“ Brand: Collection 2000 / Type: Eyeshadows / Suitable for: Eye „
I've never had much luck with liquid-type eyeshadows - or any eyeshadows at all, really - but picked these up in a 3 for 2 sale at Boots after reading some positive reviews. At £2.99 each I was pleased with how affordable they were. Collection 2000 is one of those young budget brands that seems to contain bum notes and hidden gems in equal measure, but I was hopeful that these would be gems.
PACKAGING: The products come well-packaged in smart, sturdy tubes through which the product inside is clearly visible. I admit the proclamation of "ALL DAY CREASE FREE WEAR!", complete with exclamation mark, didn't convince me at first. It's not stated anywhere how much the tube actually contains, but for their compact size they seem to contain a lot. The cap unscrews to reveal a soft, fluffy doe-foot applicator, and also a plastic funnel neck inside the tube. The funnel is quite tight, making it a little difficult to pop the wand in and out, but it also stops you pulling out too much, reducing waste, and keeps the cream inside from spilling or going dry.
COLOURS: So far there are six colours available, all with a shimmery finish as suggested by the name. Gold Rush (1) is a lovely nude gold; Platinum Bling (2) a tarnished antique silver; Rock n Rose (3) a smokey, silvery pink; Copper Pot (4) a rich bronze; Rockpool (5) a bright sky blue; Emerald City (6) a golden green. So far I've tried all but Gold Rush and Rock n Rose, which look a bit light for me. I do wish there were some more everyday colours available, or even a matte range - but I find shimmers are always more useful than I expect, and take a lot of the effort out of applying a nice glamorous eye. Though six colours isn't many, these are good basics, with something to flatter every skin tone and eye colour. The amount of shimmer seems just right: enough to shine without being overdone.
APPLICATION: The limited instructions are to apply the shadow, blend with your finger, and allow thirty seconds' drying time. The cream's versatility is surprising: you can get a nice sheer shimmer by blending out a small amount, or add multiple layers to get the brightest, richest colour. It takes some getting to grips with, and can be tricky to apply and blend before the cream starts to set. Luckily for me, the shimmery colours are forgiving of shoddy application, adding a nice pop of colour even if the blending is rushed. Thirty seconds does seem to be an accurate drying time, and during that time you have to work quickly and try not to crease your lids. Once they're set, they feel slightly thick but fully dry, unlike some other cream or soufflé-type shadows that seem to remain sticky.
WEAR: I was prepared to be let down here, since any eyeshadow creases on me after a couple of hours at most, sans primer. It was a pleasant surprise to find that the cream stays put for the best part of the day, without primer and without creasing awfully. It's slipped more noticeably after a whole eight hours, but that's still impressive considering my eyelids are mostly a lost cause! It seems to last better in a thicker coat than a sheer one, since any creasing or gathering shows up less if there's more colour. It still comes off easily at the end of the day - one stroke with a cleansing wipe and it's gone. If I'm out for any great length of time, I do still prefer to use it with a primer, but it's great to have something that I can throw on in a couple of minutes and wear until at least lunchtime with no problem. Paired with primer, these eyeshadows are tough as old boots.
I'm very pleased to have tried this range. It's a big plus for Collection 2000: easily affordable, clever but simple, and though it's not quite a miracle product it does live up to its promises. A few additions to the colours would be welcome, but the existing choices are great and more functional than they appear. Even if you fall outside of the brand's target demographic of rainbow-coloured younglings, I'd recommend giving these a look.