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I often buy the beauty magazines and fashion magazines mainly because of the free make up that comes with it, it's always high quality expensive make up too, I received the mini travel sized version of this in one of them once which has led me to start buying the full version. This is available online or in store at places such as house of fraser. This retails at £21. Which some may find pricey but these days if you want something decent that will last all day for months and do the job properly buying a more expensive one will last you longer than an average one anyway.
This comes in one shade which is black, When first taking this out of the tube the brush is already evenly coated with mascara product and there was no need to put it back in to get more or even wipe any excess off because it was perfect first time around. The application brush bristles are bigger at one end and smaller at the other, so it fits perfectly the shape of the eye and the smaller end it really helpful to get those little lashes in the corner of the eye which I have never been able to do before now because with other mascaras it has always been so messy.
This went on really smooth and got every last the first time round coating them in a nice black layer that didn't appear too much of heavy but enough to make my eyes stand out. Because of this reason I have never felt the need to re apply another layer, unless I'm having smokey eyed make up or going out then I may apply another layer, this dries really quickly so I only have to wait a couple of minutes before re applying another layer, this doesn't clump up my eye lashes and they still look lovely and curled. The most I've put on before it three layers and this still felt really light weight on my eyes and really defined.
This is long lasting, I can apply this in the morning and it's effects will still be visible in the evening, this I found is really easy to wipe off as well, even though it stays put all day it comes off straight away when wiping off with make up wipes.