mascara advertised on TV I wanted to try it, as I have liked all my previous Bourjois products, I went out and bought it almost instantly.

      When I fist bought it I could only find the plain black (Noir Styliste). But since then I have found it in blue (Bleu Designer), and water proof black (Just called Waterproof). There is also a brown version (Brun Artiste) but I have only found this online, not in any of my local stores. I have only however tried the plain black as I am not a fan of blue mascara's and I have no need for a waterproof one.

      The mascara is supposed to create a "Liner effect" by using the special brush with long bristles on one side, and short bristles on the other. TO use the mascara you use the long bristles fist to coat the lashes (root to tip), and then turn the brush around to the side with short bristles and use that on the bottom of your lashes. This is supposed to emphasize the root of your lashes. Despite sounding like hassle it is very easy to apply.

      Over all, I was pleased with this mascara, however when I use it, it doesn't look like I am wearing eyeliner as it suggests, but it does get right to the root of you lashes. It is a very nice mascara, and coats my lashes very evenly. It gives a nice lengthening effect rather than a liner effect, which gives a very open eyed look. It doesn't clump or flake off throughout the day/night like I have found some brands to do. The colour as well I am pleased with as it is jet black, very intense and dramatic.

      However it can be difficult to remove, and makes lashes look quite thick, which some may find a bit too much for every day wear. Maybe this mascara would be best used for nights out and evening wear.

      The price is reasonable, around £8.00 in most UK stores. Which I don't mind paying because as I said I am pleased with it.

      So, in conclusion this mascara doesn't deliver the 'liner effect' but is a good mascara for lengthening and makes your eyes appear wider and more dramatic. The quality of it is also very good. However if what you are looking for is a 'liner effect' this is not for you and I think you would be better sticking to plain old eye liner, as I don't believe any mascara can create that look.

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      23.04.2009 09:23
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      OK as a mascara, but don't expect it to line the eyes!

      When I saw Bourjois liner effect mascara advertised on TV I really wanted to try it, as I'm pretty hopeless when it comes to applying eyeliner, and the promise of a mascara which would give the effect of also wearing eyeliner sounded ideal. I did hold off purchasing the product for a while as I already had quite a few mascaras, but a couple of months ago I finally caved and bought myself a tube.

      The mascara comes in three different colours - Noir Styliste (black), Brun Artiste (brown) and Bleu Designer (blue). Being the boring person that I am, I went for the black.

      The tube the mascara comes in is quite chunky, predominantly black in colour with silver writing and a thick silver stripe down one side which is moulded into the design of the tube. The packaging is OK, but nothing special, and I'd personally prefer a more slim line tube that would take less room in my over-flowing make-up bag.

      The way this mascara works, is that it has a special brush which has long bristles on one side, and short bristles on the other. The idea is that you should first coat your lashes using the side of the wand with the longer bristles in the same way you would with any other mascara. Then you turn the brush around and coat the base of the lashes again using the shorter bristles which will emphasise the roots and create the effect of kohl liner.

      Bourjois claim that this mascara will deliver 'the perfect doe eyed look.' I was having visions of huge Bambi-look eyes, like some sort of glamorous model from the sixties, so did it deliver?

      Well despite the mascara wand being a little different in appearance to the ones I'm used to, it's really very easy to use and I don't think even those who are inexperienced at applying make-up will have any problems figuring out how to apply the mascara with the different length bristles.

      The first thing that I really notice after applying this mascara is the intensity of the colour. Like I said, I bought black, and it is a very intense, jet black, which gives quite a dramatic look.

      Unfortunately I have found that the mascara is especially prone to clumping. I know some girls love the heavy mascara look, but personally I like my lashes to look a bit more separated and natural whereas this makes them look a little bit clumped together and messy. It does add length however which opens up the eyes a bit.

      Now as for the liner effect, I have to conclude that unfortunately the mascara doesn't really deliver. There is no doubt that this mascara gets right to the root of my lashes, however I don't think the result really gives the effect of wearing eyeliner, even with multiple coats. What it does do is give the impression of heavy, thick lashes, and for nights out I think this would be a very good mascara, although I find it a bit too heavy for daytime wear.

