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Having only ever tried using mineral foundation I was intrigued to try some other mineral makeup. I decided to purchase elf's mineral eye shadow and after trying one shade and loving it I have now accumulated a small collection which I adore.
**Who are "elf"?**
I have written an entire review on the elf website and who they are and what they sell but for anybody that doesn't know they are an online retailer who sell their own brand of makeup at affordable prices. Most of their basic line costs around £1.50 with their mineral line starting at around £3.00 along with their studio line which is around £3.50.
**The eye shadow - What elf say**
"Bring a touch of natural beauty to your eyes with these soft, translucent shades that add subtle highlights for daytime or increased drama for night. With key vitamins A & B, these eye shadows hydrate and minimize the appearance of fine lines. Available in an array of light-reflecting colour options they can be worn wet or dry, together or alone, for countless shimmering looks and trends. The all natural consistency makes them incredibly easy to apply and blend for a flawless finish. All our mineral makeup is 100% mineral based with no parabens, no preservatives and no chemical dyes."
The eye shadows themselves come in a little box that contains various information such as ingredients, how to use and a swatch of the shade. I like to keep them in these little boxes as they stack easily and it makes it easier to find the shade that I am looking for when they are in my make up drawers.
The eye shadow is contained in a round plastic container with a screw lid. The lid is very secure and the plastic is quite thick.
When you unscrew the lid you will see that the product is released via holes in the top. I like this in some ways but don't in others. It is useful so only some product comes out at a time unlike Barry m dazzle pots. However if you are travelling and the pot moves around a lot you end up with excess product just sitting in the top. I wouldn't mind but it is quite a considerable amount of excess.
**Using the product**
When you initially look at the shadow in the pot you will notice that it shimmers and catches the light beautifully. Out of all the shades that are available they are all shimmery apart from 5 which are matte.
To apply this eye shadow I use different brushes depending on the look that I am trying to achieve. If I just want one block colour on my eye lids then a normal sponge brush does the trick. The colour is very pigmented and stands out. To create a lighter look or to blend colours a bristled brush also works well. The product glides onto your lids with a very gentle sweep and looks very professional.
I have found that the product sticks to various brushes really well and applies well so does not get every where like other similar products that I have used does.
Despite the product having shimmer qualities it is not too over the top. It reflects the light but is not glittery. This makes it perfect for both day and night wear.
In order to get the most out of this product I use a primer underneath. When using a primer the product will last on your eye lids all day, or night depending on the occasion. If you haven't got a primer the product still works well and lasts about 4-5 hours.
**Price and availability**
This product is available in a variety of shades which there are too many to list on the elf website at www.eyeslipsface.co.uk. This product is priced at £3.00 which is a great price for an eye shadow but an even better price considering it's a mineral based eye shadow.
I really like this product. I love how it applies to my eye lids, the looks it can create and how it performs. The one thing which I have to say about this product however is that some of the swatches online aren't exactly like the colour you will receive. This is the same for most elf products. However, despite this, I'm sure I will be adding to my collection again soon. The full 5 stars from me.
I recently bought a generous amount of stuff from ELF and finally got the mineral eyeshadow, which everyone's been raving about for the past few months. I only got one of the eyeshadows as I wasn't sure if I would like it or not, but I actually love it so will be buying atleast 10 more! The eyeshadow is pretty cheap at £3, at considering how much like Barry M dazzle dust it is, this is a total bargain as dazzle dust is almost £2 more than this. ELF claim that this eyeshadow contains vitamins A and B and that they help hydrate skin and minimize the appearance of fine lines. The eyeshadow is 100% mineral based with no parabens, no preservatives and no chemical dyes.
The packaging is quite simple and it is basically a little 0.85 gram pot which is transparent. It is made of a lightweight cheap feeling plastic and has the ELF logo on the black screw on lid. Once the lid is off there is a small white plastic tray with holes on it that you can use to shake the eyeshadow through, this helps in controlling how much powder comes out however I hate the plastic trays as I think they look tacky so I chucked it away straight away. As I chucked mine away the opening of the pot is big enough for a brush which is good for anyone who doesn't like dabbing there finger in it, and I use either a small foundation brush or a little blusher brush - it works fine with both. Obviously if you keep the tray on you may choose to apply it differently. On the bottom of the pot it has a little round sticker with the name of the shade and the use by date which is 2 years from August 2011 on mine.
The mineral eyeshadow is available in 18 different shades, all of which have there own unique names. I have the eyeshadow in shade 'Earthy' which is were my first gripe with this product lies. On the ELF swatch the colour looks almost mint green - very pale and subtle, however in person (so to speak), it is actually more of a bright, neon/vibrant type green and not very subtle at all, this was a let down but I do still use it. This is something you should be aware of and as the swatches on the site are not accurate I would reccomend looking up the swatches on google from beauty bloggers.
