I tried this mascara after recommedation from Lauren Luke (You Tube's make-up sensation) I didn't think I was going to get anything better than Benefit's Bad Lash which I always used and was happy with. However, this mascara is in a different league. It is a fantastic mascara especially if you have shorter stubborn eyelashes which don't want to curl like mine!I tried this mascara after trying many others on the market but in my opinion this is the best for ensuring that my eyelashes look longer, fuller and keep the curl longer. Other plus points for this mascara is that it doesn't clump or smudge and is easy to apply especially when wanting to apply more than one coat. The packaging is stylish, not fussy and modern. The only downside to the mascara is that i find the brush handle isn't long enough, but that is a personal preference.