      On a more positive note I've found the mascara to last all day and it doesn't dry and flake out like some of the cheaper brands can.

      I think I paid around £7.99 for this from Boots which is quite reasonable for a mascara, although of course there are cheaper ones to be found.

      So in conclusion, I felt a little disappointed by this. If you like your lashes to look thick and an intense black colour then this may well be the mascara for you, but personally I didn't feel that it doubled up as an eye-liner (which of course was its purpose) so I felt quite let down by this, and I don't think I'd buy it again.

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        15.02.2009 18:03
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        Not the one for me

        All mascaras at the moments seem to have some sort of gimmick (The marketing departments seem to be doing well - why do I keep falling for them all!?) This mascara promises to be different by providing 'liner look' eyes - without the need for eyeliner.

        The unique brush is meant to achieve this effect. The product comes with a dual-sided nylon brush with both short and long bristles. The long bristles lengthen and define lashes whilst the short bristles emphasize the roots to create the liner effect.

        Application ...
        This isn't the easiest mascara wand to master - especially combined with the liquid consistency of the product. But take a bit of time to master the technique. Personally I have found that by starting application using the short part of the brush on the base of the lashes first, before using the long side on the complete lash works best for me. This might be because I always use a few different mascaras at once and this might change some of their properties, so test out application the other way round too to see what works best for you.

        Danger!
        An unfortunate effect of this brush is that the longer bristles have to face your eye when you are using the other side - this means you can poke yourself in the eye pretty easily. Because the brush is plastic it is quite sharp - and watery, red eyes ruin any make up look.

        Pigmentation & Colour...
        The formula is quite watery and wet, but the pigmentation is strong, and so this isn't really a problem. Make sure you let it dry before applying the second and third coats for the best impact.

        The colour is blacker than black - very impressive. This is also available in blue and brown. When I was in the states recently I also saw this available in purple and green, I'm not sure if they are available over here. Being a make-up junkie, and generally a massive fan of buying foreign flavours, colours and varieties of my fave products when abroad (A trip to a US chemist is always one of the highlights of my trip - sad but true - there is so much choice!) I couldn't resist getting the green. I knew this was a silly mistake - my eyelashes are dark anyway - and it came out a muddy black - might be nice on those with pale lashes though.

        Separation ...
        This mascara does well at separating and defining individual lashes. The long side of the brush is designed for lengthening and is fit for purpose. For perfectly separated lashes avoid using the short side of the brush. The runny consistency of this product also aids separation. For my lower lashes - where separation and pigmentation is my main priority this mascara works really well

        I did find this somewhat clumpy at times - But I do apply a lot of coats and so I often have this problem - A lash comb helps to sort out this problem - take care not to rip out any lashes while you comb.

        Length ...
        The long bristles and consistency do a nice job of lengthening lashes - because the lashes are well separated they also look long. A eyelash primer can produce better length, however - but this isn't bad in terms of the trade off between length and volume.

        Curl ...
        Using the short comb at the lash roots does have a negative impact on the lash curl, so you might want to layer with curling mascara first. Or use your eyelash curlers again after you have finished applying mascara - again being careful not to pull out any lashes.

        Volume ...
        This fails the volume test - although it isn't advertising these properties so you can't complain too much. The brush looked is a bit too comb like to provide much volume, I always put on an extra coat of Bad Gal with its nice thick bushy brush at the end. The wet consistency makes it difficult to apply a few coats - you have to make sure it is dry if you don't want to get it all over your face - so best avoided if you are in a rush.

        Liner effect ...
        This isn't usually a criteria for my perfect mascara, but seeing as this is what this mascara is supposed to provide it is obviously worth a mention. When you get the hang of the application the "liner effect" does partly work - Lash roots are slightly emphasised, which gives this wide eyed, lined look, but at times I felt that this look was a bit similar to when you get some mascara on your lid by mistake - make sure you tip your head back when applying any mascara to avoid this. Personally I don't think the lined look is good enough to forego separate eyeliner too - possibly for a more casual day look - but not for the doe eyed, evening look the product claims.

