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I have tried many many mascaras at varying prices and this has been one of the more expensive, but best, I have used. It was originally recommended to me by my sister, who uses it whenever she can afford to splash out on a mascara. At around £11 it is certainly a more expensive mascara and there are many on the market for much cheaper, but this is an occasion where I feel that it is worth the extra.
The bottle is a chunky shape and contains 9ml of product. I usually go for this colour - extra-black - but was lucky enough to manage to get it in diamond sparkle (which was black with a very subtle and pretty silver glitter through it) for free as part of a promotional deal. The colour is bold and really helps to define the eyes and make the lashes look thicker.
The brush is also chunky, but with very fine bristles, which means that it separates the lashes so well, with no clumps left at all. It is very easy to use, and I find that if you brush through the lashes in a zig-zag motion it helps to separate the lashes even more.
The result of using this product is very open and defined eyes, with lashes that look super black and super long. The only issue for me is the price. As a student, money runs low, and so I only buy myself this if I have saved enough boots points or if it is my birthday and I have money to spend. If it was much cheaper it would be even better, but you pay for the quality you get and so I still award it 5 dooyoo hearts and recommend it to anyone who asks.
The L’Oréal Paris Volume Million Lashes Mascara Extra Black is available for GBP 10.99.
The mascara comes in a black packaging with a golden lid. On the packaging are the product name and the product information. It contains 9 ml.
The mascara is described as follows. "Millionize your lashes with L'Oréal Paris' mascara: Volume Million Lashes. The Millionizer Brush has a multitude of bristles which separate lashes for a fanned-out effect. The elastomer applicator is ultra flexible with both long and short bristles to coat lashes. The Excess Wiper removes excess mascara: no overload, no clumps. It leaves the brush coated with just the right amount of formula to achieve a volumized appearance with no overload and no clumps."
The mascara does not need to be applied often and the lashes achieve a great effect after applying the mascara two times. The eyelashes are then really a lot longer and fuller. The eyelashes also have really achieved a nice dark color and mascara dries super quick. Within half a minute you can already be sure that nothing smeared. The mascara lasts me almost to crumble a whole day without without smearing. It is not easy to find such a mascara but this one does not have be applied again, do not watch that right under the eye a large area is black and not that the lashes clump together. But removing make-up is therefore somewhat difficult because one needs to have a little patience and time to completely remove the mascara but sol long it holds well I do not think it's bad.
I can recommend the L’Oréal Paris Volume Million Lashes Mascara Extra Black, as the mascara can be applied well and leave the lashes look volumized.
L'oreal volume million lashes is the only mascara I've used for the past 3 years now. It just gives me the perfect look I need for my lashes every single time I use it. I've tried some brands in between, mainly from Maybelline but they just never give these perfect results as L'oreal volume million lashes give my lashes. The price isn't to bad, a bargain for a mascara that gives the perfect results every woman wants!
I haven't tried any more expensive brands since discovering this particular mascara, I don't have to since I always have perfect lashes. There are so many brands out there, finding an affordable mascara that still gives me a look just like having purchased a high end beauty product has been wonderful, not to mention the money I save! I usually purchase a few at a time so I never run out of mascara. A couple of years ago I tried a mascara from a very expensive brand, in the end of the day my eyes were red and itchy. So it's safe to say I won't be trying out a more expensive brand instead of using my tried and tested L'oreal volume million lashes, I know by experience that more expensive never guarantee that you get good results.
The bristle on this mascara is very good and as a make up artist I'm usually very particular about the bristles. It doesn't give the lashes the chance to clump. I would recommend this mascara to anyone wanting a good mascara, is easy to use and wants perfect results every single time!
We live not far from a huge Tesco that has a beauty counter with amazing deals. I had tried one of the L'Oreal mascaras before and I loved it, so when this was on offer I decided to try another.
