My collection of mascara is forever growing with one of the more recent additions being Dior Iconic Mascara. It seems that I am easily sucked in by manufacturer promises to make my eyes look amazing (most of the time it doesn't appear to be true!) and my purchase of this mascara goes by that same story. --- BACKGROUND --- Dior are known for producing luxury goods and their items will often be spotted on A list celebrities who have a few quid spare to splash out! I was previously unfamiliar with their make up collections, having only been aware of their clothing lines and accessory items. I came across one of their counters at the duty free section of an ...  Read the complete review

Last year I was going through a Dior make up phase and was a frequent customer at my local counter. During this time I spent a small fortune on various different products and received quite a few of those little gift bags with the mini sizes and samples. One of the items that I kept on getting in the gift with purchase sets was a mini 4ml size of Dior Iconic mascara. Now normally I'm not a very big fan of mascara. I've never found one that I've been completely happy with. They always seem to clump, flake, smear, sting my eyes or just generally look rubbish. The two that I've found that I've been fairly happy with are Chanels and Yves Saint Laurent's faux cils, ...  Read the complete review

I'm rating this 3* based on how impressed I am in conjunction with the price - and that's not a huge amount unfortunately. I was looking for a new mascara after I used up my YSL mascara and didn't want to buy another one as I noticed that almost always it rubbed off a little under my eyes. After strolling around Duty Free I decided to give this one a go. ********** The Claim ********** This mascara supposedly curls and defines lashes with dramatic effects. The curling part is what I was most interested in as I have very long lashes that look quite dramatic when they have a curl to them - I don't like mascaras that are too voluminous ...  Read the complete review

My eyelashes are pap. Absolutely rubbish. I've lost count of the amount of mascaras I've bought and chucked away in an attempt to get my eyes that va-va-voom look I'm searching for. Length wise they're not too bad, not overly long but not stubby either, but they are seriously lacking in volume and curl. Dior claim that this mascara, has "revolutionised the look of eye make-up" and has "all the curling power of a lash curler" with a new unique formula that gives the user "amazing, high definition lashes". Fab. I was sold (admittedly it doesn't take much). I had a read of some reviews on makeup sites (Im such a review site hussy ...  Read the complete review

After twenty years of using mediocre mascara - usually fairly cheap stuff that I use well beyond its "use by" date, I decided to ask Santa for a decent mascara this year. I didn't specify what I wanted, simply because I had no idea. All I knew is that mascara is one of the few items of make up that I wear almost every day, so I thought it was about time I had something a little better than usual! Santa was very kind to me and bought me this Dior Iconic mascara. Because it was a gift, I have no idea how much it costs, but my husband's comment of "Isn't make up expensive" tells me that it cost more than my usual £4.99 ...  Read the complete review