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I have been using Estee Lauder make up for some time and I am usually impressed with the results. They do a vast array of premium products from face primers to lipsticks, most of which I have tried! The are a little pricey most of the time but it is reflected in the quality, so I don't mind paying a little extra.
At £18.50 this is a bit of a hefty price tag, but the product has lasted me quite some time. The tube comes in a bottle with a pointy lid. It has a navy bottle with a gold bit around the bottom of the lid. It looks really attractive and great on a dressing table! The product has a pretty average brush, it doesn't have a 'wow' factor but I wasn't really expecting that anyway. The brush isn't overly thick which would indicate real volume, however I found that when I used this mascara it did give volume with no clumps.
If you are expecting a mascara that gives the effect of false lashes then this product won't impress you! It does give volume and I found it made my lashes appear thicker and a lot fuller, but it doesn't give an appearance of falseness, it simply looks natural. I have used it with Dior Iconic mascara which look fantastic together and give super volume!
This is a great mascara and it is definitely worth the price to me. It has lasted quite some time and appears to have a bit of life in it yet. It hasn't gone lumpy towards the end of the bottle or dried out which I have experienced with quite a lot of other mascaras - so it is long lasting. This is yet another great product from Estee Lauder and I would definitely recommend it to anyone who is looking for a basic mascara, but for a dramatic false look it wouldn't be suitable.
THE BRAND (9/10)
Estee Lauder is a high end cosmetics brand that launched well before I was born, even before my parents were born and having such staying power in an industry as fast moving as cosmetics is an achievement.
There website claims "an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business."
Which I think is a beautiful, powerful and feminist (in the best way) statement. The only qualms that I have with the brand is that it seems to associate itself with the older generation, therefore younger people overlook it as an alternative to their current cosmetics. However, I have found Estee Lauder to be suited to my needs as a 20 year old woman (after it was recommended by a friend, who was recommended the brand by her Gran).
THE PACKAGING (10/10)
The packaging is a royal blue box with gold writing, very consistent with the design of the product photographed. The text used is elegant, simple and legible as are the choice of colours. Royal blue and gold have regal connotation making the consumer feel as though they are getting something of good quality.
THE APPLICATION (10/10)
To use the product simply unscrew the lid, which is attached to the brush. The brush is pretty standard, but these fancy "S" shaped brushes do not seem to cut it for me, they all seem quite gimmicky. I tend to do two sweeps, one on the outside lashes, one on the inside and I have instantly lengthened and thickened lashes.
THE PRODUCT (10/10)
I mentioned the instant lengthening and thickening effect ... it looks natural, not a fake lash effect that many drug store brands coin as a desired look. This mascara is clump free, great for when I need a wide-eyed awake look for work at 7am on a Sunday morning.
I must say that this is one of my favourite mascaras and I have tried mascaras from leading cosmetics companies such as MAC and Smashbox. It is simple yet it works, I find that it looks the same at the beginning of the day as it does at the end of the day. Yet it is easily removed at the end of the day with a face wipe, while I have found other effective mascaras a little stubborn to remove.
THE PRICE (7/10)
This product retails at around £18.50, but I only paid about £12 for it at York Designer Outlet. Considering I don't have a lot of disposable income I find almost £20 for a mascara a little pricey, but will definitely continue buying it when it is on offer or I have Boots points to spend etc.