* Prices may differ from that shown
As per my previous reviews I have picked up most of the items I own from E.L.F during some sort of promotion. Last year they had around 3 50% off promotions and so I went on a spending spree (3 times) and ended up with 2 drawers full of products plus a full make up box. I was cleaning them out the other week and I came across the eye widener. I paid just 75p for this however even at just £1.50 it's hardly going to break the bank. I was sceptical as to what this would actually do but I decided to give it a try anyway.
This product is basically a type of eyeliner that is designed to make the eyes look wider and brighter leading to you looking more awake. I think that majority of women out there whether they be mothers, business women or a mixture will have some eye issues that could be benefitted from looking more awake than they actually are so there is really an appeal to all women out there. The eyeliner is a general pencil like any other but rather than having a black colour it is white instead.
As with all ELF basic products it comes packaged in the most basic way with a transparent bubble holding it to a cardboard backing that has a pale pink colour to it. All instructions for use, ingredients and other information is available on the card. The pencil itself is a regular style pencil that can be sharpened when the end becomes blunt with the sharpener that is handily included in the cap so you never lose it, I think this is an excellent idea. Atop the pencil is a clear lip that fits snugly to protect the pencil from other items in the make up box or from rubbing and becoming blunt. I found that the cap does a pretty good job for keeping the pencil clean and fresh so I was pleased with that.
The pencil is not as soft and creamy as some of the other eyeliners I have used, even comparing it to the ELF eyeliner I feel this one is harder which makes it a less pleasurable experience than it could have been as I found I was trying so hard not to poke myself it was a chore. To start with the point is exceptionally sharp and there's no way you could put eyeliner on with it as hard as it was. I had to make a few lines on the side of my hand to blunt it a little. It's easy enough to apply to the top and bottom lashline, it doesn't go on as well as other eyeliners but it isn't extremely difficult at the same time if that makes sense? It's ok to apply but I have used much better. The white is an off white sort of colour rather than the blinding bright white you might expect it to be, I found this was really good for my skin tone as I am very pale anyway. I found that it also blended very well, it wasn't so resistant that I couldn't move it. It does however become difficult to have a more overall effect rather than a streaky effect so you do have to watch out for this. I didn't find there was a dramatic difference to my eyes and how awake I look, there is a subtle hint of change there but nothing that would make people believe I haven't been up late reading instead of sensibly sleeping (it really isn't a miracle worker!). I use a little black eyeliner over the top and find it looks more defined and better than without the widener but not extremely so.
Although it is cheap I didn't find it made a huge difference to my eyes and how they looked. I also (after reading a review on dooyoo) tried using it as a base for my eyeshadow and never found a difference either. I understand it's cheap but for the results it's not really worth it in my opinion, the amount of time you spend doing it I could be doing something else. If it dramatically improved the way I look then I would be more inclined to wear it but after a week solid and various states of tiredness I didn't notice anything drastic. It does stay on the lash line for the full day when it is applied and it also wipes off fairly easily with a remover wipe which is good. I will use the pencil I have but i wouldn't buy it again as it didn't serve any purpose for me.
I have been using e.l.f products for over a year now and I am constantly being impressed by them. Their low price products are unbelievably good quality and I have to say that I prefer this brand over brands like Maybelline and L'oreal. E.l.f is known to do very big sales so if you want to try their products but don't want to pay full price (which isn't a lot!) then go visit them on one of their sales. They keep you up to date by emailing you once a week with their latest offers and give you exclusive promo codes to get an even bigger discount! I wanted to put that in this review as not many people know about their big sales haha!
The E.l.f eye widener pencil comes in a thin cardboard box which protects the pencil from harm during delivery. The pencils come with a lid to prevent the pencil from getting dirty and squished alongside your other cosmetics!
This pencil is one of E.l.f's cheaper products , at £1.50
I have to say that the quality is really good. I have had the pencil for about 6 months now and I've only had to sharpen it once. It is a thin pencil but gives great results!
To apply you simply apply on your waterlines gently which will then give the illusion of bigger and brighter eyes. You can apply on your lash line too. If you want you can put some in the corners of your eyes and underneath your brows to make them look brighter too. Sometimes i put a little bit on the top of my lip - on the bow- and this gives them a nice shine.