This brush is the type that I really enjoy. It has rubber bristles and lots of them. I do not like traditional bristles, I found them a little clumpy and often find the mascara takes longer to dry.The way the mascara sits on traditional bristles means it can be more difficult to pull the want through the lashes. The spacing of these bristles mean it gives me good seperation and as the bristles are not too long it does not smudge onto my eye lids. I am quite messy when applying make up at 5.30am!
Another important aspect of a mascara is that the mascara is as black as possible. Where I can I pick extra black and super black formulas. This is definitely dark enough for me and really makes my lashes stand out.
Similair to the Benefit They're Real Mascara, this has a really good 'cleaner', that means very little product hangs around on the product making it a much easier job. This also means it dries quite easily and even with slightly hooded eyelids I do not suffer from transfer and there are no signs of any black flakes.
I really enjoy this product ( like all of the other products I have tried from this brand) and I would definitely recommend it. I was fortunate enough to get this for just £1.74 but I would certainly buy it for the full price of £10.99.
This mascara has a funny smell, one that I dont like so if you get a chance have a quick sniff of it in a shop before purchasing. Even with the smell, I was reasonably happy with this mascara, it seperates my lashes well and makes them look neat. The black colour is not the deepest darkest black but it does a reasonable black. It makes my lashes look slightly longer and slightly thicker, so I don't mind using this for day to day use but wouldn't be enough for a night on the town.
It does take time to dry, if you do it too soon you will be wiping off the first layer, not applying an additional second coating.
I am not keen on the brush as I find this is ok for the lower lashes and the upper inner lashes however I do struggle with my upper outer lashes as its quite thick and even with the slighter narrowing towards the end, I think its still too thick.
Please beaware you have to wipe off the excess off the brush well also, as at the beginning I wasnt keen on it as it would transfer too much mascara on to my lashes.
I don't wear much eye make up, as I find it can irritate my eyes. This means eye make up lasts me for ages! However when I went to use my ancient mascara one evening I found it had dried up and couldn't be used. As I had a few evenings out with friend planned I decided what my local Boots had to offer.
I usually buy Boots no 7 make up as I think it is excellent value. However I was drawn to a large display of L'Oreal products including their volume million lashes mascara. The mascara comes in a chunky red and gold tube that I personally think looks tacky! However the blurb on the display promised that this mascara would fan and separate my lashes with it's *millionizer brush* I am obviously easy to persuade with a little clever advertiser as I paid the £10.99 asking price and left with my new purchase!
I am a huge fan of L'Oreal hair care products so I was expecting to like this mascara. The mascara is available in black or brown. I opted for black. The red and gold metal tube has a picture in gold of the brush, displaying how the unique anti clump wiper system works. L'Oreal claims that as you remove the brush any excess mascara will be removed by the slightly raised sides of the tube. The fibre brush is slightly tapered making it easy to use. However the system simply doesn't work! As the brush is removed from the tube I can see lots of small clumps of mascara! The tapered brush is awkward to use as far as I'm concerned too!
My lashes certainly don't look fanned or separated! In fact they look clumped and stuck together. As I apply the mascara tiny black flecks can be seen on my foundation. This continues to happen throughout the evening!
As you can tell I will not be recommending this mascara and will certainly not be wasting my money again! A very disappointing product from L'Oreal!
Please not that L'Oreal have changed the packaging of this mascara and it now comes in a red and gold tube.
I am an absolute fan of Lancome Hypnose mascara and generally don't buy anything else, but a gift from friend who bought wrong colour is definitely not to be sneezed at. I'm reviewing L'Oreal Volume Million Lashes in Brown.
Volume Million Lashes comes in a typical plastic mascara container, it's quite bulky and has "expensive" not flimsy feel. There is very little information on the container, at the back there is a graphic showing "anti-clump wiper" for the brush - which is actually a narrow neck of the container that will wipe the excess mascara off before you pull the brush out. On the top part there is a sticker with barcode and tiny tiny information about size (9ml) and 6 months "use by" period. I find this rather short for a mascara, I've definitely been using it for few months longer with no problems at all - no sensitivity, clumping, it hasn't dried, it's still just fine.
