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I bought this Giorgio Armani Foundation some time ago upon reading a lot of good reviews in magazines and good comments from friends. I was expecting a lot from this foundation but I have to say it was not as good as expected.
- The package-
This is what I like most about this foundation. The bottle of foundation was packed in a thick black paper package. The paper is thick and gives you a luxurious feel. The dark colour also makes it look very cool.
The bottle of foundation is basically a round bottle with a black top. The black top is again in black, giving it a cool and luxurious look. It is consistent with the brand image.
- Applying the product-
I like to apply the foundation using my fingertip but I know there are some people who like to use sponge. I like to use fingertips because the body temperature will help the foundation to blend in the skin more easily. With this foundation, I just pump a bit of foundation on my hand and apply it using my fingertips.
This foundation is very easy to apply and can be spread evenly on the face easily. As for coverage, I would say that it's just fair. It can help you to even your skin but if you are expecting it to cover acne spots or something like that, it won't be able to cover it. You will still need a concealer to do this job. All this foundation will give you is a natural look with a more even skintone.
What I dislike most about this foundation is that while the coverage is just fair, I found that the foundation is a bit too thick for me. I found my pores being blocked and had a very thick feeling especially after wearing this foundation for a day. The problem worsens when it comes to summer days.
Overall I would say that it is a very luxurious and good looking foundation but just not something for me.
Now this makeup range is very difficult to find, in fact I only know of Selfridges that stock it. After trying out various brands and ranges of foundation, I originally tried this foundation out 5 years ago after obtaining a tester pot from the Bull Ring, and to be honest it is the best foundation I have every used.
Working in retail under constant harsh strip lighting, I need to have a foundation that lasts all day, without slipping or caking and also that the coverage is light enough that I dont feel like I am wearing a mask!
After using the last of my other foundation, which I also had to layer on two coats of foundation and also add a Matt powder to acheive the finish I desired, not to matt and not too shiny. My boyfriend and I took a trip to the Bull Ring, and a lightbulb came on in my head to go in search of this little fluid miracle I had tried before.
In Selfridges on the top floor at the make up counters, a fabulous consultant sat me down after watching me pour over several foundations to try and figure out which one it was that I tried before.
At first I was scepticle when she offered to redo my makeup for me to find my best match, but after a pushy boyfriend convinced me too, I was pleased that I did.
After explaining what I did for a living, the fact that I have an oily Tzone but also dry cheeks due to the air conditioning in my office, she picked up the luminous skin foundation.
After feeling the light weight texture on my hand, it felt like there was nothing on there!, she picked my medium shade, as I am blonde with a fair complexion who occasionally wears fake tan, and applied.
The feel of this foundation is like a second skin, it is totally lightweight by the coverage is superb, it does not excentuate your pores or hairs on your face like some foundations, and it blends totally with your natural colour (choosing the right tone helps though) As I wanted to test its coverage she added a second layer, but to be honest I still could feel my skin breathing through, to this she added a liquid bonzer and concealer. I have found using the liquid products has helped keep the coverage feel lighter. Then she was done!
I was totally astounded, even though the product had the coverage of a matt foundation, it still leave a luminous and dewy glow to the skin, making it appear more natural and light.
The makeup she put on me lasted throughout the day, even though the weather was blazing hot and being in a shopping centre I had tried clothes on and off all day! The foundation didn't run or leave any tied marks at all, I was totally impressed, that two hours after she had applied the makeup, I went back and bought all of the products she used, including the Armani primer which is also fabulous for helping foundation keep still!
In the evening taking the product off was easy, I only use facewipes, but it wasn't stubborn to remove or needed any other products to take off.
The next morning I applied and still do only apply a 20p piece size amount of foundation with a foundation brush, and even that sometimes is more than enough to cover the whole face. Then I used a sweep of concealer and bronzer and I'm good to go! This bottle though not huge would last me, even through daily usage, around 3-4 months, so the amount I used to spend on not too great highstreet equivalents has saved me the bother and the money on using something that really did my skin more harm than good, and my purse for that matter!
This isn't by any means a cheap foundation buy, but as I said it really has made makeup in the morning more easy! If you work in retail, it seriously is a good all day lasting foundation, and if you don't like a dewy finish you can add a power on top to take away the sheen and not feel masked in makeup!
The colour matches are superb, and the consultants really take the time to find out what suits you. They will happily give you sample pots to try, the lady I bought from gave me 2 others to try! But would have to wait till payday for another! So give it a try and see if it impresses you as much as it has me. Quality costs more, but it also does what it says on the tin!
This is the most famous foundation from the whole Armani cosmetics line and rightfully so, in my opinion.
I shall skip the review of its bottle and all since there is nothing very material about it apart from its simple design and slightly heavy weight.
As you can probably guess from the "silk" part of the name, this foundation boasts incomparable "ultra fluid texture". It feels as though it is simply absorbed into your skin, only leaving a pleasant sensation of being gently, but thoroughly, enveloped by a think veil of silk. This foundation has very fine pigments that it may actually feel moisturising when first squeezed out, however, this may be rather misleading as it almost immediately turns matte after spreading it (well, this is a oil free product after all). So I would recommend using a foundation brush instead of fingertips for this product.
Due to this product's seemingly matte qualities, it would be wise to aim for several thin layers instead of one careful layer (in any case, several thin layers of foundation will result in more natural skin). This could also mean that you may end up with brush strokes but do not despair! In such circumstances, just gently place your palm to your skin and the body temperature should easily melt away the stroke marks.
During application, this foundation "sticks" very closely to the skin almost to the point of seeming absorption (this however, does not mean that disappears). Strangely enough, despite its matte feeling, your skin looks luminous in the mirror and hence the name, I suppose. Although the matte feeling is a disadvantage in winter, this should prove priceless in the upcoming summer months.
This silk foundation is long lasting on my skin which is on the oily side, but this tends to vary on different people so I would suggest you test it out beforehand. In all honesty, the MAs in Harrods branch are all so friendly and are also generous with samples that it's worth the trip.
The coverage for this foundation is medium; although it is more than what you would expect from its light texture, it does not completely cover up all the blemishes at first application. It does, however, evens out the skin tone and reduces redness. The good news is that this foundation is a micro-fil formula so that it does not tend to lump or get caught in pores and/or fine lines. This means that should you wish for a bit more coverage, you can always layer a bit more and it will still look naturally flawless since the application is so light in the first place.
One of the qualities I was most impressed with was its colour; of course, theoretically there is a colour suitable for your skin type for every foundation out there but it is not often that you find one that actually blends "into" your skin. Armani Silk Foundation No.4 was the one for me.
Giorgio Armani Luminous Silk Foundation / Capture the glow of perfect looking skin with Luminous silk foundation / an oil-free hydrating fluid with exclusive Micro-fil technology / Its lightweight and silky texture glides on seamlessly for an all-day / buildable coverage / Find your perfect match among 15 available shades / Medium Coverage / Natural Finish / Pump applicator.