* Prices may differ from that shown
I bought this mascara because of its mostly very positive reviews by dooyooers. Needless to say therefore I was surprised at the results.
Once again the cheapskate in me led me to ebay to buy this mascara at £4.50, a £2.50 saving on the superdrug price of 6.99. I'm glad I didn't pay full price for this mascara now, but still 6.99 is quite reasonable if it works for you (and it seems to have worked for many others!)
I really like the packaging of this product. It doesn't shout at you like some other mascara tubes, but it is sleekly designed in a black tube with gold print telling you it is a 9ml tube of 'volumising mascara for up to 300% volume. Smudgeproof.' The wand is nothing to shout about. It is a standard shape and size what I call 'furry' wand in order to distinguish from the more rubbery wands.
I was really excited about trying this, maybe my expectations were to high. Anyway when I first applied it i was instantly disappointed to see the wet fairly runny formula contained clumps, and also clumped my eyelashes together in that spidery effect we all hate. The second thing I noticed was how very black the formula was. This might sound a bit stupid, but its a lot blacker than any other formula I am used to which really stood out against my fairly pale skin, which I did like a lot. As for the formulas claims to volumising properties, well...im skeptical. It thickened my shortish darkish lashes a little, but definitely not by 300%, probably closer to about 60%, which is less than impressive to say the least. It also lengthened them quite a bit as well, but the main effect I noticed was the blackness of the product.
Having applied it I then set off on my day, and when I entered the loo roughly 3-4 hours later I was surprised and disappointed to find I had smudging and dark circles under my eyes,probably from where I had applied it lightly to the bottom lash. I cleaned it up and did not reapply any more, and the rest of it seemed not to smudge thankfully !
As you can probably tell, really not a great product for me. however, I did use this on top of a layer of Max factor false lash effect (which I adore) to add some extra blackness to my lashes for eveningwear and that produced a nice effect, so I will continue to use it for this purpose, but on its own this is definitely not a winner for me! Iv given it 2 stars as opposed to one for the ability to use it in this way.
Haha - a bit like myself maybe?
When Max Factor first brought out their 2000 Calorie Mascara I thought it was the best ever mascara ever made - and I still do!
I assume that the name comes from the RDA of calories for an average woman - 2000 - as this is specifically a volume mascara. It might suggest that the mascara will therefore give average volume - but in my experience it should have a much higher "calorie count" for the thickness it produces.
It comes in a standard, sober tube, in black (used to be navy) with gold writing, and it is described on the tube as "dramatic volume" - the small print saying up to 300% more volume (so why is it not called 6000 Calorie then, hmmm?).
The wand is attached to the lid and has a thick brush - unlike the one in the photo the brush on mine is straight and not curved. It makes a nice reassuring "pop" when you pull the brush out - makes me think I've got a nice fully loaded brush.
The mascara I choose is black as it suits my colour best.
There's no special knack to putting the mascara on - just brush along the lashes. The very best thing about this mascara is that one brush gives me a great coverage and thickness right away. It is quick drying so I can put a couple of layers on to really thicken the lashes out. It doesn't promise to lenghten the lashes but I think it does a bit. Also, it goes really well on lower lashes. Being a woman of a certain age I like the look of thick long lower lashes (makes me feel like the girl from the old "Flake" advert.
I'm usually in a hurry in the mornings and have to give my eyes and face at least an hour before they "wake up" enough to put any make up on, so I do it in the car before I go to work - it's ok, I've stopped the car by then. By that time I usually have about 2 minutes before clocking in, so the fact that one brush is enough is brilliant.
The mascara does tend to look a bit old and flake throughout the day (don't we all) so I'll just do a quick re-brush about mid afternoon.
The mascara is very easy to clean off - a make up remover wipe is all I need. However, any exposure to moisture, whether rain, sweat, tears will make it run like mad so if I have a bad day at work I will come home looking like Alice Cooper.
I bought the brown in this mascara once - it was as good a quality, but didn't suit me.