On opening, you discover somewhat innovative brush - it's quite bulky and all plastic, although still quite dense. That definitely does the trick! It also has mild chemical smell, but not unpleasant (don't stone me please - I don't remember whether the smell was there before the 6 months use-by period, but it's definitely not unpleasant "don't use me any more" smell).
The effect is promising - there definitely is the effect of more, thicker and longer lashes (well, not as great as with Hypnose, but come on, we're comparing Ford Focus with Aston Martin here). The brush separates lashes nicely so no clumping and no lashes stuck together. The only issue I remember having for the first two weeks or so was that the mascara was very thin, but it dried to desired thickness very quickly (or I got used to it perhaps). The colour is rather dark when on to my preference, as I don't like artificial look when brown mascara is too light.
Million Lashes is widely available in most drug stores and supermarkets, in Superdrug and Boots it currently sells for £10.99 - however as it's no longer a new product it can easily be obtained on sale, or I have seen some online shopping links where it costs as little as £5 (+ postage). As it lasts long it's not unaffordable investment, I find it good value for money.
I was thinking of giving four stars, as I had better mascaras, but I can't really think of anything I could deduct the star for - for a drug store brand at this price it has delivered on promise well enough, so I'm left with no option but 5 out of 5.
***Also published on Ciao under same user name***
I have very little brand loyalty when it comes to make up as I find that different brands are better for different products. So my make up drawer is full of everything from Collection 2000 to Clinique! I was yet to find a mascara that I really got on with, and that made my lashes look fuller and longer.
I was wandering around Boots one day when I saw a promotion for the (then new) L'Oreal Volume Million Lashes. It was reduced from it's usual price of around £10.99 to £6.99, which I didn't think was bad for a mascara. After reading through everything that it claimed to do, I thought 'why not?' and decided that I would give it a go.
So, here is what it claims:
'Want a mascara that gives lashings of volume without the clumps? Don't just volumize, millionize your lashes.'
I got it home and couldn't wait to give it a try! The product looks attractive in it's packaging and does look fairly expensive. The mascara is in a gold tube, with a single black line going from top to bottom where 'Volume Million Lashes' is written. On the reverse of the tube there is a diagram showing the brush head and it also says 'New Brush & Anti Clump Wiper'.
Upon reading into this, the mascara features a Millionizer Brush which claims to be 'a multitude of bristles separate lashes for a fanned-out effect'. It also offers an Excess Wiper, an 'in-built wiper system removes excess mascara, wiping brush free of clumps. The pop when you pull the brush out proves the wiper is working!'
I was now intruiged to see whether or not it lived up to all of these bold claims. I undid the simple screw top and pulled. There was indeed a little 'pop' as per the claim above, so I assumed that the 'excess wiper' was working! I kept pulling until I revealed the brush, which looked fairly standard compared to some of the bizarre shaped brushed that you can get now! It was completely straight, but there were a lot of bristles at different widths apart, which I could only assume was the 'millionizer brush'.
I applied the mascara to my lashes and was pleased to see that it was easy to apply. I guess the anti-clump wiper works as I have never had an excess of product on the brush - something that I had never really paid attention to before, but actually, it's really handy not to have to keep wiping the brush back onto the tube. The product went on evenly and smoothly and definitely separated my lashes well. I occasionally have to go over them a couple of times, just to make sure they are all separated properly, but for the most part it's all good. I sometimes use 2 or 3 coats of the mascara (mainly if I'm going out), and love the effect of this. It makes my eyes look really dramatic and lasts for the night as well!
I used to just use this mascara for nights out or special occasions, but it has fast become my favourite and most reliable product, so I now use it every day. The mascara does last well for a whole day, and I never feel the need to reapply. It's not waterproof, but doesn't come off as easily as some non-waterproof mascaras - saying that, I wouldn't go swimming with it on! This particular mascara has lasted me around 6 months, and I am now running out. Next time I'm in Boots I will definitely purchased L'Oreal Volume Million Lashes again, which is saying a lot coming from me as I've never liked a mascara so much that I've repurchased it before! I feel pleased that I have come to the end of my quest to find a mascara that I love, and relieved that I no longer have to try any bad ones!!!
