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When on a flight back from Italy I saw this in the in flight magazine and since I always like to buy something on the aeroplane I decided to give it a shot.
**What it is...**
It is advertised as a revolutionary new mascara designed to grip at lashes starting at the roots. It also states that it is high precision panoramic mascara which I assume means no clumping and bigger looking eyes.
**What does it do?...**
Givenchy Phenomen'Eyes mascara will perfectly curl and separate my lashes lashes which sounds like a good thing. I note there is no promise for lengthening but for me that's ok.
**Product and Packaging...**
The mascara is packaged in a black box, with information on the back but no instructions; I think mascara manufacturers assume we know how to apply mascara.
Inside the box is the mascara itself which at first sight is shorter than my usual mascara wands. This is not a bad thing because I imagine shorter mascaras are easier to control. It is the mascara wand which is different to any other I have used before. It has around round sphere at the tip of the wand which is apparently patented and will reach every lash and adapt to all eye shapes.
Its quite strange when I first used it as I was used to the normal wand shape. Once I got used to it the method became clear, and its almost as though I have to apply to mascara a few lashes at a time. This does leave some margin for error and when I first started to use it, I managed to get mascara on my brow. I have now almost perfected the art but still feel I am not getting to the very inner corner of my eyes, because the round wand is quite thick.
The mascara doesn't state that its water proof but I think it must be as it doesn't run and is quite difficult to remove unless an eye make up remover is used.
The RRp of the mascara is £20 which is quite pricey. It is widely available in department stores.
The mascara does make lashes look thicker but they are not perfectly separated although a real plus point is that lower lashes look very curled and thick. It is relatively easy to use once you get used to the wand and leaves lashes looking very black.
Decent enough mascara but for the price and performance not one I would rush out to replace.
Thanks for reading
When I first bought this mascara a few years ago, I have been repeat buying constantly. This is the best mascara I have ever used.
The problem with Givenchy is that it is a dying brand. It is not like YSL or Chanel which is in every single department store make up area possible. You really have to seek out Givenchy counters which tend to be in a few Debenhams stores but not in House of Fraser.
Firstly the packaging is nice and compact. It is a perfectly circular barrel that stands at roughly 3 inches so it is compact and small to fit in most make up cases. The givenchy crest is in silver at the top and engraved in so its easy to open incase you have slippy foundationy fingers like I do.
The design of the brush is the main attraction of this product, it is a small spikey ball as a brush, this design allows you to pay attention to each individual lash and even flick out your outermost lashes so you get more of a feline look. Givenchy even had a little book of drawings of how to acheive various lash styles.
I would say to even use this mascara on your bottom lashes so you get a very dramatic effect.
The formulae is not waterproof but it does lengthen and volumise your lashes in a perfect ratio.
Phenomen'Eyes is a mascara which was created by Givenchy in 2008. It is incredibly unique and unlike any other that I've seen. Make up brands are constantly changing the style of their mascara wands to give us longer, thicker and curlier lashes but even with all the different varieties available this design still stands out from the crowd.
The mascara wand looks like a spider trapped on top of a wand. The wand has a spherical tip with bristles sticking out at all angles. The purpose of this rather peculiar design is to cover each lash fully without any clumping or smudging.
Givenchy claims that this wand will make the process of applying mascara a whole lot easier. With the freedom of 360 degree movement, this mascara is supposed to leave you with coverage on every single lash from the root to the tip.
The mascara itself is a water based polymer. Once the mascara is applied, the water evaporates leaving the polymer to shape, lengthen and curl each lash. The formula is enriched which vitamin B5 which nourishes and strengthens the lashes from the inside making them more luscious and thicker.
So Givenchy was promising me thicker, curlier and longer lashes using a mascara that was easy to apply and using a space age looking wand. I had to give it a go. I am already lucky enough to have long thick eyelashes but as my eyes are the only bit of me that I like (even though they don't work properly!!) I always feel like I need to make the very best of them.
This brush is as difficult to use as it appears to be for the first few attempts. However it doesn't take too long to get used to it. The shape of the brush makes reaching the shorter inner lashes and lower lashes much easier and with time, I found that I was getting less marks on my eyelids which I usually get with other mascaras as I try to manoeuvre the brush and bump into my skin.
It takes more time to apply this mascara than it does with a standard wand as it is much smaller and that may be the reason why the lashes look so nice when you have finished because as you use it, you are concentrating on each area rather than a quick whip round and then rushing out of the door.
The mascara helps to emphasise each of my lashes without causing any clumping or smudging. They appear long and fuller but no more than when I use BadGal by Benefit or False Lash Effect by Maybelline. I really think the key to this product is the amount of time that it makes you concentrate on each lash so you cover more lashes than you would normally.
