Newest Review: ... and use. The brush is shaped like a wand, with one side being thicker than the other and tapering down to a pointy end. This is really c... more
All Dolled Up
Lancome Hypnose Doll Eyes Mascara
Member Name: dahlin
Lancome Hypnose Doll Eyes Mascara
Advantages: Looks great, no clumps, great definition, length, versatile
Disadvantages: Slightly irritates my eyes
=== The Product ===
Lancôme Hypnose Doll Eyes Mascara is the newest edition to the Lancôme Mascara range. It retails at £20.50 and can be found at Lancôme counters in department stores or the Lancôme website, as well as various online retailers. It's currently only available in one shade, which is named 'So Black!'.
=== How I Came to Own It ===
I'm lucky enough to be a member of the Boots.com Product Testing Panel and regularly receive new products to test in return for posting a review on their website. This was one of the first few products I received and was not something I would ever have bought myself.
When it comes to mascaras my preference is for a pretty natural look. I can't stand the false lash effect and absolutely despise the disgusting, several coats too many spidery look that seems to be the fashion, so I tend to stick to my old faithful Max Factor Masterpiece mascara, which gives me perfectly defined lashes every time. I wouldn't have chosen Lancôme's Doll Eyes as it sounded like it was designed for a more built-up, dramatic look than I go for, as well as being considerably more expensive than my usual, but of course I was keen to give it a fair trial.
=== The Packaging ===
The mascara comes in a shiny silver box which may be deemed unnecessary by some, but it does contain more information about the product than could be put on the mascara tube itself, so serves a purpose.
The mascara tube is made of thick black plastic decorated with a pretty rose design in grey, and the name of the product in silver on the lid. The tube is much thicker and chunkier than any other I've used and it does have a really high quality feel about it. There's a curvy hourglass type shape to the tube which makes it easy to grip, whilst the lid tapers almost to a point at the top.
=== The Claims ===
Lancôme claim that this mascara is 'the secret behind doll lashes'. The new I-conic brush 'provides an extremely smooth and clean application, thickening lashes without weighing them down.', resulting in a 'volumised, extended and full lash fringe for a doll lash effect'.
The cone-shaped brush is designed to ensure you get the 'ideal load on each lash, even in the inner corner of the eye', whilst the exclusive 'Fibershine' formula, enriched with nylon powders, 'offers perfect load and beautiful curve for seductive fanned out lashes'.
=== Suitability & Directions ===
The packaging states that this product has been opthalmologically tested and is suitable for sensitive eyes and contact lens wearers.
I think everyone develops their own method for applying mascara, but the directions for this one are quite specific, reading as follows:
'1)Place the brush on the centre of the lash fringe. Let the brush glide over the lashes from root to tip in a zigzag movement
2)Use the tip of the brush to catch the small lashes in the inner corner of the eyes
3)Intensify the outer corner of the eyes using the largest part of the brush to open the eyes
4)Apply on lower lashes'
=== In Practise ===
The first thing I noticed on opening the tube was the strong scent, which really took me by surprise. It's very highly perfumed with a kind of vague, non-specific floral scent, which is not really what I would expect from a mascara. Whilst I'm sure this is probably more pleasant than the usual mascara scent (I've never actually noticed how any other mascara smells, since it's not an important factor for something that goes on my eyelashes!), I couldn't help but wonder how such a highly fragranced product could be suitable for sensitive eyes.
The brush is a proper cone shape which tapers from about 1cm diameter at the base to about 3mm at the end. The first thing that really struck me when looking at the brush was that apart from a blob of mascara at the pointy end it looked completely clean. The mascara is so evenly loaded on the brush that it doesn't look like it has any on at all. The blob on the end sticks out from the brush rather than being on the bristles, so it's easily removed either by wiping it on the top of the tube or a tissue.
The tube is easy to hold and grip which makes it really easy to apply. The mascara goes on really smoothly and evenly, coating each lash perfectly without any sign of clumping or lashes sticking together. I found that I needed to do several strokes over each section of my lashes to get them all looking the same length, and each stroke I did seemed to give them a bit more of a lift. I've found that it is essential to use the larger end of the brush for the outer corner of the eyes as the thin end doesn't give them any length or volume and leaves them looking sparse and short compared to the rest of the lashes.
It dries fairly quickly but not so quickly that blinking straight after application doesn't lightly coat my bottom lashes. I never apply mascara to my bottom lashes as it closes the eyes and makes them appear smaller and I favour a more wide-eyed look, but it's nice to have the slight bit of colour to them that blinking after application creates.
I don't suffer from sensitive eyes but I do wear contact lenses and I found my eyes started to feel a little uncomfortable shortly after applying this. I've never had this problem with any other mascara so I can only assume the fragrance is to blame. Although they do feel uncomfortable it's not a bad enough feeling to make me remove the mascara and after a while I do get used to it and don't notice it anymore.
=== The Results ===
I was actually quite surprised by the results this mascara gave me. I was expecting it would be a very bold, dramatic look, but actually it gives me great definition without looking over the top or fake. The black colour is quite intense but it doesn't look too harsh against my pale skin and blonde hair, accentuating rather than overpowering.
It lengthens well, making my lashes much more noticeable and fluttery, and giving a wide-eyed look with not a single clump to be seen. It really does give perfect definition and separation of the lashes, giving a very neat, polished look. I don't feel it thickens my lashes to any extent on the first coat but as every lash is perfectly coated and defined I really don't think it needs to. The result is a naturally defined, wide-eyed effect which is perfect for a daytime look.
If you do want a more dramatic look you can easily build up the layers, adding length and volume and lifting the lashes into more of a curl with each coat. I've found that even after 3 coats there is still no clumping and my lashes remain perfectly defined. Once you get past the first coat the look does obviously start to get more fake, but although it's not a look I go for it still does look much better than any other mascara I've used . There's no horrible spidery look, it doesn't look really dry, and it has a slight sheen to it which stops it from looking as fake and dirty as most mascaras do when you start piling on the layers.
I have a bad habit of rubbing my eyes a lot and remarkably I've not had any smudging with this, though it does sometimes start to flake a little after a while and I find myself having to brush tiny black marks from under my eyes. Despite this my lashes stay looking as perfect as when I first applied it for the whole day or night, and even though it's not waterproof it passes the tear test with flying colours. When I do want to remove it, it comes off easily with face wipes or my usual cleanser, no need for a specialist product, and it removes completely so I'm not left with black marks under my eyes the next morning.
=== The Conclusion ===
I've been surprised by how much I like this mascara. It definitely opens up my eyes and gives a great, defined look which can be tailored for day or night. If it was a bit cheaper or I was a bit richer I'd definitely buy it again, and I'd happily recommend it to anyone with that kind of money to spare, but would advise contact lens wearers and anyone with sensitive eyes to err on the side of caution.
Summary: A fantastic mascara for that wide-eyed look