I've tried many new flashy mascaras of late - ones that are meant to enhance your eye colour, or make the lashes really long, and while they have their good points, for an over all good quality, good coverage mascara I still keep going back to Calorie 2000.
I bought mine in Boots for £8.99 but have looked online and you can get it much cheaper if you have a bit of a browse.
After all this time its still my favourite - I give it 4 out of five stars, as it is excellent, but not perfect - I think we're all waiting for the perfect mascara to become available. If it does, I hope I'm still not too old to enjoy it!
Thank you for reading.
I bought this mascara after hearing nothing but good reviews about it. I usually stick to lengthening mascaras as opposed to volumising mascaras, like this one is, but despite this I really enjoyed it. I liked the brush as it is a bristle brush but isn't too small and is easier to apply than a comb applicator.
The colour I bought was brown / black as having dyed my hair blonde recently and with very pale skin I find black mascara to look to stark with my colouring now. The packaging is nothing special, it doesn't particular jump out at you in the shops but it is quite classic. The best thing about this mascara is the look of it on your lashes though. It volumises my lashes but also lengthens them slightly too and gives them a curved effect without having to curl them with lash curlers beforehand.
In shops, it typically costs approx £8.99 but can be found much cheaper online, so my advice would be to shop around. It won't win any awards for being the most innovative or nicely packaged, but does what it says.
~ Why I Bought It ~
I had a sort through of all of my mascaras the other week, only to find that almost all of them had either dried up or smelt funny. I wear mascara on a daily basis so I decided to buy a couple of new, fresh ones. I came across this particular mascara while browsing amazon and decided to buy it as it was one of the cheapest and judging by the product description and reviews, it sounded quite good.
~ Price ~
I only paid around £2.50 for this mascara (brand new) however postage costs were £2 so it came to £4.50 all together, which is still pretty cheap for a mascara. The retail price averages at £8 which is around average for a branded mascara and not too pricy.
~ My Opinion ~
The first thing that I noticed about this mascara was the name - I thought it seemed a bit gimmicky, but nevertheless I was intrigued after reading all of the product claims. Max Factor say that this mascara 'makes lashes 300% fatter' which I think is a slightly random and cringe worthy phrase!
They also describe the formula as being 'innovative and volumising' and claim that the brush is a thickening brush and helps 'fatten' lashes. It is stated that it is waterproof and smudge proof too which I find is always a big advantage!
The mascara is available in two shades - black or brown. I chose black as I have black lashes and I find brown looks a bit weird on my lashes and I prefer the intensity of black. The mascara comes in a long, slender black plastic tube which is really basic and plain in design which makes a change as most of max factor's mascaras come in funky, bright tubes. Not that I'm complaining though, I really like the simple design.
The lid screws off and has the wand attached to it. The wand is a good length and it of course has the brush attached to it. The brush is an average size and shape and the bristles vary in size and length on each side of the brush which helps to separate the lashes and avoid clumping. One side of the brush has stubby, compact bristles while the other side has slightly separated, longer bristles. It isn't actually curved like it is shown in the dooyoo picture, so maybe the design has recently changed and the version that I bought was an old version? I don't know, but nevertheless the brush is well designed.
The bristles are nice and soft so they don't irritate my eyes or eyelids when I am applying the mascara. The brush picks up the formula well and the formula itself isn't too wet and it doesn't have a wet or greasy feel to it like some mascaras can do. It is reasonably thick - not at all runny, and it spreads over my lashes evenly and easily with each brush stroke.
After a couple of initial strokes, my lashes look noticeably longer and my eyes look more open and awake with the intense black of the mascara making the colour of my eyes 'pop'. The thickness isn't too noticeable until after several coatings, and I found that once I'd applied around five coats my lashes began to stick together a little and my lashes had that slight weighed down feeling, so I only use two to three coats which gives noticeable length (while still looking quite natural) and noticeable volume, though my lashes definitely don't look '300% fatter' (whatever that means, lol) like Max Factor claim - they do look more volumised but not any more so than they look with an average mascara that doesn't claim to add a huge amount of volume.
