* Prices may differ from that shown
My collection of mascara is forever growing with one of the more recent additions being Dior Iconic Mascara. It seems that I am easily sucked in by manufacturer promises to make my eyes look amazing (most of the time it doesn't appear to be true!) and my purchase of this mascara goes by that same story.
--- BACKGROUND ---
Dior are known for producing luxury goods and their items will often be spotted on A list celebrities who have a few quid spare to splash out! I was previously unfamiliar with their make up collections, having only been aware of their clothing lines and accessory items. I came across one of their counters at the duty free section of an airport before going on holiday. I would usually steer clear in order to avoid burning a hole in my pocket however I decided I should probably treat myself! After briefly chatting to the Dior consultant she sounded convincing when telling me (in so many words) that their Iconic mascara would be the answer to all of my problems.
--- PRICING AND AVAILABILITY ---
The price of the mascara can be expected to retail at a little higher than what you may normally pay for a mascara. I paid £18 however this is a little cheaper than the standard price as it was duty free. It appears that the high street price is around £20 which is a higher end price for a product of this type. The mascara can't be found as widely on the high street as a lot of other brands, but the Dior counters are sometimes in larger Boots stores, as well as department stores such as Selfridges and Harvey Nichols. It may be worth considering purchasing it online, as there are some cheaper prices available. If you're unsure about spending that amount of money on a mascara it may be worth checking out eBay for a miniature sized sample instead.
--- AESTHETICS ---
The mascara bottle is attractive and looks very classy as I would expect from Dior. It comes in a silver tube that is not unlike other mascara bottles in terms of its shape. It has a slightly mottled design on it which varies the shade of silver. On one side of the bottle it is simply printed with 'Dior' in black which gives a nice touch and is simple but effective. The lid unscrews easily to reveal the mascara wand inside. It is average in its shape but it is relatively large with individual bristles which gives the impression that it'll separate the lashes during use.
--- MY EXPERIENCE ---
I will admit to having high expectations for this mascara upon my first use due to how the sales consultant had described it. I applied it initially to freshly cleansed eyelashes that didn't have any other product on them already so I could properly see how it was working. When I took the wand out of the bottle I noticed it had collected a lot of mascara on it, so I had to wipe the excess on the top of the bottle. I applied it in a zig zag motion onto my eyelashes, going from root to tip and repeated it around 3 times until I could see some length in the mirror. I was surprised at how my lashes had extended with such little use, as naturally they are short and quite straight. I repeated the same onto my other eyelash to achieve the same results. I then left them for a couple of minutes to dry as they had started to feel a little bit wet. They dried relatively quickly so I applied some more using the same motion as I had done previously which really thickened my eyelashes and made them appear more volumised overall.
--- RESULTS ---
After I had spent some time applying the mascara I was pleased with the overall appearance. My eyelashes looked long, thick and volumised with absolutely no clumps which was my biggest worry. It is quite a versatile mascara as you have to build up the layers for maximum affect allowing you to create both a natural and a dramatic look for day time or night time. While it is definitely an expensive product, I am pleased with what it can achieve so for now it will be a regular purchase for me. I feel there is room for improvement in some areas which would justify the price a little more but it definitely does the job well and makes my eyelashes look fantastic.
Last year I was going through a Dior make up phase and was a frequent customer at my local counter. During this time I spent a small fortune on various different products and received quite a few of those little gift bags with the mini sizes and samples. One of the items that I kept on getting in the gift with purchase sets was a mini 4ml size of Dior Iconic mascara.
Now normally I'm not a very big fan of mascara. I've never found one that I've been completely happy with. They always seem to clump, flake, smear, sting my eyes or just generally look rubbish. The two that I've found that I've been fairly happy with are Chanels and Yves Saint Laurent's faux cils, both of these do a decent job at thickening and lengthening and neither have caused me issues with smearing or flaking so I tend to stick with these. The only problem with these two is the price, both are pretty expensive and mascara is something that doesn't last long and needs to be replaced often which is where the Dior minis come in.
I started using them when I was low on my faux cils and I really ended up liking iconic a lot. The brush is always an important factor for me when deciding on whether I like a mascara or not and iconics is excellent. It's a fairly large sized brush with lots of soft comb type bristles that are great at separating lashes and distributing the product evenly. I find the comb type brushes pick up just the right amount of product from the tube too, the normal soft brush type wands tend to pick up far too much mascara which then makes it difficult to apply and leaves lashes looking clumpy. I also found the brush small/delicate enough to do bottom lashes without making a mess as well.
