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If you don't want to read the whole review, I just want to say.. This is AMAZING. That pretty much sums up what the whole review will be about. This is such a nice foundation to wear. And the best thing of all? It doesn't even feel like your wearing any! The consistency of this foundation is fairly thin, slightly more thinner than most drugstore/high-end foundations out there. BUT, what makes it amazing is that on your face, it feels like a tinted moisturiser, but you still get the medium (but still build-able) coverage. Finding this foundation has solved such a big issue when it comes to make-up for me and I simply can't praise it enough! Oh, nearly forgot to mention, I am so forgetful for when it comes to sun protection so I'm really happy that its got built SPF 18. :D happy days whilst being protected from the sun.
Since Jemma Kidd is not yet widely available in stores across the UK and I live in such a small town; the only option left for me was to order it online.. *cue the shock horror* If you are a bit of a make-up fanatic like myself, you would know its like mission impossible trying to find the correct colour matched foundation at the drugstore where they even have testers (...not so great I know, but hey, at least it's something) and so it's on a whole new level trying to colour match yourself online. I must say, if there is a foundation out there that you can only get your hands on online; go get colour matched at MAC. It's a free, simple trial that consists of the make-up artist there matching you with the correct colour of foundation from MAC (i.e. NC3-35, NW20-25). Now with that being the most universal colour-match when it comes to foundation, you will then see many reviews with people talking the colour that they are at MAC, and then the colour that they bought the foundation in question. Simples! :) ~a great website for this would be MakeupAlley. A great online beauty community that has reviews on just about anything make-up, skincare etc.~ So for me, this was at MAC an NC30-35 and so I went with the shade 3 from Jemma Kidd.
I have combination/oily skin and this foundation lasts a pretty good amount of the day on my face which is nice. I do have to blot my t-zone around mid-day, but that's something no foundation will be able to prevent. It claims to have a 'unique long-lasting technology' and whether it does, I don't really think so. But that could be down to my combination/oily skin type. If your skin was slightly more on the drier side, then this would be perfect for you.
-Great consistency, since it's so thin, it blends like a dream into the skin and eliminates the risk of looking very obvious if not blended in properly. A very forgiving foundation.
-Although the actual colour matching is fairly hard, the colour range is not TOO bad.
-It has built in SPF 18 :)
-Definitely recommend it for those who have combination/dry. It doesn't extenuate dry patches and has an overall flawless finish.
-It is advertised to be a 'matte' finish foundation so there are no shimmer particles in (which I particularly detest)
-Sadly, if you want to get your hands on this foundation, then you would most likely have to result in ordering online.
-To be honestly, although the packaging does look pretty nice and sleek, since the foundation is a more thin consistency, it does begin to get slightly more messy no matter how tightly you try to close the cap :( (that can't be helped, trust me, I've tried..)
-Slightly on the price-r side.
-Since it is a 'matte' finish foundation, it may look slightly flat on the face. For me, I think this foundation looks the best after around 30 minutes after application when it has completely oxidized to my perfect skin tone.
-There are 7 shades in total to choose from and ranges from 'Ultra light no 1' to 'Dark no 7'.
-For 30ml for bottle, it costs £25 ~available on feelunique~ (so price-wise, I guess it's more on the high-end, but I think its worth it!)
-It is a silicone based foundation, which I know is an ingredient that a few people can have a reaction to and could possibly make them break out. Even though I have combination oily skin, this has not broken me out. Having said that, I believe it might have something to do with my previous foundation which was also a silicone based foundation and at the start, I did break out ever so slightly, but that resolved itself quite quickly. On the other hand, with foundations that contains silicone, it acts to even out your skin and adds a more velvet feel to your skin.