The mascara is long lasting, however after about six hours I have noticed that it does start to flake a bit but it doesn't smudge or run. Also, after about six hours the mascara looks noticeably old on my lashes and not fresh, if that makes sense. This is just something that i noticed while looking at my self up close in a mirror though and i doubt anyone else noticed.
Removing the mascara doesn't take too long but it is not super easy to remove. I needed about four cotton pads soaked in make up remover for each eye to get rid of all of it (this includes top and bottom lashes). I wouldn't say it's stubborn or hard to remove but it is not the easiest mascara to remove.
~ All in All ~
A reasonably priced mascara which gives length and volume. Not the best mascara around but it looks nice enough and the lasting power is pretty good too.
One make up product I cannot do without is mascara. It is one of my essentials but it is incredibly hard to find a good one as a lot promise but only a few actually live up to their claims. I am normally a user of the L'Oreal Collagen mascara but having run out I needed a temporary mascara until my usual type were delivered. I tend to buy a lot of cosmetics from my local W7 outlet store where not only do they do W7 products but a lot of other branded items.
After browsing their extensive range of mascaras I decided on the Max Factor 2000 Calorie Mascara as I had previously used it a few years ago. Max Factor is not a brand I tend to buy from a lot for some reason although the products I have used in the past have been good quality but my mother has sworn by Max Factor mascaras for years so it is always nice to go on recommendation.
== What is it? ==
Max Factor 2000 Calorie Mascara is one of their best selling mascaras, Max Factor claim that it gives a whopping 300% dramatic lash volume which is quite a claim! It apparently has a "bodybuilding" formula which is how it manages to give a volumous look. Max Factor claim it is also smudge and touch proof right from the first application as it dries instantly on the lashes. It is only available in black and black/brown so limited choice but for me not a problem.
== Packaging ==
The Max Factor 2000 Calorie Mascara which I currently have in my make up bag is slim and cylindrical in shape and is a very dark brown if not black in colour with metallic red font. The product name and Max Factor logo is on the side of the tube. The applicator brush is attached to the screw on top.
== In Use ==
Using the mascara isn't hard as you simply apply the mascara as you would any other and I think most women apply it differently. Personally, I work from the roots (nearest the eyelid) and then slowly work up making sure I get every lash to hopefully give an even look. I always have a black/brown mascara as I personally find it gives a softer look.
The applicator brush/wand is slightly curved in shape and isn't overly thick which I prefer as it is easier to apply evenly. The mascara itself is a lovely dark brown colour and once you take the wand out of the tube it doesn't come out with excessive mascara so you don't need to wipe the brush on the top of the tube. This also makes for easier application and for a far more natural look.
I have found that this mascara doesn't leave your lashes clumped or stuck together but gives a nice fanned look and you can tell each lash has been covered with the mascara giving a lovely natural yet fuller look. Now, as for the 300% extra volume I really cannot say whether this is true or not but my lashes do end up looking like they have a lot more volume and definitely look a lot longer. I can honestly say my lashes look a lot fuller.
I have found that the mascara lasts for quite a few hours. I can apply it at 7am and it is still looking just as good by 7pm in the evening. It doesn't flake or leave little black bits like some mascaras do when they flake a little due to wear. It is also incredibly easy to remove with a make up wipe or eye make up remover, it doesn't take hardly any effort to completely remove which again is another plus point.
== Overall ==
A great mascara which I am incredibly glad I tried. It doesn't clump up the lashes but instead it gives a more natural look by fanning the lashes but giving that bit of added volume. It lasts throughout the day and is easy to remove. I really have no complaints about it whatsoever. Definitely a mascara that should be tried and tested.
== Product Information ==
Brand: Max Factor
Price: From £7.00
Availability: Supermarkets, pharmacies, online stores
Misc: Max Factor advise it is gentle enough for contact lens wearers and those with sensitive eyes.
If you have read any of my previous reviews, then you will know that I am still on the lookout for the perfect mascara. I want one that suits me and makes my lashes look fuller and longer and lasts well throughout the day. I have yet to find the best one, so when I saw this 2000 calorie mascara advertised on the television I thought I would give it a go. The next time I was in my local Superdrug, I picked up a tube and crossed my fingers all the way home, hoping that I had finally found 'The One'.
