Newest Review: ... out the Drama version. I wasn't disappointed! This mascara not only lengthens the lashes but also creates volume for a dramatic effect... more
Luscious lashes from a wonky wand!
Lancome Hypnose Drama Mascara
Member Name: Lools_24
Lancome Hypnose Drama Mascara
Date: 04/10/11, updated on 15/11/11 (131 review reads)
Advantages: Gives you longer and thicker looking eyelashes
Disadvantages: Strange shape wand takes some getting used to
***Lancome Hypnose Drama Mascara***
The description of the product is "Instant lash coating with immediate load thanks to a new formula which gives intense volume to the look of lashes. New curvaceous oversized brush gives full lash contact for dramatically fuller and thicker looking lashes."
When looking for a mascara I tend to opt for products which give a more dramatic effect as I tend to wear quite dark eye make up for more special dressed up occasions (usually with false lashes). On a typical day I do not wear as much eye make-up but I do like quite a natural look but with dark full eye lashes as it is not practical for me to wear false lashes on a daily basis. Therefore I want mascara that emphasizes my own lashes to the maximum without them looking clumped together or spindly.
I struggle with mascaras because my eyelashes without make up on are naturally quite long. I am very conscious though that if I use some mascaras they just make my lashes look longer but spindly therefore I want added fullness to balance out the length. But most of the mascaras I have tried that offer fullness just make my lashes look dramatic but stuck together and it is visible I am wearing a "bad" mascara. Therefore my expectation of the Lancome Hypnose Drama Mascara was to emphasise my long lashes but give a natural dark fullness to them.
The product is available in a standard version and non-waterproof. I have purchased and used both the waterproof and non-waterproof version of the mascara. I actually purchased the waterproof one by accident when I ordered a replacement online.
The mascara is available in three colours, 01 black, 011 black pearl and 02 brown. I have purchased this in black therefore my review will be based on this colour.
The Lancome Hypnose Drama Mascara is available from Lancome concessions which are located in most department stores which include Debenhams, House of Fraser, John Lewis, Selfridges and is also available in Boots. I purchased this in Debenhams for £20.50 for an 8ml tube. The price in store tends to be slightly more expensive and online beauty retailers tend to sell this product slightly cheaper. You can purchase this from www.feelunique.com and www.echemist.com for around £18.00 for an 8ml tube.
The Lancome Hypnose Drama Mascara comes in an 8ml long black tube which narrows in the middle and has a slightly pointed tip to the end of the tube. The Lancome brand name is written in gold as is the product name however the tube is very plain and has a very classic and expensive look to it.
When you screw off the pointed angular lid from the tube the mascara wand is attached to the lid as it is with most mascara. However the wand is not standard and looks very different to other mascara wands I have seen. The mascara brush firstly is very thick and has a curved almost C shape to it.
The directions for use are "Place the flat curved slide of the brush on the lash fringe. Let the brush glide on lashes from root to tip with a zig zag movement. Turn the brush and use the side bristles to structure your gaze. Continue the application with the side bristles for further separation and volume"
Because I had not used a brush like this before I decided to try and follow the directions in order to get the most from applying this mascara. As someone who is very confident applying eye make-up (liquid eyeliner and false eyelashes) I did actually find applying using this brush quite difficult initially and it took me practice to perfect the application and feel confident doing so. My main issue was the size of the brush and ensuring the curved section of the brush was held at the correct angle to my lashes in order to effectively coat my eyelashes in product.
I did find the consistency of the mascara was a lot thinner than many other mascaras I have used so the brush glided onto lashes rather than stick as it does with the more gloopy consistency mascaras. I also find because the consistency of the mascara is thinner it does not dry up or go clumpy quickly therefore you get almost 10 weeks' worth of daily use out of this mascara where with many mascaras I find they are too thick to use after only 5 weeks or so.
