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It is loose eyeshadow in tube with glass stick shaped applicator. You should put this applicator with powder on it on the waterline of your lower eyelid to the inner corner, close your eye and to slide it to the outer corner between your eyelids. You need to be accustomed to cope with your eyes because it's not easy not to blink when you put something in it. Beautiful matte black color with sparkles in it will make your eyes expressive and fresh. So strange product but so comfortable on eyes during all time I wear it, you can forget about your makeup for 8 hours and be confident in it. I also tried to use it as eyeshadow but it's not easy to get the product from the tube, I applied it with this glass stick. If you want to use it as eyeliner on you upper eyelids its so comfortable to use this applicator, it makes all work for you , you don't have to be careful with your motions, just put it on your eyelashes and slide. If you want to have intensive smoky eyes just repeat the previous action 2-3 times and blend it with brush. Even after removing makeup this product is going to live between your eyelashes 1 more day. I only know the people, who love or hate (or maybe doesn't understand) this product. There's no way to try it somewhere in store cause it's not hygienic but if you are accustomed to use an eye pencil the same way it's not going to be a problem.