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Illamasqua lipsticks come in 47 different shades and they have different finishes and colour intensities. These lipsticks sell for £14 each and I would recommend you try them in stores first before purchasing as the colours online can be a bit deceiving and you don't know what feel you're going to get... For example, I was interested in getting the gold shade one and it looked quite nice but when I tried it on my lips it was so drying due to the crazy high pigmentation in the product, even putting a lip gloss over the top didn't help to moisten the lips and relieve that dry, cracking feeling. Whilst most shades are pretty and all are highly pigmented, you would need to try them out before you buy as you might not like how opaque, drying or more sheer they appear than you anticipated. I'm quite lucky as I've got an Illamasqua counter nearby and can always try before I buy but for those who haven't, the colours on the website aren't that accurate and you can't really see the texture of the products. I've had many disappointments with regards to colours I've chosen online, then finding out in store that they look nothing like the swatch I've seen. I was after a bright, vibrant red colour one day and when I went to try the colour in the shop it was actually a neon orange. Same with one of the purples I wanted to try, it was a funny sheer pinky/ magenta colour. The lipsticks I have bought however, have been great. I love how opaque and intense they apply, yet stay soft and non-drying on the lips. I also find that the colour lasts for ages and I don't need to constantly re-apply. Even the darker and brighter colours don't fade on me and I can go hours (about 4 to 6) when I'm out shopping for instance and I don't need to touch up at all. However, with all lipsticks they will come off when you eat and drink so that's to be expected. If you wear it out and don't want to worry about your lipstick fading, feathering or bleeding however, I do recommend these. They also look pretty with a lip liner underneath and depending on what colour you put on, can change the colour and even texture of the lipstick. I've found that with some colours like the silver one, you could even use it as a liner on the eye area. ( I wouldn't recommend going as far as the waterline though but it seems to stay put around the eye). These lipsticks are great for everyday but also for high definition filming and photography. They make great editorial make up as well as they're so highly pigmented and many of the colours are matte, which you can then add a gloss, frost or sparkle to if you so wish. I do recommend these lipsticks to make up artists or anyone who loves quite high-end brands and intense colours, these are definitely worth trying out for yourself.