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Iman is a former model that was born in Somalia. She was the first black woman to appear on American Vogue in 1979 and the first black model to gain a cosmetics contract. In 1994 after realising women of colour where getting a raw deal by the major cosmetics brands she launched her own cosmetics company, Iman. In 2000 I-man was launched to ensure her cosmetics are accessible to all women. (Website address www.imancosmetics.com)
About the Cosmetics
Iman cosmetics produce cosmetics that suit all skin colours. There are very few brands that do this successfully. By successfully I mean produce a wide range of colours to suit all skin colours not just the one lipstick or 6 foundation colours. I can only think of one other brand that does this, MAC cosmetics formed by a former make-up artist. The reason for this is that darker skin comes in a minimum of 32 different shades and eye shadows, lipsticks etc need stronger pigments to show on darker skins. Until the mid-1990s few companies wanted to invest in this market as they thought there was not money to be made from it. (The major beauty pageants such as Miss World showed them that they were wrong.) However when some brands did decide to extend their range they produced colours that do not suit human skin by having foundations that are red based.
The Iman products I have and use are:
1. tinted moisturiser
4. eye shadows
I brought Iman tinted mositurer because the one I was using did not provide enough coverage. I found this tinted moisturiser provide enough coverage for my skin so my blemishes did not stand out so much. This product was about £20 but compared to the brand I was using before which was about £8, I used much less of the product to provide a better application. This is a common factor I have found in all foundations/tinted moisturiser A more expensive one means you use less of the product. (I have a friend who can tell whether I am wearing a cheaper or more expensive foundation/tinted moisturiser by the number of blemishes that show on my skin.)
I have 3 Iman lipsticks as I got them in a gift set. The colours are brown base and to me are different from the colours I have. I cannot say whether I use less lipstick but to honest the only advantage in me having this lipstick is I have a better range of colours. I cannot say whether they stay on longer or not.
I have 2 Iman lip-glosses, which I got with my gift set. The only other lip-gloss I have and like is a Lancôme one. Like the Lancôme one and unlike the cheaper ones, I use less of the product to produce the same result as a cheaper one. The main reason for having these lip-glosses is so that I have a wider range of colours. For some reason on the high street they stop producing colours darker colours frequently so when I find a lip-gloss I like it normally out of stock for 3 months then is discontinued within a year.
The cheaper eye shadows I have which are high street brands are blues, a grey, a silver and gold as they are the only colours that show up on my skin. I have to spend more money to buy purples, greens and browns as the pigments used in high street brands are not strong enough. Iman cosmetics have such colours and they cost around £10 each.
Iman cosmetics are similar prices to other more expensive brands such as MAC, Estee Lauder and Lancôme. This is out of the price range for many people but for purchases such as foundation I would personally recommend spending this money so that you get a colour that actually matches your skin and is the right coverage for you.
- Produces a range that has enough colours in it to suit all skin types
- Colours show up on darker skins
- Like all more expensive brands you use less of foundation/tinted mositurers/lip gloss to show up than a cheaper brand
- Gift packs come in different colours so you can choose one that more likely to suit your skin tone so you dont end up with pink or brown lipstick if either of the colours make you look like you are on deaths door.
- Not a cheap high street brand
- Products can only be found in certain places i.e. department stores in the UKs major cities
Colours - 5 out of 5
Quality - 5 out of 5
Price - 3 out of 5
Iman / the product line for women of color /