The mascara itself is also pretty good. It's just the right consistency so no issues with smears when applying. It's wet enough to coat lashes easily and evenly but dries pretty quickly once applied. The samples I received were 090 Black which is the shade I normally purchase in any mascara. It's a deep, dark black that doesn't look grey and still manages to look natural. The results I get when using iconic are brilliant, it does a great job at thickening, adding length and darkening my lashes but it still looks soft and natural. I've had no problems with flaking or smudging since I started using it either, in fact it wears really well. It's pretty much perfect up until the time when I remove it which is easy with a decent eye make up remover.
As with the other two mascaras I mentioned, iconic is on the expensive side at £21.50. The trial sizes have lasted well so far though considering they're only 4ml and for the results it gives I think it's worth spending a bit of extra money.
I'm almost at the end of my little trial size tubes now which have been really handy (I wish they sold them in this size) and I think I'll be popping to my Dior counter to pick up a full size tube. Diorshow Iconic is definitely worth trying if you're looking for a natural/daytime mascara that adds subtle definition and stays put all day.
**** Introduction ****
After hitting the January sales, I remembered I needed to replace my old mascara as it had seen better days and I have been told that you should change it every few months, so I took this oppitunity to treat myself to a posh one.
I headed for a dior counter in debenhams and instantly spotted this dior iconic mascara, as this was on offer I thought I would give it a go.
**** The Mascara ****
This dior ionic mascara comes in three different colours, Black, Brown and blue, so there is a colour to suit all of your needs. I personally use a black mascara so this is the colour I when for.
As with the dior show mascara, this come in a silver tube with D's all over it. The differance between the two is the fact that the applicator brush is different.
The brush has many plastic stikes that act as the bristles, this id designed in such a way that it ensures you get a nice even cover. Yes it does get a nice even cover on the first application, but additional coats then to clag and stick your eyelashes together so this is no good for a thick lash look.
I am happy to use this for day to day use, but it just does not give me the look I like when it comes to an evening look.
I got this on offer for £8.90, so for the price I cant complain, but I will not be buying this again I think I will stick to the other mascara in future.
**** My Views *****
As for the mascara being ionic, I am not sure it lives up to the name. Yes it applys nice and finely which is good if you only like a little bit of mascara but if you like the fuller thicker lash look this is not for you.
I personally feel that this ionic mascara is not a patch on the dior show as the fine brush clags up very easily and therefore makes it very difficult to apply the mascara evenly, I found I have to clean the brush for every application to avoid getting my lashes stuck together.
Not recomended for the thicker longer lash look, but if you like your lashes to look nice a natural this is the one for you.
I'm rating this 3* based on how impressed I am in conjunction with the price - and that's not a huge amount unfortunately.
I was looking for a new mascara after I used up my YSL mascara and didn't want to buy another one as I noticed that almost always it rubbed off a little under my eyes. After strolling around Duty Free I decided to give this one a go.
********** The Claim **********
This mascara supposedly curls and defines lashes with dramatic effects. The curling part is what I was most interested in as I have very long lashes that look quite dramatic when they have a curl to them - I don't like mascaras that are too voluminous as this normally means that they are clumpy.
This mascara was nominated for the CEW Beauty Awards Created By Experts for Celebrities.
********** The Packaging **********
Unfortunately I thought this was pretty cheap packaging for an expensive product. It comes in a silver coloured tube with Dior faintly imprinted all over it. What I didn't like, though, was the fact that it felt really light and just didn't have a good quality feel about it. Of course packaging isn't hugely important, but if you're paying a lot you generally want the works.
********** The Mascara **********
The brush is straight, not curled like some mascaras.
When I put it on my lashes, I noticed that it did spread easily and evenly without clumping, that was a very definite positive for me, as I think it can look really tacky when you're left with thick, clumpy looking lashes.
Although it spread easily and didn't clump, I just didn't think it had dramatic effects at all. My YSL mascara used to curl my lashes really well and make them look quite dramatic and thick, and made it look like I had lots of lashes, but without clumping. There wasn't the same effect with this mascara and although it did cover my eyelashes and nicely separate them and make them look darker, they didn't curl particularly well or look thicker or seem like there were more lashes.