Overall, I would recommend this product to everyone. It's not badly priced at £10.99, but you can get it in Boots or Superdrug where they regularly have 3 for 2 or other offers on. It is reliable, long lasting and does what it says it will - what more could you ask for from a mascara?
~ L'Oreal Volume Million Lashes ~
Mascara is probably the most important make-up to me, I can't go out without having atleast some mascara on and due to this I do own quite a few different ones!
I have recently been using Rimmel's Volume Flash Scandal Eyes mascara but my hubby thought he would treat me to a new one and bought me L'Oreal's Volume Million Lashes.
I am not sure what his view on buying mascaras is but he always seems to buy me some great ones!
The mascara come in a lovely black and gold tube which is very appeasing on the eye. The bottom half of the tube is black and the lid is all a shiny gold colour. The tube is quite rounded and quite chunky. It starts off slim at the bottom and widens in the middle before going slimmer again at the top. Along the middle of both the tube and the lid is a flat line on which the name is printed, a gold line runs up the bottle with Volume Million in black writing and the lid just has Lashes written on it in black, beneath the writing on the tube is the colour, mine being Extra - Black.
The back of the tube tells us that this has a new brush and excess wiper!
Being a complete mascara junkie I was keen to find out if the excess wiper actually works, with most mascaras I tend to run the wand against the top of the tube to get rid of some of the excess mascara so this seemed like a nice feature.
Twisting it open I have to admit to being a bit disappointed that the wand was a rubbery one rather than the bristle brushes that I like and am used to, however I have used the rubbery brushes in the past and I wasn't about to let this become a problem for me. This looked to be a great mascara and I didn't want the brush to put me off using it.
After applying my make-up the next morning I decided to try out my new mascara. The rubbery brush is very flexible and is filled with lots of small rubber spikes, the spikes get really dainty at the ends which makes applying the mascara to the whole of your lashes really easy. The tip of the brush ends with a small rounded point.
Taking the brush out of the tube I was pleased to see that the excess wiper does work as my brush isn't overloaded wih product. I was happy to apply this to my lashes without the need to run it around the rim of the bottle!
I applied the mascara the same way as I would any other mascara with quick back and forth strokes across my lashes to ensure they were adequalty covered. The coverage over my bare lashes was brilliant, it offers brilliant coverage of every lash and covers with ease.
The rubbery brush felt a little strange at first yet now I have used it a few times just seems the norm!
I always, always apply atleast two coats of mascara, I think it's force of habbit now but this did look fine with the first coat. On a night out I will build it up more for a more dramatic effect.
L'Oreals blurb for this mascara is ~
L'Oréal Paris's Volume Million Lashes mascara. Don't just volumize, millionize your lashes for a maxed-up, fanned-out effect.
Whilst I wouldn't say it made me look as though I had more lashes than I do, they did look plumped and pretty.
This mascara is on my eyes from 8.00am until late at night when I get round to removing it and it doesn't smudge or run, my lashes look as good in the night as they did in the morning.
The flexible brush makes it easy to do the whole of the lashes, even the little small ones in the corner of the eyes, it's also covers the bottom lashes with ease and it doesn't smudge under the eyes.
I remove my make-up with baby wipes mostly and I have never had any trouble with removing it although in the shower if I rub my eyes I do end up with a bad case of panda eye! Water doesn't seem to have much effect in removing it on it's own but soap and water get's rid of it easily.
I have worn it whilst being caught in the rain and it stayed put without running down my face, so even whilst this isn't waterproof it is fine to wear in the rain!
The mascara hasn't run down my face whilst exercising in the gym either so it doesn't adversly react to sweat!