The mascara comes in an expensive looking black tube and the wand is in the lid, as is the case with most mascaras. It is available in both black and brown and there is also a waterproof version available. I haven't tried the waterproof version but the normal black one is easily removed with an every day cleanser.
It costs around £20 for one tube and the mascara can be bought from larger department stores and also from many online websites. All in all, this mascara gives a nice enhancement to your lashes but you'll need more time to use it than your normal mascara.
If you have the money to spare, then it's a nice treat for yourself. If not, there are plenty of cheaper mascaras that give the same enhancement.
When shopping in town with a friend, I was pretty surprised to find a minature medieval torture device at the Givenchy counter in Debenhams. However, as I got closer, I realised that it was not, in fact, a tiny replica of a mace, but some new, 'revolutionary' mascara.
In case you couldn't work it out from the picture, the Phenomen'Eyes mascara is very short with a little ball on the end with spikes. Sounds kind of scary to be honest. When I first used it I was terrified of poking my eye out.
Curiosity got the better of me and I decided to buy it, despite the £18.50 price tag - £18.50? For a mascara? It's madness, MADNESS I TELL YOU! -, and used it as soon as I got home.
At first it seemed like any normal mascara; slightly disappointing considering how much money I had spent. But after a few coats I started to notice the difference. The wierd brush shape is actually pretty ingenious - the shape of it gets all the little baby hairs at the bottom which normal mascara doesn't do, so it makes a huge impact on your eyelashes. Also, it doesn't come off! Which is good, I suppose, if you're someone like me who can't be bothered to reapply makeup during the day, but when it comes to the evening and you just want to go to bed, it's a bitch to take off. Seriously. Baby lotion doesn't do it, makeup wipes don't do it. I literally have to pull it off with my fingernails. Or, what I tend to do, is I rub my eyes so it smudges all down my face (lovely imagery there) and then take it off my face with baby lotion, because I swear it is like a glue to your eyelashes.
What I recommend doing is curling your eyeashes beforehand - a ten second squeeze does it - near the roots, and then apply it. You will really see the difference. When I curl my eyelashes and then put it on it actually looks like I'm wearing false eyelashes.
I apply it upwards, which is where the short wand comes in handy as it means much more control.
There is a newish, highstreet version. I think it's called Loreal Telescopic Explosion. I don't have it, but I've heard it is nowhere near as good as the Givenchy. The tip is much bigger and more oval and the wand is longer, and I personally think that the packaging is much more tacky than the Givenchy packaging, which I really like (the Givenchy packaging, I like the Givenchy packaging, not the tackyness of the other one). But I suppose the price tag will be alot smaller!
I would definitely recommend this if you are looking for a new mascara and are prepared to pay the extra! This is, in my view, better than Dior Show which is the same price. If expensive makeup is your thing, this is definitely for you!
I had seen an advert for this mascara and desperately searched it out. Finding a store that stocks the full range of Givenchy make up was a challenge in itself. However, as soon as I found one, I made my purchase.
The price tag is fairly high at £18.50, so be sure this is the product for you!
This mascara does exactly what it promises - it gets right into the corners, catching even the smallest and fairest of lashes, it lengthens everything, and gives you that bright - wide- eyed look.
Getting to the brush takes a while. It can be a bit fiddly to get the right angles, but with a bit of practise you can be an expert at covering your lashes with this great product.
I would recommend this product for evening wear rather than being an every-day mascara. Simply because the effect does make it lok a little like you're wearing flase lashes - depends what look you want to create though I guess.
In terms of staying power - it is fine for a night out. However, after a lot of dancing in a hot club, you will find that it smudges a little.
I tend to layer this mascara on to get a great effect on the lashes, so taking it off can take a while for me personally. However, it comes off with make up wipes, and certianly doesn't leave you with sore eyes.
I was walking through Debenhams when I spotted this strange looking contraption, no sooner had I looked at it then I found myself in the demonstration chair for all to see.
The lady applied this mascara to one of my eyes and the results were incredible! I have never known a wand like this before but it is superb.
You apply the mascara in the same way you would any other but then also use the wand and push it up vertically into your lashes.
It cost me £18.50 which was quite pricey but you only have to pull out the wand once and that is enough for both eyes so I imagine it will last a long time.
Although to my knowledge it is not waterproof I have never had it smudge or come off and when removing my make up at night it takes a fair while to get it off which shows it stays in place!
I took it home and showed some of my friends who were all as amazed as I was and went out and purchased it too!!