I paid £17 in duty free for this - in the normal shops I think it's around £18.50.
I read through the other reviews on here and they range from 1* to 5* so I guess this is one of those which totally depends on the person - it probably depends a lot on what your lashes are like and what you are looking for from a mascara. It would probably be best if you could go to a Dior counter in a department store without any mascara on and see if they have a tester you can use, rather than forking out £18.50 for something which may not give you the desired effects.
Overall, I wouldn't buy this again not because it's a terrible mascara with any bad effects but because, for the money, the results are extremely average.
Dior iconic mascara is fabulous, dior's claims of it being revolutionary promise big and I believe it delivers. As mentioned in my other mascara review my eyelashes are pants, spidery and with no volume at all. This absolutely transforms them.
Although pricey definitely worth the twenty quid. Again this is a top brand mascara so is dermatologically tested and odour free, but it also does exactly what it claims give you volume and great looking eyes. It's great because it's truly clump free and it is really smooth and easy to apply. I have also noticed how smudge proff it is. It's fantastic if you accidentally forget your make up and rub your eye, your left looking fine, not like a panda!
I'm terrible for lashing on the Smokey eye look for a night out, this is often my weapon of choice as I believe it to be one of the blackest of black coloured mascaras around. It also goes great with my dior precision eye liner also on black.
This mascara will last and last although if you slather it on it wont. Overall I find this mascara both dramatic and good value for long luscious looking lashes in a hurry, well worth the money!
My eyelashes are pap. Absolutely rubbish. I've lost count of the amount of mascaras I've bought and chucked away in an attempt to get my eyes that va-va-voom look I'm searching for. Length wise they're not too bad, not overly long but not stubby either, but they are seriously lacking in volume and curl.
Dior claim that this mascara, has "revolutionised the look of eye make-up" and has "all the curling power of a lash curler" with a new unique formula that gives the user "amazing, high definition lashes". Fab. I was sold (admittedly it doesn't take much). I had a read of some reviews on makeup sites (Im such a review site hussy ;)) to see what others thought of it, as I didn't want to be spending £20 on a mascara willy-nilly. Everyone seemed to rave about it calling it the "holy grail" of mascaras, how it gave a "false lash effect" and how they were all chucking out their eyelash curlers as they simply weren't needed with this mascara. Hmm. Sounds good, hey? So I tootled on down to Boots (I believe that Debenhams, Selfridges and the like sell it too) and parted with my precious pennies and practically skipped home, very excited about trying out my new purchase.
The mascara comes in a simplistic silver tube with Dior brand name clearly visible. The brush itself reminded me of a Max Factor one I've tried in the past with a yellow brush (I think it was MF Masterpiece, but don't quote me on that), in that it's not a traditional looking brush, it's got more of a plastic-y appearance. It's slim and slightly pointed at the end to help reach smaller lashes. With some brushes you can tell they are going to clump just by looking at the brush but this one doesn't, each bristle seems well separated.
I found the brush incredibly easy to use; with one sweep, my lashes were well coated and each one seemed well defined. As anticipated there was no clumping, but I would recommend if you require more than one coat, build it up straight away as the formula dries so quickly it makes it difficult to get the effect you're looking for when it's dried and set.
Due to the shape and the design of the brush I found it easy to coat every lash, even the small ones in the corner of my eye and the fiddly lower lashes that I usually make such a mess of when using other mascaras. The effect is quite pretty, natural, well defined lashes. Sound good? Well, I guess it is, but for £20 I was expecting something a bit more earth shattering. It made my lashes look longer (not a look I was particularly looking for) and the definition is lovely but what happened to this amazing curl I was promised? It's non-existant. I asked hubby what he thought and he agreed that there was serious curl-lackage (OK, he was probably doing the smiling and nodding thing but still...).
I've tried all different tricks in applying the mascara that I've picked up from websites and magazines including basic sweep motion, applying to the top of lashes first in a downwards motion (sorry if that doesn't make sense, its difficult to describe!) before applying as normal, wiggling the brush, flicking it in an upwards movement whilst blinking, but none of these techniques gave me the effect I was craving.