The packaging of this tube is typical of MaxFactor, it looks very sophisticated and I paid £6.99 for it. I really like the look of the tube, its mostly black and has a very simple, but effective design. The brush is a big part of the equation for me, and I find that it makes a huge difference. The brush on this product is of average size and has fine, flexible bristles, which I find much more useful when making sure all my lashes are coated evenly. The brush itself is not very flexible but this doesn't seem to be a problem.
My Thoughts - When I first started using this I thought the actual product inside would be much too thin and wouldn't give me enough volume on the lashes. However, its actually much thicker when it goes on and makes my lashes look much fuller and thicker. I must admit that it doesn't give too much length to them, but I don't mind this too much as sometimes lengthening mascaras can make my eyelashes look spidery. I liked the way that the mascara didn't make my eyelashes look clumpy at all and went on very smoothly. I find the best way to avoid clumps is to wiggle the brush side to side at the base of the lashes when applying the mascara. It gives much more volume and makes sure there aren't any clumps. This mascara did last all day and didn't flake off, which I was very impressed with as the colour is so rich that I thought it might dry up quite quickly. However, when I coat my bottom lashes with the product, I do find I get a little grey shadow under my eye where the product has rubbed off onto the skin underneath. This is annoying, but apparently unavoidable.
Overall, I really like this mascara and I will be re-buying. I think the lasting finish of it really does deserve a good review and I think it does separate my lashes and make them look fuller. Aside from the fact that it doesn't make my lashes look any longer, I would say that its the closest I have come to the 'perfect' mascara.
I initially purchased this as I needed a new waterproof mascara. For years I had used a competitors mascara in both non-waterproof and waterproof versions, but was never keen on the consistency of the waterproof version. On a whim I saw the Max Factor 2000 Calorie waterproof mascara on special offer, and thought 'why not?'.
The brush is a straight bristle brush, and I bought it in black. The brush, and the mascara itself, applies smoothly, and with instant definition. It separates and defines lashes, and the brush is just the right size (the brush on my old one was a lot bigger, and found it was hard to get into the corners without getting it on your eyelid too - but no problems with that here!). One coat is enough for a strong daytime look, but I have also found that layering with this mascara is fine too but do sometimes need to use a comb just to separate the lashes further.
The waterproof-ness is brilliant - I wore this mascara for my wedding day, and it didn't smudge at all and lasted all day with no top ups. The only negative point is that it is hard to remove with standard eye make up remover (even though it says it removes waterproof) and so I use oil to remove it as it is the only thing that gets rid of it.
I will continue to buy this mascara, and when my non waterproof mascara runs out I will be purchasing 2000 calories in that version as well.
Mascara is something I buy on a regular basis. You might think that this is weird but I wear mascara on a daily basis and by that I mean weekends too. I am very fair and my eye lashes are blond too which makes me look really plain hence using mascara to brighten up my eyes. I would say that I buy mascara every other month and I always like to have more than one. This might sound really strange but I do not like using mascara's when it just been brought I found that they are much better when they have been used for a while as they are much thicker and do better job - at least for me. Anyway so I always have older mascara and new mascara so I can apply them both to get maximum effect.
I am quite fussed when it comes to mascara, I have few favourite brands that I buy and one of them is Max Factor. This is second time I have this particular mascara so I thought I write a brief review on it.
I have purchased this mascara about 4 weeks ago when browsing in boots. I have noticed that it was on offer with £3 off original price of £7.99 which is good price for this well-known brand anyway. I only paid £4.99 which is absolute bargain considering average price for good mascara (high street brand one) nowadays is probably around £10. I therefore immediately grabbed one.
I think this mascara has a very simple packaging and it has changed from the picture above. It is black with metallic red writing on it stating the name of the mascara. I am not overly bothered about packaging as long as the product is great, at the end of the day it is just mascara. Quantity of this mascara is 9ml.