Although the mascara is thinner than other products I have used it still creates very definte and black lashes. I was extremely surprised that on the first application the mascara liquid felt thin but as the brush touched my lashes they instantly are coated in the black mascara and have a very dramatic look to them.
The application does take some perfecting but once you have practiced using the brush you soon get used to applying with it. The curve in the brush allows you to coat from the root to the tip and I feel that you get a very definite black look to lashes as the entire lash is covered rather than just the ends. The brush also lets you get into lashes in the corners of your eyes. I find one coat gives my lashes a long full look but I tend to apply a light second coat just to give added blackness and drama. Although the mascara does not look or go clumpy I do feel that more than two light coats could give too false a look and your lashes might start looking stuck together just because they have too much mascara on them.
Because I wear quite dramatic false lashes on a regular basis I tend to never be entirely happy with the results that mascara alone can achieve however with the Lancome Hypnose Drama Mascara I was definitely satisfied. My lashes had a very black dramatic look to them without this being too false or unnatural looking. The results are quite dramatic and probably not for those that only like light make up but give the look of naturally long full lashes without having to wear false lashes or look like you are just wearing too much mascara.
Even though I have naturally long lashes I felt my lashes looked even longer. I tend to curl my lashes before applying mascara but even on the occasions I have not done so my lashes still have a full curve upwards after using this mascara which emphasises the length and gives a wide open eye look.
I like that although this mascara adds length it does not make my lashes look long thin and spindly. The dark appearance of the mascara gives a fuller thicker look which balances out the additional length given to lashes. I like the fullness this mascara gives as it gives the appearance of lots of lashes as opposed to lashes looking overloaded with mascara. This gives a fluttery full look which you usually only achieve with false lashes or lash inserts instead of the thick clumpy look most "volumising" mascaras give to lashes.
If I apply this mascara on a morning I find it lasts all day and it does not need reapplied or it does not start to crumble and leave black marks under your eyes like many types of mascara do after a few hours of wear. The mascara does not smudge even when applied on your bottom lashes and if you rub your eyes lightly you do not end up with black eyes and smeared mascara.
In terms of the difference between the waterproof and non waterproof versions I personally prefer the non-waterproof version because it is very durable and hardwearing for a standard mascara. The waterproof version is great if you go swimming regularly and it does not run if you get wet and touch your eyes. However if you were to rub your eyes quite hard you would get very light smudging. The reason I would not buy this version again is that it is quite difficult to remove. With standard make up wipes and make up removers you have to take a lot of wipes to remove it as it is very waterproof and I feel you need a very oily type eye make-up remover to get it off your eyes fully.
The non-waterproof version suits my needs perfectly and it is durable enough to last if you get caught in a rain shower as it does not run and even if you do wear it for a trip to the swimming pool, providing you do not touch or rub your eyes it will not smear or run down your face. Even on hot days the non-waterproof version stays on your lashes and does not run down your face. It is a lot easier to remove too and I find I can just use a make-up wipe to remove this version of the mascara rather than having to use eye make-up remover after.
Unfortunately I still have not found the perfect mascara which eliminates the need for me to wear false lashes but this is probably one of the best mascaras I have used which creates long, thick, full fluttery lashes which appear natural and give a wide eyed look.
The black Lancome Hypnose Drama Mascara is dramatic and creates noticeable full black lashes but is not mascara which looks too much or makes lashes look clumpy or weighed down. Instead lashes look light and fluttery but in a noticeable way.
For £20 this is definitely a premium priced mascara but I do feel it is worth paying extra for as it delivers superior lashes in comparison to cheaper brands of mascara. And because of the slightly thinner consistency of the mascara I find it lasts a lot longer than many other products which start to dry up and go clumpy meaning you need to replace the mascara sooner.
The large curved brush does take some getting used to but once you have had some practice applying using this brush you will because and expert at creating long thick dramatic lashes in less than 2 minutes!
Summary: A 5* mascara from Lancome.