Therefore even though the effect is pretty and natural I can't help but feel disappointed by this mascara. Yes the definition is good, it lengthens if that's what you want from a mascara but it just doesn't curl. I feel I could get a similar effect from a much cheaper mascara. I do think that it could work well after using an eyelash curler and so having just ordered a Shu Uemura one, I'll try it again and hope for a more dramatic effect.
- Nice definition
- Natural effect
- No curl
- Cheaper equivalent would do the same job
After twenty years of using mediocre mascara - usually fairly cheap stuff that I use well beyond its "use by" date, I decided to ask Santa for a decent mascara this year.
I didn't specify what I wanted, simply because I had no idea. All I knew is that mascara is one of the few items of make up that I wear almost every day, so I thought it was about time I had something a little better than usual!
Santa was very kind to me and bought me this Dior Iconic mascara. Because it was a gift, I have no idea how much it costs, but my husband's comment of "Isn't make up expensive" tells me that it cost more than my usual £4.99 jobs!
Externally it looks like many others - silver casing that doesn't look anything special - ok, it has the Dior logo on but other than that, I am not sure it gives away the extent of its fabness.
The brush is quite chunky with fairly short bristles that almost spiral round. It is easy to hold and very easy to apply.
The mascara itself is, in my opinion, a wonderful texture - nice and fluid and when applied, really does go on like a dream - leaving lashes separated and definitely longer looking. I have the black mascara, when usually I would buy brown/black but it is not harsh looking in any way and I would say it looks natural yet luscious!
I have found that you simply apply the mascara until you are happy with it - don't try and put a second coat on once it is dry otherwise it sticks and looks slightly less glam and more clumpy.
It doesn't take much of this product for your eyelashes to look fantastic and I will certainly be using it on a daily basis and not relegating it to the bottom of my make up bag.
The label says to use within 6 months - that sounds reasonable to me, and if it lasts this long I will be happy with it.
Well worth the extra money for a touch of class to your eyelashes.
For those of you who dislike this product please try it again as it really is good. Ok it isn't waterproof, but once you get the hang of using it I wouldn't be surprised if you went out and brought it in every colour.
Firstly forget how you would normally use a mascara. Remember this one is tottally different.
DO NOT let it dry between coats, if you do it will go clumpy. this is designed to be applied until you get the look you want then you stop and let it dry. So instead of applying one coat just keep going until you achieve the look you want. Then make your other eye match.
Because it contains silicon beads your eye lashes will remain flexible when dry, I prefer this as it means you can plaster it on without getting the stiff feeling when you blink.
I find the brush one of the best Dior brushes so far, it makes it easy to apply without poking yourself in the eye or getting mascara all over your face.
I also find that it doesn't make my eyelashes stick together like other mascaras do.
Definately worth a try
I love trying new make up products and have a drawer full of ones that didn't live up to my expectations! At the beginning of September I was browsing in my local Debenhams Dior counter and spotted new mascara. I usually buy Boots no 7, but this mascara promised to transform my lashes into something amazing! The mascara in question was the Diorshow iconic mascara. The sales consultant told me this was the most fantastic mascara on the planet and I would love it! Falling for the advertising hype and the enthusiasm of the consultant I parted with £18.50 and left the store clutching my silver box containing my new mascara.
Once at home I couldn't wait to try out this new product. Opening the silver box revealed a very classy looking silver case. At 10 ml it is larger than my usual Boots mascara, and the case certainly promises something wonderful! Reading the box information Dior state that this is the all in one tool for lash perfection. So how did it perform?
Opening the screw top revealed a curved brush. Dior claims this brush is unique and features soft silicone bristles designed to curl every lash. My first attempts to lift and curl my lashes produced nothing spectacular. In fact I think my Boots No 7 mascara does a better job at a fraction of the price. The Dior mascara did glide on well, but it did produce clumps.
The next important thing for me is how well mascara stays on. Dior claim that this mascara gives a unique coating a bit like hairspray to keep lashes in place. Again I can't say I noticed any difference to Boots No 7.It did stay on my lashes all evening ( I don't use mascara much in the day time) however.
Dior iconic mascara is not waterproof and does not say whether it is suitable for sensitive eyes. However I do have sensitive eyes and it has not caused me any irritation so full marks here!
Dior iconic mascara is available in Boots as well as large department stores with a Dior concession. I have seen it on sale in Boots also for £18.50. It you fancy trying the mascara for yourself it is available in black or brown/black. I will be sticking with my much cheaper No7!