Helen e is a brand I am aware of, having seen the beauty counters in Debenhams where the women are always desperate to give you a make over (so they can sell you their products!). I had not tried this brand until recently but my Mum had had a trial of their products when we did the trawl of wedding exhibitions and shows a few years ago. I received the eye pencil in grey in a beauty box a few months ago and immediately recognised the brand. I was curious to try it even though grey is not a colour I would particularly choose in an eye liner.
The eye liner is a really long thin pencil with a smudger on one end. The smudger is handy as it helps to soften the line or cover up if you make a mistake when applying the eye pencil.
I use this with other eye make up like shadow and mascara and generally I will just apply it to the upper lid. Nine times out of ten I also use the smudger as it's rare I get it precisely right the first time! The colour is quite muted so I find it takes a few goes to get to the level of depth I want in an eye liner. The pencil is a normal size so easy to sharpen with a normal pencil sharpener.
It's probably the smudger which saves this from being a really boring and non-special item. I don't find the pencil brilliant but that may be due to the colour I have it in. It is available in 15 colours and I would normall opt for black. The formula is long wearing and waterproof which is handy. It also claims to be non dragging which is funny as I find I have to press on quite hard when I use this product which I do associate with dragging.
A 12g pencil is priced £8 which is an average price and it will last you months even with daily use.
I am not the biggest fan of this eye pencil although I will continue to use it as a change from my normal black eyeliner look. It's quite a neutral colour and will suit most skin tones. I like the smudger tool, it's handy being on the pencil and means you don't have to go rootling around for the same tool in your make up brushes and a smudger is one i use often. I just don't think I'd go out of my way to buy another of these pencils as i have other ones that I prefer.