A week later L'oreal launched their version of this brush which was irritating but its okay because I had it first AND I can say I own Givenchy make up lol
Givenchy have been given quite a lot of credit for designing the brush that's the main attraction of this mascara. I'd agree with the hype and say that the brush is definitely brilliant and effective - when showing it to a male friend recently (who knows nothing about make-up) he said 'why aren't all mascaras that shape?' which is a good point! I think in time this style of brush will take over; L'oreal have jumped on the bandwagon already.
I read about this mascara a while ago and wanted to try it, but being someone who buys a new mascara pretty much every week, I waited a while until I'd made a bit of progress with my ever-growing batch. I finally got around to trying it and was massively impressed with the results of the brush, however, not so much the mascara itself.
The brush is a round globe like shape with spikes coming out of it. All the spikes get coated in mascara and so you can easily apply it to every lash. You can do this by using it at any angle which makes application to tiny lashes much easier. With bigger brushes, to get to the small lashes you need to go at them with the brush facing your eye, rather than horizontally along your eye, which puts you at risk of touching the eyelid itself with the brush. This is especially unhelpful as the tip of the brush is where a lot of mascara tends to collect, so the risk is really smudgy, badly applied mascara. This mascara has almost eradicated that risk (unless you're very heavy handed) which means you can truly get stuck in to every tiny little lash available. The result is a lovely, fanned out look and a few people have asked me what fake lashes I use when wearing this which gives you an idea of how handy the wand is.
However.......the mascara itself is very poor. For such an expensive mascara (around £18) you'd expect a high grade mascara that wouldn't cause many problems. But this mascara smudges at the most astonishing rate. Within an hour of application I have black smudges all the way around my eye are, including just below my eyebrow from where the lashes hit the skin. This is the sort of thing I would expect from a really cheap mascara, which is why I tend to avoid them.
I get the feeling that the makers didn't feel the need to put much effort into the mascara itself, having had such a breakthrough with the brush. This made the whole experience of using it very disappointing.
I absolutely love this brush, so much so I've even been toying with the idea of drying it off and using it in other mascaras to try and get the best of both worlds. However I definitely won't be buying this mascara again purely and simply because it's such poor quality. I figured it would only be a matter of time before other brands brought out something similar, and as I mentioned earlier, L'Oreal have, so I bought one of theirs today and will be trying it out tomorrow.
The packaging is pretty, as you'd expect from Givenchy. It comes in a small black cylinder with a chrome lid that has the Givenchy logo carved into it. It's a very attractive addition to anyone's make up bag.
Removal is easy (assuming there's any left to remove and you haven't smudged it all away.....) and it comes off nice and quickly with any standard eye make up remover.
So in summary, the brush is amazing and the mascara itself is terrible. I was truly shocked at how much it smudged as I've used so many far cheaper mascaras which have been much better at staying put. I don't wear contacts, my eyes don't water and I don't have particularly oily eyes so it can only be an issue with the mascara formula. Only buy if you can really afford it; if you can't then try the alternatives first.
I am a make up junkie, and when I saw the ridiculous / unusual shape of this mascara brush, I just knew I had to try it.
It cost £18.50 in Debenhams, which I think is terribly expensive for a mascara, but I was so curious at the design that I would have been willing to take out a loan just to try it!
My first impressions of this mascara was that it is very time consuming to use. Being so different to a conventional mascara, it does take some getting used to, and even then it will take longer to apply.
Having said that, the effect is amazing. The spike-ball shaped brush really does allow you to reach all the way from the root of your eyelash to the tip - without leaving more mascara on your skin than your lashes, which is the problem I normally get when trying to get close to the roots. Because the brush is quite small, you can get at your lashes from virtually any angle, allowing you to coat them on all sides.
Even my boyfriend compliments my eyes when I wear this mascara, it gives a really pretty doe-eyed effect, if you use it on the top and bottom lashes. As it makes it easy to reach all your lashes, even the tiny ones, it has the effect of framing your eyes with a ring of lashes. One coat is sufficient for well defined, stand out lashes, but I tend to wear two if I'm going out or am wearing dark eye-shadow.
I'm notoriously fussy about mascaras, and buy a different one every time, never quite being satisfied with my last one - but I've recently purchased a second one of these, so it must be good!
Would definitely recommend this - shame it's so pricey, but it really is worth every penny, for show stopping peepers! As far as I'm aware it is only available in black and brown, but I'm keeping my eyes open (no pun intended) in case they decide to make it in different colours - that would be amazing!
Givenchy Phenomen'Eyes Mascara / Givenchy Phenomen'Eyes / The Couture Mascara! This revolutionary mascara is the first mascara to have a patented ball- shaped brush for a 360? application / The result is a phenomenal curling effect and even the shortest lashes are captured and coated / Available in Phenomen' Black and Phenomen' Brown / All skin types / Brush included.