The eye widener performs very well - it does what it is supposed to do and gives great results. It really does make your eyes look brighter, wider and gorgeous!
The pencil goes on really well , I found that I had to re apply every 3-4 hours on my waterline. It isn't waterproof so this will wash off if you are in the rain.
Paraffinium Liquidum (Mineral Oil), Ceresin Wax, Cera, Carnauba (Carnauba) Wax, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera (Candelilla) Wax Rhus Succedanea Cera(Rhus Succedanea Fruit Wax, Microcrystalline Wax (Cera Microcristallina), Cetyl Alcohol Titanium Dioxide (CI 77891), Propylparaben, Methylparaben, BHT
E.l.f try to use mainly natural ingredients in their products. They are 100% free from animal testing
Overall this is a lovely pencil which really does make your eyes pop and look brighter. If you have quite tired and dark looking eyes this is perfect because it adds that 'shine' to your eyes to make them look awake and bright. It is cheap and very good quality - go try it =)
I wasn't sure about this product but as I got it when it was the 50% sale I figured that even if I didn't like it, at 75p (RRP £1.50) it wouldn't be a huge waste of money. This is basically an eyeliner that helps create the illusion of bolder, wider and generally more beautiful, wide awake eyes. I do have issues with sleeping at times, and often find myself looking run down and tired and my eyes often look sleepy and tired because of the bags under my eyes, so I thought i'd give this a go.
For your money, you get a 1 gram, white (no other colours available) eyeliner. The packaging is basic, with the eyeliner attatched to a piece of cardboard. The eyeliner itself is nice and simple in appearence - nothing fancy and it looks pretty much like a child's white colouring pencil. It has 'ELF' written on the side and the product name is also written on the side. It's average length and quite a slender pencil in width but it's easy to grip. The pencil comes with a plastic lid to keep the pencil nib protected, and it has a pencil sharpener built into it which is good considering how cheap it is.
The pencil is quite hard in texture which I was dissapointed by as on the website it describes it has bein 'creamy' - I was expecting it to have a similar formula to a kohl eyeliner but it's pretty much rock hard with a very sharp point to the nib, meaning I had to swatch it on my hand to avoid it bein a hazard lol. Applying it is simple, it doesn't drag but it doesn't glide on to my skin either. The colour is pretty well pigmented, the white is an ivory shade and as i'm pale it is nice and discreet on my skin tone. Blending it isn't very easy to be honest as once it's on my skin it barely budges, the formula simply isn't creamy enough to blend and blending results in it looking greasy and uneven.
I use this pencil by doing a thin line on my upper and lower lashline and on the side of my eyes. It brightens my eyes up straight away and doesn't look silly. It can also be used on the waterline for a baby doll (exagurrated eyes) look. I find that this pencil really does make me look more awake, and it also makes the whites of my eyes look much brighter in my opinion and more healthy. It makes my lashes appear longer, and when paired with false lashes and used in the corner of my eyes it really does make my eyes look a huge amount bigger and really wide awake and striking.
It can be blended with other eyeliner colours for a more unusual look and it can also be used as a highlighter on different parts of my face, such as the M of my lips to create fuller looking lips. Alternative uses are as follows:
* Eye shadow base - gently apply the eyeliner all over the lid (you will need to swatch it to warm it up first to get a creamier feel to it) and the smudge with your finger. Apply matte or pearl eyeshadow, dazzle dust or glitter to the eyelid with a brush for a vibrant and bold look. The eyeliner acts as a primer and ensures minimal fallout.
* A matte highlighter - this can be used to create noticeably bigger eyes, longer lashes and can also create the illusion of more defined eyebrows if used correctly - apply the eyeliner to the inner corner of your eye and blend.
This overall is a great multipurpose product, and I wish I had got more when it was half price. Even at full price though it's very cheap, and i'll be getting some more when I make my next ELF order.
