Product Type: Illamasqua makeup
Newest Review: ... inhibitions and bring your confidence to the fore. Loved by professional make-up artists, Illamasqua Rich Liquid Foundation provides maxi... more
Don't run for the bus...
Illamasqua Rich Liquid Foundation
Member Name: LRWade
Illamasqua Rich Liquid Foundation
Date: 02/11/09, updated on 09/11/10 (394 review reads)
Advantages: Really diverse range of shades; very opaque, matte coverage; attractive, minimalistic packaging.
Disadvantages: Sinks into pores, runs with minimal perspiration, smells like sweet talc.
A little sneaky swatching at a counter and the purchase of the newer 115 shade has revealed a few things.
1-115 (for very light skin) is much paler than the 120-133-135 (for light skin in pink-neutral-golden tones)
2-yes the reformulation makes a difference
3-but no it's not much better. Still plagued by major transfer, sliding around the face, highlighted pores...
I know you want to love this, I really want to as well. It's rare for a brand to listen to the public. I'd recommend instead going for the light liquid foundation or the powder foundation, both of which I've tried and rate highly.
Illamasqua is a UK make-up company that primarily aim their products at those who want bold make-up, be it pale-faced-black-eyed-goths or brightly-coloured-punks. They are only a year old and have already sunk their teeth into the jugulars of the internet make-up guru's who can't sing their praises enough. I was watching a youtube video which recommended their palest foundations to those who can't find one light enough (I have been struggling with this for years!) and when I saw one up for grabs on a makeup artist's blog I had to try it.
Rich Liquid Foundation is Illamasqua's heaviest covering foundation. It costs £19.59 for 30ml of foundation which comes in a plastic, screw base tube. There are a wide range of shades available from palest skin tone (shade no. 120) to darkest (shade no. 340), two white shades (100 is pure white, 105 is white with pink undertones) and one pure black shade (355). If you've ever struggled finding a colour match, if you visit a Illamasqua counter you might find it, their shades encompass many skin tones. I have been using shade 105 (the pink undertoned white) and 120 (my colour match).
The website page for the rich foundation claims:
"Lock away your inhibitions and bring your confidence to the fore. Loved by professional make-up artists, Illamasqua Rich Liquid Foundation provides maximum, long-lasting coverage without feeling or looking heavy. It blends easily and hides problem areas perfectly. Create your canvas, then paint your work of art."
*MAXIMUM, LONG-LASTING COVERAGE*
This certainly gives maximum coverage-it goes on opaque and covers your face so well that it is completely uniform in colour. However, long lasting depends on a few things. Firstly, this foundation really needs setting with powder. The foundation is really creamy and without powder it will slide around the face and crease. Secondly, the slightest perspiration will cause the foundation to run down your face, so if you're wearing it, don't run for the bus. If you set it and have a leisurely day (and don't touch your face!) it will last. You can use a wet sponge or mix in some moisturiser if you want a sheerer coverage but in my experiments with this the loss of pigmentation was very noticeable and the coverage wasn't good at all, you'll want to buy a lighter foundation.
*WITHOUT FEELING OR LOOKING HEAVY*
This is a bit of a contradiction with "maximum coverage". If you have high coverage then by it's very nature it's going to look heavy because it removes flaws (and dimensions) from your face covering it in a single shade. I agree with the feeling heavy part, it doesn't feel as heavy as many other full coverage foundations.
*BLENDS EASILY AND HIDES PROBLEM AREAS PERFECTLY*
Well...yes and no. If your problem areas are problems due to pigmentation then yes, there's no way and redness or sallowness is going to show through this foundation. But if your flaws are texture in nature then this is a big no. This sinks deeply into pores and highlights spots with big neon signs. If you have a skin match then it will blend nicely into the jaw line.
I'm dithering between three and four stars, it gets 3 stars for a perfect skin day and 2 for a less than perfect skin day. I've used my two shades for a while and experimenting to find the perfect application, I've concluded that the best application is all over the face with clean fingers then blend with a very slightly damp sponge (too damp and it will slide the foundation off, dry makes a mess of the coverage). Brushes are an absolute no, they leave a streaky mess. I'm going to give it 3 stars. There's just too many problems with this foundation, I'm sure makeup artists can make this work on already flawless skin, but for the average user it's a no go.
© L Wade 2009 - submitted only on dooyoo.
Summary: Great if you have silky smooth skin and no pores, but otherwise steer clear.