Product Type: Max Factor makeup
Newest Review: ... in a black tube with gold print telling you it is a 9ml tube of 'volumising mascara for up to 300% volume. Smudgeproof.' The wand i... more
2000 Calorie Mascara
Max Factor 2000 Calorie Mascara
Member Name: CosmicLove
Max Factor 2000 Calorie Mascara
Date: 25/04/13, updated on 25/04/13 (23 review reads)
Advantages: Reasonably priced, long lasting, colour choice, adds length, waterproof, smudge proof
Disadvantages: Tends to flake after 6 or so hours, feels a little heavy on lashes after more than 4/5 coats
~ Why I Bought It ~
I had a sort through of all of my mascaras the other week, only to find that almost all of them had either dried up or smelt funny. I wear mascara on a daily basis so I decided to buy a couple of new, fresh ones. I came across this particular mascara while browsing amazon and decided to buy it as it was one of the cheapest and judging by the product description and reviews, it sounded quite good.
~ Price ~
I only paid around £2.50 for this mascara (brand new) however postage costs were £2 so it came to £4.50 all together, which is still pretty cheap for a mascara. The retail price averages at £8 which is around average for a branded mascara and not too pricy.
~ My Opinion ~
The first thing that I noticed about this mascara was the name - I thought it seemed a bit gimmicky, but nevertheless I was intrigued after reading all of the product claims. Max Factor say that this mascara 'makes lashes 300% fatter' which I think is a slightly random and cringe worthy phrase!
They also describe the formula as being 'innovative and volumising' and claim that the brush is a thickening brush and helps 'fatten' lashes. It is stated that it is waterproof and smudge proof too which I find is always a big advantage!
The mascara is available in two shades - black or brown. I chose black as I have black lashes and I find brown looks a bit weird on my lashes and I prefer the intensity of black. The mascara comes in a long, slender black plastic tube which is really basic and plain in design which makes a change as most of max factor's mascaras come in funky, bright tubes. Not that I'm complaining though, I really like the simple design.
The lid screws off and has the wand attached to it. The wand is a good length and it of course has the brush attached to it. The brush is an average size and shape and the bristles vary in size and length on each side of the brush which helps to separate the lashes and avoid clumping. One side of the brush has stubby, compact bristles while the other side has slightly separated, longer bristles. It isn't actually curved like it is shown in the dooyoo picture, so maybe the design has recently changed and the version that I bought was an old version? I don't know, but nevertheless the brush is well designed.
The bristles are nice and soft so they don't irritate my eyes or eyelids when I am applying the mascara. The brush picks up the formula well and the formula itself isn't too wet and it doesn't have a wet or greasy feel to it like some mascaras can do. It is reasonably thick - not at all runny, and it spreads over my lashes evenly and easily with each brush stroke.
After a couple of initial strokes, my lashes look noticeably longer and my eyes look more open and awake with the intense black of the mascara making the colour of my eyes 'pop'. The thickness isn't too noticeable until after several coatings, and I found that once I'd applied around five coats my lashes began to stick together a little and my lashes had that slight weighed down feeling, so I only use two to three coats which gives noticeable length (while still looking quite natural) and noticeable volume, though my lashes definitely don't look '300% fatter' (whatever that means, lol) like Max Factor claim - they do look more volumised but not any more so than they look with an average mascara that doesn't claim to add a huge amount of volume.
The mascara is long lasting, however after about six hours I have noticed that it does start to flake a bit but it doesn't smudge or run. Also, after about six hours the mascara looks noticeably old on my lashes and not fresh, if that makes sense. This is just something that i noticed while looking at my self up close in a mirror though and i doubt anyone else noticed.
Removing the mascara doesn't take too long but it is not super easy to remove. I needed about four cotton pads soaked in make up remover for each eye to get rid of all of it (this includes top and bottom lashes). I wouldn't say it's stubborn or hard to remove but it is not the easiest mascara to remove.
~ All in All ~
A reasonably priced mascara which gives length and volume. Not the best mascara around but it looks nice enough and the lasting power is pretty good too.
Summary: An average mascara