This mascara comes in Brown, Black, Extra Black and Black Waterproof and costs £10.99, or if you prefer you can buy the Volume Million Lashes Luminizer Mascara which comes in Blue, Hazel and Green and costs £11.29.
They are availble in Boots and Superdrug and also at Amazon where the price is a little lower.
You can either go instore or online with the first two at www.boots.com and www.superdrug.com.
Thanks for reading :o) x
I am always on the lookout for products that will extend my lashes, or volumise them greatly. So when I saw the adverts for the L'Oreal Volume Million Lashes mascara, a mascara that, as I gathered from the name of the product, made it look like you had a million lashes, I looked for the product on my next shopping trip and sure enough, it was clearly displayed near the front of the drug store (I can't remember if it was in Superdrug or Boots) at the promotional price of £6.99. I understand it is about just a little bit more than this nowadays, but cosmetic stores are always putting on promotions that can save you quite a bit of money on products such as this one. Here is my review on the L'Oreal Volume Million Lashes mascara, covering the main aspects of the product.
PACKAGING AND QUALITY:
The mascara itself is packaged in a shiny, slightly rounded yet slightly cubic gold mascara tube, which may either appear to you as classy or tacky. For me, I found that it was rather classy but nearing a point of which I might have been able to criticise it for being slightly tacky. However, this is just the kind of design that L'Oreal is able to get away with; the brand name and reputation overshadows this, and gives the product an overall air of class and sophistication, something that looks good sitting inside your make up bag. The quality, I find as is with most L'Oreal products, was almost immaculate; no leakages or anything, or the packaging falling to pieces. The quality of mascara was also good; it did not dry out as easily as with some previous mascaras I had used, but I did find that after a bit, the mascara did become a little bit clumpy when applied to my eyelashes; but it is similar as is with all mascaras- the contents will start drying out after extensive usage. This was not too noticeable either; the clumps were easy to remove from my eyelashes.
This mascara functioned quite well, and it came with a good mascara wand that was easy to use and apply the mascara with. The mascara was dark (well, the black shade that I purchased it in was, anyway) and lengthened, as well as volumised my lashes quite a deal more. As mentioned above, after some usage came a minor problem of clumping, but that was not very noticeable, easy to sort out and expected of a mascara under the frequent use of which I used it with. The ease of use was commendable- it was easy to take this out of my make up bag and apply for great looking lashes in a matter of seconds. The size and weight of this mascara makes it an ideal product to slip into (most) pockets and use in a hurry.
A MILLION LASHES?:
Well, not quite, but it DID seem like I had a lot more lashes than before. This sufficiently volumised and lengthened my lashes, but, I'm afraid to say, not much more than I would expect from similar mascaras of this price. It wasn't absolutely amazing, but by this I am by no means trying to put you off the product; it was still one of the best mascaras I have ever used within that price range.
IN CONCLUSION...? :
A lovely product that both volumised AND lengthened my eyelashes; however I have to dock one star merely for the fact that it was not extraordinary. I cannot say it did not meet my expectations, because you cannot expect to receive the world without paying for the world. But there are other mascaras within this price range you can buy with much the same results.
I bought this mascara, in black, after a friend recommended it and I have been pleased with my purchase.
It comes in glamorous black and gold packaging and is fairly chunky to hold. It is supposed to give tonnes of volume without all the annoying clumps. The brush is pointy at the tip and tapers towards the handle, it is made of a soft flexible material and has loads of tiny individual bristles which seek to create a fan effect, thus enhancing lash volume. The brush grips onto lashes and gives excellent coverage, though it is a quiet large and I found that it was a bit messy to use at first, but soon got the hang of it. There is an in-built excess mascara wiper, which works well.
The mascara itself is quite thick and drys quickly so if you are doing a few coats you need to be quick. I find that a few coats on the top lashes and just one coat on the bottom lash is sufficient. I have long dark brown lashes, this mascara did not feel heavy to wear and did not weight down my top lashes.
