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WHAT IS IT?
Mascara from Jemma Kidd's range of make up and beauty products. It has V shaped indents in the brush and this helps to add volume to my eyelashes and makes them look longer.
The brush is a very unusual shape so I had to practice before I could use it comfortably. The mascara is very black and the brush gets covered in it thickly, it is hard to wipe the extra mascara because of the bends in the brush so sometimes I use a cocktail stick to remove mascara that has collected in the inner bends. It doesn't clump but the first coat makes my eyelashes look spidery but this effect disappears after I apply a second coat. You should wait for a minute before applying extra coats because it takes quite a long time to dry and will make your eyelashes stick together if you apply it to wet mascara.
WHAT I THINK
I like this mascara very much but it takes longer to apply than my favourites because of how wet it is. The brush is designed nice but I think the V shape is a gimmick because it does not bend my eyelashes up as much as I thought it would and a regular circular brush would be just as good.
The mascara is bright and glossy when it has been applied and it builds up so that my eyelashes are thicker with more volume. I think that is because of how thick the mascara is instead of the unusual shaped brush. It is a shame that my eyelashes go so spidery after the first coat because it is the sort of deep black that I would like to wear in the daytime when I do not need my eyelashes to be very thick.
It is not waterproof but it does not smudge or run even if I have applied many coats. It is quite hard to remove and you have to pay attention to all of your eyelashes or the colour will remain and mark the skin around your eyes as you sleep, I sometimes apply a glitter top coat and that makes it even harder to remove. It does not damage my eyelashes and does not irritate my eyes.
This mascara by Jemma Kidd costs £16, I buy mine from a cosmetics wholesaler and pay a bit less but that is the average price. I did not think it would be effective like it is because celebrity endorsed cosmetics are usually disappointing to me, I have always admired Jemma Kidd's style so am pleased is such a good mascara.
5 Dooyoo Stars.
Carbon super-black mascara with Bio-boost complex to help enhance lash growth and next generation 'V' groove brush for creating maximum volume / Jemma Kidd how too: / For extra definition, line the outer third of the top and bottom lid