“ Brand: Ilamasqua / Type: Eyeshadows / Subcategory: Eye Mask / Suitable for: Eye „
Illamasqua is a British brand started in 2008 that specialises in very highly pigmented colours and specialised makeup. It has a touch of the 'stage' feel about, some products feel as if they could be used by professional artists. The brand draws it's inspiration "from the dark and illicit 1920s club scene." This review focuses on the line of powder eyeshadows sold by Illamasqua.
Price and packaging:
Each eyeshadow is £15 for 2g of product as of March 2010. The eyeshadow compact comes inside a little cardboard box with the ingredients and shadow name on. There is also a little bit of 'blurb' about the company. The compact itself is very unusual and distinctive. It is shiny black plastic in a curved square shape. There is a clear 'window' in the middle to allow you to see the colour and this has the Illamasqua symbol on it. It opens and shuts with a little satisfying click and again the brand name is printed on the catch. On the bottom there is another sticker, giving the name a bit about the colours and where they were made. (Germany, if you're interested.)The only quibble I have with this is that the colour name is printed in a different format, so it seems to be almost 'stuck' on, presumably after the labels have been printed, and this different format literally just rubs off. I've had my shadows two days and have just inadvertently rubbed off the name. This is really really frustrating, and definitely something they should change. Overall, I think the packaging is really solid and good quality and it definitely looks worth £15.
Pigmentation and texture:
Well, these are really, really highly pigmented. They are very strong, very 'out there.' These are not nice little sheer colours like (for example) Nars do. However, I suspect they may have too much pigment because these do have a fairly powdery texture. Sweep an ordinary hair shadow brush across the surface and it will pick up lots of colour but it will also leave a trail of powder specks behind it. The inside of the case quickly becomes coated with fine powder. This texture does make them quite hard to blend as well, unfortunately. I would also say these apply much more easily if you use a sponge applicator rather than a bristle one. You get much better colour patting them on, whereas I find with sweeping them on they tend to appear blotchy and do not apply evenly. Overall then, great pigmentation, but take practice to use and the formula could use some work. Probably not suited to the beginner.
How to use and my opinion:
I use a base with these, although they could survive without a base. I haven't noticed any creasing or fallout. I also used them as a liner (wet with a thin brush) on the bottom lashline and although the colour intensity has faded very slightly, there is no fallout and no smudging. This was applied at 7:00 this morning and have lasted till 10pm!
In general, I am pretty impressed with these shadows. Overall the packaging is good and classy, the pigmentation is excellent and they last forever. They need to print the colour name in the same format as the rest of the writing though, and the texture is a little chalky in my opinion. Also when applied with a hair brush the colour goes on blotchy.