“ Brand: Make Up For Ever / Type: Foundation „
Make Up For Ever HD Foundation is something I have used for many years, and is a product I return to time and time again because using it is effortless and the results gained are outstanding. It is a French brand very popular with make up artists.
It isn't a cheap foundation and added to this it is quite difficult to purchase. I buy mine from www.preciousaboutmakeup.com where it retails for £32. The foundation is said to be of an extremely fine texture, oil free and leaves skin soft and radiant. I would agree that this is the look you will achieve when using the foundation.
The aim of the product is that skin looks natural both on and off camera, and that a flawless coverage is achieved. It has an ingredient called Sericite that is said to heighten the diffusion of light, and to intensify the glow of the skin. It claims to be an oil free, medium to full coverage foundation with a large range of colours, and the former claim initially put me off some years ago as being a more mature lady my skin is not oily and is prone to slight dryness. This foundation has been a dream to use despite these initial reservations, and has been a product I use on many occasions, especially if I want a quick but polished make up look.
ALL ABOUT THE PRODUCT AND MY EXPERIENCES.
Presented in a smart black box the bottle is glass and has a pump dispenser. I love this as Nars Sheer Glow Foundation for example is a similar cost, but it is extra if you wish to purchase a pump.
Due to the lack of SPF in this product it photographs beautifully, so is ideal to wear for a wedding for example, but obviously not good in hot climates, unless you have a lot of shade and use a high SPF moisturiser. I would say it is a medium coverage, more than a BB cream or a light foundation, but not like Estee Lauder Doublewear for example. The finish is natural, not matte or dewy, but as natural skin looks in my opinion. It does however impart radiance and helps enormously on those days when I look tired and want to brighten my complexion.
What I really love about this product is the ease of application. I use my Real Techniques Expert Face Brush and the coverage is flawless with minimal need to blend, it seems to cover like a second skin in moments and looks so natural. I use shade 115 which is perfect for me and this equates to MAC NW 20. There are over 25 shades, some are pink based, some beige and some lean to a more neutral tone, so there is a wide selection including some for women of colour. You are advised to shake well prior to use.
I think this effortless application is what I love so much, and in moments you can have a polished make up look. I often use this with a little concealer under my eyes, a wash of a neutral brown eye shadow, and a cream blush with a lip balm, and this looks fresh and natural.
Although expensive you don't need to use a lot of product. I find one and a half pumps to be enough, so it does last well so this does help with the initial outlay at purchase.
I finds it lasts well all day, I don't use powder to set it, but you might want to if you have oily skin. It removes easily at the end of the day with make up wipes or cleanser.
Due to the price I don't use this everyday as it is too expensive, but I always have a bottle on the go for those days when I want to get ready quickly, but have more coverage than a BB cream gives. I always choose this for occasions when I may be photographed, as foundations with SPF in them can cause flash back on photographs.
WHAT OTHERS SAY
Make Up Alley, the review site that I always consult when researching opinions on cosmetics has some very interesting reviews on the product, and overall 58% say they would repurchase, which is not as high as I would have expected. The average rating given is 3.8/5 with a 4.2/ 5 for the packaging, which meets with their approval slightly more than the product. In general the negatives they report seem to be based around those who have very dry skin, and certainly if you are in this category I wouldn't recommend it as it is found to be too drying. Being a mature lady of almost 54 I have normal to dry skin, and I love this foundation, but I don't have dry skin to the extent that it peels or flakes, so to that end I can use this with confidence.
I think the negatives have to be the price, and the lack of availability on the high street making it difficult to choose a shade in person. I did a lot of research online some years ago as I wanted to buy the right shade first time. I love this foundation, and I recently discovered it is a favourite of Lisa Eldridge, so this endorsement is worth noting as she is very discerning and well respected. It is also worth saying that she has a lot of respect for Bourjois foundations, which are much cheaper, and I love many of these too which provide alternatives to higher end foundations such as this. Having said that I will continue to purchase this as it is lovely and effortless to apply. I don't travel with it on the whole due to the glass bottle, but it is sleek and streamlined so I would if I was going to a wedding for example.