My new favourite cosmetics company is E.L.F., which stands for Eyes, Lips, Face. They are an online retailer and their UK web store can be reached at this address http://www.eyeslipsface.co.uk. They have several different ranges of make-up, including their Basic, Mineral, and Studio lines. I love wearing make-up and have great fun experimenting with colours and different looks. It's nice to have lots of products to play around with but there are always a few items that become must-haves and form the basis of most of my 'faces'. I tend to put the focus on my eyes and go for bold, bright looks with heavy liner.
This Eye Widener is part of the Basic range and costs just £1.50 for a 1g amount of product. There is only one shade available; a pure bright white. This is not a standard eye pencil and the choice of colour is what makes it suitable for brightening the eyes rather than giving a dark outline or adding colour.
E.L.F. say: "This soft white eye pencil goes on smoothly and blends easily, creating an illusion of bold and beautiful eyes that sparkle."
It comes sealed in a cardboard backed blister pack which contains directions and ingredients listings on the back. The eye widener itself is similar in appearance to an ordinary eye pencil. It has a removable plastic lid with a clever design feature - it houses a self-contained eye pencil sharpener. This is great in theory as it allows you to use on the go and is convenient for when you don't have your full make-up kit to hand. The down side is that the sharpener can get clogged easily and it is very tricky to clear the blockages. It is also difficult to remove the pencil from the lid when you have finished sharpening.
Directions for use: Stroke this creamy white pencil along upper lash line, and on the inside of lower lids for a look that makes your eyes appear bigger and more noticeable.
The idea behind this product is that you use it as a highlighter to give the appearance of bright, wide awake eyes and will also make them look bigger than normal. The Eye Widener has a very soft creamy texture. It spreads easily and can be blended using your fingertips, the texture really makes it easy to blend as it's so soft and glides over your skin. I did have to be a bit careful as it was so soft and easy to wipe away if I was too rough when applying it. To get the best results I sharpen the pencil before each use as it tends to go blunt fairly quickly.
The way I use this eye pencil is to apply it along the lower lash line and on the tear duct. Having this bright white liner next to your eyes will reflect light and make them appear whiter. This also adds to the illusion of your eyes appearing bigger. I didn't notice any huge difference at first but when comparing to my normal heavy black liner I could see that there was a contrast and it made the shape of my eyes look wider.
You can also apply the Eye Widener pencil to the upper eyelid as you would use an ordinary liquid eyeliner, and this gave a pretty delicate look which is lovely in the daytime. It lasts well and gives a good finish, although it is easy to rub it off if you are a bit too vigorous in your blending. I was pleased to note that the white really stood out against my skin colour, as I'm very pale and had expected it to give a more subtle effect. In fact, it was very noticeable and is great for creating a different look to the make-up I would normally wear. Because it has a plain white colour it does not look quite as natural as some of the other eye highlighters I've used that have a bit of a pink tone to them. This pencil really does make your eyes stand out but it's not quite as subtle as I had expected.
I also use this pencil as a highlighter, and often add a small amount just underneath my eyebrows and then rub in to give my brow bones a boost and makes my eyebrows look more sculpted. The white shade is too stark to use over the cheeks, but it works well when applied to the cupid's bow area of the top lip and this helps to make your pout stand out and the curve of the lip is enhanced.
E.L.F.'s budget range has some fantastic items and this Eye Widener is a good product that can be used in many different ways. For just £1.50 this is a real bargain and a good way to experiment with different make-up looks thanks to its versatility, however there are better products out there.
E.L.F. are against animal testing - please keep your beauty cruelty free!
Ingredients: Paraffinium Liquidum, Ceresin Wax, Cera, Carnauba Wax, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax, Rhus Succedanea Cera Fruit Wax, Microcrystalline Wax, Cetyl Alcohol Titanium Dioxide (CI 77891), Propylparaben, Methylparaben, BHT.
Elf, or Eyeslipsface, is a company which originated in America and has crossed the pond to offer value makeup essentials at credit crunch-busting prices - everything (except the mineral and new studio line) is just £1.50!
I placed my Elf order quite some time ago and found the products decidedly hit and miss - the brushes in particular are really great. They are constantly emailing me with special offers, which reminded me I haven't yet reviewed the biggest miss of all - this eye widening pencil.