The mascara wears well, I tend to wear my make-up for about 14 hours per day and it does not run, flake or smudge. I remove it with a gel based, oil free face wash and it comes off well.
Overall it performs well and I would recommend it to others. I bought mine on Amazon for less than half price compared to well known high street stores.
Welcome to my review of L'Oreal Volume Million Lashes Mascara! I have just finished using this and have found it one of the best mascara's on the market in 2012. Although these tend to a bit more pricey than your average Miss Sporty and Rimmel, they are definitely worth it! As you can see from the image above, they come in a glam gold tube with a black gold strip down the middle stating 'Volume Million Lashes'.
The brush to this is absolutely incredible, it makes your eyelashes look long and luscious. It has a lots of bristles to separate your lashes and curve them round to create a fuller look. Also it has an excess wiper which means eyelashes do not appear clumpy and thick.
I bought this from Boots not too long ago and I seem to remember it being almost £10.00 if not more. However it is definitely worth every penny. This comes in different shades however black 'noir' being the most common and the one that I have used! So applying this to dry lashes , it takes a few strokes and instantly your eyes look bold and pretty.
What I would say is do not keep pumping the mascara as it will dry out a lot easier and quicker and you will not get your moneys worth out of this!
L'Oreal are such a great brand and this is a great product, the only flaw is the initial cost, but very worth it. Try it and see what you think!!
I have ginger eyelashes, and so it has always been hard to find a mascara that not only lenghtens and thickens my eylashes but actually makes them look black.
I have tried many a brand, both budget ones (natural collections, 17) and expensive ones (Estee Lauder, Benefit, Clinique, Max Factor, No 7), and this l'oreal branded one is by far the best
It comes in a rather attractive, reflective gold tube. This gives it a very expensive, and quite glamorous look. The disadvantage with the shiny, reflective surface, is that after a couple of uses its gets finger print marks all over it. By way of seal, it is wrapped in clear plastic, with a dotted tear strip all the way down the length of the tube. I have found, however that this is impossible to removed via the tear stip, so I have to sort of score down the length with scissors and then pull with all my might
The head of the brush is quite flexible, and is slightly curved which makes the applicaion much easier. The bottle is equipped with an anti-clump wiper that prevents the brush being covered in big blobs of mascara when you remove it from the tube. The mascara itself is not too thick (so no clumps), but still thick enough to coat your lashes with a quick once over. You get amazing lenghening and volumising of you lashes, and with a quick flick of eyeliner you have amazing, bold eyes.
The tube claims to be 9 ml but I feel like it is much bigger. My current tube is getting to end of its life, but I have had it for the best part of 6 months. You can also extend the length of its life by abou 2 weeks by ading a few drops of water to it.
It is £11.29 for the tube from books, and as its christmas, if you spend more than £15 on l'oreal make up you get a free gift.
It is an expensive product, but the quality and longevity of of the product more than justifies the expense.
On the plus side this is a long lasting mascara with a nice rich colour to it so if you are looking for these qualities then it is worth checking out however I also found it to tend to make my lashes clump together and also it was a real pain to remove at the end of the day. It cost me £11.49 and it comes in a shiny gold container that in my opinion is a bit tacky looking.
It has a twist top lid and the rounded brush inside is a gold colour. I do like the brush as it is just the right size for me and easy to use and apply the mascara. The mascara is very thick and I think that while this means there is no risk of dripping for me I did find that my lashes tended to clump together unless I applied it very slowly and carefully and even then I did not get perfect results.
I cannot fault the staying power and the fact that it is a rich vibrant black colour, I went for the standard black colour, there is also a brown as well as a darker black (I always thought black was dark anyway) and a waterproof version. The downside to it being long lasted is that it is a bit of a pain removing it at the end of the night, on the plus side at least you know it is not going to run or smudge on you.
It does add volume to my lashes however it has enough niggles with the product for me to only award it three stars out of five. For me there are better options out there to use.
