* Prices may differ from that shown
I'm quite demanding about mascaras: they have to have a user-friendly brush for application, they mustn't flake or irritate my sensitive eyes, they must look natural and of course make my eyelashes look thicker and longer. It can't be waterproof as it's more effort to remove. Oh, and it has to be fairly cheap - being a bit of a germaphobe, I throw mascaras away after the recommended 3 months and have never actually used up a whole mascara. It's wasteful but with eye makeup I prefer to err on the side of caution.
I've tried loads of mascaras that do give volume and length but make my eyelashes look like I have mascara on - that coated, stiff look - and I don't think that is an improvement on wearing no mascara at all to be honest! And the price... well, the cheapest mascaras I've tried have generally flaked and smudged until now.
But Cover Girl Lash Exact is the mascara of my dreams! While in Canada last year, I stocked up on several different Cover Girl products as this is a brand I used to like a lot, but which has sadly been discontinued in the UK. One of the things I bought was Lash Exact.
It came attached to a cardboard backing, sealed with plastic over the product itself. You know, the typical mascara packaging in Boots, where they are all hanging from a metal rod. The mascara 'pot' and the brush/lid part were separate, although the mascara was obviously sealed. This is a really good idea in my view, as it allows you to see the shape of the brush before you buy. When I opened the package, I just removed the temporary lid from the well of mascara and inserted the proper lid.
Now, the mascara itself doesn't look amazing, it's certainly not got the glamour of Chanel or YSL mascaras, it is a simple purple plastic cylinder with a clear outer part at the bottom printed with the product name, and the handle of the brush is slightly more bulbous and wider at the end, which I think makes it ergonomic and easier to hold on to when applying the product than a skinny handle is. The product name is painted in silver, which is starting to scratch off from being in my makeup bag, so at this point it's not the classiest-looking mascara ever.
But what it lacks in looks it certainly makes up for in performance! My eyes are pretty sensitive and sometimes mascara irritates them (why, I don't know, as surely eyelashes can't be that sensitive, you'd think!) and I end up rubbing my eyes, which makes panda-eyes inevitable!
But Lash Exact hasn't bothered my eyes at all, so that's a major plus. As I mentioned above, the shape of the handle is good - it's sturdier than some and easy to hold onto while applying, and the brush is straight (which I find I'm less likely to poke in my eye than a curved brush). Once on, the mascara really makes my eyelashes look longer, thicker and darker (this is shade Black by the way), but guess what - they don't look coated with mascara or clumped together! They look quite soft and natural and even feel softer to the touch than when I've used other mascaras. There is no flaking and it definitely lasts all day. What more could you want from a mascara!
The only real problem in my view is that it's not widely available in the UK. I have seen it on ebay.co.uk for around the £5 mark, and for varying prices on ebay.com (from a quick search it seems to retail at around $5 to $8 in US drugstores). If you ever see it anywhere I do recommend grabbing one while you can as it's seriously the best mascara I've ever used.
The shade I have is Black, but this product is also available in Very Black, Black Brown and Brown.