First of all, doesn't that sound scary? An eye WIDENER? The fact that it is listed under the "tools" section of the website doesn't help make this sound any better! I was imaging some sort of medieval torture instrument but the picture on the website and what actually arrived is a white eyeliner pencil, with built-in sharpener in the lid.
First of all, I was pleased with that feature. Although Elf's other eyeliners do come with a free sharpener, it is such a convenient idea (and a plus that it even HAS a lid) that I wonder why more companies aren't implementing this design.
Sadly, that's about all I was impressed with. It might look like a pencil, but it is, in fact, the horrific device I feared. Elf are somewhat delusional in their claim that this is a "creamy" pencil which "goes on smoothly". Seriously? When it first came, the point of the pencil was pretty intense, so I tried to blunt it a little on my hand. Easier said than done, the "lead" is rock hard. I tried heating it up with a lighter to make it easier to apply, still no luck.
Finally, with a somewhat-blunted tip I attempted to apply the pencil. The idea is that you apply to the upper lash line and lower waterline to make your eyes appear bigger. I could barely get any product to transfer onto my upper lid, with the point snagging and catching everywhere and making my eye sore. As for the waterline, I was a fool to even try, as I know how sensitive it is and it was not pleasant. I gave up pretty quickly as even if I did manage to get any on in the first place, it was so faint that it would no doubt last one blink of the eye.
Overall, a truly horrific product. I don't care how cheap it is, if it doesn't do at all what it is supposed to, that's a waste of money! One to add to the "definite no" pile for Elf, I think.
Elf products can be bought at www.eyeslipsface.co.uk. I promise they're not all horrible, but if I were you I'd read up on them before you buy!
E.L.F (eyes, lips, face) is an American company that have started trading in the UK via their website, www.eyeslipsface.co.uk. Everything they sell is extremely cheap - most things cost £1.50, including this product. They claim that their ability to sell their products so cheap is down to reducing packaging and relying on word-of-mouth to gain customers to the site, rather than advertising.
The E.L.F eye widener is basically a white eyeliner pencil intended for use on the upper and lower lash lines in order to make eyes appear wider and brighter, bigger and more noticeable. This is a good idea in theory and works effectively with good quality eyeliners, however E.L.F's eye widener really doesn't cut it.
Firstly, it snaps constantly. There's a pencil sharpener that comes on the lid of the pencil which does work well and is also a handy feature, but I shouldn't have to use it as much as I found myself doing! The colour of the eyeliner is very faint so it doesn't come close to achieving the desired effect. It's also very stubborn to put on, you have to press down hard to get any colour at all and it's hard to get an even line because little bits break away from the pencil. Don't be tempted by the cheap price tag, it simply doesn't work!
I bought this along with a load of other e.l.f products in an attempt to cut back on the amount of money I was spending on cosmetics. This product seemed like a really good idea as I always look tired due to lack of sleep. It costs £1.50 from the e.l.f website.
It's basically just a white eyeliner pencil, which is designed to use on your upper and lower lash line to make your eyes look wider and brighter, thus making you look more awake.
It has a plastic lid with a pencil sharpener incorporated into it, which is really handy and an idea that I think a lot of make-up brands should use, as it does make the whole thing a lot more convenient. the sharpener works really well and I'm able to get a nice sharp point on the pencil with it.
On the e.l.f website this pencil is described as being soft, smooth and easily blendable. Well, I disagree. The pencil does feel quite soft on the skin, but it does not go on easily, if at all. I've tried using it sharp and blunt, warming it to make it softer and more easy to blend, and every other possible way I could think of making it work, but it simply doesn't. I have to press very hard onto my skin with it to get any colour from it, and this is really quite painful and not at all good for the skin.
Even when I do manage to get the pencil to make a mark it doesn't look good at all. It just leaves a very faint white colour behind and goes quite bitty, I can't get a smooth line with it at all because it will deposit colour in some places and not others, so I end up with a very patchy looking line. This does nothing to help me look wide-eyed or awake!
Safe to say I will not be buying this again, it's just complete rubbish.