All in all, except for the price, I would say this is a high end foundation well worth trying, and certainly one to consider if you have difficulty finding the shade that is right for you in other foundations as there are so many to choose from.
This review will also be published on Ciao under my user name Violet1278.
I recently picked this up at my Sephora, in shade 110, or their lightest porcelain shade. In store I asked for a foundation that would give good coverage with a slightly dewy or natural finish, this was recommended.
It comes in a glass bottle, with a pump top and lid. The pump is convienent and it is easy to get however little or much product you need. I apply this either with a flat foundation brush or a stippling "skunk" brush. I've been told you can also use kabuki or domed face brushes.
The product gives medium to full coverage. Easily buildable to provide more, or sheered out for less. I use about half a pump for my entire face, and I by no means have good skin to begin with, so you get a good amount for your money.
On my face it feels light, not thick or noticable. It does not get oily or cakey as the day goes on. With a quick touch up of powder on my nose and chin, I am set for the whole day.
Pros: Extensive colour selection, amazing natural coverage, feels great on the skin, lasts, does not oxidize to a different colour.
Cons: It is expensive, $40 US. Hard to find in smaller towns or some countries.
As both a studying and practicing makeup artist it is important that I keep up to date with the latest products, trends and breakthroughs and the 'HD' or High Definition phase is one of the most important at the moment.
High Definition cameras film at a higher resolution than regular cameras and therefore skintone and the skins texture is much more visible on screen than before. Stray hairs are visible in brows, even the slightest mascara smudge can be picked up, but most of all uneven skintone and pimples show up much worse and nobody wants to be filmed / photographed looking less than perfect.
One of the main contenders when it comes to HD products is "Makeup Forever" - a brand quite hard to come by in the UK. Sold in only one bricks and mortar store and and a small selection of internet / mail order sites, "Makeup Forever" is probably unheard of by many which is a shame since they produce top quality, reasonably prices products and one of my new favourites is there "High Definition Invisible Cover" foundation.
This foundation was designed to 'meet the new standards of digital imagery'. It promises to 'harmonize the complexion without accentuating wrinkles' leaving natural looking skin to 'meet the needs of all women who want a beautiful complexion in natural light'. It is enriched with moisturisers to leave the skin soft and radiant and is oil free and dermatologically tested.
The extremely fine texture claims to be 'subtle and easy to apply' and can also be used in an airbrush if needed.
Available in a huge range of fifteen shades, from the palest #110 Porcelain to #180 Brown there is bound to be a match for your skin tone.
It retails for £25.00 per 30ml's so it may seem a little steep but unfortunately thats about the price you have to pay for innovation, high definition products like this. At least for a while anyway.
It is packaged in a slim, clear bottle with a black pump concealed by a black lid on the top. The pump releases the perfect amount of product so you don't waste any with each use.
The product itself is very light and runny which can be a little hard to get used to if you are used to working with thicker formulas.
You can apply "High Definition Invisible Cover" in a number of ways: Using fingers, a regular flat paddle shaped brush, a stippling or 'skunk' brush or my personal favourite - a kabuki brush.
I pump a small amount of foundation onto the back of my hand before dabbing it onto my cheeks and forehead, then blending with circular motions all over the face / jaw / neck using the brush. I apply before concealer and set with a tiny amount of the corresponding powder (though any light powder will work - loose or pressed).
Once on the skin it feels very, very light. Almost as if you are not wearing any makeup at all on your face and yet it has amazing medium to full coverage that provides the wearer with flawless looking skin. It has a slightly dewy finish that looks natural and radiant. (Bare that in mind if you prefer a flatter, more matte effect). It wears very well throughout the day and is totally transfer resistant (on me at least) too.
It is removed easily and hasn't caused my sensitive skin any problems after a good three months or so of wearing it on and off.
Overall, although it is designed for the television / movie industry etc, everyday consumers can wear this too.
It photographs brilliantly (as long as you are not wearing any sun protection underneath it) and leaves skin looking healthy and fresh.
I wish it were a little cheaper and easier to come by but I would still recommend it to others.
Fine textured foundation making it easy for even application /