Applying the eyeshadow is quite simply. As I mentioned above it's fine to apply with a makeup brush or just with a finger tip. I always put a tiny dab of primer on my eyelids before application as sometimes it can flake a tiny bit onto the eyelashes or cheek. A very thin coat of vaseline is also fine as a base if you don't have any primer. The eyeshadow is highly pigmented and very shimmery (more so than I expected). Despite how shimmery it is it doesn't look tacky at all and is suprisingly subtle. The consistency of the eyeshadow is super smooth and soft, it's not chunky at all so it is so easy to blend either on its own or with a eyeshadow base, and it really looks amazing. It lasts all day and can be easily removed with a makeup wipe. The powder is versatile if that makes sense and it doesn't take alot to budge it into shape on the eyelid.
There aren't really any downsides to this product other than the innacurate swatches and because it is a loose powder it is a nightmare to clean off of the carpet if dropped and overall I would reccomend this eyeshadow, it's a complete and utter bargain.
Mineral makeup can be expensive, we all know that, but if you look hard enough you can find some excellent mineral bargains. I think Elfs Mineral Eyeshadows are one such bargain.
For £3 each from eyeslipsface.co.uk these shadows really are cheap and come in 0.9g pots which are more generous than they sound. They are packaged very simply, clear plastic bases with a black screw lid showing the Elf branding, similar in design to a MAC product.
There is a reasonable variety of shades available, all of which are highly pigmented and nicely shimmery. They blend well with other colours and create a lovely professional looking makeup effect. As with all mineral or loose powder shadows I would recommend using a good base underneath your colour. These powders are so fine they really require something to stick to. An eyelid primer will also make the colours more vibrant and the finished look less likely to crease.
These shadows provide plenty of scope for experimentation. They can be worn alone or blended to create different shades, can be applied dry in a thin layer for more of a sheer wash or wet for a bolder colour. The shade 'Elegant' is my choice for a shimmery highlight on the brow and cheekbones.
In short, I think these are a really good choice if you are looking for budget mineral makeup. They are well pigmented, easy to apply and stay put for hours with a good base. They also claim to be good for your skin, made with natural ingredients and containing vitamins A and B hydrating the skin and minimizing the appearance of fine lines... can't be bad for 3 quid a pop!
I tried (and reviewed) the ELF mineral make up starter kit some time ago and was so impressed that when I recently ordered some more foundation I decided to give their mineral eyeshadow a go.
++ABOUT MINERAL MAKE UP++
Mineral make up is made from 100% natural minerals that are crushed to a powder. They contain no parabens, chemical additives or dyes and they are alleged to leave a flawless, weightless, silky finish. They are meant to be good for people with problem skin because unlike conventional make ups they are not bad for the skin.
A company that started in America in 2004. They do not test their products on animals, and their products are priced at just £1.50 each!!! Their mineral make up is slightly more expensive - prices range from £2.50 to £5.00 per product, so still very reasonable.
Their mineral eyeshadow comes in 0.9g pots and cost £2.50 per pot.
As I said above, the eyeshadow comes in a 0.9g pot which, including the lid is approx 2cm deep and 3.5cm wide. The pot is clear with a black screw on lid which makes the product really easy to use. Inside there is a small white plastic tray with holes on it that you can use to shake the eyeshadow through. The pot itself comes in a small cardboard box. Overall the packaging is plain but certainly does not look cheap.
The ingredients include zinc oxide, which is excellent as an anti-inflammatory, and also offers UVA and UVB protection. It also contains vitamin A which helps against ageing of the skin, and vitamin B which helps moisturize the skin.
The eyeshadow comes in 18 different shades, all with wild and wonderful names! I chose 2 shades - sassy, which is brown, and earthy, which is green. The eyeshadow is in a loose powder and is very fine! Its also very glittery and shimmery so on initial inspection I wondered if it would be too much for everyday use...however....read below....
I hate those plastic tray things so discarded them immediately!! The recommended way to use this product is to shake it so that some powder comes through the holes, then apply with a finger or brush. However I personally prefer just to dip my finger into the powder and apply in that way as I feel it gives more control than a brush. The powder is very fine and heavily pigmented so only a small amount is needed. I've had these eyeshadows for over 3 months and have worn one or the other every day yet the tubs look as full as they were when I bought them!
The eyeshadow tends to last all day although if you apply it a bit too sparingly you might find that it doesn't last. I tend to apply two light "coats" and find that this does me for the working day 9-5. It's nowhere near as glittery when applied as it appears in the tub so is definitely suitable for day wear! For eveningwear you can apply it wet which gives it much more of an impact as this brings out the glitter effect and makes it more like a paste than a powder. It sticks to your eyelids all night yet is easy to remove with just facewash and water
This is just as good as many of the high end (and much pricier) eyeshadows on the market. Not only that, its alleged to be good for your skin and contains only natural ingredients. It comes in a wide range of colours that are versatile to apply, and is so cheap that you could easily purchase the entire range if you wanted to!! I highly recommend it.