This particular range has 3 varieties: curved brushed, straight brush or waterproof. I have chosen curved brush mascara simply because I prefer curved brush over straight one.
Brush is quite thick with loads of bristles which I love and it is attached to the wand as all mascara's are. Brush has shorter bristles that then get longer and longer towards the end of it, it does catch even my shortest lashes.
Using this mascara is straight forward, unscrew, open and apply. Again with all mascara's a prefer it now that it has been used for a while as the consistency of it is bit thicker. I must say it is going strong after 4 weeks of use and it is not dried out. This mascara is meant to give you up to 300% more volume. Well I must say this mascara is very very good but I do not think it does give me 300% more volume even after applying 5 layers. Yes 5 layers :) I like my eye lashes to stand out.
I wear mascara all day long from about 6am until I come to remove it in the evening. This mascara is smudge proof (as per statement on the packaging) which I believe is true; it doesn't smudge during the day unless you accidently rub your eyes just like I did the other day which left me with bit of panda eye. Removing of this mascara is easy, I haven't got a waterproof one so can be easily removed, I use make up remover most of the time but I have removed it with water before which was easy too.
This mascara can be purchased in many places e.g Boots, on-line even my local big Sainsbury's store sells it. Overall I think is an excellent product and very reasonably priced even better if you get it on promotion. I would definitely buy it again.
**Mum knows best***
I purchased this from Boots after it was recommended to me by my mum. She has about 6 blonde eyelashes and assured me that the product worked miracles with her and that I should give it a whirl. Previously I generally stuck to Clinique mascaras, and have even been known to push the boat out and try Estee Lauder. I made the trip to buy this mascara, primarily to shut my mother up as I was sick of her asking if I'd tried it yet every day for a month.
***The Ugly Duckling***
When I found it amongst all the lovely glittery colourful bits that fill the Max Factor stand, I have to say that I was less than impressed. A plain black tube with 2000 Calorie Etched across it in basic lettering- I shouldn't think that its launch way back when, had shaken Chanel up too much on the glamorous packaging stakes. That said, I was there to buy it and try it, so I did...along with a nail varnish which I didn't want or need as there was a 'Buy two products' offer on for a free make up back containing more products that I didn't need but wanted because it was 'free'. Anyway, I paid the £7 odd and went home to try it.
***Mum actually does know best***
I have to say, I've not bought another brand of mascara since discovering this one. It's a little diamond. On opening it, I liked the brush- not too fat, not too thin- nice and conventional (I don't like the spikey rubber things that seem to have infiltrated the market in the last couple of years) and caked in lovely thick black mascara. I like the dramatic lash look generally, and this product was completely fit for that purpose. It glided on nicely and curled my lashes naturally. I always put a couple of coats on- and when the job was finished, my lashes were super long, super thick and I was super happy with the result. It lasts all day- a bit of flaking, granted, but I do poke my eyes a fair bit out of habit! I've not replaced my last one since just before Christmas, but I intend to soon as it's starting to clump a little (nothing that standing it in a cup of hot water won't fix though!). I'm pretty sure that I've never used a mascara that's lasted any longer than this. The price is reasonable and there's very little to complain about with 2000 Calorie! I'd recommend it to anyone, with the only exception being someone that wants a very natural, subtle look (but then I guess that one coat of the brown may well do that job nicely).
I'd go as far as to say that this mascara is better than all of the more premium brands that I've tried in my war paint adorning life and is definitely a make up bag staple for life I'd say!
I tried this mascara after my mum decided to buy me it after she realised I was running out of mascara. I was previously using a Loreal telescopic mascara (which, for the record is a good long lasting mascara that gives a darker look without clumping or looking spider leg like) so I was a little hesitant to change mascara at first.
What instantly stuck me about this mascara is the tube it comes in. The tube is slightly chunky but feels good in the hands. It's quite a simple tube with the title of the product and the size of the tube. (9ml). The actual brush is slightly curved which is beneficial for applying the mascara and giving longer lashes.
