I initially bought this foundation because it was on offer in superdrug for about £3.50 at the time.

Although it is not the best foundation I have ever used, when considering the price of it (they seem to do an offer every few months), I don't think you can be too fussy!

Yes, it can wear off quite quickly (but this does all depend on how you apply it). I find that putting a foundation base/primer works wonders for helping any foundation stick around longer.
In the same vein however, it goes on beautifully. I found it fantastically easy to blend, with the added bonus of it not being a liquid, so touch ups at work etc are a lot easier with less mess!

The product lasts quite well, fits perfectly into your handbag etc. Quite frankly I've used foundations by Clinique etc at £20+, and in some cases haven't found them to be a great deal better than a £5/6 Maybelline foundation.
If you don't want to spend a small fortune on a foundation, then this is definitely one to go for!