You've only to pick up a magazine to discover the latest must have looks which in recent times has a particular focus on having beautiful, big, full lashed eyes. Every cosmetic store these days parades a vast selection of eye shadows, eye creams, fake lashes and mascara.
The fact is that most of us just cannot be bothered to spend hours trying to stick on fake lashes that just won't do as they are told, so the alternative for most of us is to purchase a mascara that gives the appearance of longer, fuller lashes, with the impression of wider eyes that sparkle, a mascara that adds depth of colour and lasts without running or smudging. Cue Volume Million lashes....
~~Price and packaging~~
The Volume Million Lashes will set you back around £11 so a fairly pricey product coming from a normally quite wallet friendly L'Oreal but having said that, Boots and Superdrug usually have some brilliant offers on L'Oreal products and I found myself with a very tidy 3 for the price of 2.
The Volume Million Lashes certainly looks exciting if judged on its cleverly designed packaging, boastful in its curvaceous slim line shiny gold tube and very glamorous with its black strip and gold lettering - an appearance more akin to a Christian Dior product than what you'd expect from an affordable high street brand. I would say that it is a little larger than some of the other high street mascaras and therefore probably not a handbag item for everyone.
L'Oreal's marketing tactic has been to plug this product as the answer to the increasing demand for longer, fuller looking lashes with the all important staying power. It's a fairly big claim in my opinion, as I have never found mascara that effectively creates this illusion without clumping or smudging. Two key features that have been used to market this product are the brush (which L'Oreal have named the 'Millionizer brush') and the excess wiper.
Much like any other mascara, you unscrew the lid it and becomes your handle, this is firmly attached to a long strip of plastic on the end of which sits the Millionizer brush which is notably thicker than most high street mascara brushes and may account for a wider than usual tube. The excess wiper sits around the rim of the container out of sight. L'Oreal say that the brush has been designed with a multitude of bristles for a fanned out effect, whilst the excess wiper removes excess mascara to avoid overload and clumping. The Product comes in 3 colours brown, black and extra black. I purchased the standard black.
~~ Overall Opinion~~
Applying the mascara is a simple enough task but in order to achieve maximum effect I discovered that it does require a bit of trial and error in terms of application. Simply brushing in an upward motion (like I would with most mascara) failed to distribute the mascara through the entire thickness of my lashes, but by rotating the brush as I motioned upwards the brush penetrated the full thickness with relative ease.
The excess wiper has been an invaluable key design feature in this product. The distribution of mascara is always even throughout the brush, and therefore brushed evenly through the lashes. The outsides of my lashes (closest to the ear) really do appear significantly longer and fuller with the application of this product.
Like with most mascara the true test lay with the inner lashes (those closest to the nose), no cosmetics company has to date totally perfected their brush to combat this area in my opinion. Although the brush is very effective for the outside, it doesn't quite fair as well on the in. It provides adequate coverage but doesn't fan as well as the outter lashes,still, it does never the less create the illusion of longer, fuller lashes as it promises in it's advertising. Once you have done both the outside and the inside, you may find yourself having to adjust the middle section of the lashes as it does tend to ruffle up slightly but because it doesn't clump, this is a straight forward enough task to fix. I should point out that whilst the brush isn't perfect it is still far superior to most of its competitors.
Once applied the appearance is very natural which is perfect unless you are hoping for a more dramatic look in which case this product does require some building up by allowing it to dry, then reapplying. I have found that by finding the right brush technique, the lashes curve nicely upwards toward the eyebrows and eliminate the need for an eyelash curler. The mascara dries well and sets in such a way that it provides a nice solid line above the lash that enables eyeliner to be applied effortlessly. The mascara also gets 10 out of 10 for staying power.
All in all this is a very good product, value for money and one that I would certainly purchase again.
~~Also on Ciao under the same user name~~
Don't just volumize, millionize your lashes with our New mascara: Volume Million Lashes / The in-built excess wiper removes excess mascara for no clumps and the millionizer brush separates lashes for a fanned out lash look.