The first time I actually tried the product I was not very impressed if I am honest. the mascara seemed dry and my lashes did not look that much darker or longer, however after several uses, I have become VERY impressed with this mascara. It's wet but not too wet, it doesn't smudge, it is not clumpy, and my lashes look long and natural. I assume that the first time when the mascara seemed 'dry' was because the tube had just been opened.
I only have to apply this mascara once and it will last all day. Even at times when I have gone to sleep and forgot to remove my make-up, the mascara is obviously not as dark, but unbelievably it will not have smudged and my eyelashes will still look fairly long, which is great.
I also have fairly sensitive eyes and this mascara does not irritate or make my eyes itchy which is always a bonus, so I would definitely recommend this mascara if you are wary about irritated eyes.
Whilst this mascara is great for casual use, I am not sure it would be ideal if going out to parties as it is not as thick as some other mascaras, however if you are wanting a fine, natural look which will last without smudging, this mascara definitely gets a thumbs up.
This mascara costs £7.99 from Boots. It is available in two different shades, which are 'black' and 'black/brown'. The shade I decided to buy this in was black. The reason I decided to choose this shade is because I wanted to wear this mascara on nights out. I like having black smokey eyes when I go out.
The bottle design looks different to the one pictured. It looks better than the one shown in the image provided, in my opinion. Instead of being just black it is black and gold. I think this makes it look really posh and more expensive.
The mascara claims to give your eye lashes 200% more volume. I really agree with this statement as my lashes always look really volumous when I wear this. It can get a little bit clumpy sometimes, though, which is the only downside. But on nights out all I care about is how thick my lashes look and this makes them look really, really thick.
Another great thing I like about this mascara is the fact that it is smudgeproof. I HATE having panda eyes and this one only ever smudges in the rain, as it is not waterproof. So when I get back home from a night out I do not look as though I've been on drugs LOL!
Overall I would definitely recommend this mascara, I would give it 4 stars, only loses one star as it isn't really suitable for everyday wear and the fact that it sometimes does become a tiny bit clumpy. Love it otherwise though, and I think it is quite reasonably priced.
Thanks for reading xo
For me, Max Factor 2000 Calorie is, as the title suggets, the God of all mascaras! A tall claim for a humble tube of black lash enhancer, but once tried never forgotten.
This mascara comes in a classy, well designed navy and gold tube. It looks expensive yet costs a fraction of some of the high end mascaras. In my opinion, the reasonable price tag does not come at the expense of quality.
Max Factor claim that this mascara will help to achieve a 'dramatic look' by darkening and lengthening lashes. I would concur with this and use the product on a daily basis. It leaves my (somewhat stubby) eyelashes extended and thickened and gives the appearance of there being far more lashes than there actually are. This is the result of the chunky applicator which helps to reach all lashes even the really small ones at the sides. It does achieve a striking look and can really lift my face on day when I am tired or not looking my best. I have tried a range of mascaras in the past, including a number of premium products, but always find myself returning to this old favourite.
The product comes in a 9ml tube which is pretty much standard in size. I apply 2 coats of mascara daily (three for a special night out!) and the tube starts to go dry after approximately three months.
Max Factor 2000 Calorie is widely available in many local stores, chemists and supermarkets. For me, this is a further advantage as it is easily obtainable in the small town that I live in and can simply be picked up with the rest of my groceries as opposed to taking a special trip to a department store.
As with any product this mascara is not without flaws. It can be rather 'wet' when applying and it is vital that you allow each coat to dry before applying another or you risk having that clumpy look. That said, it's nowhere near as runny as some of the cheaper products on the market.
Overall, I would highly reccomend this product. My preference is the black mascara but the black/brown is also very good if you want to achieve a more subtle look. Give it a try - you won't be disappointed!
I was looking for a new mascara that wasn't too expensive but would still give me the volume and length that I wanted. I've always trusted MaxFactor as a brand, so decided to try this.
The mascara tube has a very classy look about it, being shiny black with gold writing. It's easy to use, just like any other mascara. We are told that we get 9ml of mascara, which I'd say is about an average amount. However, the tube does seem small, but maybe that's just me. I really like the mascara brush because it's big and it's one of those where you just know that it will work well.