E.L.F. Mineral Eyeshadow
Eyes Lips Face (ELF for short) first started in New York in 2004, by American celebrity and beauty professional Scott-Vincent Borba (the man who founded Hard Candy's cosmetics line in 1995 in LA).
ELF provides cosmetics for as little as £1.50 and their mineral makeup up to £3.50
They manage to keep their prices low by not using high prices advertising.
Rather they use the Internet for branding and word of mouth.
To say the cosmetics are cheap doesn't mean they skimp on ingredients.
ELF are said to use the best ingredients for their cosmetics.
ELF has been named in many TV shows and magazines including, GMTV, This Morning, Hello Magazine, Marie Claire, Glamour, Grazia, The Times and many more.
ELF came to England on 27th November 2007 and they have not looked back. It is ran by brother and sister Neil Phillips and Jo Westlake, from ELF HQ in Swansea.
~About the Product ~
ELF's mineral eyeshadow's have been seen in Bliss Magazine and was featured in their mineral makeup section.
They come in 18 colours and range from everything you could want in a colour range. They have dark smoky eye, earthy tones all the way to light pink/highlighter shades.
With vitamins A & B, these eyeshadows hydrate the delicate eye area. They can be worn dry or wet for a more dramatic effect, together or alone.They are easy to apply and to blend. ELF's mineral eyeshadow are 100% mineral based with no parabens, no preservatives and no chemical dyes
~Where to buy and Price of Product~
You can purchase theses off ELF's site www.eyeslipsface.co.uk and they cost £2.50 each.
It comes in a little pot like the Duo Cream Eyeshadows. They come in a 0.9g pot, which is a lot for the tiny amount you need.
At the bottom of the pot there is a sticker telling you what you need to know like the name of the colour, when to use by, which is 24 months. Their packaging is also recyclable.
I have been on ELF's site a bit and bought bits and bobs but never bought anything from their mineral range except for a few months ago. I thought I would give them a try and I bought 2 shades from their eyeshadow collection called Earthy, which is a lovely green colour with silver shimmer and I bought Celebrity, which is a beautiful gold silver shimmery colour. Both look absolutely amazing on.
I used them with a primer, at first I used them dry and the colour is just brilliant so pigmented, glides on with ease and lasts all day until I take it off at night. I used the Earthy tone at night and I used it wet. Again it was brilliant, the colour was amazing and lasted all night until I took it off.
I cant believe how good they are and for £2.50 who can complain? When I use them my eyes look great and defiantly stand out and make a statement.
They have some great colours since I bought my two so I will be going back and buying some more.
Would I buy again?
Following on from my mineral foundation review I thought I'd write about the mineral eyeshadow I bought from E.L.F at the same time. Like the mineral foundation I wanted to try this out and unlike the mineral foundation it went very well!
These little pots of mineral eyeshadow are £2.50 and come in 18 different shades so there's a colour to suit everyone. The pots are 0.85g and are the same as the mineral foundation in that they have a screw lid and a sticker you remove to release the powder. The sticker is actually a bit fiddly to get off on these little pots though as there's not much room for your fingers but once off the holes are revealed that you shake the powder through.
Obviously these eyeshadows are loose powder and on first inspection look very, very sparkly. I wasn't sure about this, not being a fan of glittery things I hoped they wouldn't look too garish once on.
I chose the shade "Wild" which is a dark brown and would suit my green eyes. It is actually a very dark brown but I figured some blending would calm it down a bit.
In the description for these eyeshadows the word "translucent" is used and I'm not sure why because these aren't translucent, at least not the one I bought anyway. They can be used wet or dry and if you use them wet basically you get a more defined look so you can use them as a liner in this way.
Anyway, once the holes had been uncovered I shook the pot a bit to get some powder through and found you don't need to really shake the pot or loads comes through! Just tip it and powder easily falls through the holes. The powder is easiest to use if you tip a little bit into the lid to pick up with a brush. That's what I did and then used an eyeshadow brush to apply it.
My glitter worry was unfounded, as you smudge and blend the powder the glittery bits seem to blend in to give an overall shimmery effect which is much better than having chunks of glitter on your eyes. If you use these wet I imagine they stay glittery so if that's what you prefer you can still achieve this.
The effect was very nice, a brown shimmery eyeshadow that stays put all day. No sign of the translucent promise though, this is definitely much the same as a normal eyeshadow but with more of a shine to it.
The pots will last ages, only the tiniest amount is needed and it blends a long way.
I can honestly say this was a successful mineral experience and the eyeshadow looked good, stayed on well and didn't bother my eyes. I think I may buy more colours from the E.L.F range of mineral eyeshadows too. E.L.F products are on the whole very good and very cheap so don't let my experience with the mineral foundation stop you trying these lovely little pots of mineral eyeshadow.
Soft, transluscent shades for day, or by simply highlighting, dramatic for evening wear!