        Staying power ...
        By the end of a normal day this mascara had slid under my eyes - both flakes and black panda smudges. Benefit shelaq seals it nicely - and because it isn't very volumising it doesn't spoil the effect, but I expect better lastability without any added extras.

        Removal ...
        This mascara doesn't come off terribly easily - you need a few swipes of eye make up remover. Some flakes and smudges the next morning even when time had been taken to remove it properly.

        Verdict ...
        I'm always searching for the ideal mascara - this isn't it unfortunately.

        0.34 fl
        £8.25 at ASOS

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          28.01.2009 13:29
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          Worth the money - recommended!

          And so the quest for the most-fabulous-mascara-ever continues! Oh no, I said I wasn't going to call it a quest, didn't I! I recently tried, and reviewed, Maybelline's 'Colossal' mascara, and during the reviewing I realised the significance of the gimmicky 'enriched with collagen' advertising - namely that collagen is made from the connective tissue of animals - yuck - and I'm plastering this onto my eyelashes - double yuck. Although I said I would finish it, actually I decided not to, and went looking for an alternative straight away.

          This was the one that I came away with, and as it is different from any other I have ever used, I felt obliged to suggest it to Dooyoo. At £8.50 (current price in Boots) Bourjois Liner Effect isn't the cheapest mascara you can buy, but it certainly isn't top of the range either. I do like the packaging on this one, a simple black tube but with a raised silver line running along the length of it. Annoyingly this is not clear in the picture above, but if you look to the right of the tube (if you care, that is) you'll see that it almost comes to a point, rather than being smoothly round. Anyway, the silver strip is eye catching and makes the tube look quite classy and more expensive. When I first saw it I thought it was really metal (call me gullible if you like) whereas of course in actual fact it is paint, and may well flake off with wear and look tatty, but how long does a mascara last anyway? The writing on the tube is silver too, and is in French as well as English.

          I'm well aware of current mascaras' claims to darken, define, lengthen and thicken lashes, but the idea behind this particular product is a new one to me. Bourjois Liner Effect Mascara claims to do all of the above, but also create the effect of wearing eyeliner on your upper lid too. You may just be able to make out in the picture above that the brush is asymmetrical - the bristles are longer on one side than the other. This was a bit disconcerting at first! The brush itself is longer than most I have used, and felt slightly flimsy. This may be because it is designed to have some 'give', it felt more like design than just a shoddy product.

          I have to admit that I usually go for a very fast 'that'll do' style of make up application, but this unusual brush requires a bit more attention as well as a bit of getting used to. The first time I used it I approached it in the same way I would a normal mascara, with 30 seconds spare before I had to leave for work. I got an effect almost identical to the one I would have had if I had used a liner on my upper lid. Unfortunately, in my case this meant that I had black smudges all over my eyelid, which I smeared further whilst trying to remove them, resulting in quite a bit of swearing until I finally removed the whole lot and started again. This is why I don't tend to use liner.

          Ok, so the second time I made sure I had a bit more time to spare and thought more about what I was actually doing. The way that this mascara works best for me is if I use the short bristle side to sweep on top of my lashes, and then apply most of the mascara (several more sweeps) from underneath my lashes using the longer bristles. In this way, I find that the long bristles seem to get between my lashes and really define my eyes, but without mottling my eyelids. If it is possible to be dramatic and subtle at the same time, this mascara does it - you WON'T look like Fenella Fielding in Carry on Screaming (think gothy vampire makeup!), but you WILL appear to have a gentle application of liner. It gives a natural look, but with impressively long lashes. If you like to use liner generally, in a bold way, this won't replace using it.

          I found that the look lasted well, although later in the day I had a few specks of black on my cheekbones (or at least, where my cheekbones would be, if I had any, sigh). This may be because I used too much though, as that would be me all over. I should say that the method of application I have just described is pretty much the opposite to that I have seen recommended elsewhere, so I can only advise what worked for me, and suggest that you spend some time experimenting. I do think it will be worth it, and I'm not easily pleased!

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        • Product Details

          Lengthens and emphasizes lashes /