I found that the mascara was prone to clumping and took a while for me to arrange my lashes to look good, rather than just spiked up. However, it did coat my lashes very well. You don't even need to zig-zag the brush up your lashes- you just need to brush on the mascara. A bit of mascara did flake off the brush into my eye which was pretty painful but maybe I just need time to get used to it.
Most mascaras are very 'liquidy' in texture but I found this more of a paste, which it probably why it clumped for me.
Usually, mascaras make my lashes seem longer, but surprisingly this didn't. However, I cannot criticise it for that, because it only claims to make lahes look fuller and volumised. It met that claim successfully. The mascara stayed on all day, and didn't smudge of flake down my face.
For £7.99 I think that this mascara is pretty good. I would probably buy it again because it volumises well and almost everything I look for in a mascara.
Always on the search for the perfect mascara, i went looking for a teenage favorite, Max Factor Classic Eyes mascara, couldn't find it (Boots/Superdrug), but there was this 2000 Calorie version... i figured i wanted Max Factor, so i'll have it! I bought mine in Boots for around £7.99, fair price i think although i doubt its on offer often as it is a well established product.
Being well established brings me to the first point, this mascara looks exactly the same as i remember it 15 years ago! its a classy navy blue & gold design, but not exactly cutting edge or interesting. Max Factor must sell so much they're scared to change it incase Nana Smith gets confused and stops buying it. Blah-boring in my opinion.
Once opened the black mascara (other shades are available - black is the only one for me tho) is pretty gloopy and wet, i usually have to wipe a bit off on the top of the bottle from the end of the wand to avoid poking it in the corner of my eye and creating havoc. i find this mascara slides on very easily. it is thick, but what do you expect for 2000 Calories? the wand itself is bulk standard in style, but does the job of coating my lashes evenly and separating them well. sometimes i do need to blot it or comb through the lashes as too much is sometimes applied. as long as you do this before it dries you'll be fine.
On the bottle it does state 'dramatic look' and i would agree, my lashes are significantly thicker (MF say 300% more volume, i say this could be true). it really opens up my eyes and creates the look i want. i'm lucky to have fairly long lashes, and i wouldn't say this really lenthens them much, maybe 10% so not great for those with shorter eyelashes. like my mum, she used to use this and it just made her lashes look thick & stubby.
lastly this mascara has great wear. it says that it is smudgeproof and i would agree - i wore it saturday night and whilst on my lazy sunday i did not take the mascara off - it gave me a more subtle daytime look the day after! I'll admit i did tidy it up underneath when i got up, but even so there was still plenty on.
To be honest I only bought this mascara because I wanted to get the free gift when you spent £15 on Max Factor in Boots so needed to buy a second item, but I'm really glad I did.
I bought this in black, and it cost £7.99. I have dark lashes anyway, but like them to look longer and thicker and this certainly does the job. I tend to apply two coats to my top lashes and one to my bottom lashes and find that this makes my lashes look great. The brush is a 'traditional' straight one, which I like. The mascara goes on easily and I have had no problems with it clumping or smudging. The one I bought doesn't claim to be waterproof (I'm not sure if you can get a waterproof version of it) but I've had no problems with it running or smudging, even when I've been out in light rain or my eyes have watered.
I wear contact lenses, and this mascara has not irritated my eyes at all.
Overall I like this mascara a lot- it gives good volume and definition to my lashes and it stays where it should. It terms if price it's mid-range- more expensive than your Maybelline types, but far less expensive than the Lancome Hypnose I was using (and pretty much as good as far as I'm concerned).
Up to 300% dramatic lash volume mascara. Feast your eyes / Want drama? Make your lashes triple the volume with this ultra volumising mascara / Its bodybuilding formula fattens even the thinnest of lashes and gives them up to 300% volume instantly! With no need for primers, the first application stays touch proof and smudge proof for as long you need it to, but quickly and easily wipes away with a gentle eye make-up remover, so even sensitive eyes and contact lens wearers can enjoy a fuller flutter!