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I have used this product for quite some time now. I find this liquid based foundation is really easy to apply and easy to move around my face. It covers really well and rubs in so no thick uneven patches like some other products.
Its good that this has SPF coverage as I would never remember to put sun cream on before putting my foundation on so the fact it combines both makes it even more effortless.
The pump bottle is great as usually one pump is enough for through the day time but you can build the foundation up a bit more if needed on a night out. Also inside the bottle moves up with each pump meaning you really get every last drop of foundation. I find this product really good at covering lines and wrinkles without sitting in the creases and making them more obvious.
This foundation really works for me as and has a natural finish.
I purchased the Max Factor ageless elixir foundation on a bit of a whim really - I usually buy Max Factor foundations for everyday use but this wasn't one I'd used before. Boots had run out of my usual one though and I'd left it to the last minute to replace them so I opted for this in the light ivory (number 40) shade. I picked this one above others in the Max Factor collection just based on the tester sample in the shop. It was bought as part of a 3 for 2 offer in Boots on cosmetics, but individually it costs £12.99 in there. There is 30ml of foundation in the bottle.
It is available in a few shades, the other ones being warm almond, natural, beige, golden and bronze. I have quite a pale complexion and I think I use the lightest shade available in this foundation with light ivory, although I will note that I usually only use the second to third lightest shade in other foundations so perhaps there isn't as big a choice of shades in this range as there should be.
It comes in a plastic bottle with a golden base and black lid. The lid pops off and reveals a black pump. Each time the pump is used, a piece of plastic underneath the foundation moves up slowly inside so you can judge when it's getting low, although the labelling doesn't make it very easy as it's not see through.
The foundation is a 2 in 1 with serum but I have to admit I didn't pay too much notice to that at the time of buying. It is supposed to protect against the aging effects the Sun has, although living in Britain I'm not sure I am qualified to comment on this claim! It also has SPF 15 built into it to give extra protection and it has moisturising qualities too. I haven't noticed the moisturising qualities through my everyday use but I did notice it when we went on holiday a few months ago when applying in the evening after a day in the Sun. Usually I find that I hate applying make up after being out in the heat all day, but this felt quite nice on my face afterwards and was still very easy to apply unlike others I've used before.
The foundation and serum 2 in 1 claims two things:
1. To deliver instant medium to high coverage
2. To improve skin tones
I find that both of these statements are true, to a certain extent anyway. With the coverage, I would say it is definitely a medium coverage rather than high. I use my mine every day all over my face and then apply a powder foundation on top. I find it does give good coverage although I couldn't wear this independently unless on a day just around the house - I personally need the powder on top to create a much more even finish and wouldn't ever go out with this applied on it's own.
I find it does improve my skin tone. I have quite an uneven skin tone, I have freckles over my nose and slightly darker areas under my eyes. I find that applying this evens it out quite a lot, although again I do find applying the powder foundation on top makes it better. I wouldn't say that it eradicates the darker areas, but then it doesn't claim to do that, just improve their look which it does.
When applying, I just use my fingers and no brushes or pads. Perhaps applying with a pad would give a much better finish but I find it easier and quicker to just use my fingertips to blend it in. I needs around 3 pumps from the bottle to cover my face completely. It's quite a thick foundation really, thicker than others I've used from the Max Factor range but I don't find that this has any detrimental effect on blending it in as it rubs in fairly easily.
The best quality I think it has is it's scent - it's devine! It has a floral scent I think and I love the smell when I'm applying it! Something I've not noticed in the past with other types.
I would recommend the 2 in 1 ageless elixir foundation as a general foundation, I wouldn't specifically buy this to help counteract the aging process of the skin though as I've not noticed that I look any younger! I rate it 4 stars overall as it meets its claims but only to a certain extent. I won't be buying Max Factor for a few months as I've got some premium products to use first - next time I do though I'm not sure whether I'll pick this one up or my original so it must be quite good to get me thinking!
Thanks for reading :o)